Brand You Personal Branding

I’ve always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn’t think like an entrepreneur. I realized that I needed to grow in my mindset. That’s where Napoleon Hill’s book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich:

 

#1. Determine the exact amount of money you want.

#2. Determine exactly what you intend to give in return.

#3. Have a definite date.

#4. Have a definite plan.

#5. Wrap all this up into a clear, concise statement.

#6. Read your written statement aloud twice daily—once before bed, once after you wake up in the morning—and as you read, see, feel, and believe yourself to already be in possession of that money.

 

It is that 6th step that we can’t forget. None of the other steps will matter if we aren’t repeating the statement to ourselves with emotion attached to it.

 

Links in today’s episodes:

Think and Grow Rich: https://www.amazon.com/dp/B0817HHZH4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Paul Martinelli’s Think and Grow Rich study: https://www.yourempowered.life/tagr2020

The Missing Chapters: https://www.amazon.com/Missing-Chapters-epilogue-Principles-publication/dp/1706244452

 

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep218_master.mp3
Category:general -- posted at: 4:00am EDT

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life.

In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about:

#1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets.

#2. The index card challenge.

#3. The difference between partnering, collaborating, and mentoring.

#4. Tithing: the 10% that always hurts.

I’ve applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul’s wisdom will help you incredibly on your way.

Resources:

The Missing Chapters: An Epilogue to Think and Grow Rich

Paul’s free training on Think and Grow Rich

Connect with Paul:

• Web: https://paulmartinelli.net/

• Facebook: https://www.facebook.com/paul.martinelli/

• LinkedIn: https://www.linkedin.com/in/paulmartinelli

• Twitter https://twitter.com/martinellicoach

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep217_master.mp3
Category:general -- posted at: 4:00am EDT

I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:

#1. Tell me what your business is about.

#2. Tell me when to expect certain pieces of content.

#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).

#4. Tell me what content to engage in first (i.e. specific blog posts).

#5. Then tell me your personal story and invite me to take a next step.

I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.

 

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep216_master.mp3
Category:general -- posted at: 4:00am EDT

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started: 
 

#1. How to create a gap between campaigns. 

There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do. 

#2. The difference between ripples and waves 

Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond. 

#3. Past annual marketing campaigns 

I also give some examples from my own experiences, both of starting off in the personal branding world, and including my marketing strategy for last year. 

 

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep215_master.mp3
Category:general -- posted at: 4:00am EDT

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip

Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year.

Note: because of the title of Matthew’s book, this episode naturally has some light profanity in it. If that upsets you, don’t tune in.

We discuss everything from how to write delightful emails, how to random ideas such as:

  • If you find that the grass is often greener, it’s time to buy some fertilizer.
  • Advancement and progress are what keeps civilization civilized. But they’re also what gave us nuclear weapons and daytime TV.
  • Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and Neolithic attitudes to women and literacy.

What a way to start the new year on the podcast :-)

 

Links From Today’s Episode:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep214_master.mp3
Category:general -- posted at: 4:00am EDT

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