Brand You Personal Branding

Kristina Hoyer is my personal wellness and mindset coach, and working with her in these five areas have completely transformed my well being:

  1. Sleep
  2. Nutrition
  3. Movement
  4. Rest
  5. Nature

These simple changes have dramatically improved how I feel, work, and move –– and I attribute my emotional well-being and greater levels of happiness to working with Kristina.

Tune in for practical tips on getting your mind and body on the same team so that you can take care of the engine that drives your business: you!

 

Resources:

Three Steps To A Better Morning [guide]

How to Fight Anxiety while Networking [guide]

 

Connect with Kristina Hoyer online:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep208_master.mp3
Category:general -- posted at: 4:00am EST

There are personal brands, and then there are GLOBAL personal brands. Today I interview Tony Horton, celebrity fitness trainer of Beachbody and P90X fame.

Discover how a random act of kindness led to Tony meeting the influencer who would help him catapult to global fame, and the unexpected career goal Tony had prior to going into fitness.

Connect with Tony online:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep207_master.mp3
Category:general -- posted at: 4:00am EST

When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things.

These 7-steps are the foundation of the most successful personal brands in the world — and whether you’re starting a side-hustle, 1-2 years and striving for six-figures, or you’re 7-figures and beyond, having these built out give you the foundation for a strong, sustainable brand.

  1. Personal story
  2. Platform
  3. Positioning
  4. Product
  5. Pricing
  6. Pitch
  7. Partners

One builds on the next, and these steps are like digits in a phone number: you can have the right ones but if they’re not in the right order, you get the wrong number.

 

Resources:

Watch and Subscribe on my YouTube channel »

Download the slides from my talk here »

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep206_master1.mp3
Category:general -- posted at: 4:00am EST

Joy Capps is one of the few copywriters I’ve hired both for my own work and for larger projects I’ve been contracted on. As such, she is one of the few copywriters I ever recommend to others. Most recently, I hired her to write funnels and launches for the John Maxwell Team. I was so impressed by her work!

Today, Joy shares a few tips on using “power words” to evoke emotion in your copy. To serve as a resource to you, Joy has put together an entire list together in a handy resource here:

Download Joy’s Power Words list »

I can’t recommend Joy’s copywriting services highly enough. She is timely, thorough, pays close attention to details, will research the topic like a bloodhound, and write some really inspiring and persuasive copy for you.

Connect with Joy at her website here: joycapps.com

https://www.joycapps.com/180-power-words

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep205_master.mp3
Category:general -- posted at: 4:00am EST

Kary Oberbrunner is an author, coach, and speaker from Columbus, OH. He has helped people write, publish, and market their books and then turn these books into 18 streams of income that yield 6 and 7 figure businesses.

Discover Kary's insider secrets about the publishing industry so you can create impact as author, position yourself as an industry leader, and diversify your income streams.

Free Masterclass: How to Become An Author

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep204_master.mp3
Category:general -- posted at: 4:00am EST

Want to write a book? Whether you’re looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept.

Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson. 

He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/.

A few questions I asked Chad during this interview:

  • How did you find yourself in the book-publishing industry?
  • If you had to narrow down what publishers are looking for to three things, what would they be?
  • I think most of my listeners understand the importance of platform and good writing, so let's talk about book concepts. How do you come up with a good one?
  • How do writers pitch their book idea to publishers?
  • What goes into a book proposal? 
  • How have you seen writers shoot themselves in the foot in a book proposal?
  • How can writers make their proposals stand out?

Hear more from Chad on his blog, or by following him on Facebook and Twitter.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep203_master.mp3
Category:general -- posted at: 4:00am EST

One of the most frequent questions I get is “How do you start an email list from scratch?”

Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your “real” email account.

The email should read like this:

SUBJECT: this may not be for you, but...

Hey [name],

I’m writing some articles about [topic] and thought you might be interested!

Can I pass some stuff along to you?

[your name]

Do not write anything after the question at the end of the email. Do not say thank you. Do not say “I hope you’re well!” You must end the message with a question! This creates an open loop that is almost too difficult to ignore.

