Brand You Personal Branding

Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged:

1. Women love to buy things... when we think it’s our idea

2. Secrets do not make friends

3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her

4. Put it all on the table

5. Communicate early and often and impeccably

6. Women do not want a one night stand

7. Women want to be proud to be seen with you

8. Women want to be heard

9. You guys might think of it as a reputation review, but women call it the backchannel

10. We want to refer our girlfriends to you

When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep226_master.mp3
Category:general -- posted at: 4:00am EDT

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off.

I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through:

  • The importance of starting small
  • Focus on the 3 S’s: speakers, sponsors, and seats
  • How to create a digital marketing plan for a live event
  • The power of personally reaching out and inviting people
  • How to market smaller live events that happen more frequently
  • The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate

Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing.

Resources:

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep225_master.mp3
Category:general -- posted at: 4:00am EDT

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about:

  • How she got into copywriting
  • The steps she took to put herself out there and show her personality
  • The process she goes through when she starts working with a client
  • What it looks like for her to write with a client’s voice

 

Kira’s goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep224_master.mp3
Category:general -- posted at: 4:00am EDT

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:

 

1. They've got the wrong things on their calendars.

2. They haven't learned the next critical skill.

3. They're not clear on their anchor offer.

4. They're not getting paid for the same product or service more than once.

5. They're creating the wrong content for the wrong people.

6. They don't know their numbers.

7. They don't have a true product suite.

 

To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps:

 

1. Tweet several quotes over 2 weeks.

2. Review which quotes got the greatest engagement.

3. Create an Instagram graphic of that quote.

4. Create a Facebook post of that quote.

5. Write a blog post that features that quote.

6. Send my email list that blog post or create a podcast episode out of it.

 

Practice these general principles and join my free webinar, and you'll be well on your way to working smarter and getting the income you desire.

 

Resources:

-Six-Figure Revenue Roadmap: www.MikeKim.com/6-fig-roadmap

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep223_master.mp3
Category:general -- posted at: 4:00am EDT

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