The Mike Kim Show

In this episode, I share the approach to goal setting that I learned at Tony Robbins' Date with Destiny seminar in West Palm Beach, FL.

Date with Destiny was one of the most powerful and important events I've ever attended, and though I can't do the impact justice through a podcast, I felt one of the best things I could share would be Tony's approach to goal-setting.

If you're anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they're also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one.

The Tony Robbins Guide to Year-End Goal Setting:

  1. Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions
  2. Write down 1, 3, 5, or 10 next to each goal to represent the years
  3. Write down your one-year goals and rank the top 4
  4. Then ask 4 follow up questions for each goal

The 4 Follow-Up Questions:

  1. Why to you want to accomplish this goal?
  2. What is the pain you will feel if you don't accomplish this goal?
  3. What is the pleasure you'll get from accomplishing this goal?
  4. How will accomplishing this goal contribute to others?

Go to mikekim.com/141 to view these on a web browser. 

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Direct download: BYP_141_-_The_Tony_Robbins_Guide_to_Year_End_Goal_Setting.mp3
Category:general -- posted at: 3:15am EST

I have committed to living everyday in my Zone of Genius.

The Zone of Genius is a concept penned by one Gay Hendricks in a book titled The Big Leap.

Hendricks contends that all of our problems in life stem from one BIG problem: The Upper Limit Problem (or ULP! for short).

The Upper Limit Problem essentially prevents us from sustained enjoyment of our success … because we subconsciously don’t feel we deserve it. Thus, we end up sabotaging ourselves so that we somehow fall back into our lesser selves.

The zone ABOVE the Upper Limit Problem is what he calls the Zone of Genius.

The Zone of Genius is where we truly thrive, where our very best talents and abilities allow us to expand everyday in success, love and abundance - and by doing so, inspire others to do the same.

There are 4 false beliefs that prevent us from living in our Zone of Genius:

  1. that we are fundamentally flawed in some way
  2. that by succeeding, we’re being disloyal or leaving people in our past behind
  3. that we are a burden to the world
  4. that we must dim the bright lights of our brilliance so we don’t outshine someone in our past

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Direct download: BYP_140_-_The_Zone_of_Genius_-_How_To_Get_There_and_Stay_There.mp3
Category:general -- posted at: 12:23pm EST

On this episode, I peel back the curtain to share the opening keynote from my recent conference Influence & Impact.

Part of the reason I'm doing this is because, well, I'm really sick and can barely talk right now! But I still wanted to add value to you this week and publish a fresh podcast episode.

Tune in and you'll hear the heart behind why I hosted this event, and some key points that will help you gain clarity in your own personal brand building journey. I ask several questions in this session, and I encourage you to ponder them yourself.

  • What pisses you off?
  • What breaks your heart?
  • What is the big, interesting problem you're trying to solve?

When we get clarity on this things, we step on the path towards greater influence and greater impact.

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Direct download: BYP_139_-_My_Opening_Keynote_From_Influence_and_Impact_2017.mp3
Category:general -- posted at: 1:00pm EST

I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players. 

In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well.

In the thought leadership space, I see 5-tool players as people who can:

  1. Speak
  2. Write
  3. Coach
  4. Consult
  5. Market

This has a huge impact on your income streams. Why?

  • If you can speak, then you can keynote, host seminars, or podcast.
  • If you can write, you can monetize books and blog posts.
  • If you can coach, you can provide 1-on-1 services, group coaching cohorts, or run mastermind groups.
  • If you can consult, you can provide strategy, tactics, or advice for high fees.
  • If you can market, you can do that for others (or for yourself, and save a ton of expenses)

I have a new saying: "Money flows to mastery and flees from mediocrity."

That means, even if you do all these things well, you still have to tell the market which of these skills you are a MASTER of ... and there can only be one.

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Direct download: BYP_138_-_The_Five-Tool_Player_In_Personal_Branding.mp3
Category:general -- posted at: 4:52pm EST

You have a unique purpose to fulfill. Maybe you’ve discovered what you’re wired for at an early age. Perhaps you’ve recently reached a milestone and found that you have not nearly tapped into the meaningful life you were meant to live. Maybe you know your purpose but have drifted from it.

