The Mike Kim Show

On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City.

One of our favorite spots is a bar called Fat Buddha. We’re regulars, so we’ve gotten to know the bartenders.

One night I got I in early before the night crowd strolled in. The crew was still getting setup and I noticed Shannon, one of bartenders, put out a tip jar … then add her own money to it.

Ever the marketer, I asked Shannon why she did that.

She said it was to “salt” the jar — to give people the impression that tipping with folded bills is proper behavior at their fine establishment.

This is the third law of influence: social proof.

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Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet.

Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all…

So why the spike in confidence?

It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast.

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Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence.

Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play.

In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force.

Mentioned in Today's Episode:

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Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want.

In this episode, I share 3 things do whenever my business goes through a transition:

  1. Accept that success = change.
  2. Re-evaluate who I spend time with, and who spends time with me.
  3. Re-evaluate what I spend most of my time doing.

Make sure you stay subscribed to the podcast. Next week, I'll be starting a new series on "influence" and give you an inside look at how I am planning my upcoming conference, Influence and Impact.

Join the Brand You Community on Facebook:

Have you checked out this invite-only group? Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_123_-_Business_in_Transition-_3_Key_Questions_to_Consider.mp3
Category:general -- posted at: 12:02am EST

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