Brand You Personal Branding

Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly.

 

In the episode, we talk about:

1. How Dana built her business

2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point

3. The importance of going from teacher mode to facilitator mode

4. Setting boundaries for your Facebook group

5. Establishing brand congruency in your posts

6. Visualizing your group as a city

7. What kinds of questions to ask in the group

8. How to use prompts

9. Facebook groups for paid programs

10. How and when to promote your products in your group

11. The Pie of Engagement

 

There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today’s episode.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep239_master.mp3
Category:general -- posted at: 4:00am EDT

In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be.

 

To tee this idea up, in this episode I talk about:

1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets

2. Taking our focus off the word niche and onto the word focus

3. The 2 types of focuses we can have

4. Accuracy in marketing

5. The danger of subjective language in marketing

6. The 3 things we need to focus on selling

 

The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep238_master.mp3
Category:general -- posted at: 4:00am EDT

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects.

In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people.

Some of the things we discuss that keep entrepreneurs from doing so are:

1. Talking about themselves way too much without making connection points to their customers

2. Not identifying their client’s hopes, values, dream, and goals

3. Being afraid to ask for a sale, even if they truly believe in their offer

4. Not knowing their purpose

5. Failing to build credibility until a crisis occurs

 

I’ve matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with your audience, listen in to all Geoff has to share.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep237_master.mp3
Category:general -- posted at: 4:00am EDT

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.

 

In this episode, we discuss:

1. How to get in touch with your core identity

2. Worldviews

3. 3 basic questions that help you find your brand’s message

4. The Johari window tool

5. The “unbranding” process

6. An authenticity inventory you can take for self-awareness

7. How Lindsay used this information to grow her business

8. Phenomenology

9. What it looks like to differentiate yourself

 

I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep236_master.mp3
Category:general -- posted at: 4:00am EDT

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