Kevin Monroe is captivated by the idea that a higher purpose exists for life, leadership, and service. He believes that people who find and fulfill their higher purpose have more fun, experience greater fulfillment, and make the world better and brighter for everyone else.

Kevin is the founder of the Navigating North Summit which features conversations with well-known thought and business practitioners who have made significant impact through their purpose-powered pursuits.

The Navigating North Summit includes Marshall Goldsmith, Todd Henry, Bernadette Jiwa, and yours truly!

Get a free ticket to the Navigating North Summit here:

navigatingnorthsummit.com

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This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here:

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Yes, I'd love to leave an iTunes review! »

Direct download: BYP_-_137.mp3
Category:general -- posted at: 11:24pm EST

From the moment you land your first client, you're in the "business life cycle."

Recently, my friend Thomas Lee walked me through the 9 stages of the business life cycle over dinner and I knew I had to share it with you on the podcast. It was like getting an MBA in one conversation.

In addition to being a small business consultant and executive coach, Tom has also served as the President of Full Line Collection Inc., a high-end distributor of jewelry and accessories in highly competitive garment district in the heart of New York City for 11 years.

Tom shares incredibly valuable insight that has kept him at the forefront of the fashion industry, and I know this framework will help you think longer-term about your own business.

The 9 Stages of the Business Life Cycle:

  1. Birth stage
  2. Infancy stage
  3. Toddler stage
  4. Teenage stage
  5. Young adult stage
  6. Prime stage
  7. Aging stage
  8. Institutional stage
  9. Death

Today's Featured Resource: The 9 Stages of the Business Life Cycle:

This free worksheet will help you map out the trajectory of your business and determine which stage you're currently in. (Email required)

Get the 9 Stages of the Business Life Cycle Guide now »

Connect with Thomas Lee online:

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Direct download: byp136.mp3
Category:general -- posted at: 4:00am EST

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework.

I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now:

Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon)

Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including:

  • How Don pivoted from being a memoirist to launching StoryBrand and becoming 
  • The important marketing lesson Don learned from sitting next to a man reading his own book on a plane
  • The single biggest shift you need to make in your marketing
  • How the StoryBrand framework works in politics, and why Donald Trump beat Hillary Clinton in the election 
  • How to create your very own BrandScript that keeps your marketing message on point

The StoryBrand framework provides you with the ultimate competitive advantage, revealing the secret for helping your customers understand the compelling benefits of using your products, ideas, or services. 

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Resources Mentioned On This Episode:

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Are you aware of your competitive advantage? Most people don't, and it's because they're not even sure what kind of competitive advantages are out there.

In this episode, I unpack 5 competitive distinct advantages:

  1. Price
  2. Affinity
  3. Authority
  4. Skill
  5. Availability

Here are some snippets from today's episode:

  • What I learned about competition during a dinner with the owner of Connecticut's largest moving company. (3:03)
  • The 5 types of competitive advantages you need to be aware of (4:43)
  • The story Ken Davis, founder of SCORRE, told me about why pricing himself so low actually closed doors for his speaking business. (5:59)
  • Why you must set a yearly revenue goal. (7:40)
  • Why you need a "cash-cow" offer. (8:20)
  • How many people really unsubscribe from my email list everytime I send a message. (15:08)
  • How to establish authority even if you don't have clients. (18:50)
  • How being intentional about these 5 things gives you a "marketing grip" that can't be denied. (22:50)

Resources Mentioned in This Episode:

Donald Miller and StoryBrand

Ken Davis and the SCORRE Conference

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This week I reflect on some thoughts inspired by the terrific business leaders I've met over the past few weeks ... as well as Jiro Ono, widely considered the world's greatest sushi chef and star of the film, Jiro Dreams of Sushi.

I also pose three questions for you to consider as you continue your journey in building your business and creating impact with your ideas.