What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below:

SUBJECT: two quick questions!

Hi [name],

Awesome! Really quick, I have two questions:

What’s your biggest question about [topic]?

What blogs, books, or podcasts do you go to in order to learn more about [topic]?

Would you let me know?

[your name]

If you think this is simple, it is. Simple things work. That’s the premise of this entire newsletter. Start with ten people. It’s likely you’ll get at least one or two positive responses. If it worked once, then it can work again. Pick ten more people. Do the work.

Why send the second email? Because I’m teaching you to make a habit of gathering data. Data is what a professional uses to make marketing decisions. In this situation, you are gathering “focus group” data so you can understand:

  1. The main challenge or question people have about a particular topic
  2. Who your competition is

You must send that second email if they respond with a yes to the first. Do not deviate from the plan!

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

 

 

Direct download: BY_Ep202_master.mp3
Category:general -- posted at: 4:00am EST

“If you don’t have an executive assistant, you are one.” When Trivinia Barber, founder of Priority VA, told me this I knew she was right.

What I needed was a team I could trust (duh) but I didn’t know how to build one, especially a virtual team. In this episode, I asked Trivinia to share the same frameworks she walked me through including the Four Buckets:

  1. What you don’t know how to do
  2. What you don’t have time to do
  3. What you hate to do
  4. What only YOU can do

She also shared with me the 3 Types Of Executive Assistants: the Stabilizer, the Promoter, and the Closer.

If you’re looking to win back your time so you can focus on the more critical tasks of your business, tune into this informative interview.

Resources From This Episode:

The Priority VA Team Building Assessment

Follow Trivinia Barber:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep201_master1.mp3
Category:general -- posted at: 4:00am EST

After one too many burned bridges and failed projects, Brian Dixon set out to discover the secret to work you love and a life that matters. 

Sharing from his new book Start With Your People, Brian shows you the single most important key to fully engage your relationships and unlock the door to purpose, passion, and profit.

The truth is, your dream is not a solo venture. You need your people. In this episode, Brian shares:

  • The #1 key to unlocking your powerful network (without being cheesy or fake)
  • A 10-step method to create your own personal mission statement
  • Why your family actually helps you succeed at work, and how to see your kids as a legacy instead of a liability
  • The counter-intuitive method to increase your income (without quitting your job)
  • Little-known secrets to convert your under-performing team to a powerful dream team
  • The fastest, safest way to deal with the difficult people in your life

Tired of struggling? Ready to take action? Start here to unlock the door to purposeful profit today.

Get Start With Your People on Amazon here »

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep200_master.mp3
Category:general -- posted at: 4:00am EST

You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this.

Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings. 

I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including:

  1. Why did you want to start a copywriting company for recruiting?
  2. What would you tell other copywriters who want to find an industry niche?
  3. How do you market a niche copywriting business? 

Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone’s life.

Today's Resource As Mentioned On the Episode:

Katrina's "Free Job Rewrite" Workbook

Follow Katrina Kibben:

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 
Direct download: BY_Ep199_master.mp3
Category:general -- posted at: 4:00am EST

Isn’t it astonishing that all these secrets have been hidden for so many years just so we could uncover them?

Nope, that’s not one of my quotes…

It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly.

I was inspired after visiting the Wright Brothers Memorial in Kitty Hawk, North Carolina. Maybe some of these will spark inspiration in you, too:

#1. The Perfect Testing Site = Harsh Environments

#2. How Much Practice Is Enough?

#3. Everyone Feels Like A Miserable Failure At Times. Everyone.

#4. When No One Realizes Your Breakthrough is A Breakthrough

#5. Strapped A Canoe … On The Plane??

Live Launch Lab »

Follow me on Instagram here »

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep198_master.mp3
Category:general -- posted at: 4:00am EST

Facing your fear disempowers it, so here I am. It’s been some time now, about 3.5 years. 

For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it’s time. Maybe it will help someone out there. Maybe it will help you.

My marriage of 12 years fell apart 3.5 years ago.

