Brand You Personal Branding

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him.

I also asked him what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you.

Finally, you’ll hear the story of how I ended up working with the John Maxwell Team. It’s a cool story of how building a personal brand can “compound” and result in some pretty big opportunities.

Interested in finding out more about the John Maxwell Team? Go to johnmaxwellteam.com/talk.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep2002_master.mp3
Category:general -- posted at: 4:00am EST

Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL.

There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about.

While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership.

One thing I often teach when advising brands is to focus on psychographics rather than just demographics. Demographics are statistics: age, income, sex, and so forth. But psychographics are all about mindset and how people think.

When it comes to personal development, psychographics trump demographics every time. It was clear in what I saw at this event: there were people from all walks of life, representing over 100 countries, ranging from 11 years old all the way 90 years old. What tied them together? A desire to make the world a better place through positive influence.

One of the great privileges of my professional life is to steward the messages of influential people like John Maxwell and Paul Martinelli, and it’s often in those side conversations that the best stuff comes out.

 

A Free 5-Part Series on How to Market Yourself As A Coach or Speaker

I’ve put together a free teaching series (5 hours of content!) called the Brand You Bootcamp for those who want to start a side-hustle and eventually scale into a full-time business.

  • How to market yourself as a coach, consultant, speaker, blogger, or podcaster
  • What tools to use when you start, and why you do not need to “spend money to make money”
  • How to position yourself as an authority, even if you’re just starting out
  • How to properly identify your ideal buyer with sniper-like accuracy (no, it’s not about demographics)
  • How to create an irresistible lead magnet that pulls in subscribers like a tractor beam 

Over 800 people have gone through this bootcamp, and I’ve received rave reviews saying it’s better than courses that cost $2,000. It’s free, so if you’re looking to start, run, or grow your personal brand business, join the bootcamp today: https://mikekim.com/start 

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

 

Direct download: BY_Ep2001_master.mp3
Category:general -- posted at: 4:00am EST

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon.

We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique.

Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve. 

We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk about work, relationships, and life.

Check Jeff out online here:

goinswriter.com

The Portfolio Life Podcast

Direct download: MKS_Ep025_master.mp3
Category:general -- posted at: 4:00am EST

While resources are good, it’s easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource?

In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors.

Looking To Start A Side-Hustle?

Join my Brand You Bootcamp for some of my best training on how to build a personal brand business.

mikekim.com/start

Direct download: MKS_Ep024_master.mp3
Category:general -- posted at: 4:00am EST

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