Brand You Personal Branding

In this week’s episode, I’m doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we’re always talking and crossing paths. I wanted to bring her on to answer some listener questions with me because of her expertise in starting and growing her own personal brand. Like me, she has tried many different things to figure out what she really wanted to do with her life. During the episode, we discuss:

  1. How to get clarity on your life’s purpose
  2. Throwing things at a wall and seeing what sticks
  3. The best way to start from zero
  4. How to start a personal brand as an expert
  5. Some ways entrepreneurship has forced us to grow

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep262_master.mp3
Category:general -- posted at: 4:00am EST

An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in our work that we lose sight of why we’re even doing it. The three best days exercise helps me get recentered on what’s important. Once I realize what my best days are, I can create a life that allows for more of them.

In this episode, I’m sharing with all of you one of my best days. It includes having conversations with my parents around the dining room table. Having the margin to spend more time with family is one of the best things about having this business. I hope our conversation provides value for you and gives you a glimpse of my life outside of work.

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep261_master.mp3
Category:general -- posted at: 4:00am EST

I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call.

It is so important that we never stop being hungry and always keep our eyes, ears, hearts, and mind open. This conversation really opened my heart and mind to a lot of different things and I know you will be able to take value from it, too. Listen in and you will hear:

  1. How Jay has seen entrepreneurs get in their own way
  2. How solopreneurs can reach that next level where they do less work and make more impact
  3. The power of strategic alliances
  4. How Jay built his brand
  5. How to establish greater brand currency
  6. Why it’s important to learn from your clients
  7. The advantages of charging what you’re worth in the right scenarios
  8. What “grow or die” really means

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep260_master.mp3
Category:general -- posted at: 4:00am EST

You may have heard the saying numbers don’t lie. It’s true. If that’s the case, I don’t understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers.

 

That’s why I brought Jim Adams onto the show. Jim is a consultant and brick and mortar business owner who believes that in order to effectively scale your business, you need to know your numbers. He has helped hundreds of small business owners go to the next level in their businesses. Over the last year, he also grew his own pavilion business by 80%.

 

We all need to treat our businesses with the same respect and seriousness that we would if we owned a brick and mortar business. So, in this episode, Jim helps us understand how he grew his own brick and mortar during a global pandemic and shares his knowledge and insight around numbers. Tune in to hear:

  1. What numbers the everyday entrepreneur needs to know
  2. When to start looking at your numbers
  3. How to assess if and when to cut off a product that’s not profitable
  4. When to start hiring for your personal brand
  5. What to focus on first as a start-up
  6. Tried and true business principles for every kind of entrepreneur
  7. How to build relationships

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep259_master.mp3
Category:general -- posted at: 4:00am EST

In this very interesting episode, I’m sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who’s earning a certain revenue number. That’s a great starting point question, but I wanted to unpack the huge difference between making $120,000 and $300,000. It’s not different because of the revenue number but because of how that money is made. Very few people in the personal brand industry talk about how to get from one revenue level to the next. I feel a responsibility, though, to give you the overall picture so you know which path to take. Tune in to hear me talk about:

 

  1. An overview of my first few years in this business.
  2. What adding live events did to my revenue.
  3. The power of partnerships in accelerating your brand.
  4. Being the jelly to your partners’ peanut butter.
  5. The shiny object syndrome.
  6. Why just buying products and courses won’t get you anywhere.
  7. Finding your unique peg to stand on.

 

Connect with Mike:

Web - https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep258_master.mp3
Category:general -- posted at: 4:00am EST

Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He’s also a long-time friend who walked me through some of the hardest times in my personal life and business. He was one of my first guests on the podcast 7 years ago and we’ve stayed in touch all this time. In this episode, I’m catching up on what’s changed, what’s working, what’s different, and what’s been the same in his business. He has a new book called Unhackable coming out very soon that he has used to spark a movement in the world. Tune in to hear all about:

  1. Why we should all be lending our skills to other businesses
  2. Using our platforms to elevate others
  3. The free zone frontier
  4. Relationships and rocket ships
  5. Muscle imbalances in business
  6. Where the idea for Unhackable came from
  7. How he made the mindset shift to letting go

 

Kary is someone who’s always been an out-of-the-box thinker. Conversations with him are consistently enlightening and valuable. Listen in to see how his insights can enrich you, too.