You can read the entire post here »

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep197_master.mp3
Category:general -- posted at: 4:00am EST

Those who use email marketing the right way often make out like bandits.

Email marketing is agile, fun, enhances your other writing, and increases response.

You'll learn a few ways to write email subject headlines, including shock effect, curiosity, and how to play off popular quotes and phrases.

I'm hosting a 2-day intensive to get your product launch planned and written. For more info go to: mikekimworkshops.com

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep196_master.mp3
Category:general -- posted at: 4:00am EST

  1. Hero banner: with headline, sub-head, and buy button

  2. “As trusted by” logos

  3. Copy: objection-busting and / or unique selling proposition

  4. Face of the brand: either picture or video with copy

  5. So, What Is [Product Name]?

  6. How Does [Product] Work?

  7. Who is [Product] For?

  8. Who is [Product] NOT For?

  9. FAQ’s / “Will This Work For Me?”

  10. Testimonials

  11. Guarantee

  12. Bonuses

  13. Buying Options (usually 3 packages)

For more copywriting tips go to: writegreatcopy.com

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep195_master.mp3
Category:general -- posted at: 2:12pm EST

If there’s one thing that every good publisher, author, blogger, or podcaster understands about marketing, it’s the importance of a headline that pulls people into the content.

In this episode, you’ll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those elements.

I’ll also share several headline swipe files that you can apply to your content. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep194_master.mp3
Category:general -- posted at: 4:00am EST

Greetings from Thailand! In this episode, I share a bit of my workflow in how I use certain copywriting frameworks to write the first draft of my sales pages.

You'll also get an idea of the amount of work that needs to be done to write a product launch –– the sheer number of deliverables is quite a lot, and is something that most people underestimate when they start a launch.

I'm fleshing out the entire process of how I write a launch in a new free series at writegreatcopy.com

Register and you'll get access to some videos and trainings I'm doing, and exclusive access to some opportunities to have me work with you on your launch copy in the next few weeks.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep193_master.mp3
Category:general -- posted at: 4:00am EST

Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template.

This episode contains a full-length teaching from one of my copywriting courses. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep192_master.mp3
Category:general -- posted at: 4:00am EST

We're back on the show after taking the holiday week off and we're hitting the ground running with the first of several copywriting-based episodes.

Tune in and you'll hear a presentation I gave at a private, high-ticket workshop on some of the most recent copyhacks I've been using and teaching. 

If you want to "look over my shoulder" as I write a launch in real-time (and get access to some of my favorite copywriting resources) then go to writegreatcopy.com and sign up.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep191_master.mp3
Category:general -- posted at: 4:00am EST

“In a personal brand, the messenger is often more important than the message.”

One of the most underrated and overlooked pieces of marketing content you can create is this very episode!

In the personal brand space, the messenger is more important than the message. Think about every “guru” or expert you follow. Does that person say anything radically different from his or her competition? Radically different?

Probably not. So why do you follow that person over, say, someone else? It’s because of the way you feel about them. It’s because there’s some level of connection or commonality, and that’s exactly what doing a “7 Things You May Not Know About Me” post does for you.

I often use this kind of content in new settings like group coaching days or mastermind sessions to build rapport and pick up on interesting things about people that might be used in their marketing. For this episode, I selected these topics (and you’ll hear my answers to each):

  1. Favorite food
  2. Nickname as a kid
  3. First job
  4. Best travel story
  5. Family tradition
  6. What you wanted to be as a kid
  7. Something you are “OCD” about

The point is to have fun with this kind of post. I’ll often pull from the answers to these questions and create a “Hi, I’m Mike” post after I’ve received a number of new followers on social media.

Otherwise people feel like they’re jumping into my story mid-season, and doing a post that summarizes some of these things can help bring people into my journey and brand.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep190_master.mp3
Category:general -- posted at: 4:00am EST

Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In.

