Brand You Personal Branding

It's that special time of the year to look back, reflect on your year, and set your sights towards the next year ahead.

I experienced a lot of changes this year: my marriage, major business decisions, and moving for the time being to Florida. Through these many transitions, I've learned:

  1. Life is short but the longest thing we’ll ever do. Eat good food, spend more time with loved ones, and never pass up a good adventure.
  2. You can influence almost anything, you control almost nothing.
  3. The greatest awareness is self-awareness.
  4. I connect far more with people over our vulnerabilities and vices than I do our victories. Victories are short lived. The battle over our vices and vulnerabilities rages everyday and this is why it’s so much easier to connect with others.
  5. Relationships are for a reason, a season, or a lifetime.

My hope is that these takeaways will help you head into the new year with grace, vision, purpose, and energy.

If you'd like to help me support Love 146, please go to: mikekim.com/mmi-one.

EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep014_master.mp3
Category:general -- posted at: 4:00am EDT

Josh Pies is a real-world video marketing expert. If you’re ready to learn how to use video to market your business and look good in the process, then you need to stay tuned to this episode. 

I've gotten to know Josh over the past year because we're in the same mastermind group, and I asked him to come onto the show to share how you and I -- everyday non-video people! -- can use the tools at our disposal to share better content on social media video. It doesn't matter if you use video for fun or for a business, you'll get some great insight on best-practices for social media video.

Some questions I asked Josh:

  • What tools do I need? I feel so behind compared to all these in-home studios that these other creators have.
  • Everyone talks about DSLRs or other high-end cameras. What are your thoughts on that?
  • Where do I even shoot videos in my house?
  • How do I know what to say in my videos?
  • What is the best "roadmap" for video creation?

Josh has a suite of resources available here: smbfilmschool.com

Josh's recommended tools:

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep013_master.mp3
Category:general -- posted at: 4:00am EDT

Joseph Bojang’s kids would say he’s the best dancer in the world, but he says his best moves are creating PPC and Facebook ad campaigns that actually help businesses make money. 

Joseph and I spent a few months in a mastermind group together, and I just knew that one day the time would come when he and I would work together. That time is now.

Recently I took on a very large client contract and needed someone to steer the ship right when it came to Facebook and Google advertising. Joseph was my guy, and the results have been nothing short of amazing: a 90% decrease in spend for leads, way higher opt-in rates, and a happier client.

I had to bring Joseph onto the podcast to track this journey I’m on with him in real-time. You may not do a lot of online advertising yet, but this episode is here to help you get some initial insight on how these platforms work. A few questions I asked Joseph in this interview:

  • “How can a business or brand know whether Google Adwords or Facebook Ads is best for them?”
  • “What are the elements that make a Google Ads campaign successful?”
  • “When you are running a campaign, how do you determine the budget?”
  • “What’s your process of creating search ads?”
  • “What are some of the biggest mistakes you see in Google Ad campaigns?”

FREE RESOURCE: Facebook vs Google Ads: Which Should You Use To Grow Your Business in 2019

Joseph’s website: https://webchamps.net

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep012_master.mp3
Category:general -- posted at: 4:00am EDT

Liz Pineda helps online entrepreneurs transform their knowledge into recurring revenue by helping them building sales funnels and other high-performing lead generation systems.

 

I first met Liz in 2017 and contracted her to build evergreen funnels around some old products and the results were absolutely amazing. She was able to take a course I created years ago in a niche market and setup a Facebook evergreen funnel from A to Z -- to the tune of $7,000 in sales in the first 45 days.

 

In short, Liz made me a believer in this kind of marketing and I’m so excited to share this interview with you. I can’t say enough about her. Here are a few questions I asked Liz:

 

  • "How to know if your funnel will be profitable before you launch it?"
  • “Where do I even start when building a sales funnel?”
  • "What are the typical lead magnets that are most successful in putting a funnel together?"
  • "When can you expect to make your money back from a funnel?"
  • “Are there any secret ‘hacks’ that people use when building sales funnels?”
  • “Where is the money really made in a funnel?”

