Brand You Personal Branding

One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value podcast unpacks practical advice on pricing.

In my opinion, this is one of the best episodes (ever) of this podcast! There were several instances during our conversation where I had to pause just because Kirk blew my mind with what he was sharing. This is a must listen.

Register for Kirk's Pricing Master Class, Free.

Join Kirk on Thursday January 7, 2016 at 7:00PM for a free online master class on pricing. I've already registered and plan to attend.

Register for Kirk's webinar here »

Direct download: 62__Value_Pricing_with_Kirk_Bowman.mp3
Category:general -- posted at: 7:30pm EDT

If you plan to make guest blogging and podcast interviews a part of your overall brand strategy, don't overlook this small but vital part of the process: your bio!

Guest need to be both punchy and persuasive so that you maximize your exposure on these other platforms. Your goal: to get visitors who enjoy your content over to YOUR platform and hopefully onto your email list. In this episode, we take a quick look at several guest bios I've written that you can adapt to your own use.

Get My ‘Guest Bio Copywriting Swipe File’ Free

Direct download: 61_-_Bios_That_Supercharge_Your_Guest_Posts_and_Podcast_Interviews.mp3
Category:general -- posted at: 12:00am EDT

Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today's episode, we take a slightly deeper dive into establishing a strong visual identity. If you're looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 Designs.

1. Make sure it looks good small.

Most people will see your logo on a very (very!) small screen: their phone. Your logo needs to be identifiable, even on a very small piece of digital real estate.

2. Make sure it looks good in black and white.

This is all about creating good contrast in your logo. Putting it in black & white is a great litmus test on whether you have enough contrast in your design. Secondly, having a good contrast in black and white allows you to "flip" the scheme so you can use your logo on top of darker backgrounds. 

3. Decide on whether you want an icon-based logo, typography-based logo, or combination of both.

Icon-based logos include Nike (the famous 'swoosh') and Apple. Typography-based logos have only text, like FedEx or Chanel. For an example of a combination logo, look at Pizza Hut.

Mentioned in Today's Episode:

Interested in learning how to create those 3D book images? Download this helpful course by Jason:

How To Design 3D Book Covers - $19

Get a video tutorial in Canva and Photoshop, along with all the slides from the presentation in downloadable PDF format. Keep the video for reference; you'll have permanent access to Jason's presentation and learn to create book covers in Canva and morph them into 3D covers within Photoshop.

Purchase Replay - $19


Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Direct download: 60_-_3_Crucial_Things_To_Consider_When_Designing_Your_Logo.mp3
Category:general -- posted at: 1:41am EDT

If you've ever struggled on getting clarity regarding your brand's identity, it may have something to do with the fact that you really have three identities. That's right, three!

In today's episode we talk about these 3 identities: the visual, the verbal, and the value. Each works in tandem with the other two, and together they form a (hopefully) cohesive picture of your brand that is clear and convincing.

Mentioned in Today's Episode:

On December 8th at 7:00PM I'll be hosting a free webinar on how to design 3D book covers. Want to join? Register here.

Direct download: 59_-_The_3_Identities_of_Every_Personal_Brand.mp3
Category:general -- posted at: 12:00am EDT

Ever feel like you don't have enough time, money, know-how, connections, clients, etc.? I do, and in today's episode we cover 3 simple exercises that can help you rediscover what you have and put you in the right frame of mind to shape a successful future.

The clarity that came as a result of engaging in these 3 exercises was unbelievable, and it allowed me to have my best year yet. I have a lot to be thankful for -- including your choice to allow me a small role in your own growth and development. I think you'll find these exercises helpful, so tune in today.

Mentioned in Today's Episode:

On December 8th at 7:00PM I'll be hosting a free webinar on how to design 3D book covers. Want to join? Register here.

Direct download: 58.mp3
Category:general -- posted at: 12:00am EDT

Gaining clarity can be one of the most frustrating parts of building a personal brand. We're constantly peppered with information that tells us we should know our ideal client, our unique selling proposition, and so forth.