I met Kay and Shi during my work with the John Maxwell Team, and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover several business building and social media marketing tips in this interview, including:

  • How Kay and Shi got featured on Throw Down with Bobby Flay on the Food Network
  • How they navigate price increases and changes in market positioning
  • How they created premium experiences (and charged premium prices) in a demographic that didn't seem like it would accept it

Some of my favorite takeaways from this episode include the idea that numbers are the language of business, and that we should serve one-to-one, not one-size-fits-all.

For more on Kay and Shi:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep189_master.mp3
Category:general -- posted at: 4:00am EST

This is one of the most important interviews I've ever done, because it has to do with the financial side of running a personal brand business.

Jessica Mae from the Bottom Line CPA has been the single-handed biggest change agent in my business over the past year.

In this interview, you'll hear how my own financial negligence completely cleaned me out a little over a year ago, and how Jessica and her team brought me up from rock-bottom to get to a healthy place in my finances.

We talk about the "Profit First" plan and the process by which Jess led me to create systems, gather facts, and then plan my profit strategy.

I often joke that I'd let every other contractor I hire go before losing Jess and her team, and it's actually very true. 

If you struggle AT ALL with finances in your business, i.e. budgeting, payroll, taxes -- anything -- please listen to this interview as I believe it is the most important podcast I've ever done in my entire life.

The Bottom Line CPA: https://www.thebottomlinecpa.com/

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep188_master.mp3
Category:general -- posted at: 4:00am EST

My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) -- and I have so many incredible insights from my time there.

When you work with people of the caliber of John Maxwell and Paul Martinelli, you’re bound to pick up on a few things. Here are just a few that impacted me, that I hope will help add value to you:

Incentivize people with money and commissions. You’ll hear a bit of my background in sales (yes, I used to be a telemarketer!) and how I was inspired to return to my roots in commission-based incentives.

You can’t save your way to wealth. I spent more money to keep my business running during this time period, and it made more money because of it.

You’re being hired to either put out a fire or fan a flame. Remember this analogy! It will be of use to you when having conversations with potential clients.

Telling is not selling. If all you do is tell, you aren’t having a conversation, you’re giving a lecture.

There are fans, and there are people who actually want to learn.

My time in Florida was amazing from a professional standpoint. The wisdom I gained there is invaluable -- but I also gained tremendous personal clarity because, well, I didn’t like living in Florida!

It was good for me in that I had a place to land for six months. Life was a bit chaotic the past few years, so it was good to be grounded for a season. I realized more than ever that I want to live in a place where I can feed off the energy, atmosphere, and culture.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep187_master.mp3
Category:general -- posted at: 4:00am EST

As you may know, video is one of the fastest growing marketing channels out there right now. 

Chances are you already consume video in some aspect, whether it's Facebook Lives, Instagram videos or stories, YouTube, and so forth.

But how do you get comfortable doing video? 

In this solo episode, I take a few minutes to share how I got my start doing video:

  1. Start Big
  2. Go Small
  3. Start Strong

You'll also get some of my insights on how I approach hosting webinars and group coaching calls, as well as what I learned from comedian Chris Rock about creating a bigger personality that people can connect with. Looking for tools?

Visit My Resources Page Here »

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep186_master.mp3
Category:general -- posted at: 4:00am EST

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational.

The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence:

  1. Determine the Call To Action
  1. Write quotables and Tweetables
  1. Gather stories for within the presentation, not without
  1. Create sparse slides (clean, minimalistic)
  1. Dress the way I want to be photographed

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep185_master.mp3
Category:general -- posted at: 4:00am EST

I met Mark Wade in 2018 when I attended a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020.

One of the biggest takeaways involved virtual summits. Mark inspired me to host one. I knew the power of summits but resisted the idea but it just seemed like so much work.

Then he told me about repurposing content for a summit and about his "One Day Summit" formula -- and I was hooked.

Tune into this episode and you'll hear about how I implemented what Mark shared with me, earned five-figures on a summit at just $67 per purchase, and what it did for my business. 

RESOURCES:

Puerto Rico Masterminds

The Virtual Summit Podcast

Virtual Summit Software

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep184_master.mp3
Category:general -- posted at: 4:00am EST

Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the "titans" of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting.

