Brand You Personal Branding

If there’s one thing that every good publisher, author, blogger, or podcaster understands about marketing, it’s the importance of a headline that pulls people into the content.

In this episode, you’ll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those elements.

I’ll also share several headline swipe files that you can apply to your content. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep194_master.mp3
Category:general -- posted at: 4:00am EST

Greetings from Thailand! In this episode, I share a bit of my workflow in how I use certain copywriting frameworks to write the first draft of my sales pages.

You'll also get an idea of the amount of work that needs to be done to write a product launch –– the sheer number of deliverables is quite a lot, and is something that most people underestimate when they start a launch.

I'm fleshing out the entire process of how I write a launch in a new free series at writegreatcopy.com

Register and you'll get access to some videos and trainings I'm doing, and exclusive access to some opportunities to have me work with you on your launch copy in the next few weeks.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep193_master.mp3
Category:general -- posted at: 4:00am EST

Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template.

This episode contains a full-length teaching from one of my copywriting courses. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep192_master.mp3
Category:general -- posted at: 4:00am EST

We're back on the show after taking the holiday week off and we're hitting the ground running with the first of several copywriting-based episodes.

Tune in and you'll hear a presentation I gave at a private, high-ticket workshop on some of the most recent copyhacks I've been using and teaching. 

If you want to "look over my shoulder" as I write a launch in real-time (and get access to some of my favorite copywriting resources) then go to writegreatcopy.com and sign up.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep191_master.mp3
Category:general -- posted at: 4:00am EST

1