Dec 23, 2015
One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value podcast unpacks practical advice on pricing.
In my opinion, this is one of the best episodes (ever) of this podcast! There were several instances during our conversation where I...
Dec 16, 2015
If you plan to make guest blogging and podcast interviews a part of your overall brand strategy, don't overlook this small but vital part of the process: your bio!
Guest need to be both punchy and persuasive so that you maximize your exposure on these other platforms. Your goal: to get visitors who enjoy your content...
Dec 9, 2015
Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today's episode, we take a slightly deeper dive into establishing a strong visual identity. If you're looking for custom designs, I recommend my designer Jason Clement or employing the folks over at
Dec 2, 2015
If you've ever struggled on getting clarity regarding your brand's identity, it may have something to do with the fact that you really have three identities. That's right, three!
In today's episode we talk about these 3 identities: the visual, the verbal, and the value. Each works in tandem with the other two, and...