Brand You Personal Branding

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us.

 

In this episode, you’ll hear:

1. The backstory of how Jenny built her brand

2. What it’s like being a blogger today

3. How to grow a tribe through organic traffic

4. What content creators can do to optimize their content

5. Why you should see other bloggers not as competition but as collaborators

6. How to use Instagram to grow your brand

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep244_master.mp3
Category:general -- posted at: 4:00am EST

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.

 

In the episode, we talk about:

1. How he got into the copywriting space

2. How he grew his email list without using social media

3. Why mockery is more persuasive than appealing to the mob

4. Politics as the purest form of branding

5. Rhetoric vs. dialectic

6. Why he doesn’t ask people to buy

7. The importance of honesty in copywriting

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep243_master1.mp3
Category:general -- posted at: 4:00am EST

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career.

I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me.

 

In this episode, we talk about:

1. Her predictions for the next few years in the workplace

2. Her journey towards entrepreneurship

3. The mindset shift that made her realize she could start a business

4. What makes an interesting story

5. Her newest book, Entrepreneurial You

6. How to stay ahead of the curve in the personal brand world

7. What it takes to write a book

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep242_master.mp3
Category:general -- posted at: 4:00am EST

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us.

 

In the episode, we talk about:

1. Having a “real” business and how they built theirs around a personal brand

2. The process of “niching down”

3. The art of working together as a couple

4. How high-end companies are transitioning to the personal brand world

5. Post-COVID predictions for dentistry

6. Their prep process for working with clients

 

I hope that Joshua and Joanna’s real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep241_master.mp3
Category:general -- posted at: 4:00am EST

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other entrepreneurs and want to go into the corporate space, you’ll want to listen to Andy share what he’s done and how he’s done it.

 

Specifically, he talks about:

1. How he got into the talent development space

2. What first step he took to land clients in his niche

3. How podcasting boosted his success

4. Experiential learning

5. What he thinks about the future of corporate consulting in our changing world

 

This is a topic we don’t talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same. 

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep240_master.mp3
Category:general -- posted at: 4:00am EST

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