Here are some snippets from today's episode:

  • Jiro Ono's thoughts on the secret of success. (4:31)
  • How willing are you to leave others behind so you can grow? (6:00)
  • The group of people that I left behind in order to pursue my dreams. (7:59)
  • As you grow, you must construct your inner circle. (9:07)
  • There are no Cinderella stories. (10:15)
  • Are you playing to win, or playing just to stay in the race? (10:41)
  • My top 5 strengths according to StrengthsFinder (11:07)
  • What is your version of a legend? (13:55)

Resources Mentioned in This Episode:

Jiro Dreams of Sushi (documentary)

Get Your Message Heard Podcast with Michael Hudson

Ray Edwards

John Nemo and LinkedIn Riches

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John Nemo helps coaches, consultants, and small business owners generate quality leads, build their client base, and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars.  

John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.  

John has personally rewritten LinkedIn profiles for well-known personal brand entrepreneurs like Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins, Dan Miller, Ray Edwards and many others.  

In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider and many other publications online.

I Recommend You Get Every One of these Free Resources From John:

Free Best-selling Book: LinkedIn Riches »  

Free Video Training: How To Create a Killer LinkedIn Profile »

Free Webinar: How Business Coaches, Consultants and Entrepreneurs Can Get Quality Leads, Add Clients and Build Their Brand with LinkedIn »


Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico.

Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue.

Listen to the episode to hear Katie's thoughts on:

  • Why it's not wrong to earn income from your blog
  • Her recommendation on the first step to earning income online
  • How to find an audience
  • Her networking strategy for conferences (even when she can't attend)

Launch A Blog In Under 7 Minutes

If you're intimidated by the "tech" of launching a blog, download my free Do-It-Yourself Blog Guide and my video tutorial, "How to Launch A WordPress Blog In Under 7 Minutes" here:

mikekim.com/wordpress »

Check out Katie's "Blog Connection" Membership Here

Katie has opened up a special discount rate for listeners of the Brand You Podcast. If you are juggling the challenges of work, kids, and trying to get your blog off the ground, her membership "The Blog Connection" could be a perfect fit. 

Get more info on the Blog Connection (with discount) here »

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Direct download: BYP_131.mp3
Category:general -- posted at: 1:00am EST

Success is sequential, not simultaneous. This episode gives you a behind-the-scenes look at the system I am implementing now, step-by-step.

I anticipate that implementing this system will skyrocket my reach and revenue because it "touches" all aspects of what I need to grow the online portion of my business: brand awareness, authority, a growing email list, and sales.

  1. Gather data
  2. Commit to doing more webinars
  3. Run social media ads to those webinars
  4. Do more video content marketing
  5. Create my first low-tier starter product

Download Your Copy of the "5-Step Sequential Success Guide" here:

Get Your Copy Here

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Direct download: byp130.mp3
Category:general -- posted at: 1:00am EST

This past week I spent 3 days in beautiful Coeur d'Alene, Idaho for an exclusive mastermind with other business owners to share wisdom, ask questions, and connect over great food and amazing scenery.

In this episode, I share 5 takeaways from my time with Ray Edwards, John Nemo, Jeff Bullas, Ernie Svenson, Matt and Tara McWilliams, Mark Sieverkropp, Mark and Amy Timm, and Jody Maberry.

I have pages filled with wisdom, and I'll share a few things in this episode like:

  • the orbit strategy to building your brand
  • how to out-perform your self-image
  • what people really buy from your personal brand (it's not information)
  • what one of the world's largest internet marketers thinks about podcasts
  • the one thing you really need to talk about to create content of consequence

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Direct download: BYP_129_-_5_Insider_Tips_from_An_Exclusive_Mastermind_in_Coeur_dAlene.mp3
Category:general -- posted at: 12:42pm EST

In this special episode, my friend Jody Maberry flips the lineup and interviews me right after wrapping up Influence & Impact 2017.

Tune in for some of my personal biggest takeaways from hosting this conference, including:

  • the "3 little pigs" business strategy and why it works
  • why business success is sequential, not simultaneous
  • how I used a strategic approach year-by-year to fill this conference
  • why "small is the new big" when it comes to personal branding
  • why you must be "bilingual" in business to be successful

Side note: Jody and I recorded this episode in my dining room and broadcast the interview on Facebook Live. To watch the session, click on the link below for this episode's shownotes here:

mikekim.com/128

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Direct download: byp128.mp3
Category:general -- posted at: 1:00am EST

Planning and promoting a live event is like starting an entirely new business in itself. In this episode, I give you a "pick my brain" look into how I made certain decisions for my conference, Influence & Impact 2017.