 

This episode is absolute gold for anyone that wants to turn their online business into a recurring revenue machine.

 

FREE RESOURCE: For tuning in, Liz is giving you her amazing guide, The 5 Ingredients of Virtually Every Sales Funnel.

 

Download The 5 Ingredients of Virtually Every Sales Funnel here

 

She also mentioned a calculator so you can test against the benchmarks in your industry which you can find here.

 

Liz’s website: lizpineda.com

FREE GIFT: Marketing Mastery Insider #1

 

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

 

A Few More Podcasting Benefits

 

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep011_master.mp3
Category:general -- posted at: 4:00am EDT

Transitions can be some of the most crazy, awkward, and hurtful things in life. It doesn’t matter if you’re the transitioner, transitionee, or the bystanders; transitions can hurt. How can we do them better?

First, we have to make sure we understand what kind of people we're dealing with during transitions. In his book Necessary Endings, Henry Cloud outlines three types of people: wise, foolish, and evil.

We must understand that each of these people must be addressed differently:

  1. Wise people: use words
  2. Foolish people: use limits and consequences (words only make it worse)
  3. Evil people: to quote a country song, "guns, money, and lawyers."

When it comes to transitions, there are always seem to be too many divorces and not enough weddings.

I've always tried to model my transitions following a “wedding” paradigm so I could do it with honor. I’m going to speak from a guy’s point of view since well, I’m a guy. Here goes:

  • Son = person wanting to transition
  • Dad = boss, or current role
  • Bride = new job, role, position, season of life

This process usually follows 4 steps:

Stage 1: ”I want to get married.”

Son turns of age. He feels it’s time for him to settle down, maybe get married. He doesn’t know who the girl (job, next season of life) is, but he is looking. Essentially the son is saying, “Dad, I think I want to get married. Would you support me?”

Stage 2: “I think I’ve found the girl.”

Son finds a prospect, isn’t sure she’s the one but he really digs her. He can’t stop thinking about her. “Dad, I think she might be the one. Would you support me?” Dad is supportive, gives advice, provides short and long-term perspective.

Stage 3. “We’re getting married.”

Son believes this is the next step. He’s done his homework and gotten to know the prospect. The confirmation is there. “Dad, she said yes! She is the one! Would you keep supporting me?

Stage 4. “It’s wedding time.”

Weddings are bittersweet; there’s a leaving and a cleaving. But it should be celebrated. 

I hope this episode encourages you to see transitions in a new light.

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep010_master.mp3
Category:general -- posted at: 2:17am EDT

Social Media has the potential to foster real relationships and make a lasting impact in the world, or it has the potential to manufacture superficial relationships and do real damage in the world. But where do we start? How do we do this intentionally, and how do we show consistency in our social posts so we’re “on brand”?

 

Sean Pritzkau is here to help. Sean provides simple, practical steps to help cause-driven organizations and advocacy groups get clear, communicate with confidence, and make a real impact using social media. He has handled social accounts for incredibly large yet agile organizations -- and the key to consistency is to have a calendar and strategy.

 

Here is a sneak preview of the topics we cover with Sean:

 

  • 3 mindset shifts do we need to make to be really successful with our social media

  • Clarity, consistency, and content: the 3 pillars of social media strategy

  • The question you should ask yourself before posting anything on social media

 

FREE RESOURCE: For tuning in, Sean is giving you his amazing guide, 5 Social Media Templates to Save You Hours of Work Every Week -- and also added an exclusive bonus template to help helping you plan out your ‘Stories’ on Instagram, Facebook, and Snapchat so you can consistently show up and add value to your audience.

