The Mike Kim Show

Josh Pies is a real-world video marketing expert. If you’re ready to learn how to use video to market your business and look good in the process, then you need to stay tuned to this episode. 

I've gotten to know Josh over the past year because we're in the same mastermind group, and I asked him to come onto the show to share how you and I -- everyday non-video people! -- can use the tools at our disposal to share better content on social media video. It doesn't matter if you use video for fun or for a business, you'll get some great insight on best-practices for social media video.

Some questions I asked Josh:

  • What tools do I need? I feel so behind compared to all these in-home studios that these other creators have.
  • Everyone talks about DSLRs or other high-end cameras. What are your thoughts on that?
  • Where do I even shoot videos in my house?
  • How do I know what to say in my videos?
  • What is the best "roadmap" for video creation?

Josh has a suite of resources available here: smbfilmschool.com

Josh's recommended tools:

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep013_master.mp3
Category:general -- posted at: 4:00am EST

Joseph Bojang’s kids would say he’s the best dancer in the world, but he says his best moves are creating PPC and Facebook ad campaigns that actually help businesses make money. 

Joseph and I spent a few months in a mastermind group together, and I just knew that one day the time would come when he and I would work together. That time is now.

Recently I took on a very large client contract and needed someone to steer the ship right when it came to Facebook and Google advertising. Joseph was my guy, and the results have been nothing short of amazing: a 90% decrease in spend for leads, way higher opt-in rates, and a happier client.

I had to bring Joseph onto the podcast to track this journey I’m on with him in real-time. You may not do a lot of online advertising yet, but this episode is here to help you get some initial insight on how these platforms work. A few questions I asked Joseph in this interview:

  • “How can a business or brand know whether Google Adwords or Facebook Ads is best for them?”
  • “What are the elements that make a Google Ads campaign successful?”
  • “When you are running a campaign, how do you determine the budget?”
  • “What’s your process of creating search ads?”
  • “What are some of the biggest mistakes you see in Google Ad campaigns?”

FREE RESOURCE: Facebook vs Google Ads: Which Should You Use To Grow Your Business in 2019

Joseph’s website: https://webchamps.net

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep012_master.mp3
Category:general -- posted at: 4:00am EST

Liz Pineda helps online entrepreneurs transform their knowledge into recurring revenue by helping them building sales funnels and other high-performing lead generation systems.

 

I first met Liz in 2017 and contracted her to build evergreen funnels around some old products and the results were absolutely amazing. She was able to take a course I created years ago in a niche market and setup a Facebook evergreen funnel from A to Z -- to the tune of $7,000 in sales in the first 45 days.

 

In short, Liz made me a believer in this kind of marketing and I’m so excited to share this interview with you. I can’t say enough about her. Here are a few questions I asked Liz:

 

  • "How to know if your funnel will be profitable before you launch it?"
  • “Where do I even start when building a sales funnel?”
  • "What are the typical lead magnets that are most successful in putting a funnel together?"
  • "When can you expect to make your money back from a funnel?"
  • “Are there any secret ‘hacks’ that people use when building sales funnels?”
  • “Where is the money really made in a funnel?”

 

This episode is absolute gold for anyone that wants to turn their online business into a recurring revenue machine.

 

FREE RESOURCE: For tuning in, Liz is giving you her amazing guide, The 5 Ingredients of Virtually Every Sales Funnel.

 

Download The 5 Ingredients of Virtually Every Sales Funnel here

 

She also mentioned a calculator so you can test against the benchmarks in your industry which you can find here.

 

Liz’s website: lizpineda.com

FREE GIFT: Marketing Mastery Insider #1

 

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

 

A Few More Podcasting Benefits

 

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep011_master.mp3
Category:general -- posted at: 4:00am EST

Transitions can be some of the most crazy, awkward, and hurtful things in life. It doesn’t matter if you’re the transitioner, transitionee, or the bystanders; transitions can hurt. How can we do them better?

First, we have to make sure we understand what kind of people we're dealing with during transitions. In his book Necessary Endings, Henry Cloud outlines three types of people: wise, foolish, and evil.

We must understand that each of these people must be addressed differently:

  1. Wise people: use words
  2. Foolish people: use limits and consequences (words only make it worse)
  3. Evil people: to quote a country song, "guns, money, and lawyers."

When it comes to transitions, there are always seem to be too many divorces and not enough weddings.

I've always tried to model my transitions following a “wedding” paradigm so I could do it with honor. I’m going to speak from a guy’s point of view since well, I’m a guy. Here goes:

  • Son = person wanting to transition
  • Dad = boss, or current role
  • Bride = new job, role, position, season of life

This process usually follows 4 steps:

Stage 1: ”I want to get married.”