Any new product or service I create starts with one simple question, "What is the big problem I'm trying to solve?" The answer to that determines every decision I make thereafter, affecting everything from branding, copywriting, venue, and schedule.

 
Tune in for an unfiltered look at how I planned this live event. You just might glean some takeaways in planning your own.

Mentioned in Today's Episode:

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On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City.

One of our favorite spots is a bar called Fat Buddha. We’re regulars, so we’ve gotten to know the bartenders.

One night I got I in early before the night crowd strolled in. The crew was still getting setup and I noticed Shannon, one of bartenders, put out a tip jar … then add her own money to it.

Ever the marketer, I asked Shannon why she did that.

She said it was to “salt” the jar — to give people the impression that tipping with folded bills is proper behavior at their fine establishment.

This is the third law of influence: social proof.

Mentioned in Today's Episode:

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Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet.

Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all…

So why the spike in confidence?

It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast.

Mentioned in Today's Episode:

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Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence.

Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play.

In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force.

Mentioned in Today's Episode:

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Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want.

In this episode, I share 3 things do whenever my business goes through a transition:

  1. Accept that success = change.
  2. Re-evaluate who I spend time with, and who spends time with me.
  3. Re-evaluate what I spend most of my time doing.

Make sure you stay subscribed to the podcast. Next week, I'll be starting a new series on "influence" and give you an inside look at how I am planning my upcoming conference, Influence and Impact.

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Direct download: BYP_123_-_Business_in_Transition-_3_Key_Questions_to_Consider.mp3
Category:general -- posted at: 12:02am EST

In this episode you'll get a behind-the-scenes look at my recent speaking / coaching trip to Franklin, TN.

Tune in and you'll learn:

  • The story behind losing my wallet on the plane, and having Dan Miller and Jody Maberry help me focus on "What does this make possible?"
  • How answering the question, "What is the ONE THING I need to do next that will make everything else easier?"
  • The "5 balls of life" (work, family, friends, healthy, and integrity) and how I shared this with the people at my "Epic Breakfast" in downtown Franklin, TN

Mentioned On This Episode:

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What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy?

In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx.

The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain.

Tune in and you'll learn:

  • How your customer's identity can change because of unforeseen circumstances (such as illness)
  • How that psychology affects people's purchasing decisions and brand loyalty
  • How the healthcare industry brands super-villains: sickness, symptoms, disease
  • How the healthcare industry (controversially) names diseases to take the power back from disease
  • The branding secrets behind Advil that gave it a competitive edge over Tylenol and Aspirin

This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve.

Mentioned On This Episode:

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In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week.

This is the same approach he has used for his private clients to help them generate five and even six-figures a MONTH with these funnels.

  1. ​Record an evergreen webinar
  2. Automate your webinar recording
  3. Write your email copy
  4. Automate your email delivery
  5. Create your upsell
  6. Establish your follow-up system

There is a lot of info on this episode, so if you want all the links and tools mentioned, make sure to visit Neal's blog post here.

Mentioned On This Episode

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I, Mike Kim, am an opportunity junkie. While leveraging opportunities has contributed greatly to my success, it's become really apparent that I need a different approach to business and life.

These 7 principles from Greg McKeown's book Essentialism have helped me make difficult decisions in the past few weeks:

1. We can make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again.

2. Be aware of decision fatigue: the more choices we are forced to make, the more the quality of our decisions deteriorates.

3. Priority is singular. The word priority came into the English language in the 1400s. It meant the very first or prior thing. Only in the 1900s did we pluralize the term and start talking about priorities. Somehow we would now be able to have multiple “first” things

4. To eliminate nonessentials means saying no to someone, often. It means pushing against social expectations. Eliminating the nonessentials isn’t just about mental discipline. It’s about the emotional discipline necessary to say no to social pressure.

5. You can build a great company or build great ideas ... but not both. Jim Collins chose ideas. As a result of this trade-off there are still only three full-time employees in his company, yet his ideas have reached tens of millions of people through his writing, including Good to Great.

