Brand You Personal Branding

Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design.

Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don’t — unless you know what Robby knows. You’ll learn how design even affects Google rankings for websites.

RESOURCES BY ROBBY FOWLER:

Robby’s website: robbyf.com

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

 

Direct download: BY_Ep180_master.mp3
Category:general -- posted at: 4:00am EDT

One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more.

RESOURCES BY PAUL KLEIN:

The Pricing Is Positioning Podcast with Paul Klein

The Product Pricing Roadmap: A simple 3-part framework to show you how to set up your long term pricing and positioning—even if you haven’t finalized all your products and services.


Get the Roadmap here

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep179_master.mp3
Category:general -- posted at: 4:00am EDT

Learn how I "got the gig" to speak at Social Media Marketing World in San Diego.

You'll also learn the importance of asking the right questions when networking (and which ones to avoid).

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep178_master.mp3
Category:general -- posted at: 4:00am EDT

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him.

I also asked him what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you.

Finally, you’ll hear the story of how I ended up working with the John Maxwell Team. It’s a cool story of how building a personal brand can “compound” and result in some pretty big opportunities.

Interested in finding out more about the John Maxwell Team? Go to johnmaxwellteam.com/talk.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep2002_master.mp3
Category:general -- posted at: 4:00am EDT

Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL.

There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about.

While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership.

One thing I often teach when advising brands is to focus on psychographics rather than just demographics. Demographics are statistics: age, income, sex, and so forth. But psychographics are all about mindset and how people think.

When it comes to personal development, psychographics trump demographics every time. It was clear in what I saw at this event: there were people from all walks of life, representing over 100 countries, ranging from 11 years old all the way 90 years old. What tied them together? A desire to make the world a better place through positive influence.

One of the great privileges of my professional life is to steward the messages of influential people like John Maxwell and Paul Martinelli, and it’s often in those side conversations that the best stuff comes out.

 

A Free 5-Part Series on How to Market Yourself As A Coach or Speaker

I’ve put together a free teaching series (5 hours of content!) called the Brand You Bootcamp for those who want to start a side-hustle and eventually scale into a full-time business.

  • How to market yourself as a coach, consultant, speaker, blogger, or podcaster
  • What tools to use when you start, and why you do not need to “spend money to make money”
  • How to position yourself as an authority, even if you’re just starting out
  • How to properly identify your ideal buyer with sniper-like accuracy (no, it’s not about demographics)
  • How to create an irresistible lead magnet that pulls in subscribers like a tractor beam 

Over 800 people have gone through this bootcamp, and I’ve received rave reviews saying it’s better than courses that cost $2,000. It’s free, so if you’re looking to start, run, or grow your personal brand business, join the bootcamp today: https://mikekim.com/start 

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

 

Direct download: BY_Ep2001_master.mp3
Category:general -- posted at: 4:00am EDT

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon.

We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique.

Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve. 

We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk about work, relationships, and life.

Check Jeff out online here:

goinswriter.com

The Portfolio Life Podcast

Direct download: MKS_Ep025_master.mp3
Category:general -- posted at: 4:00am EDT

While resources are good, it’s easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource?

In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors.

Looking To Start A Side-Hustle?

Join my Brand You Bootcamp for some of my best training on how to build a personal brand business.

mikekim.com/start

Direct download: MKS_Ep024_master.mp3
Category:general -- posted at: 4:00am EDT

Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot).

See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you.

Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something you can not only deal with, but overcome.

Looking to start a side-hustle? Join my Brand You Bootcamp here:

This is a FREE 15-day bootcamp to help you START a personal brand business.

  • How to get started as a coach, consultant, speaker, blogger, or podcaster
  • What tools to use when you start, and why you do not need to "spend money to make money"
  • How to position yourself as an authority, even if you're just starting out
  • How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demographics)
  • How to create an irresistible lead magnet that pulls in subscribers like a tractor beam

mikekim.com/start

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: MKS_Ep023_master.mp3
Category:general -- posted at: 4:00am EDT

We continue our current series on making a career pivot.

One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs).

Perhaps you’ve also wanted to “make the leap”, so here are a few recommendations based on my journey. 

1. Set hard-and-fast financial goals.

2. Tap into resourcefulness (not just resources).

3. Experiment with various income streams.

4. Create predictable income for your first 3 months.

5. Get mentored by those that have actually done it.

Looking to get started? Join my Brand You Bootcamp here:

mikekim.com/start

Today's shownotes: mikekim.com/mks22

 

Direct download: MKS_Ep022_master.mp3
Category:general -- posted at: 4:00am EDT

There’s a lot of great content out there on making the leap from your day job to start a personal brand business.

The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all:

“How much money do I need to make a successful pivot?”

In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in your side-hustle before you go full time.

Want to Start A Personal Brand Business?

Join My Brand You Bootcamp, a free 15-day bootcamp. Check out the details here:

mikekim.com/start

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep021_master.mp3
Category:general -- posted at: 7:20am EDT

We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers.

In this episode I interview Celina Lee, host of the Live Your Dream podcast. Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City.

Celina left a very successful career in investment banking and law to take charge of her life and reinvent herself, and in this episode she shares a bit of her journey along with 3 steps to help you find fulfillment at work.

FREE RESOURCE: The 3 Steps to Finding True Career Fulfillment

celinalee.co/steps

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep020_master.mp3
Category:general -- posted at: 4:00am EDT

Whether you’re looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You’ll often feel like there’s more than one of you. Well, there is.

Introducing The Three You’s:

  • The Present You encompasses who you are right now. You define yourself by the current work you do, the people you interact with, and the activities you engage in. Hello, mirror.

