The Mike Kim Show

I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players. 

In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well.

In the thought leadership space, I see 5-tool players as people who can:

  1. Speak
  2. Write
  3. Coach
  4. Consult
  5. Market

This has a huge impact on your income streams. Why?

  • If you can speak, then you can keynote, host seminars, or podcast.
  • If you can write, you can monetize books and blog posts.
  • If you can coach, you can provide 1-on-1 services, group coaching cohorts, or run mastermind groups.
  • If you can consult, you can provide strategy, tactics, or advice for high fees.
  • If you can market, you can do that for others (or for yourself, and save a ton of expenses)

I have a new saying: "Money flows to mastery and flees from mediocrity."

That means, even if you do all these things well, you still have to tell the market which of these skills you are a MASTER of ... and there can only be one.

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Direct download: BYP_138_-_The_Five-Tool_Player_In_Personal_Branding.mp3
Category:general -- posted at: 4:52pm EST

You have a unique purpose to fulfill. Maybe you’ve discovered what you’re wired for at an early age. Perhaps you’ve recently reached a milestone and found that you have not nearly tapped into the meaningful life you were meant to live. Maybe you know your purpose but have drifted from it.

Kevin Monroe is captivated by the idea that a higher purpose exists for life, leadership, and service. He believes that people who find and fulfill their higher purpose have more fun, experience greater fulfillment, and make the world better and brighter for everyone else.

Kevin is the founder of the Navigating North Summit which features conversations with well-known thought and business practitioners who have made significant impact through their purpose-powered pursuits.

The Navigating North Summit includes Marshall Goldsmith, Todd Henry, Bernadette Jiwa, and yours truly!

Get a free ticket to the Navigating North Summit here:

navigatingnorthsummit.com

Join the Brand You Community on Facebook:

This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here:

Join the Brand You Community Facebook group »

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Direct download: BYP_-_137.mp3
Category:general -- posted at: 11:24pm EST

From the moment you land your first client, you're in the "business life cycle."

Recently, my friend Thomas Lee walked me through the 9 stages of the business life cycle over dinner and I knew I had to share it with you on the podcast. It was like getting an MBA in one conversation.

In addition to being a small business consultant and executive coach, Tom has also served as the President of Full Line Collection Inc., a high-end distributor of jewelry and accessories in highly competitive garment district in the heart of New York City for 11 years.

Tom shares incredibly valuable insight that has kept him at the forefront of the fashion industry, and I know this framework will help you think longer-term about your own business.

The 9 Stages of the Business Life Cycle:

  1. Birth stage
  2. Infancy stage
  3. Toddler stage
  4. Teenage stage
  5. Young adult stage
  6. Prime stage
  7. Aging stage
  8. Institutional stage
  9. Death

Today's Featured Resource: The 9 Stages of the Business Life Cycle:

This free worksheet will help you map out the trajectory of your business and determine which stage you're currently in. (Email required)

Get the 9 Stages of the Business Life Cycle Guide now »

Connect with Thomas Lee online:

Join the Brand You Community on Facebook:

This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here:

Join the Brand You Community Facebook group »

Would You Leave an iTunes Review?

If you enjoy this podcast, please leave a review. It's one of the best ways to get word out about the show. Make sure to leave your website so I can link back to it. 

Yes, I'd love to leave an iTunes review! »

Direct download: byp136.mp3
Category:general -- posted at: 4:00am EST

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework.

I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now:

Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon)

Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including:

  • How Don pivoted from being a memoirist to launching StoryBrand and becoming 
  • The important marketing lesson Don learned from sitting next to a man reading his own book on a plane
  • The single biggest shift you need to make in your marketing
  • How the StoryBrand framework works in politics, and why Donald Trump beat Hillary Clinton in the election 
  • How to create your very own BrandScript that keeps your marketing message on point

The StoryBrand framework provides you with the ultimate competitive advantage, revealing the secret for helping your customers understand the compelling benefits of using your products, ideas, or services. 

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Resources Mentioned On This Episode:

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