Brand You Personal Branding (general)

Today I interview author, speaker, and coach Kary Oberbrunner. Kary wrote one of my favorite books this year called Day Job To Dream Job. He will inspire you to continue building your personal brand. A Quick Preview of the Podcast: Why everyone is a guru … whether they realize it or not. Actionable steps towards […]

Direct download: DayJobToDreamJob.mp3
Category:general -- posted at: 2:55am EST

Today we finish off our talk about the 7 steps you need to launch a profitable personal brand: packaging, pitch, and partnership. A Quick Preview of the Podcast: The final three steps to building a profitable personal brand. Valuable insights on branding, logos, and color schemes. Pro tips on perfecting your sales pitch. Want to […]

Direct download: PackagingAndPitchingYourProduct.mp3
Category:general -- posted at: 8:59pm EST

Today we talk about the 7 steps you need to launch a profitable personal brand. I’ve done this for myself and a myriad of clients, and I give you the exact framework to follow in this episode. A Quick Preview of the Podcast: The seven necessary steps to launching a profitable personal brand A quick […]

Direct download: HowToLaunchAProfitablePersonalBrand.mp3
Category:general -- posted at: 3:17pm EST

Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand. A Quick Preview of the Podcast: Why marketing is really like jujitsu […]

Direct download: PositionYourselfAgainstTheCompetition.mp3
Category:general -- posted at: 11:01pm EST

Today we continue in this series on “positioning” and cover what constitutes a magnetic “lead magnet” and how you can utilize it to position yourself as an authority in your space. A Quick Preview of the Podcast: Why you shouldn’t create a huge, epic lead magnet What really constitutes a magnetic lead magnet Examples of […]

Direct download: HowToCreateAMagneticLeadMagnet.mp3
Category:general -- posted at: 11:18pm EST

Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can quickly and easily identify your ideal client. A Quick Preview of the Podcast: The quickest and easiest way to identify an ideal client The quickest and easest way to define your unique selling […]

Direct download: HowToIdentifyYourIdealClient.mp3
Category:general -- posted at: 11:01pm EST

Welcome to the second episode of the Brand You Podcast. Today we continue in this series on “positioning” and what that means for you in building your personal brand. A Quick Preview of the Podcast: Two concepts you can’t afford to confuse Some personal examples from my business on tactics, strategies, and goals How three […]

Direct download: TwoMarketingConceptsYouCantAffordToConfuse.mp3
Category:general -- posted at: 11:01pm EST

Welcome to the very first episode of the Brand You Podcast. For the next few episodes, I’ll be covering the issue of positioning and what that means for you in building your personal brand. A Quick Preview of the Podcast: Three ways to name your personal brand (the first one is easiest) Two myths that need […]

Direct download: WhatToNameYourPersonalBrand.mp3
Category:general -- posted at: 11:59pm EST