 

Download 5 Social Media Templates to Save You Hours of Work Every Week here

 

Follow Sean on Instagram: https://www.instagram.com/seanpritzkau

 

Sean’s website: https://seanpritzkau.com/

FREE GIFT: Marketing Mastery Insider #1

 

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

 

A Few More Podcasting Benefits

 

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep009_master.mp3
Category:general -- posted at: 4:00am EDT

When Lauren Davis isn’t organizing live release shows at her record store in Rockford, IL she’s obsessed with empowering her clients through social media to help them boost sales, increase exposure, and impact their communities.
 
Lauren is an all-around marketing pro but for this episode I've asked her to share her best practices with my favorite social media network, Instagram.
 
Lauren recently ran my Instagram account at a speaking engagement and I was absolutely blown away by how much a difference it made. Here are a few concepts we cover in this interview:
  • The biggest mistake that most people make with their new Instagram account
  • The #1 practice in using Instagram intentionally to grow your brand footprint
  • The top strategy Lauren recommends to get your first couple hundred followers FAST?
  • How does Instagram algorithm works, and what the science is behind it.
Follow Lauren on Instagram: https://www.instagram.com/ldaviscreative/
 

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep008_master.mp3
Category:general -- posted at: 3:00am EDT

 

Many people want to “reinvent” themselves career-wise but they’re just not sure where to start. One of the keys to reinventing yourself successfully is already in your hands: social media.

If you use any kind of social media right now, you’re already engaged in what I call “personal branding”. In this episode, I share two strategies to use social media intentionally to take control of the conversation people are having about you. The first pathway:

  1. Start with your favorite social media app, the one you use most.

  2. Document your day - don’t worry about “creating”

  3. Write something on your post that adds value by giving context to your post

You’ll also learn a key strategy you can leverage for Facebook or LinkedIn to shape your personal brand if you’re looking to start a side-hustle or launch a new business.

A few notable quotes from this episode:

  • If you're wondering, “Is this off-brand?” it probably is.

  • When it comes to personal branding, you are what you share.

If you’d like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you’re probably listening to the show off your phone anyway.

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep007_master.mp3
Category:general -- posted at: 3:00am EDT

After being unemployed for 6 months, Wes Gay quickly scaled his marketing consulting practice to six figures in the first year, and today he’s here to share what he did, why it worked, and how you can leverage it in your own work.

Wes believes something deep in his bones: clarity always wins. Whether it’s in marketing, sales, leadership, or personal relationships, being clear is the best way to connect, grow, and move forward.

He’s helped dozens of companies, ranging from startups to billion dollar brands, discover a new level of clarity through the StoryBrand framework.

He lives with his wife, two young boys, and their overprotective dog in the suburbs of Atlanta, GA. When he’s not hanging with his family or helping businesses increase revenue, he’s probably looking for a good espresso and donut.

Get Wes' terrific guide, Slogans That Sell, at wesgay.com

Some questions I asked Wes:

  • How did you get started?
  • What’s the first thing people need to do in order to generate more free leads?
  • Where can we find those people we want as clients?
  • What’s something we do once we determine our ideal client?
  • How do we engage without being sleazy or salesy?
  • Facebook ads are great because they’re passive, enabling prospects to engage with our content without taking our time. But what makes your approach better?
  • What’s one thing our audience can do immediately after listening to this podcast?

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep006_masterVersion2.mp3
Category:general -- posted at: 3:00am EDT

Behold two of the most sleep-stealing, life-sucking, worry-causing words I tell myself: “By now.”

Fight as I may, they always seem to find a way to seep into my thoughts. Maybe you’ve said a few of these to yourself:

By now…I should be out of debt.

By now…I should have lost 20 lbs.

By now…I should be finished with school.

By now…I should have kicked that habit.

By now…I should be married.

By now…I should have a bigger house.

By now…I should be famous.

By now…I should know what I want to do with my life.

In this episode, you'll learn practical steps on how to deal with "by now" syndrome, as well as the concept of "death by a thousand cuts". You'll also learn how to position yourself for greater opportunities.

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep005_master.mp3
Category:general -- posted at: 3:00am EDT

Every few episodes we'll be doing a listener Q&A episode, and this is the first one!