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep257_master.mp3
Category:general -- posted at: 4:00am EST

Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she’s started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about:

 

  1. What building her brand has been like for her
  2. What she’s done with her brick and mortar practice
  3. Everything she does in her personal brand now
  4. Her interview for A Better Way: Discover What’s Keeping America Sick
  5. What’s working and what’s not working in her marketing
  6. How she navigates requests for guidance in areas where she has no experience
  7. The law of attraction vs. marketing through content

 

If you’re in health, government, law, education, or another highly regulated industry and want to pivot to a personal brand, you’ll get a lot out of this discussion with Lisa.

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep256_master.mp3
Category:general -- posted at: 4:00am EST

I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and maintain my own success. I am always open to questions on these topics and will share my honest responses. That is what this entire episode is dedicated towards. In this episode, I am fielding some questions listeners have sent in with the help of my Integrator, Chelsea Brinkley. Tune in to hear:

 

  1. Why I use a basic email format
  2. How to write personally without fake personalization
  3. The benefit of staying away from images and graphics in your email list
  4. The power of likeability and connection
  5. Where to channel your energy with your email list
  6. How I use segmentation and targeted content
  7. How to sell to higher buyers

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube - https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep255_master.mp3
Category:general -- posted at: 4:00am EST

In today’s episode, I’m bringing back my Integrator, Chelsea Brinkley. We’re diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other hand, is passionate about that side of business. She talks through:

  1. The process for managing my calendar
  2. A run-down of our SOPs for the podcast, booking appointments, and live events
  3. The templates we use for every process

 

As time goes on, we learn and add new things to try and improve efficiency, but these are the current actual workflows we use to keep this business going.  Tune in for a look at the inner working of my business through the eyes of the Integrator who makes all the magic happen.

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep254_master.mp3
Category:general -- posted at: 6:18am EST

Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I didn’t do well. Chelsea spearheads all of that. As a visionary and an integrator, we get a lot of questions on how we work together. In this episode, Chelsea explains how we get things done, how she’s set things up, the adjustments I’ve had to make, and how she’s made the process easier. We still have growing pains. We’re still trying to scale up the business. But having Chelsea take over as the Integrator has allowed the business to grow exponentially.

 

Tune in to hear us talk about:

1. How Chelsea got into this kind of work

2. What the Integrator role even is

3. What Chelsea needs from me to do her job

4. How we manage communication

5. The unforeseen challenges that have come up in this role

6. Why Chelsea wanted more responsibility

7. The adjustments we’re still making

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep253_master.mp3
Category:general -- posted at: 4:00am EST

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author.

We also have a meaningful conversation on a variety of other topics, including:

1. The process for writing a fiction book

2. The difference between writing a story and writing a situation

3. Being present

4. How to deprogram our weaknesses without losing the good parts of ourselves

5. Reclaiming parts of our childhood

6. The process of learning to hear from and appreciate people who are different from us

7. Spirituality and the 3 kinds of psalms

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep252_master.mp3
Category:general -- posted at: 4:00am EST

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We’ve had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced this too. I brought him on to talk about the changes he’s made and how we can continue to pursue personal growth during uncertain times.

 

In the episode, we discuss:

1. How COVID has changed Justin’s business and life

2. The conversation we had about abundance that shifted his perspective

3. Building community for the long haul

4. How he started and grew his podcast

5. Setting big goals and intentions

6. What to do when it’s hard to ask for help

7. His upcoming virtual event, the Growth Now Summit

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep251_master.mp3
Category:general -- posted at: 4:00am EST

Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me.

 

The 5 new things I’m doing right now to grow my brand are:

  1. Getting comfortable with video
  2. Investing in coaches
  3. Reengineering my offerings
  4. Finding what works for me
  5. Taking back the slack

 

Ask yourself if there’s an area where you’re making it too hard on yourself. Think about what works for you and forget what you’ve been told to do. I hope this episode gives you permission to reconsider how you’re growing your brand.

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep250_master.mp3
Category:general -- posted at: 4:00am EST

Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in.

