You Are The Brand

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person.

But that's exactly what a personal brand is: a brand built around you. 

In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market.

We often start with these 3 questions:

  1. What pisses you off?
  2. What breaks your heart?
  3. What is the big problem you're trying to solve?

The answers to these questions provide the basis on which you will build your positioning.

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This is a "back to the basics" episode as I lay out the 3 things you need to build a minimum viable platform for your personal brand business.

I'm amazed at how many coaches, consultants, and speakers I meet who don't have all three of these in place in a way that allows them to leverage their exposure and referrals.

  1. Homepage
  2. Services Page
  3. About Page

There should be 3x as many calls to action for the Services page compared to the About page. Also, you should consider how people are getting to certain pages on your website.

For example, most of my clients go directly to my homepage, while most of my blog readers (who don't hire me for contract work) rarely to go my homepage.

Over the past two years, I geared my homepage to private clients while still growing a blog readership since my readers usually went directly to posts that I wrote and found them via social media or through my email list.

Resources Mentioned In This Episode:

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Direct download: BYP_145_-_The_3_Pillars_of_a_Personal_Brand_Blog.mp3
Category:general -- posted at: 8:38pm EST

In recent weeks I've made some big changes in my business. The biggest change has to do with my paid mastermind group ... and the decision to shut it down.

In this episode, I talk about the reasons behind the decison, as well as the things I've been working on since (including two new launches that have generated more than the mastermind group that I decided to close down).

I mentioned a number of people in today's episode, and you can find out more about them here:

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