Brand You Personal Branding

Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:

 

• What intellectual property in general, and trademarks and copyrights specifically, are.

• Why and when we would want to call an intellectual property attorney.

• The key differences between planners, procrastinators, and panickers.

• The best plan to follow in protecting our intellectual property.

 

If you’ve ever wondered if you’re doing something that might make you liable or if someone could steal your stuff, listen up.

 

Resources mentioned in the episode:

US Patent and Trademark Office: https://www.uspto.gov/

Domain name checker: https://www.namecheckr.com/

Steven’s “7 Deadly Sins” that online business owners commit: http://www.youronlinecastle.com

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep222_master.mp3
Category:general -- posted at: 4:00am EST

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He’s not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach.

In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including:

 

#1. The importance of creating and reposting great content.

#2. The power of shout outs and connecting with people on social media.

#3. What expressing genuine interest in others, complimenting them, and making them feel valued can do.

 

Throughout the past year of traveling and speaking with Zach, I’ve learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life.

 

Link to Zach’s Instagram: https://www.instagram.com/zachvacay/

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep221_master.mp3
Category:general -- posted at: 4:00am EST

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker.

 

In today’s episode, he talks about:

• Picking an audience and a topic—why it’s better to be a steak house than a buffet.

• Validating your niche before getting into the marketplace.

• Transitioning to a new market.

• What you need to start out in the professional speaking world.

• How to know how much to charge, and when it’s okay to speak for free.

• Building a brand beyond the stage.

 

If you’ve ever dreamed of making a living by speaking, you’ll want to listen in and hear what Grant has to say.

 

Resources:

-The Successful Speaker: https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/dp/0801094089

-National Speakers Bureau: https://nationalspeakers.com/

-Grant’s free speaking fee calculator: https://thespeakerlab.typeform.com/to/mKgF8q

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep220_master.mp3
Category:general -- posted at: 4:00am EST

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:

 

#1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content.

#2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.

 

Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are:

#1. Personal story.

#2. Personal philosophy.

#3. Lifestyle posts.

#4. Sharing authority.

#5. Results and training.

#6. Process and method.

#7. Pain or problem.

#8. PR.

#9. Celebrity.

#10. Case studies and testimonials.

#11. Question

#12. Invite and ask.

#13. Solution or application

 

For more from Nick, follow him on social media and get his free 13 Pieces of Content download with these links:

Instagram: https://www.instagram.com/nickcavuoto/

Facebook: https://www.facebook.com/nickcavuoto/

Twitter: https://twitter.com/nickcavuoto

13 Pieces of Content: https://docs.google.com/document/d/1Farfu6UPf5I1mNes68bbRrgpTG87rUZlC9lwtlDpO5Q/edit

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep219_master.mp3
Category:general -- posted at: 4:00am EST

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