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You Are The Brand

Apr 17, 2017

We continue our "Niches" series today with Ernie Svenson. Ernie is a former lawyer based in New Orleans who then went on to launch one of the most successful personal brand blogs in his industry.

Ernie now runs a full-time online business serving the very niche he made his living in. This is a terrific interview...

Apr 10, 2017

If you're a speaker looking to "pivot" the type of audience you serve, this episode is a must listen.

We continue our "Niches" series today with Kent Julian. Kent has one of the most interesting -- and intentional -- speaking businesses I've seen. He started out as a director of youth ministries (churches), went into...

Apr 3, 2017

It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast.

You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche.

In today's episode, I...