 

We talk about:

  1. How Phillip developed his marketing model
  2. How American consumers are making purchasing decisions now
  3. The importance of safety to the American consumer today
  4. How race issues have affected marketing and messaging
  5. The disruptions that are happening everywhere

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep249_master.mp3
Category:general -- posted at: 4:00am EST

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about:

  1. How he went from being homeless to making something of himself
  2. What he did when the catalyst for change came in his life
  3. Doing things before we’re ready and learning as we go
  4. Why technology is going to change everything in our world
  5. What human interaction will look like going into the future
  6. How to get in a healthy frame of reference for change
  7. Reprogramming our mindset

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep248_master.mp3
Category:general -- posted at: 4:00am EST

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It’s an issue that doesn’t get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them.

 

In the episode, we talk about:

  1. The difference between liking and loving someone
  2. Why entrepreneurs struggle so much in relationships
  3. How to determine whether or not to work with your partner
  4. Why it all starts with our relationship with ourselves and having self-awareness
  5. How to bridge the gap between success at work and home
  6. When it’s time to terminate a relationship

 

Tune in for an insightful conversation and a good reminder that we are more than our businesses.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube - https://www.youtube.com/c/MikeKim

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep247_master.mp3
Category:general -- posted at: 4:00am EST

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it.

I brought her on today to talk about what we’ve seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation.

 

In the episode, we discuss:

1. How she got into content marketing

2. The process she goes through to help her clients

3. Repurposing steps to take after producing a podcast episode

4. What to do when we want to pull quotes from our content

5. The next frontier of content marketing

6. What content marketing does for our monetization

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep246_master.mp3
Category:general -- posted at: 4:00am EST

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It’s incumbent on us to make our content as easy to consume as possible. If you’re looking for a way to do so, tune in.

 

In the episode, we talk about:

1. Where PJ sees video going in the years to come

2. How entrepreneurs can gain confidence in video marketing

3. How to connect with your audience through video

4. What success in a video marketing campaign looks like

5. How to generate leads through video and use the funnel from there

6. Best practice regarding the frequency of content creation

7. The value (or lack of value) in putting podcasts on YouTube

8. How to humanize your brand and build trust using video

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep245_master.mp3
Category:general -- posted at: 4:00am EST

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us.

 

In this episode, you’ll hear:

1. The backstory of how Jenny built her brand

2. What it’s like being a blogger today

3. How to grow a tribe through organic traffic

4. What content creators can do to optimize their content

5. Why you should see other bloggers not as competition but as collaborators

6. How to use Instagram to grow your brand

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep244_master.mp3
Category:general -- posted at: 4:00am EST

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.

 

In the episode, we talk about:

1. How he got into the copywriting space

2. How he grew his email list without using social media

3. Why mockery is more persuasive than appealing to the mob

4. Politics as the purest form of branding

5. Rhetoric vs. dialectic

6. Why he doesn’t ask people to buy

7. The importance of honesty in copywriting

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep243_master1.mp3
Category:general -- posted at: 4:00am EST

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career.

I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me.

 

In this episode, we talk about:

1. Her predictions for the next few years in the workplace

2. Her journey towards entrepreneurship

3. The mindset shift that made her realize she could start a business

4. What makes an interesting story

5. Her newest book, Entrepreneurial You

6. How to stay ahead of the curve in the personal brand world

7. What it takes to write a book

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep242_master.mp3
Category:general -- posted at: 4:00am EST

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us.

 

In the episode, we talk about:

1. Having a “real” business and how they built theirs around a personal brand

2. The process of “niching down”

3. The art of working together as a couple

4. How high-end companies are transitioning to the personal brand world

5. Post-COVID predictions for dentistry

6. Their prep process for working with clients

 

I hope that Joshua and Joanna’s real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep241_master.mp3
Category:general -- posted at: 4:00am EST

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other entrepreneurs and want to go into the corporate space, you’ll want to listen to Andy share what he’s done and how he’s done it.

 

Specifically, he talks about:

1. How he got into the talent development space

2. What first step he took to land clients in his niche

3. How podcasting boosted his success

4. Experiential learning

5. What he thinks about the future of corporate consulting in our changing world

 

This is a topic we don’t talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same. 

