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You Are The Brand

Aug 21, 2019

Facing your fear disempowers it, so here I am. It’s been some time now, about 3.5 years. 

For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it’s time. Maybe it will help someone out there. Maybe it will help you.

My marriage of 12 years fell...

Aug 14, 2019

Those who use email marketing the right way often make out like bandits.

Email marketing is agile, fun, enhances your other writing, and increases response.

You'll learn a few ways to write email subject headlines, including shock effect, curiosity, and how to play off popular quotes and phrases.

I'm hosting a 2-day...

Aug 7, 2019

  1. Hero banner: with headline, sub-head, and buy button

  2. “As trusted by” logos

  3. Copy: objection-busting and / or unique selling proposition

  4. Face of the brand: either picture or video with copy

  5. So, What Is [Product Name]?

  6. How Does [Product] Work?

  7. Who is [Product] For?

  8. Who is [Product] NOT...