Brand You Personal Branding

When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things.

These 7-steps are the foundation of the most successful personal brands in the world — and whether you’re starting a side-hustle, 1-2 years and striving for six-figures, or you’re 7-figures and beyond, having these built out give you the foundation for a strong, sustainable brand.

  1. Personal story
  2. Platform
  3. Positioning
  4. Product
  5. Pricing
  6. Pitch
  7. Partners

One builds on the next, and these steps are like digits in a phone number: you can have the right ones but if they’re not in the right order, you get the wrong number.

 

Resources:

Watch and Subscribe on my YouTube channel »

Download the slides from my talk here »

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep206_master1.mp3
Category:general -- posted at: 4:00am EST

Joy Capps is one of the few copywriters I’ve hired both for my own work and for larger projects I’ve been contracted on. As such, she is one of the few copywriters I ever recommend to others. Most recently, I hired her to write funnels and launches for the John Maxwell Team. I was so impressed by her work!

Today, Joy shares a few tips on using “power words” to evoke emotion in your copy. To serve as a resource to you, Joy has put together an entire list together in a handy resource here:

Download Joy’s Power Words list »

I can’t recommend Joy’s copywriting services highly enough. She is timely, thorough, pays close attention to details, will research the topic like a bloodhound, and write some really inspiring and persuasive copy for you.

Connect with Joy at her website here: joycapps.com

https://www.joycapps.com/180-power-words

 

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep205_master.mp3
Category:general -- posted at: 4:00am EST

Kary Oberbrunner is an author, coach, and speaker from Columbus, OH. He has helped people write, publish, and market their books and then turn these books into 18 streams of income that yield 6 and 7 figure businesses.

Discover Kary's insider secrets about the publishing industry so you can create impact as author, position yourself as an industry leader, and diversify your income streams.

Free Masterclass: How to Become An Author

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep204_master.mp3
Category:general -- posted at: 4:00am EST

Want to write a book? Whether you’re looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept.

Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson. 

He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/.

A few questions I asked Chad during this interview:

  • How did you find yourself in the book-publishing industry?
  • If you had to narrow down what publishers are looking for to three things, what would they be?
  • I think most of my listeners understand the importance of platform and good writing, so let's talk about book concepts. How do you come up with a good one?
  • How do writers pitch their book idea to publishers?
  • What goes into a book proposal? 
  • How have you seen writers shoot themselves in the foot in a book proposal?
  • How can writers make their proposals stand out?

Hear more from Chad on his blog, or by following him on Facebook and Twitter.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep203_master.mp3
Category:general -- posted at: 4:00am EST

One of the most frequent questions I get is “How do you start an email list from scratch?”

Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your “real” email account.

The email should read like this:

SUBJECT: this may not be for you, but...

Hey [name],

I’m writing some articles about [topic] and thought you might be interested!

Can I pass some stuff along to you?

[your name]

Do not write anything after the question at the end of the email. Do not say thank you. Do not say “I hope you’re well!” You must end the message with a question! This creates an open loop that is almost too difficult to ignore.

What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below:

SUBJECT: two quick questions!

Hi [name],

Awesome! Really quick, I have two questions:

What’s your biggest question about [topic]?

What blogs, books, or podcasts do you go to in order to learn more about [topic]?

Would you let me know?

[your name]

If you think this is simple, it is. Simple things work. That’s the premise of this entire newsletter. Start with ten people. It’s likely you’ll get at least one or two positive responses. If it worked once, then it can work again. Pick ten more people. Do the work.

Why send the second email? Because I’m teaching you to make a habit of gathering data. Data is what a professional uses to make marketing decisions. In this situation, you are gathering “focus group” data so you can understand:

  1. The main challenge or question people have about a particular topic
  2. Who your competition is

You must send that second email if they respond with a yes to the first. Do not deviate from the plan!

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

 

 

Direct download: BY_Ep202_master.mp3
Category:general -- posted at: 4:00am EST

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