You Are The Brand

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off.

I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through:

  • The importance of starting small
  • Focus on the 3 S’s: speakers, sponsors, and seats
  • How to create a digital marketing plan for a live event
  • The power of personally reaching out and inviting people
  • How to market smaller live events that happen more frequently
  • The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate

Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing.


Connect with Mike:

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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at 

Direct download: BY_Ep225_master.mp3
Category:general -- posted at: 4:00am EST