The Mike Kim Show

Your website’s homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression.

I've seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There’s one thing that prevents all of them from converting prospects into paying customers:

The lack of clarity on their website.

When you influence language, you influence thinking. The right words can attract paying customers like a moth to a flame. The wrong words can repel customers faster than a guy with bad breath.

Today's episode will give you a 5-point framework to make sure the words on your website are crystal clear.

Get "What To Say On Your Website" here >>

Have you checked out this invite-only Facebook group? 

Click here to request access to the Brand You Community

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

 

Direct download: BYP_104_-_What_to_Say_On_Your_Website.mp3
Category:general -- posted at: 5:29am EST

In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something.

Your site must meet a user's basic trust needs before you demand they enter information or engage with you.

In today's episode, I talk about The Hierarchy of Trust. Does your brand pass the test? 

View today's show notes to see the actual "Pyramid of Trust"

Join the Brand You Community on Facebook:

Have you checked out this invite-only group? 

Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

 

Direct download: BYP_103_-_The_Hierarchy_of_Trust_-_Does_Your_Brand_Pass_the_Test.mp3
Category:general -- posted at: 12:00am EST

When it comes to personal branding, a little goes a long way.

Attention to detail says a lot about your brand. It demonstrates pride, professionalism and overall consistency, that all lead to trust.

And there's nothing clients value more than trust.

In today's episode, I walk you through 5 common mistakes I see entrepreneurs make when building a brand.

And I highlight the "quick fixes" you can implement that will take you from amateur to professional. Enjoy!

Join the Brand You Community on Facebook:

Have you check out this invite-only group? Click here to request access to the Brand You Community

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_102_-_Are_You_Making_These_5_Branding_Blunders.mp3
Category:general -- posted at: 12:00am EST

Welcome back to the Brand You Podcast! Here we are ... the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business.

I also share a bit of what I've been up to the past six weeks while the podcast has been on hiatus, including a trip to the ER overseas after being on a remote island 50 miles offshore!

The big takeaway from today:  document, don't create!

Join the Brand You Community on Facebook:

In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group?

Click here to request access to the Facebook Brand You Community

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

 

Direct download: BYP_101_-_Whats_New_In_Personal_Branding_in_2017.mp3
Category:general -- posted at: 12:00am EST

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