Mon, 12 June 2017
What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy?
In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx.
The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain.
Tune in and you'll learn:
This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve.
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Direct download: BYP_121_-_What_Healthcare_Brands_Like_Advil_Can_Teach_Us_About_Marketing_with_Vince_Parry.mp3
Category:general -- posted at: 12:22pm EDT