Brand You Personal Branding

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook!

This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success.

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

Get all the details at:

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Direct download: BY_Ep287_master.mp3
Category:general -- posted at: 4:00am EDT

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch.

The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses.

A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia!

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Direct download: BY_Ep286_master.mp3
Category:general -- posted at: 4:00am EDT

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below.

On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials.

Mike Kim Media Bio:

Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get their message heard.

His refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders including John Maxwell, Donald Miller, and Dr. Daniel Amen. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.

He is the author of You Are the Brand, and has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA.

Connect on Social:

Direct download: BY_Ep285_master.mp3
Category:general -- posted at: 4:00am EDT

For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021).

In this episode you’ll get insights into:

  • What the process for recording my audiobook has been like
  • Why this project has been a struggle
  • A checklist of things I need to get done before next week

If you’d like to see video of me recording my audiobook, go to the IGTV section on my Instagram:

I also answer several listener questions:

Lisa Mariette from asks, “What is the best way for me as an entrepreneur create good PR opportunities?”

Tom Clairmont from asks, “I'm married, homeowner and a Manager in a full time job. Can I expect to make serious progress building a business? I know you said you had 'the year of the blog' and 'the year of the podcast' but can I hope for more a little faster?”

If you’d like to ask a question for the podcast, go to:

The links for this episode can be found at

Direct download: BY_Ep284_master.mp3
Category:general -- posted at: 4:00am EDT