Son turns of age. He feels it’s time for him to settle down, maybe get married. He doesn’t know who the girl (job, next season of life) is, but he is looking. Essentially the son is saying, “Dad, I think I want to get married. Would you support me?”

Stage 2: “I think I’ve found the girl.”

Son finds a prospect, isn’t sure she’s the one but he really digs her. He can’t stop thinking about her. “Dad, I think she might be the one. Would you support me?” Dad is supportive, gives advice, provides short and long-term perspective.

Stage 3. “We’re getting married.”

Son believes this is the next step. He’s done his homework and gotten to know the prospect. The confirmation is there. “Dad, she said yes! She is the one! Would you keep supporting me?

Stage 4. “It’s wedding time.”

Weddings are bittersweet; there’s a leaving and a cleaving. But it should be celebrated. 

I hope this episode encourages you to see transitions in a new light.

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep010_master.mp3
Category:general -- posted at: 2:17am EST

Social Media has the potential to foster real relationships and make a lasting impact in the world, or it has the potential to manufacture superficial relationships and do real damage in the world. But where do we start? How do we do this intentionally, and how do we show consistency in our social posts so we’re “on brand”?

 

Sean Pritzkau is here to help. Sean provides simple, practical steps to help cause-driven organizations and advocacy groups get clear, communicate with confidence, and make a real impact using social media. He has handled social accounts for incredibly large yet agile organizations -- and the key to consistency is to have a calendar and strategy.

 

Here is a sneak preview of the topics we cover with Sean:

 

  • 3 mindset shifts do we need to make to be really successful with our social media

  • Clarity, consistency, and content: the 3 pillars of social media strategy

  • The question you should ask yourself before posting anything on social media

 

FREE RESOURCE: For tuning in, Sean is giving you his amazing guide, 5 Social Media Templates to Save You Hours of Work Every Week -- and also added an exclusive bonus template to help helping you plan out your ‘Stories’ on Instagram, Facebook, and Snapchat so you can consistently show up and add value to your audience.

 

Download 5 Social Media Templates to Save You Hours of Work Every Week here

 

Follow Sean on Instagram: https://www.instagram.com/seanpritzkau

 

Sean’s website: https://seanpritzkau.com/

FREE GIFT: Marketing Mastery Insider #1

 

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

 

A Few More Podcasting Benefits

 

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep009_master.mp3
Category:general -- posted at: 4:00am EST

When Lauren Davis isn’t organizing live release shows at her record store in Rockford, IL she’s obsessed with empowering her clients through social media to help them boost sales, increase exposure, and impact their communities.
 
Lauren is an all-around marketing pro but for this episode I've asked her to share her best practices with my favorite social media network, Instagram.
 
Lauren recently ran my Instagram account at a speaking engagement and I was absolutely blown away by how much a difference it made. Here are a few concepts we cover in this interview:
  • The biggest mistake that most people make with their new Instagram account
  • The #1 practice in using Instagram intentionally to grow your brand footprint
  • The top strategy Lauren recommends to get your first couple hundred followers FAST?
  • How does Instagram algorithm works, and what the science is behind it.
Follow Lauren on Instagram: https://www.instagram.com/ldaviscreative/
 

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep008_master.mp3
Category:general -- posted at: 3:00am EST

 

Many people want to “reinvent” themselves career-wise but they’re just not sure where to start. One of the keys to reinventing yourself successfully is already in your hands: social media.

If you use any kind of social media right now, you’re already engaged in what I call “personal branding”. In this episode, I share two strategies to use social media intentionally to take control of the conversation people are having about you. The first pathway:

  1. Start with your favorite social media app, the one you use most.

  2. Document your day - don’t worry about “creating”

  3. Write something on your post that adds value by giving context to your post

You’ll also learn a key strategy you can leverage for Facebook or LinkedIn to shape your personal brand if you’re looking to start a side-hustle or launch a new business.

A few notable quotes from this episode:

  • If you're wondering, “Is this off-brand?” it probably is.

  • When it comes to personal branding, you are what you share.

If you’d like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you’re probably listening to the show off your phone anyway.

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep007_master.mp3
Category:general -- posted at: 3:00am EST

After being unemployed for 6 months, Wes Gay quickly scaled his marketing consulting practice to six figures in the first year, and today he’s here to share what he did, why it worked, and how you can leverage it in your own work.

Wes believes something deep in his bones: clarity always wins. Whether it’s in marketing, sales, leadership, or personal relationships, being clear is the best way to connect, grow, and move forward.

He’s helped dozens of companies, ranging from startups to billion dollar brands, discover a new level of clarity through the StoryBrand framework.

