Brand You Personal Branding

BYP 260: An Inside Look At My Private Coaching Call with Jay Abraham

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep261_master.mp3
Category:general -- posted at: 4:00am EDT

Wed, 18 November 2020

I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call.

It is so important that we never stop being hungry and always keep our eyes, ears, hearts, and mind open. This conversation really opened my heart and mind to a lot of different things and I know you will be able to take value from it, too. Listen in and you will hear:

How Jay has seen entrepreneurs get in their own way
How solopreneurs can reach that next level where they do less work and make more impact
The power of strategic alliances
How Jay built his brand
How to establish greater brand currency
Why it’s important to learn from your clients
The advantages of charging what you’re worth in the right scenarios
What “grow or die” really means

Resources:

Connect with Mike:

https://mikekim.com/

BYP 259: Struggling To Scale? Know Your Numbers with Jim Adams

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep260_master.mp3
Category:general -- posted at: 4:00am EDT

Wed, 11 November 2020

You may have heard the saying numbers don’t lie. It’s true. If that’s the case, I don’t understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers.

That’s why I brought Jim Adams onto the show. Jim is a consultant and brick and mortar business owner who believes that in order to effectively scale your business, you need to know your numbers. He has helped hundreds of small business owners go to the next level in their businesses. Over the last year, he also grew his own pavilion business by 80%.

We all need to treat our businesses with the same respect and seriousness that we would if we owned a brick and mortar business. So, in this episode, Jim helps us understand how he grew his own brick and mortar during a global pandemic and shares his knowledge and insight around numbers. Tune in to hear:

What numbers the everyday entrepreneur needs to know
When to start looking at your numbers
How to assess if and when to cut off a product that’s not profitable
When to start hiring for your personal brand
What to focus on first as a start-up
Tried and true business principles for every kind of entrepreneur
How to build relationships

Resources:

Connect with Mike:

https://mikekim.com/

BYP 258: Eavesdrop On My Unfiltered Thoughts About the Personal Brand Industry

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep259_master.mp3
Category:general -- posted at: 4:00am EDT

Wed, 4 November 2020

In this very interesting episode, I’m sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who’s earning a certain revenue number. That’s a great starting point question, but I wanted to unpack the huge difference between making $120,000 and $300,000. It’s not different because of the revenue number but because of how that money is made. Very few people in the personal brand industry talk about how to get from one revenue level to the next. I feel a responsibility, though, to give you the overall picture so you know which path to take. Tune in to hear me talk about:

An overview of my first few years in this business.
What adding live events did to my revenue.
The power of partnerships in accelerating your brand.
Being the jelly to your partners’ peanut butter.
The shiny object syndrome.
Why just buying products and courses won’t get you anywhere.
Finding your unique peg to stand on.

Connect with Mike:

Web - https://mikekim.com/