6. Without great solitude, no serious work is possible. - Pablo Picasso

7. We need to be as strategic with ourselves as we are with our careers and our businesses.

Also mentioned on today's episode:

The One Question That (Actually) Helped Me Define Success (VLOG)

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Direct download: BYP_119_-_These_7_Principles_of_Essentialism_Transformed_My_Life.mp3
Category:general -- posted at: 1:54pm EST

The key to delivering a successful speech or workshop involves more than just content. Presentation is vital.

But any professional communicator knows there are a myriad of external factors that affect you and the audience's ability to engage with you: lighting, room layout, ambient noise, time of day, and more.

In today's episode, I outline 5 things I do to manage these external factors so I can serve my audience in the best way possible:

  1. Survey the room
  2. Sit in the worst seat in the room
  3. Optimize my slides
  4. Set the rules of engagement
  5. Wear the right clothes

You can also see a real-world walkthrough of how I did this before speaking at Ernie Svenson's Small Firm Bootcamp in New Orleans:

https://youtu.be/zYeGmlN9Tds

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Direct download: BYP_118_-_5_Keys_To_Creating_Max_Impact_When_Speaking.mp3
Category:general -- posted at: 12:28pm EST

The key to clarity lies in asking the right questions.

In today's episode, I share 4 questions that I learned from Michael Hudson on a recent consulting trip. Michael uses these questions when journaling every morning, and he recommended I try them out.

In the days since I started asking (and answering) these questions, my clarity and focus have sharpened like never before.

Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific.

Mentioned In Today's Episode

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Direct download: BYP_117_-_4_Questions_That_Actually_Kill_Confusion_and_Lead_to_Clarity.mp3
Category:general -- posted at: 11:35am EST

Facilitating brainstorming sessions can be a challenge, especially when you have a room full of creative people.

In today's episode, I share 3 simple tips that can dramatically increase the quality, engagement, and results of brainstorming sessions that you host -- especially if you are a coach or consultant working with a client's team.

I learned these simple tips this past week during a consulting project in Phoenix, AZ that I took on with Michael Hudson.

Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific.

Mentioned In Today's Episode

Join the Brand You Community on Facebook:

Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

 

Direct download: BYP_116_-_3_Tips_For_Structuring_Better_Brainstorming_Sessions.mp3
Category:general -- posted at: 2:14am EST

We continue our "Niches" series today with Ernie Svenson. Ernie is a former lawyer based in New Orleans who then went on to launch one of the most successful personal brand blogs in his industry.

Ernie now runs a full-time online business serving the very niche he made his living in. This is a terrific interview that showcases how you can utilize your digital footprint to start, run, and grow a personal brand business.

To Connect with Ernie:

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Direct download: BYP_115_-_How_to_Monetize_Your_Digital_Footprint_with_Ernie_Svenson.mp3
Category:general -- posted at: 12:00am EST

If you're a speaker looking to "pivot" the type of audience you serve, this episode is a must listen.

We continue our "Niches" series today with Kent Julian. Kent has one of the most interesting -- and intentional -- speaking businesses I've seen. He started out as a director of youth ministries (churches), went into the education space, then into youth leadership, and most recently into the association space.

How did he pivot so many times, so successfully?

He unpacks it all for us today. His tips on "reverse interviewing", building a list of event planners, using the revolving door strategy, and showcasing are pure gold.

Mentioned In Today's Episode:

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It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast.

You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche.

In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in person.

Jeff's business is fascinating because he has three different niches to the same fitness business, and all three have very different types of customers. It's a great lesson on how to extend your product line laterally -- meaning offering the same services to different audiences.

We also talk about the realities of building a visually-based business (you've got to look good to build a fitness business, right?) and how Jeff leveraged one client, internet entrepreneur Pat Flynn, to land client after client afterwards.

You'll also find out why I personally think most of my fitness coach friends are being duped by big businesses like BeachBody. While I love BeachBody's products, the way they advise their trainers to build businesses is terrible!