In today's episode, I share 3 things that helped me gain more clarity when launching my brand -- they might help you, too.

Mentioned in Today's Episode:

Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Direct download: 57_-_How_To_Get_Clearer_on_Clarity.mp3
Category:general -- posted at: 12:00am EDT

One of the greatest weapons in our creative and business arsenals is one of the least heralded: rest.

Today I share my takeaway from (of all places) the spy novels featuring Jason Bourne, made even more famous by the action flicks starring Matt Damon. I also share the 3 biggest challenges I've faced since "going solo" in my own business, and how being self-aware of our own tendencies can keep us coping habits that can adversely affect our business.

Direct download: Rest_Is_A_Weapon.mp3
Category:general -- posted at: 12:08am EDT

Live events are important both for our personal and professional development. But attending any kind of event requires both a large investment of time and money, and as such it should be treated like an investment.

This episode gives you a behind-the-scenes look at the steps I use to prepare for attending a live event and ensuring I know my "why" ... my purpose for attending. When I'm clear on this, nearly every event I attend becomes a success.

  1. What is my purpose for attending this event? What are the "success criteria" necessary for me to accomplish my purpose?
  2. Why is accomplishing this purpose important?
  3. What would be the ideal outcome of attending this event?

Mentioned in Today's Episode:


Direct download: 55_-_Maximizing_Your_Value_From_Live_Events.mp3
Category:general -- posted at: 12:51am EDT

Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related?

This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should narrow your focus or not.

Mentioned in this episode:

Text 'BRANDYOU54' to 33444 to get a walkthrough that might help you decide what to do with managing multiple brands.

Direct download: 54__Mastering_Multiple_Brand_Management.mp3
Category:general -- posted at: 12:42am EDT

If you join me inside Ray Edwards' Copywriting Academy course, I'm prepared to offer these 3 exclusive bonuses:

1. 1-on-1 Copy Consultation - I'll look over your promotion to advise you with tips and tweaks. Retail value: $1000

2. Access to all my copywriting resources - Writing a Winning Support Letter, Essential Business Forms, Click-To-Client Email Templates. Retail value: $200

3. Access to my vault of all my copywriting promotions, including client projects. Take and tweak to your specific needs. Retail value: $5000

To qualify, join the Copywriting Academy using this exclusive link:

Direct download: BYP_53_-_Quick_Start_Copywriting_with_Ray_Edwards.mp3
Category:general -- posted at: 9:44pm EDT

When clients don't pay you feel frustrated, out of sync, conflicted, and it's a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action you want...paying you! Today I'll share some sample scripts I use, tips to avoid working with clients that don't pay, and how to respond when clients feel like they haven't received the value for the money they've paid.

To get today's scripts, text PAYMENOW to 33444. 

Direct download: 52__What_To_Say_When_Clients_Dont_Pay.mp3
Category:general -- posted at: 12:52am EDT

If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re normally paid for? Today’s episode notes 3 reasons why you shouldn’t. Would you mind leaving an honest review for the Brand […]

Direct download: Stop_Letting_People_Pick_Your_Brain.mp3
Category:general -- posted at: 8:13am EDT

Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is our most precious commodity, why do we treat it as if it isn’t? Human beings […]

Direct download: Time_Management_Magic_with_Lee_Cockerell.mp3
Category:general -- posted at: 7:25pm EDT

Ever experience “mission drift” when it comes to your personal brand? Well, so do I. That’s why I started using this simple one-page productivity plan. This can take as little as ten minutes to complete, but it’s effect is undeniable. I have this plan laminated and displayed throughout my workspaces — even the shower! This […]

Direct download: 49_-_My_One_Page_Productivity_Plan.mp3
Category:general -- posted at: 12:42am EDT

You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t found in picking a niche, it’s in focus. That might sound cliche, but tune in and you’ll see why. […]

Direct download: 48__How_to_Pick_a_Niche.mp3
Category:general -- posted at: 11:05pm EDT

You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert. But no matter how religiously you follow the “right” advice, you just can’t seem to get more traction. What gives? Chances are, you’re missing what I consider […]