Most of these questions have come in via my Instagram channel at instagram.com/mikekimtv.

If you have a question, hit me up there and we may end up using your question on a future episode! Joining me as co-host on this episode is my friend, former assistant, and travel expert Chelsea Brinkley. Check out Chelsea on Instagram at instagram.com/travelbrinkley!

Here are the questions that were sent in:

1. The big problem I’m trying to solve in my life, at the moment, is deciphering the next season in my life. I’m 36, and have been an educator for 13 years. I’m finding myself bored and unfulfilled. I’m seeking a new direction, but having a hard time finding which way to turn. To me, creating something from nothing, and having someone else find enough value in it to purchase it, is an indescribable feeling. I have an Amazon FBA business that I started just last year. It’s been an awesome ride, but I can’t seem to shake past the fear of going all in. I question whether I can still serve others and serve God in an e-commerce business. - Ryan

2. Hi Mike, I’m founder and director of an outreach to prostituted women. What pisses me off? Patriarchy, injustice and the multitude of ways women are hurt by it. It breaks my heart that women and children, usually the innocent ones, suffer so unfairly because of it.
 
But what problem am I trying to solve? Trafficking, maybe? Injustice? I don’t know. The truth is I am tired of fighting, tired of trying to change the impossible. And as I step back on sabbatical, I’m realizing, how tired I am of “the hustle.” Tired of trying to prove that this is a worthwhile fight. Tired of trying to prove that we’re a worthy investment.
 
I once told a friend, “I just have to accept that not everyone is going to care about this as much as I do.” And now I wonder if I still care. How much more energy or desire or creativity do I have in me to keep pursuing this dream?
 
I’ve begun to write a book about our experiences over the last 20 yrs. And again I’m running into the same problem, the hustle to get published, find an agent, sell copies…. How do I return to my first love and escape all the seemingly necessary hype? - name withheld 
 
3. I am currently beginning my career in Washington D.C. in a think tank. The position did not exist before for me, so while I am grateful to be able to define the scope of my own role in the organization, I am terrified of disappointing the people who made an investment in hiring me. Do you have any thoughts on how I can move forward in order to relieve that anxiety? Perhaps like you, I did grow up with an Asian tiger mom. The pressure she put on me when I was younger evolved into pressure I put on myself, where everything I do could be better and must be better. - Scott
 
4. Just listened to episode 1. Just what I needed. Thank you. What pisses me off is that often times the measure of how successful you are is in terms of how expensive and how much  stuff you have and how big your house is. Oh course money and earning a living is important but experiencing life to its fullest is truly important to me. So many people I know are "maybe someday" people. Others are "could of, would of, should of" people. We don't know when we'll leave this earth, living the life, experiencing the life without regrets is what I strive for. Big problem to solve... building the work from anywhere biz that will fit the travel lifestyle that my husband and I want to achieve. Have already started and recently made some very good shifts and am gaining clarity to grow biz. It's a process for sure, a journey. - Gayle
 
5. It took me over 30 years to finally find what brought me meaning in my life and I really loved episode #1 because it really does begin with the relationship you have with yourself, the way you view yourself, and the beliefs you have with yourself. But the problem I think is that no one feels safe anymore to be themselves. We’re exposed to about 10,000 advertisements telling us what to do, we have our culture (Asians for sure) where we often have a path set out for is to follow by our parents, and now we have social media where people spend so much time comparing themselves to others. I’m guilty giving in to all of these and its all this noise that exists that made me never feel safe to just be myself so that I can start really listening and hearing about what mattered to me the most. It’s whats helped me figured out my process that helps people feel safe and tune into their passions and talents as well. Thanks again for sharing! - Eugene
 
6. I’m working on a membership site but getting overwhelmed with how much content I need and trying to figure out how to target a very tough demographic (pro athletes). I want these guys to be able to handle their own stuff so they can still make it work after their career is over. Too many guys go broke cause they can’t do anything but their sport. I have a background in law and finance. And I was a sports agent. My plan was to have other experts like Attorney’s, investors, venture capitalists, accountants etc to show them how they can maximize their money now and after they are done playing. It’s so much more than just their branding on social. Does that make sense? Wanna make sure I don’t sound crazy lol — BJ
 
