Tue, 10 October 2017
No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework.
I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now:
Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including:
The StoryBrand framework provides you with the ultimate competitive advantage, revealing the secret for helping your customers understand the compelling benefits of using your products, ideas, or services.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Resources Mentioned On This Episode:
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Direct download: BYP_135_-_How_to_Build_A_StoryBrand_and_Clarify_Your_Message_with_Donald_Miller.mp3
Category:general -- posted at: 12:37am EST