 

  • The Public You is closely aligned with The Present You. It’s the version that is understood by and made accessible to the people around you. If you’ve worked your whole life in real estate, it’s fair to assume that your neighbors know you as “the real estate guy or gal.”

 

  • The Pending You is the person you’re seeking to grow and develop. This is the person waiting in the wings, itching to make his or her debut. This is the person you scream daily self-success affirmations at in the morning shower, and point at in the mirror and shout, “You were made for more! The world is your oyster! You eat dragons for breakfast!”

 

Clearing the pathway for The Pending You to take center stage is vital. You are literally working a transition to present a new “you” to the world. That’s why it’s so hard.

A Few Additional Mindset Shifts:

  • I accept I will never have security. Peace, yes. Security, no.
  • Sometimes you have to move on in order to move up.
  • The credibility isn’t in the teaching, the credibility is in the living.
  • Why I’ve had success in my career: I make ideas happen. It’s not about ideas. It’s about making ideas happen. Execute.
  • Life is not meant to be a one-player game.

Free Resource:

Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in.

Go to: mikekim.com/brandyoublueprint


EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep019_master.mp3
Category:general -- posted at: 4:00am EDT

“Be thankful for what you have.”

We’ve all heard that before, but what if being thankful is actually keeping you from what is best? Please allow me to explain.

Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I’m all for encouragement and positive reinforcement, but we can’t deny that conflict, tension, and pain are incredible motivators. Without friction between a tire and the road, your car isn’t going anywhere.

Tension is necessary to move forward. But how do we navigate that when it comes to making a change as big as our residence, relationships, and especially our vocation?

In this episode you’ll learn about the “Sadistic Selfie” -- something I used to navigate the balance between being grateful for the life I had vs. stepping into the life I really wanted.

Free Resource:

Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in.

Go to: mikekim.com/brandyoublueprint

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep018_master.mp3
Category:general -- posted at: 4:00am EDT

You may have heard of the idea of “practicing gratitude” - but how do you actually do it?

One of the keys in recent years for me has been journaling. Why? The starting point to having the courage to be who you are, no matter the context, is being comfortable with yourself. You have to learn to spend time alone, to self-reflect, and to become increasingly self-aware.

I’ve journaled for a long time, but in recent years (especially after starting my own business) I realized I needed a system that helped me ask better questions and reflect on my own emotions in a deeper way.

Generally, I journal both in the morning and in the evening. In addition to free-writing, I use these two frameworks:

Morning Journaling:

  1. Write 3 things I’m grateful for.
  2. Write 3 things that would make today great (things you can control).
  3. Write 3 personal affirmations.

To keep things fresh, I use 4 sub-categories when documenting what I’m grateful for:

  1. An old relationship or friendship that helped you
  2. An opportunity, current or past
  3. Something great that happened yesterday
  4. Something simple within my sight

Evening Journaling:

 

  1. Write 3 amazing things that happened today.
  2. Write down 1 thing I could have done to make today better.

 

My Tools of the Trade:

 

  1. Gallery Leather Desk Journal
  2. Moleskine Classic Hardcover Notebook
  3. Full Focus Planner
  4. Pilot G2 Retractable Premium Gel Ink Roller Ball Pen


EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep017_master.mp3
Category:general -- posted at: 4:00am EDT

Experiencing pain, loss, or grief sucks (that’s an understatement), yet it’s a normal part of life. In this episode I share some hard-learned lessons on moving through pain, loss, and grief.

 

Pain + Reflection = Progress

 

One of the most important capabilities you can develop in life is the ability to reflect on pain rather that react or avoid it. Most people can’t reflect on their pain while they are going through it. They focus so much on the pain that they aren’t able to consider what is happening, why they ended up in this situation, or how they are processing the pain.

 

Once the pain subsides, they simply move onto something else and never really address the core issues. They medicate, or cope, or distract themselves because it’s too painful to go back and address the core issue.

 

Here are 5 things I’ve learned in the school of hard knocks when it comes to managing and processing pain in order to produce progress:

 

  1. Go to the pain rather than avoiding it.
  2. Write a psalm to God.
  3. Just do the next right thing.
  4. Stop running your tongue over your gums where the tooth used to be.
  5. Ask, “What does this make possible?”

 

If you are going through a difficult time right now, please don’t hesitate to reach out to friends and family. To isolate yourself is often the worst decision you can make when experiencing tremendous pain, loss, and grief.

 

If I can be of help, ping me directly via Instagram at @mikekimtv or email me at mike@mikekim.com.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep016_master.mp3
Category:general -- posted at: 7:29am EDT

In this episode, I share the approach to goal setting that I learned at Tony Robbins’ Date with Destiny seminar in West Palm Beach, FL.

Date with Destiny was one of the most powerful and important events I’ve ever attended, and though I can’t do the impact justice through a podcast, I felt one of the best things I could share would be Tony’s approach to goal-setting.

If you’re anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they’re also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one.

The Tony Robbins Guide to Year-End Goal Setting:

  1. Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions
  2. Write down 1, 3, 5, or 10 next to each goal to represent the years
  3. Write down your one-year goals and rank the top 4
  4. Then ask 4 follow up questions for each goal

The 4 Follow-Up Questions:

  1. Why to you want to accomplish this goal?
  2. What is the pain you will feel if you don’t accomplish this goal?
  3. What is the pleasure you’ll get from accomplishing this goal?
  4. How will accomplishing this goal contribute to others?

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep015_master.mp3
Category:general -- posted at: 4:00am EDT

1