7. I don’t ever use Instagram, but because you mentioned on your latest post/podcast that this would be the best way to reach you, I decided to send you a DM. Your 150th episode was my first episode that I caught on your show. It’s interesting how our paths cross as you end one and begin your next journey. I have come across your name via my conversations with Jeff Brown and Cliff Ravenscraft. We don’t know each other personally nor have our paths crossed (yet). But, I want to take my morning out and let you know that if you needed to reach out to me re your “time off”, please feel free to do so at anytime. I have been through similar challenging episodes in my life and sometimes I just wished I knew someone who could relate to my/our story. - Vinod
 
8. Mike, I listened to your last podcast and was moved. I knew you were hurting but didn't know why and didn't ask out of decency for privacy. My prayers and brotherhood are with you and when you I ready I fully support your dating and search for love. Lemme know your type bro! God Bless! - Alduan

 

Direct download: MKS_Ep004_master.mp3
Category:general -- posted at: 3:00am EDT

Personality tests are powerful tools for personal growth. 

Some people think personality tests "box them in" but personally, I feel they open up our understanding of ourselves. If you can think of tests like the Briggs Myers, DISC, or Enneagram as a more concrete way to observe yourself, then you're well on your way to growth.

Recommended (free) Enneagram test: exploreyourtype.com

Recommended Ennegram results: enneagraminstitute.com

All of these are tools to empower your capacity for self-observation. Here are three ways I use these tests for growth:

  1. Learn how you rest
  2. Learn how you relate
  3. Learn how you work

Knowing these three things allows you to make better decisions in life. 

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep003_master.mp3
Category:general -- posted at: 4:00am EDT

Decisions, decisions, decisions! Have you ever had to make a decision and kept delaying it?

There's actually a 5-step psychological process behind why you get excited to make a change in your life -- and then fail to follow through:

  1. Satisfaction
  2. Dissatisfaction
  3. Emotional Brink
  4. Moment of Insight
  5. The Opening

That's what we're going to talk about on this episode. Once we understand how we make decisions, then we can make better ones and break the cycle.

In this episode I share:

  • The root meaning of the word "decide"
  • Why, when helping others, you must only do everything you SHOULD, and not everything you CAN
  • The power behind the phrase, "There must be more to my life than ____..."

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep002_master.mp3
Category:general -- posted at: 3:00am EDT

What makes you leave a box in search of a new nirvana? That's what we're going to talk about on this episode.

As we kick off the first few episodes, we're going to look at the most important relationship you have: the relationship you have with yourself.

Ultimately you're the only person that can take responsibility for your own life, but if you've ever asked, "What am I going to do with my life?" you are not alone!

Life is not linear. Unfortunately, most of us are underprepared for that simple fact because most of our developmental years are straightforward...

But real life is anything but straightforward.

In this episode I share:

  • 3 bizarre (but effective!) questions to help you find your life purpose
  • What pisses me off about corporate America and formalized education
  • Why seeing people who live like zombies and spend their days at jobs they don't enjoy breaks my heart
  • The "only" two career paths I was allowed to consider when growing up (typical Asian kid)
  • Why real life is all about "off-roading" rather than highway driving
  • A deeper look at what the word "fulfillment" really means

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep001_master.mp3
Category:general -- posted at: 4:00am EDT

Welcome to the intro episode of the Mike Kim Show!

This show is designed to help you live a life of influence and impact. I believe that true fulfillment starts with the courage to be yourself, no matter the context...

My goal here is to help you gain clarity and put a stake in the ground for what you're committed to in your career, relationships, and life.

On this intro episode, you'll learn a little bit about me as well as what you can expect on future episodes of the show.