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep240_master.mp3
Category:general -- posted at: 4:00am EST

Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly.

 

In the episode, we talk about:

1. How Dana built her business

2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point

3. The importance of going from teacher mode to facilitator mode

4. Setting boundaries for your Facebook group

5. Establishing brand congruency in your posts

6. Visualizing your group as a city

7. What kinds of questions to ask in the group

8. How to use prompts

9. Facebook groups for paid programs

10. How and when to promote your products in your group

11. The Pie of Engagement

 

There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today’s episode.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep239_master.mp3
Category:general -- posted at: 4:00am EST

In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be.

 

To tee this idea up, in this episode I talk about:

1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets

2. Taking our focus off the word niche and onto the word focus

3. The 2 types of focuses we can have

4. Accuracy in marketing

5. The danger of subjective language in marketing

6. The 3 things we need to focus on selling

 

The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep238_master.mp3
Category:general -- posted at: 4:00am EST

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects.

In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people.

Some of the things we discuss that keep entrepreneurs from doing so are:

1. Talking about themselves way too much without making connection points to their customers

2. Not identifying their client’s hopes, values, dream, and goals

3. Being afraid to ask for a sale, even if they truly believe in their offer

4. Not knowing their purpose

5. Failing to build credibility until a crisis occurs

 

I’ve matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with your audience, listen in to all Geoff has to share.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep237_master.mp3
Category:general -- posted at: 4:00am EST

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.

 

In this episode, we discuss:

1. How to get in touch with your core identity

2. Worldviews

3. 3 basic questions that help you find your brand’s message

4. The Johari window tool

5. The “unbranding” process

6. An authenticity inventory you can take for self-awareness

7. How Lindsay used this information to grow her business

8. Phenomenology

9. What it looks like to differentiate yourself

 

I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep236_master.mp3
Category:general -- posted at: 4:00am EST

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter’s Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time.

 

In this episode, we talk about:

1. Belinda’s leap to full-time online work

2. Her transition from client work to a strategist role

3. How to repurpose content to free up time

4. The surprising success of her daily email

5. The Pomodoro Technique

6. Making the brain space to delight clients

 

I am definitely going to be putting Belinda’s techniques into practice and getting my time management under control. Tune in to win back your time, too.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep235_master.mp3
Category:general -- posted at: 4:00am EST

I want to be someone who tells human stories. Doing so is a way to humanize this otherwise idealized industry. That’s why I wanted to bring my good friend Ray Edwards onto the show. I have known him my whole professional career, as he was the most instrumental person in helping me start and grow my business. His friendship goes far beyond business, though. In today’s episode, we just have a normal conversation about life.

 

We discuss:

1. This strange season of reset we’re in

2. How little we really know

3. The power of challenging ideas

4. Why we admire people, but have no heroes

 

Be sure to hop on Instagram and let me know what you thought of conversations like these.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep234_master.mp3
Category:general -- posted at: 4:00am EST

A lot of us want to build online courses, but we don’t know what it actually takes to make them successful. I’m always looking for a way I can make my courses better because I care about the people who take them. So, in today’s episode, Dr. Carrie Rose will be explaining the ins and outs of creating a successful online course. When she first got into the online marketing world, she realized that online courses weren’t following the best practices she knew from the world of education and set out to change that conversation. As someone with a PhD and over a decade of experience in public education, she knows what she’s talking about. In the episode, she shares:

 

1. How the human brain does and does not connect to content

2. The cognitive dissonance dance

3. The extremely low completion rate for online courses and how she helps her clients raise it

4. How we can get our students to think critically

5. The importance of creating clearly defined objectives and focus questions

6. The general progression of caring for our students

7. The metrics for measuring the success of an online course

8. How to reduce disorientation for our students

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep233_master.mp3
Category:general -- posted at: 4:00am EST

During this pandemic, I’ve had a lot more time to listen to podcasts. It’s a great way to fill the time while giving your eyes a break from screens. I certainly don’t have a corner on the market and there are people out there who you can learn a lot about marketing from. These are probably podcasts you haven’t heard of, but they will help your business incredibly. Here they are:

