You Are The Brand

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person.

But that's exactly what a personal brand is: a brand built around you. 

In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market.

We often start with these 3 questions:

  1. What pisses you off?
  2. What breaks your heart?
  3. What is the big problem you're trying to solve?

The answers to these questions provide the basis on which you will build your positioning.

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