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

Like my podcast and think you might want to create your own? Then you need to talk to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep000_masterREV.mp3
Category:general -- posted at: 3:00am EDT

In this, the final episode of the Brand You Podcast, I share 5 things I've learned from doing 150 episodes of this show in hopes that these insights will inspire you to keep taking action to build your personal brand business.

You'll discover:

  • Why doing this podcast has been one of the most rewarding things I've ever done in my career
  • Why it's never too early to share your stage
  • How I created my 7P framework while doing this show
  • The personal reason why I took such a long time off from the podcast
  • The year-by-year things I did since 2013 to grow my personal brand business

So, What's Next?

I believe true fulfillment starts with the courage to be yourself, no matter the context. 

In the near future, I will launch a new podcast called the Mike Kim Show, which is centered on helping you gain clarity and put a stake in the ground for what you're committed to in your career, relationships, and health.

The expected release date of that new podcast is September 19, 2018.

Connect with Me on Instagram

Instagram has quickly become my favorite social network, and because so few people use it to contact me, it's the easiest way to get in touch.

If you'd like to connect on Instagram, connect with me at @mikekimtv. I read and respond to every DM.

It's been a pleasure to be on this journey with you!

Sincerely,
Mike Kim


You work hard every day to craft your ideas, frameworks, and strategies. But what can you do to legally protect them?

Today I interview Steve Sponseller, a patent attorney based in Spokane, Washington about best-practices when it comes to protecting our intellectual property. In this episode you will learn:

  • The difference between copyrights, trademarks, patents, and trade secrets
  • What legally constitutes a trademark, and when you should file for one
  • Who really "owns" the creation when a contractor (like a designer or copywriter) creates intellectual property for a client
  • When to use U.S. based contractors vs. when it's ok to use contractors who are overseas
  • and so much more

While this topic isn't the "sexiest" topic out there, it's extremely important. Several years ago I witness Michael Hyatt go through a trademark tiff with the National Speakers Association which I blogged about here.

Thankfully things worked out for both groups, but it was a looming reminder that IP conflicts can come unexpectedly, and that we should all be prepared for them.

Grab Your Copy of Steve Sponseller's Intellectual Property Checklist

Intellectual property is not optional. Every business, from solo entrepreneurs to large corporations, has valuable intellectual property that must be protected. Grab Steve's free checklist here:

Get the IP Checklist here

Direct download: BYP_149_-_Protecting_Your_Intellectual_Property_with_Steve_Sponseller.mp3
Category:general -- posted at: 12:00pm EDT

Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites.

In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now. 

A sneak preview:

  • The difference between unconscious competence vs. conscious competence
  • The two types of entrepreneurs and why businesses don't grow without both
  • The fastest way to gain momentum in your personal brand

Resources Mentioned in This Episode:

• Join Marketing Mastery Insider: mikekim.com/insider

Stu's blog

Tribe - Stu's online course on membership sites

Rocket Fuel (book)

Direct download: BYP_148_-_From_Behind_the_Scenes_to_Six_Million_with_Stu_McLaren.mp3
Category:general -- posted at: 12:00pm EDT

Having a product for sale is the pathway to profit in a personal brand business. Yes, you can sell your own time by doing coaching, consulting, or speaking -- but why stop there?

In this episode, I talk about 4 products you can create in under 4 hours each:

  1. Affliate products
  2. Documents / Swipe Files
  3. Mini-Trainings
  4. Coaching

This episode focuses on the first two types of products because they are easy to create and can end up being strong generators of passive income for you. Once they're created, they sell indefinitely as long as you drive leads to them.

Resources Mentioned in This Episode:

• Join Marketing Mastery Insider: mikekim.com/insider

• Info on Marketing Mastery Workshop: mikekim.com/workshop

Paypal

Gumroad

Wave Apps

Stripe

Essential Business Forms (my client proposal templates)

Direct download: BYP_147_-_4_Products_You_Can_Create_In_Under_4_Hours.mp3
Category:general -- posted at: 12:00pm EDT

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person.

But that's exactly what a personal brand is: a brand built around you. 