 

1. The Copywriter Club Podcast by Kira Hug and Rob Marsh

2. The Amazing Seller Podcast by Scott Voelker

3. Podcast Strategies for Growing Your Business by Danny Ozment

4. The Business Event Playbook by Lauren Davis

5. Brand on Brands on Brands with Brandon Birkmeyer

6. Pricing is Positioning with Paul Klein

7. The Marketing Your Movement Show with Duane Zingale

8. The Gayla Scrivener Show

9. Creative Chats with Mike Brennan

10. Live Life Rich with Marissa Nehlsen

Honorable mention: Fundraising Freedom Podcast with Mary Valloni

 

Make sure to check out of each of these podcasts by clicking the links above. You won’t regret gaining all the knowledge they have to give on entrepreneurship, live events, money mindset, building funnels, and even podcasting itself.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BYP_Ep232_master.mp3
Category:general -- posted at: 4:00am EST

Scott Voelker is the founder and host of The Amazing Seller, a top-ranked podcast that helps everyday people start and grow online e-commerce businesses. I met Scott about a year ago at the Puerto Rico masterminds and we talked for hours about life and business. He’s in a different internet marketing space than I am, but what he talked about piqued my interest. I’ve thought about diversifying my income streams in the past, and now more than ever us entrepreneurs need to be considering these things. So, in this episode, Scott explains how to diversify and future proof our businesses. He talks about:

 

1. The cornerstone that is your email list

2. Evergreen assets and the importance of getting traffic

3. Monetizing our chosen database

4. Starting other brands to diversify your revenue

5. The difference between personal brands and e-commerce

6. How uncomfortable moments show us who we really are and what we really want

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep231_master.mp3
Category:general -- posted at: 4:00am EST

Marissa Nehlsen is the founder of a 7-figure financial firm who knows what she’s doing with money and mindset. When I met her a couple of years ago while doing consulting work with the John Maxwell team, something struck me about her right away. We worked on some projects together and I came to understand her amazing mindset about money. She knows things about how to get the most out of life and give the most to life that will help us navigate the season we’re in.

 

In this episode, we discuss: 

• How people can shift their mindset about money

• Marissa’s story and the two pieces of advice that changed her life

• The 4 pillars of wealth

• The 5 things all entrepreneurs must know

• What Olaf teaches us about taking the next right step

 

This is a time when all of us need to be sharing our gifts, not hoarding them. Marissa teaches us just how to do that. Listen in to benefit from all her insight.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep230_master.mp3
Category:general -- posted at: 4:00am EST

As with all of life, it’s so important right now to get good at the art of reframing the situation. We need to keep asking, “What does this make possible?” For personal brand businesses, the answer is, “A lot.” I’ve been asked over and over if businesses should sell, market, and run ads at this time. So, I’ve compiled the things I’ve said in various outlets over the last couple weeks into 5 business and marketing tips to navigate the age of coronavirus:

 

1. In your marketing, change your language from survival and frustration to the language of adjusting and adapting

2. Jerry McGuire yourself

3. Don’t stop selling

4. Don’t be afraid to downshift back into what you did before

5. Tater-tots and sawdust

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep229_master.mp3
Category:general -- posted at: 4:00am EST

Steve Kosch is a former broadcaster who now provides professional media training for speakers who want to get into the field. He has had an entrepreneurial spirit his entire life, as well as a lot of experience in the personal branding world. This has equipped him to help others communicate most effectively. Some of the things he shares in this episode include:

  • The importance of considering the audience: know what’s in it for them and use their language
  • Why it’s best to keep your message short and get to the point
  • The power of the executive presence
  • How to convey energy and credibility
  • Avoiding the overuse of common phrases

 

Steve is a storehouse of knowledge and has helped countless people through his media training. If you’ve ever wondered how to communicate in a way that draws people in, listen to what he has to say in this episode.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep228_master.mp3
Category:general -- posted at: 4:00am EST

Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don’t have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN funnel framework he’s developed and seen play out again and again.

 

  • L: Locate the audience

Find out where your customers are hanging out, and go there. Start conversations, ask them questions, and invite them in.

