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You Are The Brand

Jul 24, 2017

Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet.

Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all…

So why the spike in confidence?

It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast.

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