If you've ever wanted to know how to get started writing a book, what publishers look for in book proposals,  or what it really takes to land a book deal then this episode is for you.

Karen’s Resources: strategicbookcoach.com

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep183_master.mp3
Category:general -- posted at: 4:00am EST

Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. "EOFire" generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total).

The key to their success is found in their systems, and Kate pulls back the curtain to show you:

  • Automate: done by apps
  • Delegate: done by people
  • Batch: done by you, the content creator
  • The single most time-saving app that Kate uses (Text Expander)
  • and so much more

This episode is a must-see for anyone who set a strong foundation to scale their business.

Kate’s Entire Podcast, Season 2 on Systems: https://www.eofire.com/creating-systems-for-your-business/

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep182_master.mp3
Category:general -- posted at: 4:00am EST

Recently I did a "live" launch over a 15-day period called The Brand You Bootcamp.

You'll learn why I did the launch (it wasn't for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep181_master.mp3
Category:general -- posted at: 1:08pm EST

Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design.

Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don’t — unless you know what Robby knows. You’ll learn how design even affects Google rankings for websites.

RESOURCES BY ROBBY FOWLER:

Robby’s website: robbyf.com

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

 

Direct download: BY_Ep180_master.mp3
Category:general -- posted at: 4:00am EST

One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more.

RESOURCES BY PAUL KLEIN:

The Pricing Is Positioning Podcast with Paul Klein

The Product Pricing Roadmap: A simple 3-part framework to show you how to set up your long term pricing and positioning—even if you haven’t finalized all your products and services.


Get the Roadmap here

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep179_master.mp3
Category:general -- posted at: 4:00am EST

Learn how I "got the gig" to speak at Social Media Marketing World in San Diego.

You'll also learn the importance of asking the right questions when networking (and which ones to avoid).

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep178_master.mp3
Category:general -- posted at: 4:00am EST

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him.

I also asked him what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you.

Finally, you’ll hear the story of how I ended up working with the John Maxwell Team. It’s a cool story of how building a personal brand can “compound” and result in some pretty big opportunities.

Interested in finding out more about the John Maxwell Team? Go to johnmaxwellteam.com/talk.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep2002_master.mp3
Category:general -- posted at: 4:00am EST

Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL.

There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about.

While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership.

One thing I often teach when advising brands is to focus on psychographics rather than just demographics. Demographics are statistics: age, income, sex, and so forth. But psychographics are all about mindset and how people think.

When it comes to personal development, psychographics trump demographics every time. It was clear in what I saw at this event: there were people from all walks of life, representing over 100 countries, ranging from 11 years old all the way 90 years old. What tied them together? A desire to make the world a better place through positive influence.

One of the great privileges of my professional life is to steward the messages of influential people like John Maxwell and Paul Martinelli, and it’s often in those side conversations that the best stuff comes out.

 

A Free 5-Part Series on How to Market Yourself As A Coach or Speaker

I’ve put together a free teaching series (5 hours of content!) called the Brand You Bootcamp for those who want to start a side-hustle and eventually scale into a full-time business.

  • How to market yourself as a coach, consultant, speaker, blogger, or podcaster
  • What tools to use when you start, and why you do not need to “spend money to make money”
  • How to position yourself as an authority, even if you’re just starting out
  • How to properly identify your ideal buyer with sniper-like accuracy (no, it’s not about demographics)
  • How to create an irresistible lead magnet that pulls in subscribers like a tractor beam 

Over 800 people have gone through this bootcamp, and I’ve received rave reviews saying it’s better than courses that cost $2,000. It’s free, so if you’re looking to start, run, or grow your personal brand business, join the bootcamp today: https://mikekim.com/start 

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

 

Direct download: BY_Ep2001_master.mp3
Category:general -- posted at: 4:00am EST

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon.

We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique.

Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve. 

We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk about work, relationships, and life.

Check Jeff out online here:

goinswriter.com

The Portfolio Life Podcast

Direct download: MKS_Ep025_master.mp3
Category:general -- posted at: 4:00am EST

While resources are good, it’s easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource?