Direct download: 47__The_Rosetta_Stone_Of_Personal_Brand_Building.mp3
Category:general -- posted at: 11:01pm EDT

Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables […]

Direct download: 46__Bob_Burg_the_Go_Giver.mp3
Category:general -- posted at: 12:12am EDT

Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not — in fact, 83% of CMOs (Chief Marketing Officers) recently said something else was more important. A Quick Preview of […]

Direct download: 83PercentOfMarketersSayThisIsMoreImportantThanTraffic.mp3
Category:general -- posted at: 11:43pm EDT

It’s easy to fixate on products and services — after all, these are the drivers of cash flow in our businesses. But there are tons of products and services out there, and simply marketing yours only results in you being more of the same. In today’s episode, we look at what really sells, and how […]

Direct download: Forget_Products_and_Services_This_Is_What_Really_Sells.mp3
Category:general -- posted at: 10:20pm EDT

One of my biggest dreams in recent years has been to one day be my own boss. It’s been said that “the dream is free, but the hustle is expensive.” I’ve found that to be ever so true. If you’re looking to “make the leap” I share three things in today’s episode that really helped […]

Direct download: 43_-_So_I_Quit_My_Job_To_Be_A_Full_Time_Entrepreneur.mp3
Category:general -- posted at: 11:01pm EDT

In this episode you will learn a simple five-word question that gives you an almost unfair advantage in boosting response and outselling your competition. This simple question is the easiest way to think outside the box with your marketing. A Quick Preview of the Podcast: The most important marketing question One of the items on […]

Direct download: 42_-_The_Most_Important_Marketing_Question.mp3
Category:general -- posted at: 11:01pm EDT

You’ve set up your brand, built your platform, and have potential clients that want to work with you. How do you “close” the deal? What is the process by which someone contracts you? If you aren’t clear on this, you’ll end up leaving a lot of money on the table — either because you’re taking […]

Direct download: 041.mp3
Category:general -- posted at: 9:49pm EDT

Sales. It’s one of the most dreaded aspects for many people in building their personal brand. Luckily there are some great folks out there that are willing to share their sales strategies in an honest, ethical, and effective way. One such person is Donald Kelly, affectionately known as “The Sales Evangelist.” In this episode, Donald […]

Direct download: SalesStrategiesWithDonaldKelly.mp3
Category:general -- posted at: 11:28pm EDT

One of the most important things you can do to reach the next level in your personal brand business is to invest in resources. But how do you know which to spend your hard-earned dollars on? On today’s episode, I share my strategy when it comes to investing in a course, coach, or consultant. A […]

Direct download: 39__Courses_Coaches_and_Consultants_Podcast.mp3
Category:general -- posted at: 11:07pm EDT

One of the most important things you can do to reach the next level in your personal brand business is to connect with “rising stars.” Why? Because you can’t build a brand by yourself. You must connect with other growing brands to position and establish yourself as someone that is “going places.” A Quick Preview […]

Direct download: 38__Partnering_With_Rising_Stars_Podcast.mp3
Category:general -- posted at: 9:46am EDT

The right mastermind group can catapult your success like nothing else can. It’s almost “unfair” how quickly you can grow your influence and income by being in the right mastermind. If you’re not sure what a mastermind group is or how it works, this episode is for you. Today’s episode is in response to a […]

Direct download: 37__3_Things_That_Make_a_Great_Mastermind_Group_Podcast.mp3
Category:general -- posted at: 12:05am EDT

Today we wrap up this series on making a career pivot. I share my story of how I turned my blog into a business. I’ll also mention a chance for us to work together if you want to take a look at making a career pivot more seriously. A Quick Preview of the Podcast: How […]

Direct download: 36__Pivot__How_To_Turn_Your_Blog_Into_a_Business_Podcast.mp3
Category:general -- posted at: 2:10am EDT

I can’t wait to share today’s episode with you, where we’ll cover some ideas on pricing your products or services when you’re starting out. Now, price is always relative to other factors including your market and competition, but in most cases I’ve found people charge less than they should. A Quick Preview of the Podcast: […]