In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market.

We often start with these 3 questions:

  1. What pisses you off?
  2. What breaks your heart?
  3. What is the big problem you're trying to solve?

The answers to these questions provide the basis on which you will build your positioning.

• Join Marketing Mastery Insider: mikekim.com/insider

• Info on Marketing Mastery Workshop: mikekim.com/workshop


This is a "back to the basics" episode as I lay out the 3 things you need to build a minimum viable platform for your personal brand business.

I'm amazed at how many coaches, consultants, and speakers I meet who don't have all three of these in place in a way that allows them to leverage their exposure and referrals.

  1. Homepage
  2. Services Page
  3. About Page

There should be 3x as many calls to action for the Services page compared to the About page. Also, you should consider how people are getting to certain pages on your website.

For example, most of my clients go directly to my homepage, while most of my blog readers (who don't hire me for contract work) rarely to go my homepage.

Over the past two years, I geared my homepage to private clients while still growing a blog readership since my readers usually went directly to posts that I wrote and found them via social media or through my email list.

Resources Mentioned In This Episode:

Click Below To Subscribe to Marketing Mastery Insider:

mikekim.com/insider

Direct download: BYP_145_-_The_3_Pillars_of_a_Personal_Brand_Blog.mp3
Category:general -- posted at: 8:38pm EDT

In recent weeks I've made some big changes in my business. The biggest change has to do with my paid mastermind group ... and the decision to shut it down.

In this episode, I talk about the reasons behind the decison, as well as the things I've been working on since (including two new launches that have generated more than the mastermind group that I decided to close down).

I mentioned a number of people in today's episode, and you can find out more about them here:

To get request access to the Facebook group, click here

Click Below To Subscribe to Marketing Mastery Insider:

mikekim.com/insider 


If you're in the business of "you", your story will end up being one of the most important components of your marketing plan. In this episode, you'll learn the 7 elements of a Signature Story:

  1. Paradise
  2. Disaster
  3. Reluctant Hero
  4. Fleeting Victory
  5. Devastating Defeat
  6. Moment of Grace
  7. Final Victory

There are also components within a story that move the narrative forward:

  • Elephant in The Room
  • Story Behind the Story
  • Breaking News
  • Little Known Facts

To read my Signature Story, click here.

Click Below To Get on the MK Insider Email List:

mikekim.com/mkinsider 

Direct download: BYP_143_-_The_7_Elements_of_Your_Signature_Story.mp3
Category:general -- posted at: 4:48pm EDT

In this episode, I share my approach to clarifying my purpose, vision, mission, goals, and tasks.

Tune in, and you'll also hear about some big changes to the podcast, namely why I'm going to end this show at episode 150.

There's no shortage of talk on concepts like purpose, vision, and mission and those words are often used interchangeably. For me, I see them in a certain hierarchy, which helps me see them sequentially.

For example, this is my Purpose Statement in life:

• The purpose of my life is to be love, enjoy abundance, and do generous deeds for myself and others.

• The vision I have to manifest my purpose (at least business-wise) is to commit the next 25 years of my life to connect influencers for greater impact in the world.

• The mission now might be a clear and compelling statement like, "I will host 4 events per year, 3 in the U.S. and 1 overseas, to connect influencers for greater impact so they can collaborate to solve big problems in the world."

• The goals might then be something like "Have an average attendance of 40 people per event" or "Generate $250,000 per year with those events."

• The tasks would then be obvious: book speakers, secure venues, create marketing campaigns, and so forth.

If you're interested in doing this exercise for yourself, simply use the framework I've listed above and fill in your own thoughts. Borrow my purpose statement for now, and change out the words so it reads:

The purpose of my life is to be ____, enjoy ____, and do ____ for myself and others.

Join the Brand You Community on Facebook:

Have you checked out this invite-only group? Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

 

Direct download: BYP_142_-_How_I_Set_My_Purpose_Vision_Mission_Goals_and_Tasks.mp3
Category:general -- posted at: 1:00am EDT

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