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You Are The Brand

Oct 31, 2017

I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players. 

In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles,...

Oct 23, 2017

You have a unique purpose to fulfill. Maybe you’ve discovered what you’re wired for at an early age. Perhaps you’ve recently reached a milestone and found that you have not nearly tapped into the meaningful life you were meant to live. Maybe you know your purpose but have drifted from it.

Kevin Monroe is...

Oct 16, 2017

From the moment you land your first client, you're in the "business life cycle."

Recently, my friend Thomas Lee walked me through the 9 stages of the business life cycle over dinner and I knew I had to share it with you on the podcast. It was like getting an MBA in one conversation.

In addition to being a small business...

Oct 10, 2017

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework.

I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now:

Building A StoryBrand: Clarify Your Message So Customers Will...