  • I: Invite them to take action

Offer to solve a simple problem, and invite your audience to opt-in to receive that solution.

  • S: Survey them

Ask your customers where they are struggling the most, and how you can help with that. Their words can become your greatest copy!

  • T: Teach them

Pull your customers into your teaching. Demonstrate your methodology and show them why your solution is the way to solve their problems.

  • E: Empower them

Move from teaching them to empowering them for the purchase. When people feel empowered, they move towards transformation.

  • N: Nurture them

Nurture your tribe’s and potential prospect’s success. It can take a long time, so keep the movement gaining momentum until other people are championing your movement for you.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep227_master.mp3
Category:general -- posted at: 4:00am EST

Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged:

1. Women love to buy things... when we think it’s our idea

2. Secrets do not make friends

3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her

4. Put it all on the table

5. Communicate early and often and impeccably

6. Women do not want a one night stand

7. Women want to be proud to be seen with you

8. Women want to be heard

9. You guys might think of it as a reputation review, but women call it the backchannel

10. We want to refer our girlfriends to you

When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep226_master.mp3
Category:general -- posted at: 4:00am EST

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off.

I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through:

  • The importance of starting small
  • Focus on the 3 S’s: speakers, sponsors, and seats
  • How to create a digital marketing plan for a live event
  • The power of personally reaching out and inviting people
  • How to market smaller live events that happen more frequently
  • The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate

Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing.

Resources:

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep225_master.mp3
Category:general -- posted at: 4:00am EST

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about:

  • How she got into copywriting
  • The steps she took to put herself out there and show her personality
  • The process she goes through when she starts working with a client
  • What it looks like for her to write with a client’s voice

 

Kira’s goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep224_master.mp3
Category:general -- posted at: 4:00am EST

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:

 

1. They've got the wrong things on their calendars.

2. They haven't learned the next critical skill.

3. They're not clear on their anchor offer.

4. They're not getting paid for the same product or service more than once.

5. They're creating the wrong content for the wrong people.

6. They don't know their numbers.

7. They don't have a true product suite.

 

To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps:

 

1. Tweet several quotes over 2 weeks.

2. Review which quotes got the greatest engagement.

3. Create an Instagram graphic of that quote.

4. Create a Facebook post of that quote.

5. Write a blog post that features that quote.

6. Send my email list that blog post or create a podcast episode out of it.

 

Practice these general principles and join my free webinar, and you'll be well on your way to working smarter and getting the income you desire.

 

Resources:

-Six-Figure Revenue Roadmap: www.MikeKim.com/6-fig-roadmap

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep223_master.mp3
Category:general -- posted at: 4:00am EST

Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:

 

• What intellectual property in general, and trademarks and copyrights specifically, are.

• Why and when we would want to call an intellectual property attorney.

• The key differences between planners, procrastinators, and panickers.

• The best plan to follow in protecting our intellectual property.

 

If you’ve ever wondered if you’re doing something that might make you liable or if someone could steal your stuff, listen up.

 

Resources mentioned in the episode:

US Patent and Trademark Office: https://www.uspto.gov/

Domain name checker: https://www.namecheckr.com/

Steven’s “7 Deadly Sins” that online business owners commit: http://www.youronlinecastle.com

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep222_master.mp3
Category:general -- posted at: 4:00am EST

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He’s not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach.

In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including:

 

#1. The importance of creating and reposting great content.

#2. The power of shout outs and connecting with people on social media.

#3. What expressing genuine interest in others, complimenting them, and making them feel valued can do.

 

Throughout the past year of traveling and speaking with Zach, I’ve learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life.

 

Link to Zach’s Instagram: https://www.instagram.com/zachvacay/

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep221_master.mp3
Category:general -- posted at: 4:00am EST

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker.

 

In today’s episode, he talks about:

• Picking an audience and a topic—why it’s better to be a steak house than a buffet.

• Validating your niche before getting into the marketplace.

• Transitioning to a new market.

• What you need to start out in the professional speaking world.

• How to know how much to charge, and when it’s okay to speak for free.

• Building a brand beyond the stage.

 

If you’ve ever dreamed of making a living by speaking, you’ll want to listen in and hear what Grant has to say.

