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You Are The Brand

Jan 15, 2018

If you're in the business of "you", your story will end up being one of the most important components of your marketing plan. In this episode, you'll learn the 7 elements of a Signature Story:

  1. Paradise
  2. Disaster
  3. Reluctant Hero
  4. Fleeting Victory
  5. Devastating Defeat
  6. Moment of Grace
  7. Final Victory

There are also components...

Jan 8, 2018

In this episode, I share my approach to clarifying my purpose, vision, mission, goals, and tasks.

Tune in, and you'll also hear about some big changes to the podcast, namely why I'm going to end this show at episode 150.

There's no shortage of talk on concepts like purpose, vision, and mission and those words are often...