Mentioned In Today's Episode:

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Direct download: BYP_113_-_How_To_Build_A_Six-Figure_Fitness_Business_with_Jeff_MacMahon.mp3
Category:general -- posted at: 12:00am EST

In today's episode I interview Alissa Daire Nelson, a speaker, coach, and author of the new book From Frustrated to Frickin' Awesome: 4 Steps To Achieve the Success You're Wired For. If you've ever felt guilty about not being good at "everything" then this episode is for you!

Alissa specializes in strengths-based coaching, using both the Clifton StrengthsFinder assessment and her own material. We talk about why no one is really wired to be well-rounded, how you can capitalize on your strengths, and how to leverage this knowledge for a happier and healthier business and life.

Special thanks to leadership consultant Mark Slemons and productivity expert Robby Miles for your reviews on iTunes! Check these guys out!

Mentioned In Today's Episode:

 

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This episode is a direct response to a question posted in the Brand You Community Facebook group by Mariana Ruiz:

"One thing that keeps coming to mind is how do you get good at networking? I am a huge introvert and this year I have pushed myself out to join masterminds and even going to a live event. How do I keep up those relationships and nourish the right ones without feeling burnt out? And also making sure they are strategic."

A few thoughts regarding my personal mindset when it comes to networking: It’s not about hunting, it’s about helping. It's about farming. It's about cultivating relationships. I also look to connect with super-connectors.

Here are the five points summed in today's episode:

  1. Pick who you want to get to know
  2. Study these folks ahead of time so you’re prepared to add legendary value.
  3. Ask questions that get the conversation going.
  4. Take a strategic selfie
  5. Follow up and offer something they would genuinely find useful

Never Ask These Questions!

  • Is there anything I can help you with?
  • So, tell me about yourself...
  • What’s your story?
  • What do you do?

Instead, Ask These Questions:

  • What’s giving you energy right now?
  • What are you working on that’s really exciting you?
  • I know such-and-such a person that might be a great fit for you. Interested?

Mentioned In Today's Episode:

Join the Brand You Community on Facebook:

Have you checked out this invite-only group? Click here to request access to the Brand You Community

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

 

Direct download: BYP_111_-_How_To_Make_Networking_Work.mp3
Category:general -- posted at: 12:00am EST

This episode is a direct response to a question posted in the Brand You Community Facebook group by Dustin Dauenhauer: "If you had to start from scratch what would be the top 5 things you would focus on and why?"

Well, here they are:

  1. learn copywriting
  2. building an email list
  3. get professional design work done
  4. build leveraged income earlier (talk about active, leveraged, and passive)
  5. find ONE mentor who is “going places" and go from there
  6. BONUS: learn Facebook ads earlier

Special thanks to Kristopher Mays, Ernie Svenson, and Jason Goff for your reviews on iTunes!

Mentioned In Today's Episode:

 

Join the Brand You Community on Facebook:

Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social:

Direct download: BYP_110_-_The_Top_5_Things_I_Would_Focus_On_If_I_Started_Over.mp3
Category:general -- posted at: 12:39pm EST

One of the keys to my success has been thinking in terms of 10x rather than 2x. When you ask yourself the hard question of how you plan to grow your business by 10x, it opens up new pathways in your thinking and decision-making.

In this episode, I share how 10x thinking has affected how I run my business now and the ripple effect it's had on how I set my fees and decide which projects I take.

Apply For Brand You LIVE here.

Join the Brand You Community on Facebook:

Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week!

I'd love to connect on social:

Direct download: BYP_109_-_Why_10x_Thinking_Is_Better_Than_2x_Thinking.mp3
Category:general -- posted at: 10:54am EST

Getting more margin in your life is possible. In this episode, you'll discover 3 things that have personally helped me control my work hours, get more sleep, and spend more time with friends and family ... all while upping my game at work.

Listen in to discover why I no longer use the phrase "work-life balance" (and what I use instead), why I bought an old-school alarm clock, and how many hours I actually want to work per week.

These changes seem small, but they've yielded big results over the past few weeks. I'm hoping they will inspire you to find the workflow that's best for you.

