Feb 26, 2018
Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person.
But that's exactly what a personal brand is: a brand built around you.
In this episode...
Feb 20, 2018
This is a "back to the basics" episode as I lay out the 3 things you need to build a minimum viable platform for your personal brand business.
I'm amazed at how many coaches, consultants, and speakers I meet who don't have all three of these in place in a way that allows them to leverage their exposure and...
Feb 12, 2018
In recent weeks I've made some big changes in my business. The biggest change has to do with my paid mastermind group ... and the decision to shut it down.
In this episode, I talk about the reasons behind the decison, as well as the things I've been working on since (including two new launches that have generated more...