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You Are The Brand

Jul 31, 2019

If there’s one thing that every good publisher, author, blogger, or podcaster understands about marketing, it’s the importance of a headline that pulls people into the content.

In this episode, you’ll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title...

Jul 24, 2019

Greetings from Thailand! In this episode, I share a bit of my workflow in how I use certain copywriting frameworks to write the first draft of my sales pages.

You'll also get an idea of the amount of work that needs to be done to write a product launch –– the sheer number of deliverables is quite a lot, and is...

Jul 17, 2019

Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template.

This episode contains a full-length teaching from one of my copywriting...

Jul 10, 2019

We're back on the show after taking the holiday week off and we're hitting the ground running with the first of several copywriting-based episodes.

Tune in and you'll hear a presentation I gave at a private, high-ticket workshop on some of the most recent copyhacks I've been using and teaching. 

If you want to "look...