Join the Brand You Community on Facebook:

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Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_108_-_More_Margin.mp3
Category:general -- posted at: 2:00pm EST

One of the most beneficial tactics to building my personal brand has been writing reviews of events or courses that I've benefited from:

  1. More Web Traffic
  2. More Connections
  3. More Revenue

Here's what I typically include in a review:

  1. Backstory about why I chose to invest in it
  2. Price & Length
  3. Additional Costs
  4. Workload
  5. What You Get
  6. What You Won't Get
  7. Results

Here's a list of just some of my reviews:

Join the Brand You Community on Facebook:

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Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: BYP_107_-_How_To_Earn_Easy_Revenue_By_Reviews.mp3
Category:general -- posted at: 12:28am EST

On the previous episode of the podcast, we talked about 3 money mindsets that would help you raise your rates and command the fees you deserve.

But what do you say in order to position yourself for better clients, higher fees, and less hassle? The answer is simple:

Results-driven copywriting.

In today’s episode, I share several scripts you can use — whether you’re a coach, consultant, copywriter, designer, or any other professional services provider.

You can also download a BRAND NEW COPYWRITING GUIDE called Get Coaching Clients Now: 5 Proven Templates That Bring You Better Clients, at Higher Fees, With Less Hassle.

Grab your copy here >>

Inside, you’ll find scripts for 5 types of coaches:

  1. Undecided coaches
  2. Business coaches
  3. Executive coaches
  4. Career coaches
  5. Relationship coaches

You’ll also get swipe copy for Twitter posts, LinkedIn posts, and email pitches.

Grab your copy here >>

Join the Brand You Community on Facebook:

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Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_106_-_How_to_Get_Better_Clients_at_Higher_Fees_With_Less_Hassle.mp3
Category:general -- posted at: 3:00am EST

Do your rates reflect your expertise and experience? In today's episode I share 3 simple truths that will help you raise your rates and finally get paid what you deserve.

Mentioned on Today's Podcast:

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Liked this episode?

Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_105_-_3_Money_Mindsets_that_Will_Help_You_Raise_Your_Rates.mp3
Category:general -- posted at: 12:00am EST

Your website’s homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression.

I've seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There’s one thing that prevents all of them from converting prospects into paying customers:

The lack of clarity on their website.

When you influence language, you influence thinking. The right words can attract paying customers like a moth to a flame. The wrong words can repel customers faster than a guy with bad breath.

Today's episode will give you a 5-point framework to make sure the words on your website are crystal clear.

Get "What To Say On Your Website" here >>

Have you checked out this invite-only Facebook group? 

Click here to request access to the Brand You Community

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

 

Direct download: BYP_104_-_What_to_Say_On_Your_Website.mp3
Category:general -- posted at: 5:29am EST

In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something.

Your site must meet a user's basic trust needs before you demand they enter information or engage with you.

In today's episode, I talk about The Hierarchy of Trust. Does your brand pass the test? 

View today's show notes to see the actual "Pyramid of Trust"

Join the Brand You Community on Facebook:

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Liked this episode?

Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

 

Direct download: BYP_103_-_The_Hierarchy_of_Trust_-_Does_Your_Brand_Pass_the_Test.mp3
Category:general -- posted at: 12:00am EST

When it comes to personal branding, a little goes a long way.

Attention to detail says a lot about your brand. It demonstrates pride, professionalism and overall consistency, that all lead to trust.

And there's nothing clients value more than trust.

In today's episode, I walk you through 5 common mistakes I see entrepreneurs make when building a brand.

And I highlight the "quick fixes" you can implement that will take you from amateur to professional. Enjoy!

Join the Brand You Community on Facebook:

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Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_102_-_Are_You_Making_These_5_Branding_Blunders.mp3
Category:general -- posted at: 12:00am EST

Welcome back to the Brand You Podcast! Here we are ... the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business.

I also share a bit of what I've been up to the past six weeks while the podcast has been on hiatus, including a trip to the ER overseas after being on a remote island 50 miles offshore!

The big takeaway from today:  document, don't create!

Join the Brand You Community on Facebook:

In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group?

Click here to request access to the Facebook Brand You Community

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

 

Direct download: BYP_101_-_Whats_New_In_Personal_Branding_in_2017.mp3
Category:general -- posted at: 12:00am EST

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