 

Resources:

-The Successful Speaker: https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/dp/0801094089

-National Speakers Bureau: https://nationalspeakers.com/

-Grant’s free speaking fee calculator: https://thespeakerlab.typeform.com/to/mKgF8q

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep220_master.mp3
Category:general -- posted at: 4:00am EST

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:

 

#1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content.

#2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.

 

Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are:

#1. Personal story.

#2. Personal philosophy.

#3. Lifestyle posts.

#4. Sharing authority.

#5. Results and training.

#6. Process and method.

#7. Pain or problem.

#8. PR.

#9. Celebrity.

#10. Case studies and testimonials.

#11. Question

#12. Invite and ask.

#13. Solution or application

 

For more from Nick, follow him on social media and get his free 13 Pieces of Content download with these links:

Instagram: https://www.instagram.com/nickcavuoto/

Facebook: https://www.facebook.com/nickcavuoto/

Twitter: https://twitter.com/nickcavuoto

13 Pieces of Content: https://docs.google.com/document/d/1Farfu6UPf5I1mNes68bbRrgpTG87rUZlC9lwtlDpO5Q/edit

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep219_master.mp3
Category:general -- posted at: 4:00am EST

I’ve always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn’t think like an entrepreneur. I realized that I needed to grow in my mindset. That’s where Napoleon Hill’s book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich:

 

#1. Determine the exact amount of money you want.

#2. Determine exactly what you intend to give in return.

#3. Have a definite date.

#4. Have a definite plan.

#5. Wrap all this up into a clear, concise statement.

#6. Read your written statement aloud twice daily—once before bed, once after you wake up in the morning—and as you read, see, feel, and believe yourself to already be in possession of that money.

 

It is that 6th step that we can’t forget. None of the other steps will matter if we aren’t repeating the statement to ourselves with emotion attached to it.

 

Links in today’s episodes:

Think and Grow Rich: https://www.amazon.com/dp/B0817HHZH4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Paul Martinelli’s Think and Grow Rich study: https://www.yourempowered.life/tagr2020

The Missing Chapters: https://www.amazon.com/Missing-Chapters-epilogue-Principles-publication/dp/1706244452

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep218_master.mp3
Category:general -- posted at: 4:00am EST

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life.

In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about:

#1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets.

#2. The index card challenge.

#3. The difference between partnering, collaborating, and mentoring.

#4. Tithing: the 10% that always hurts.

I’ve applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul’s wisdom will help you incredibly on your way.

Resources:

The Missing Chapters: An Epilogue to Think and Grow Rich

Paul’s free training on Think and Grow Rich

Connect with Paul:

• Web: https://paulmartinelli.net/

• Facebook: https://www.facebook.com/paul.martinelli/

• LinkedIn: https://www.linkedin.com/in/paulmartinelli

• Twitter https://twitter.com/martinellicoach

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep217_master.mp3
Category:general -- posted at: 4:00am EST

I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:

#1. Tell me what your business is about.

#2. Tell me when to expect certain pieces of content.

#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).

#4. Tell me what content to engage in first (i.e. specific blog posts).

#5. Then tell me your personal story and invite me to take a next step.

I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep216_master.mp3
Category:general -- posted at: 4:00am EST

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started: 
 

#1. How to create a gap between campaigns. 

There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do. 

#2. The difference between ripples and waves 

Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond. 

#3. Past annual marketing campaigns 

I also give some examples from my own experiences, both of starting off in the personal branding world, and including my marketing strategy for last year. 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep215_master.mp3
Category:general -- posted at: 4:00am EST

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip

Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year.

Note: because of the title of Matthew’s book, this episode naturally has some light profanity in it. If that upsets you, don’t tune in.

We discuss everything from how to write delightful emails, how to random ideas such as:

  • If you find that the grass is often greener, it’s time to buy some fertilizer.
  • Advancement and progress are what keeps civilization civilized. But they’re also what gave us nuclear weapons and daytime TV.
  • Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and Neolithic attitudes to women and literacy.

What a way to start the new year on the podcast :-)

 

Links From Today’s Episode:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep214_master.mp3
Category:general -- posted at: 4:00am EST

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