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You Are The Brand

Jan 30, 2017

Your website’s homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression.

I've seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There’s one thing...

Jan 23, 2017

In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something.

Your site must meet a user's basic trust needs before you demand they enter...

Jan 16, 2017

When it comes to personal branding, a little goes a long way.

Attention to detail says a lot about your brand. It demonstrates pride, professionalism and overall consistency, that all lead to trust.

And there's nothing clients value more than trust.

In today's episode, I walk you through 5 common mistakes I...

Jan 11, 2017

Welcome back to the Brand You Podcast! Here we are ... the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business.

I also share a bit of what I've been up to the past six weeks while the podcast has been on hiatus, including a trip to...