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You Are The Brand

May 31, 2022

In this presentation, Jeff Brown lays out his formula for being an expert podcaster and interviewer.

Jeff is the host of the award-winning, multi-million downloaded podcast, Read to Lead. He exclusively interviews authors and is, in my opinon, one of the best podcast interviewers in the business.

Connect with Jeff:

May 24, 2022

Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.

Some of the topics we hit include:

  • What is a brand voice guide?
  • What are the three elements of voice?
  • When is a good time...

May 17, 2022

Tarzan Kay is known for writing fun-to-read emails that can be more addictive than Netflix. In addition to talking about storytelling and email marketing, this episode takes some wild turns as we talk about divorce, books, and spiritual experiences.

A sneak peak of this episode:

  • How Tarzan got into copy and why she...

May 10, 2022

This episode is a replay of a live presentation by Dr. Eugene Choi at one of my masterminds. He is brilliant and always leaves everyone at the mastermind wanting more. In this presentation, he talks about how our brains almost can’t help kicking us into survival mode. It happens so much that research shows that...

May 3, 2022

In this episode, I share a mastermind presentation by workshop facilitator and executive coach, Molly Grishman. Molly used to work with college athletes but now her specialty is giving people the questions, tools, and processes to help them unpack the questions that are lingering in their life.

In the mastermind...