May 26, 2021
This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook!
This is an important conversation not just for books but...
May 19, 2021
Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch.
The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy...
May 12, 2021
This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below.
On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to...
May 5, 2021
For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021).
In this episode you’ll get insights into: