The Mike Kim Show

In this episode you'll get a behind-the-scenes look at my recent speaking / coaching trip to Franklin, TN.

Tune in and you'll learn:

  • The story behind losing my wallet on the plane, and having Dan Miller and Jody Maberry help me focus on "What does this make possible?"
  • How answering the question, "What is the ONE THING I need to do next that will make everything else easier?"
  • The "5 balls of life" (work, family, friends, healthy, and integrity) and how I shared this with the people at my "Epic Breakfast" in downtown Franklin, TN

Mentioned On This Episode:

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What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy?

In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx.

The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain.

Tune in and you'll learn:

  • How your customer's identity can change because of unforeseen circumstances (such as illness)
  • How that psychology affects people's purchasing decisions and brand loyalty
  • How the healthcare industry brands super-villains: sickness, symptoms, disease
  • How the healthcare industry (controversially) names diseases to take the power back from disease
  • The branding secrets behind Advil that gave it a competitive edge over Tylenol and Aspirin

This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve.

Mentioned On This Episode:

Join the Brand You Community on Facebook:

Have you checked out this invite-only group? Click here to request access to the Brand You Community

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In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week.

This is the same approach he has used for his private clients to help them generate five and even six-figures a MONTH with these funnels.

  1. ​Record an evergreen webinar
  2. Automate your webinar recording
  3. Write your email copy
  4. Automate your email delivery
  5. Create your upsell
  6. Establish your follow-up system

There is a lot of info on this episode, so if you want all the links and tools mentioned, make sure to visit Neal's blog post here.

Mentioned On This Episode

Join the Brand You Community on Facebook:

Have you checked out this invite-only group?

Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:


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