In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors.

Looking To Start A Side-Hustle?

Join my Brand You Bootcamp for some of my best training on how to build a personal brand business.

mikekim.com/start

Direct download: MKS_Ep024_master.mp3
Category:general -- posted at: 4:00am EST

Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot).

See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you.

Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something you can not only deal with, but overcome.

Looking to start a side-hustle? Join my Brand You Bootcamp here:

This is a FREE 15-day bootcamp to help you START a personal brand business.

  • How to get started as a coach, consultant, speaker, blogger, or podcaster
  • What tools to use when you start, and why you do not need to "spend money to make money"
  • How to position yourself as an authority, even if you're just starting out
  • How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demographics)
  • How to create an irresistible lead magnet that pulls in subscribers like a tractor beam

mikekim.com/start

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: MKS_Ep023_master.mp3
Category:general -- posted at: 4:00am EST

We continue our current series on making a career pivot.

One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs).

Perhaps you’ve also wanted to “make the leap”, so here are a few recommendations based on my journey. 

1. Set hard-and-fast financial goals.

2. Tap into resourcefulness (not just resources).

3. Experiment with various income streams.

4. Create predictable income for your first 3 months.

5. Get mentored by those that have actually done it.

Looking to get started? Join my Brand You Bootcamp here:

mikekim.com/start

Today's shownotes: mikekim.com/mks22

 

Direct download: MKS_Ep022_master.mp3
Category:general -- posted at: 4:00am EST

There’s a lot of great content out there on making the leap from your day job to start a personal brand business.

The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all:

“How much money do I need to make a successful pivot?”

In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in your side-hustle before you go full time.

Want to Start A Personal Brand Business?

Join My Brand You Bootcamp, a free 15-day bootcamp. Check out the details here:

mikekim.com/start

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep021_master.mp3
Category:general -- posted at: 7:20am EST

We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers.

In this episode I interview Celina Lee, host of the Live Your Dream podcast. Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City.

Celina left a very successful career in investment banking and law to take charge of her life and reinvent herself, and in this episode she shares a bit of her journey along with 3 steps to help you find fulfillment at work.

FREE RESOURCE: The 3 Steps to Finding True Career Fulfillment

celinalee.co/steps

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep020_master.mp3
Category:general -- posted at: 4:00am EST

Whether you’re looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You’ll often feel like there’s more than one of you. Well, there is.

Introducing The Three You’s:

  • The Present You encompasses who you are right now. You define yourself by the current work you do, the people you interact with, and the activities you engage in. Hello, mirror.

 

  • The Public You is closely aligned with The Present You. It’s the version that is understood by and made accessible to the people around you. If you’ve worked your whole life in real estate, it’s fair to assume that your neighbors know you as “the real estate guy or gal.”

 

  • The Pending You is the person you’re seeking to grow and develop. This is the person waiting in the wings, itching to make his or her debut. This is the person you scream daily self-success affirmations at in the morning shower, and point at in the mirror and shout, “You were made for more! The world is your oyster! You eat dragons for breakfast!”

 

Clearing the pathway for The Pending You to take center stage is vital. You are literally working a transition to present a new “you” to the world. That’s why it’s so hard.

A Few Additional Mindset Shifts:

  • I accept I will never have security. Peace, yes. Security, no.
  • Sometimes you have to move on in order to move up.
  • The credibility isn’t in the teaching, the credibility is in the living.
  • Why I’ve had success in my career: I make ideas happen. It’s not about ideas. It’s about making ideas happen. Execute.
  • Life is not meant to be a one-player game.

Free Resource:

Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in.

Go to: mikekim.com/brandyoublueprint


EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep019_master.mp3
Category:general -- posted at: 4:00am EST

“Be thankful for what you have.”

We’ve all heard that before, but what if being thankful is actually keeping you from what is best? Please allow me to explain.

Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I’m all for encouragement and positive reinforcement, but we can’t deny that conflict, tension, and pain are incredible motivators. Without friction between a tire and the road, your car isn’t going anywhere.

