Brand You Personal Branding

Liz Pineda helps online entrepreneurs transform their knowledge into recurring revenue by helping them building sales funnels and other high-performing lead generation systems.

 

I first met Liz in 2017 and contracted her to build evergreen funnels around some old products and the results were absolutely amazing. She was able to take a course I created years ago in a niche market and setup a Facebook evergreen funnel from A to Z -- to the tune of $7,000 in sales in the first 45 days.

 

In short, Liz made me a believer in this kind of marketing and I’m so excited to share this interview with you. I can’t say enough about her. Here are a few questions I asked Liz:

 

  • "How to know if your funnel will be profitable before you launch it?"
  • “Where do I even start when building a sales funnel?”
  • "What are the typical lead magnets that are most successful in putting a funnel together?"
  • "When can you expect to make your money back from a funnel?"
  • “Are there any secret ‘hacks’ that people use when building sales funnels?”
  • “Where is the money really made in a funnel?”

 

This episode is absolute gold for anyone that wants to turn their online business into a recurring revenue machine.

 

FREE RESOURCE: For tuning in, Liz is giving you her amazing guide, The 5 Ingredients of Virtually Every Sales Funnel.

 

Download The 5 Ingredients of Virtually Every Sales Funnel here

 

She also mentioned a calculator so you can test against the benchmarks in your industry which you can find here.

 

Liz’s website: lizpineda.com

FREE GIFT: Marketing Mastery Insider #1

 

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

 

A Few More Podcasting Benefits

 

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep011_master.mp3
Category:general -- posted at: 4:00am EDT

Transitions can be some of the most crazy, awkward, and hurtful things in life. It doesn’t matter if you’re the transitioner, transitionee, or the bystanders; transitions can hurt. How can we do them better?

First, we have to make sure we understand what kind of people we're dealing with during transitions. In his book Necessary Endings, Henry Cloud outlines three types of people: wise, foolish, and evil.

We must understand that each of these people must be addressed differently:

  1. Wise people: use words
  2. Foolish people: use limits and consequences (words only make it worse)
  3. Evil people: to quote a country song, "guns, money, and lawyers."

When it comes to transitions, there are always seem to be too many divorces and not enough weddings.

I've always tried to model my transitions following a “wedding” paradigm so I could do it with honor. I’m going to speak from a guy’s point of view since well, I’m a guy. Here goes:

  • Son = person wanting to transition
  • Dad = boss, or current role
  • Bride = new job, role, position, season of life

This process usually follows 4 steps:

Stage 1: ”I want to get married.”

Son turns of age. He feels it’s time for him to settle down, maybe get married. He doesn’t know who the girl (job, next season of life) is, but he is looking. Essentially the son is saying, “Dad, I think I want to get married. Would you support me?”

Stage 2: “I think I’ve found the girl.”

Son finds a prospect, isn’t sure she’s the one but he really digs her. He can’t stop thinking about her. “Dad, I think she might be the one. Would you support me?” Dad is supportive, gives advice, provides short and long-term perspective.

Stage 3. “We’re getting married.”

Son believes this is the next step. He’s done his homework and gotten to know the prospect. The confirmation is there. “Dad, she said yes! She is the one! Would you keep supporting me?

Stage 4. “It’s wedding time.”

Weddings are bittersweet; there’s a leaving and a cleaving. But it should be celebrated. 

I hope this episode encourages you to see transitions in a new light.

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep010_master.mp3
Category:general -- posted at: 2:17am EDT

Social Media has the potential to foster real relationships and make a lasting impact in the world, or it has the potential to manufacture superficial relationships and do real damage in the world. But where do we start? How do we do this intentionally, and how do we show consistency in our social posts so we’re “on brand”?

 

Sean Pritzkau is here to help. Sean provides simple, practical steps to help cause-driven organizations and advocacy groups get clear, communicate with confidence, and make a real impact using social media. He has handled social accounts for incredibly large yet agile organizations -- and the key to consistency is to have a calendar and strategy.

 

Here is a sneak preview of the topics we cover with Sean:

 

  • 3 mindset shifts do we need to make to be really successful with our social media

  • Clarity, consistency, and content: the 3 pillars of social media strategy

  • The question you should ask yourself before posting anything on social media

 

FREE RESOURCE: For tuning in, Sean is giving you his amazing guide, 5 Social Media Templates to Save You Hours of Work Every Week -- and also added an exclusive bonus template to help helping you plan out your ‘Stories’ on Instagram, Facebook, and Snapchat so you can consistently show up and add value to your audience.

 

Download 5 Social Media Templates to Save You Hours of Work Every Week here

 

Follow Sean on Instagram: https://www.instagram.com/seanpritzkau

 

Sean’s website: https://seanpritzkau.com/

FREE GIFT: Marketing Mastery Insider #1

 

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

 

A Few More Podcasting Benefits

 

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep009_master.mp3
Category:general -- posted at: 4:00am EDT

When Lauren Davis isn’t organizing live release shows at her record store in Rockford, IL she’s obsessed with empowering her clients through social media to help them boost sales, increase exposure, and impact their communities.
 
Lauren is an all-around marketing pro but for this episode I've asked her to share her best practices with my favorite social media network, Instagram.
 
Lauren recently ran my Instagram account at a speaking engagement and I was absolutely blown away by how much a difference it made. Here are a few concepts we cover in this interview:
  • The biggest mistake that most people make with their new Instagram account
  • The #1 practice in using Instagram intentionally to grow your brand footprint
  • The top strategy Lauren recommends to get your first couple hundred followers FAST?
  • How does Instagram algorithm works, and what the science is behind it.
Follow Lauren on Instagram: https://www.instagram.com/ldaviscreative/
 

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep008_master.mp3
Category:general -- posted at: 3:00am EDT

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