He lives with his wife, two young boys, and their overprotective dog in the suburbs of Atlanta, GA. When he’s not hanging with his family or helping businesses increase revenue, he’s probably looking for a good espresso and donut.

Get Wes' terrific guide, Slogans That Sell, at wesgay.com

Some questions I asked Wes:

  • How did you get started?
  • What’s the first thing people need to do in order to generate more free leads?
  • Where can we find those people we want as clients?
  • What’s something we do once we determine our ideal client?
  • How do we engage without being sleazy or salesy?
  • Facebook ads are great because they’re passive, enabling prospects to engage with our content without taking our time. But what makes your approach better?
  • What’s one thing our audience can do immediately after listening to this podcast?

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep006_masterVersion2.mp3
Category:general -- posted at: 3:00am EST

Behold two of the most sleep-stealing, life-sucking, worry-causing words I tell myself: “By now.”

Fight as I may, they always seem to find a way to seep into my thoughts. Maybe you’ve said a few of these to yourself:

By now…I should be out of debt.

By now…I should have lost 20 lbs.

By now…I should be finished with school.

By now…I should have kicked that habit.

By now…I should be married.

By now…I should have a bigger house.

By now…I should be famous.

By now…I should know what I want to do with my life.

In this episode, you'll learn practical steps on how to deal with "by now" syndrome, as well as the concept of "death by a thousand cuts". You'll also learn how to position yourself for greater opportunities.

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep005_master.mp3
Category:general -- posted at: 3:00am EST

Every few episodes we'll be doing a listener Q&A episode, and this is the first one!

Most of these questions have come in via my Instagram channel at instagram.com/mikekimtv.

If you have a question, hit me up there and we may end up using your question on a future episode! Joining me as co-host on this episode is my friend, former assistant, and travel expert Chelsea Brinkley. Check out Chelsea on Instagram at instagram.com/travelbrinkley!

Here are the questions that were sent in:

1. The big problem I’m trying to solve in my life, at the moment, is deciphering the next season in my life. I’m 36, and have been an educator for 13 years. I’m finding myself bored and unfulfilled. I’m seeking a new direction, but having a hard time finding which way to turn. To me, creating something from nothing, and having someone else find enough value in it to purchase it, is an indescribable feeling. I have an Amazon FBA business that I started just last year. It’s been an awesome ride, but I can’t seem to shake past the fear of going all in. I question whether I can still serve others and serve God in an e-commerce business. - Ryan

2. Hi Mike, I’m founder and director of an outreach to prostituted women. What pisses me off? Patriarchy, injustice and the multitude of ways women are hurt by it. It breaks my heart that women and children, usually the innocent ones, suffer so unfairly because of it.
 
But what problem am I trying to solve? Trafficking, maybe? Injustice? I don’t know. The truth is I am tired of fighting, tired of trying to change the impossible. And as I step back on sabbatical, I’m realizing, how tired I am of “the hustle.” Tired of trying to prove that this is a worthwhile fight. Tired of trying to prove that we’re a worthy investment.
 
I once told a friend, “I just have to accept that not everyone is going to care about this as much as I do.” And now I wonder if I still care. How much more energy or desire or creativity do I have in me to keep pursuing this dream?
 
I’ve begun to write a book about our experiences over the last 20 yrs. And again I’m running into the same problem, the hustle to get published, find an agent, sell copies…. How do I return to my first love and escape all the seemingly necessary hype? - name withheld 
 
3. I am currently beginning my career in Washington D.C. in a think tank. The position did not exist before for me, so while I am grateful to be able to define the scope of my own role in the organization, I am terrified of disappointing the people who made an investment in hiring me. Do you have any thoughts on how I can move forward in order to relieve that anxiety? Perhaps like you, I did grow up with an Asian tiger mom. The pressure she put on me when I was younger evolved into pressure I put on myself, where everything I do could be better and must be better. - Scott
 
4. Just listened to episode 1. Just what I needed. Thank you. What pisses me off is that often times the measure of how successful you are is in terms of how expensive and how much  stuff you have and how big your house is. Oh course money and earning a living is important but experiencing life to its fullest is truly important to me. So many people I know are "maybe someday" people. Others are "could of, would of, should of" people. We don't know when we'll leave this earth, living the life, experiencing the life without regrets is what I strive for. Big problem to solve... building the work from anywhere biz that will fit the travel lifestyle that my husband and I want to achieve. Have already started and recently made some very good shifts and am gaining clarity to grow biz. It's a process for sure, a journey. - Gayle
 