Tension is necessary to move forward. But how do we navigate that when it comes to making a change as big as our residence, relationships, and especially our vocation?

In this episode you’ll learn about the “Sadistic Selfie” -- something I used to navigate the balance between being grateful for the life I had vs. stepping into the life I really wanted.

Free Resource:

Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in.

Go to: mikekim.com/brandyoublueprint

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep018_master.mp3
Category:general -- posted at: 4:00am EST

You may have heard of the idea of “practicing gratitude” - but how do you actually do it?

One of the keys in recent years for me has been journaling. Why? The starting point to having the courage to be who you are, no matter the context, is being comfortable with yourself. You have to learn to spend time alone, to self-reflect, and to become increasingly self-aware.

I’ve journaled for a long time, but in recent years (especially after starting my own business) I realized I needed a system that helped me ask better questions and reflect on my own emotions in a deeper way.

Generally, I journal both in the morning and in the evening. In addition to free-writing, I use these two frameworks:

Morning Journaling:

  1. Write 3 things I’m grateful for.
  2. Write 3 things that would make today great (things you can control).
  3. Write 3 personal affirmations.

To keep things fresh, I use 4 sub-categories when documenting what I’m grateful for:

  1. An old relationship or friendship that helped you
  2. An opportunity, current or past
  3. Something great that happened yesterday
  4. Something simple within my sight

Evening Journaling:

 

  1. Write 3 amazing things that happened today.
  2. Write down 1 thing I could have done to make today better.

 

My Tools of the Trade:

 

  1. Gallery Leather Desk Journal
  2. Moleskine Classic Hardcover Notebook
  3. Full Focus Planner
  4. Pilot G2 Retractable Premium Gel Ink Roller Ball Pen


EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep017_master.mp3
Category:general -- posted at: 4:00am EST

Experiencing pain, loss, or grief sucks (that’s an understatement), yet it’s a normal part of life. In this episode I share some hard-learned lessons on moving through pain, loss, and grief.

 

Pain + Reflection = Progress

 

One of the most important capabilities you can develop in life is the ability to reflect on pain rather that react or avoid it. Most people can’t reflect on their pain while they are going through it. They focus so much on the pain that they aren’t able to consider what is happening, why they ended up in this situation, or how they are processing the pain.

 

Once the pain subsides, they simply move onto something else and never really address the core issues. They medicate, or cope, or distract themselves because it’s too painful to go back and address the core issue.

 

Here are 5 things I’ve learned in the school of hard knocks when it comes to managing and processing pain in order to produce progress:

 

  1. Go to the pain rather than avoiding it.
  2. Write a psalm to God.
  3. Just do the next right thing.
  4. Stop running your tongue over your gums where the tooth used to be.
  5. Ask, “What does this make possible?”

 

If you are going through a difficult time right now, please don’t hesitate to reach out to friends and family. To isolate yourself is often the worst decision you can make when experiencing tremendous pain, loss, and grief.

 

If I can be of help, ping me directly via Instagram at @mikekimtv or email me at mike@mikekim.com.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep016_master.mp3
Category:general -- posted at: 7:29am EST

In this episode, I share the approach to goal setting that I learned at Tony Robbins’ Date with Destiny seminar in West Palm Beach, FL.

Date with Destiny was one of the most powerful and important events I’ve ever attended, and though I can’t do the impact justice through a podcast, I felt one of the best things I could share would be Tony’s approach to goal-setting.

If you’re anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they’re also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one.

The Tony Robbins Guide to Year-End Goal Setting:

  1. Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions
  2. Write down 1, 3, 5, or 10 next to each goal to represent the years
  3. Write down your one-year goals and rank the top 4
  4. Then ask 4 follow up questions for each goal

The 4 Follow-Up Questions:

  1. Why to you want to accomplish this goal?
  2. What is the pain you will feel if you don’t accomplish this goal?
  3. What is the pleasure you’ll get from accomplishing this goal?
  4. How will accomplishing this goal contribute to others?

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep015_master.mp3
Category:general -- posted at: 4:00am EST

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