Direct download: 35__How_To_Determine_Your_Pricing_Podcast.mp3
Category:general -- posted at: 11:01pm EDT

We continue our series on making a career pivot by talking about how to find your first clients when you’re starting out. These are the same steps I used locate and communicate with my first clients, and they’re a lot easier to do than you might imagine. Check out the episode for more. A Quick […]

Direct download: HowToLandYourFirstClients.mp3
Category:general -- posted at: 11:01pm EDT

We continue our series on making a career pivot by covering 3 easy-actions to establishing yourself as an authority in your new industry — even if you don’t feel like one. These are the same steps I used when starting my career pivot, and they are a lot easier than you might think. Check out […]

Direct download: How_To_Position_Yourself_As_An_Authority.mp3
Category:general -- posted at: 3:49pm EDT

What do the successful personal brands do that lead to their success? Actually, I don’t think it has as much to do with “doing” as it does with “knowing” — especially early in your brand building journey. Today I share 3 things that I wish I knew more clearly at the start of my business. […]

Direct download: 3_Things_Successful_Brands_Know.mp3
Category:general -- posted at: 4:13pm EDT

Today I answer a question posed by a listener named Josh Hogancamp on why I started podcasting. I’ll tackle that within the framework of why a podcast may well be better than a blog these days. (Hard to admit because I love blogs, but it may be true!) 1. Blogs are like mixtapes, podcasts are […]

Direct download: 3ReasonsWhyAPodcastMayBeMoreImportantThanABlog.mp3
Category:general -- posted at: 9:37am EDT

Marketing your personal brand is tough enough as it is — but it’s even harder if you go against the current. These 5 “laws” of marketing will help you get more traction and results. Violate at your own risk! 1. The Law of Leadership: It’s better to be first than better. This the most basic […]

Direct download: Caution_-_Do_Not_Violate_These_5_Laws_Of_Marketing.mp3
Category:general -- posted at: 12:11am EDT

For this episode, I’m repurposing some content from a blog post that was well-received earlier this week. We take a look at Marvel’s marketing behind their latest hit movie, The Avengers: Age of Ultron and look at what concepts we can apply to our own personal brands. A Quick Preview of the Podcast: five lessons from […]

Direct download: ApplyThese5MarketingLessonsFromTheAvengers.mp3
Category:general -- posted at: 2:13pm EDT

Do you have a product to sell? This episode gives you a behind-the-scenes look at a recent product I sold. I learned some pretty interesting things — and I’m hoping these lessons will serve as actionable items for you to consider in your own product sales. A Quick Preview of the Podcast: five takeaways you […]

Direct download: 5TakeawaysFromARecentProductLaunch.mp3
Category:general -- posted at: 2:20pm EDT

Many people view email marketing as a “necessary evil” but it’s actually one of my favorite things in all of marketing (I’m weird, I know). Regardless of how you feel about email marketing, one cliche rings true: “the money is in the list.” In this episode, I share two simple ways to improve your email […]

Direct download: TwoWaysToImproveYourEmailMarketing.mp3
Category:general -- posted at: 12:26pm EDT

In this episode, I take you behind-the-scenes of my latest blog design. Several months ago I rolled out a new, more modern look. Some of these changes are helping me grow my email list and readership, and most are fairly simple to do. A Quick Preview of the Podcast: 3 simple tweaks I made that […]

Direct download: 026.mp3
Category:general -- posted at: 11:01pm EDT

Today’s episode was created in response to a question I received: “How can I rebuild my personal brand/credibility in the community when someone in the community has lied about my character?” At some point, all of us will face negative press or even a public relations crisis in our business. Following these 3 steps will […]

Direct download: ThreeStepsToHandlingAPublicRelationsCrisis.mp3
Category:general -- posted at: 3:11pm EDT

You can’t build a brand all by yourself. Eventually, you’ll need to outsource work or even bring on a business partner. But what should you look for? I share a few personal preferences I look for in partners, as well as some examples when things haven’t gone as I wished they had. A Quick Preview […]

