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You Are The Brand

Oct 28, 2015

Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related?

This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether...


Oct 20, 2015

If you join me inside Ray Edwards' Copywriting Academy course, I'm prepared to offer these 3 exclusive bonuses:

1. 1-on-1 Copy Consultation - I'll look over your promotion to advise you with tips and tweaks. Retail value: $1000

2. Access to all my copywriting resources - Writing a Winning Support Letter, Essential...


Oct 14, 2015

When clients don't pay you feel frustrated, out of sync, conflicted, and it's a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action you want...paying you! Today I'll share some sample scripts I use, tips to avoid working with clients that don't pay, and how to...


Oct 6, 2015

If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re normally paid for? Today’s episode notes 3 reasons why you shouldn’t. Would you mind leaving an honest review...