Direct download: BusinessPartnersWhatToLookFor.mp3
Category:general -- posted at: 3:38pm EDT

In this episode, I interview certified life coach Charlie Vensel on how to utilize coaching principles to gain clarity in our personal and professional lives. If you’re unfamiliar with “coaching” (or think it’s a scam) this is an episode you won’t want to miss. A Quick Preview of the Podcast: The difference between coaching vs. […]

Direct download: HowToUseCoachingPrinciplesToBuildYourBusiness.mp3
Category:general -- posted at: 11:01pm EDT

Sometimes the keys to success are obvious. But one thing I’ve learned is that it’s often the small things that lead to the biggest breakthroughs. In this episode, I share five small, unexpected things that led to signficant changes in the way I run my business. This episode is all about mindset shifts. A Quick Preview […]

Direct download: 5SmallActionsThatLedToBigMindsetShifts.mp3
Category:general -- posted at: 11:01pm EDT

I am fresh off my trip to Ray Edwards’ Permission to Prosper conference held in San Diego, CA. I was challenged, stretched, and encouraged … and I’ve got a few things I learned there to share with you today. A Quick Preview of the Podcast: 3 Unforgettable acronyms vital to your success, as taught by […]

Direct download: 3UnforgettableAcronymsFromPermissionToProsper.mp3
Category:general -- posted at: 2:15pm EDT

Cliff Ravenscraft left a successful career in insurance to make a living doing what he loves: podcasting. Cliff is now known as the “Podcast Answerman” and runs a successful personal brand business, but it wasn’t an easy journey. In this interview, Cliff shares some great lessons for anyone looking to venture out and make a […]

Direct download: APersonalBrandSuccessStoryCliffRavenscraft.mp3
Category:general -- posted at: 12:33am EDT

We all know the importance of an elevator pitch. But what about the questions that follow? Here are 7 questions every personal brand must absolutely nail. Prepare your answers, practice your response, and you’ll see your business grow. A Quick Preview of the Podcast: The 7 questions every personal brand must absolutely nail Some of […]

Direct download: 7QuestionsEveryPersonalBrandMustAbsolutelyNail.mp3
Category:general -- posted at: 11:01pm EDT

This episode was inspired by a question left by Dayo Samuel from Audacity to Lead on rebranding. Rebranding can be tricky business, especially for personal brands because it’s a pretty labor-intensive process. A Quick Preview of the Podcast: The four reasons you should consider rebranding The one reason you should NOT rebrand A bit of […]

Direct download: FourReasonsToRebrand.mp3
Category:general -- posted at: 11:01pm EDT

Pastors are natural content creators. Each week they spend long hours crafting messages and teaching series. Unfortunately, too much of their content is “one-and-done”, only to be heard by a live audience that day and just a handful of folks that listen to the recording. Today I interview Dave Shrein, a marketing consultant for churches […]

Direct download: PersonalBrandingForPastors.mp3
Category:general -- posted at: 11:01pm EDT

Dilemma: you’ve got a few people willing to pay you … but it’s not very much money. You need to grow your experience and portfolio, but don’t want to devalue your services. I’ve got the perfect answer in today’s (short) episode: How To Establish Your Value (While Taking Lower Paying Clients) A Quick Preview of […]

Direct download: HowToEstablishValue.mp3
Category:general -- posted at: 11:01pm EDT

How do you land your first clients? What do you do if you haven’t yet “established authority” … but need to get some paying work? In today’s episode I cover my initial client acquisition strategies.   A Quick Preview of the Podcast: These are the strategies I used to land my very first clients. From […]

Direct download: InitialClientAcquisitionStrategies.mp3
Category:general -- posted at: 1:30pm EDT

For this first episode of 2015, I cover how to get client testimonials. Testimonials allow you to give future clients the gift of going second.   A Quick Preview of the Podcast: I’ve used this form for the past two years, and it has been an absolute gamechanger for my business. Sure, setting up a […]

Direct download: HowToGetClientTestimonials.mp3
Category:general -- posted at: 4:12pm EDT