5. It took me over 30 years to finally find what brought me meaning in my life and I really loved episode #1 because it really does begin with the relationship you have with yourself, the way you view yourself, and the beliefs you have with yourself. But the problem I think is that no one feels safe anymore to be themselves. We’re exposed to about 10,000 advertisements telling us what to do, we have our culture (Asians for sure) where we often have a path set out for is to follow by our parents, and now we have social media where people spend so much time comparing themselves to others. I’m guilty giving in to all of these and its all this noise that exists that made me never feel safe to just be myself so that I can start really listening and hearing about what mattered to me the most. It’s whats helped me figured out my process that helps people feel safe and tune into their passions and talents as well. Thanks again for sharing! - Eugene
 
6. I’m working on a membership site but getting overwhelmed with how much content I need and trying to figure out how to target a very tough demographic (pro athletes). I want these guys to be able to handle their own stuff so they can still make it work after their career is over. Too many guys go broke cause they can’t do anything but their sport. I have a background in law and finance. And I was a sports agent. My plan was to have other experts like Attorney’s, investors, venture capitalists, accountants etc to show them how they can maximize their money now and after they are done playing. It’s so much more than just their branding on social. Does that make sense? Wanna make sure I don’t sound crazy lol — BJ
 
7. I don’t ever use Instagram, but because you mentioned on your latest post/podcast that this would be the best way to reach you, I decided to send you a DM. Your 150th episode was my first episode that I caught on your show. It’s interesting how our paths cross as you end one and begin your next journey. I have come across your name via my conversations with Jeff Brown and Cliff Ravenscraft. We don’t know each other personally nor have our paths crossed (yet). But, I want to take my morning out and let you know that if you needed to reach out to me re your “time off”, please feel free to do so at anytime. I have been through similar challenging episodes in my life and sometimes I just wished I knew someone who could relate to my/our story. - Vinod
 
8. Mike, I listened to your last podcast and was moved. I knew you were hurting but didn't know why and didn't ask out of decency for privacy. My prayers and brotherhood are with you and when you I ready I fully support your dating and search for love. Lemme know your type bro! God Bless! - Alduan

 

Direct download: MKS_Ep004_master.mp3
Category:general -- posted at: 3:00am EST

Personality tests are powerful tools for personal growth. 

Some people think personality tests "box them in" but personally, I feel they open up our understanding of ourselves. If you can think of tests like the Briggs Myers, DISC, or Enneagram as a more concrete way to observe yourself, then you're well on your way to growth.

Recommended (free) Enneagram test: exploreyourtype.com

Recommended Ennegram results: enneagraminstitute.com

All of these are tools to empower your capacity for self-observation. Here are three ways I use these tests for growth:

  1. Learn how you rest
  2. Learn how you relate
  3. Learn how you work

Knowing these three things allows you to make better decisions in life. 

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep003_master.mp3
Category:general -- posted at: 4:00am EST

Decisions, decisions, decisions! Have you ever had to make a decision and kept delaying it?

There's actually a 5-step psychological process behind why you get excited to make a change in your life -- and then fail to follow through:

  1. Satisfaction
  2. Dissatisfaction
  3. Emotional Brink
  4. Moment of Insight
  5. The Opening

That's what we're going to talk about on this episode. Once we understand how we make decisions, then we can make better ones and break the cycle.

In this episode I share:

  • The root meaning of the word "decide"
  • Why, when helping others, you must only do everything you SHOULD, and not everything you CAN
  • The power behind the phrase, "There must be more to my life than ____..."

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep002_master.mp3
Category:general -- posted at: 3:00am EST

What makes you leave a box in search of a new nirvana? That's what we're going to talk about on this episode.

As we kick off the first few episodes, we're going to look at the most important relationship you have: the relationship you have with yourself.

Ultimately you're the only person that can take responsibility for your own life, but if you've ever asked, "What am I going to do with my life?" you are not alone!

Life is not linear. Unfortunately, most of us are underprepared for that simple fact because most of our developmental years are straightforward...

But real life is anything but straightforward.

In this episode I share:

  • 3 bizarre (but effective!) questions to help you find your life purpose
  • What pisses me off about corporate America and formalized education
  • Why seeing people who live like zombies and spend their days at jobs they don't enjoy breaks my heart
  • The "only" two career paths I was allowed to consider when growing up (typical Asian kid)
  • Why real life is all about "off-roading" rather than highway driving
  • A deeper look at what the word "fulfillment" really means

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep001_master.mp3
Category:general -- posted at: 4:00am EST

Welcome to the intro episode of the Mike Kim Show!

This show is designed to help you live a life of influence and impact. I believe that true fulfillment starts with the courage to be yourself, no matter the context...

My goal here is to help you gain clarity and put a stake in the ground for what you're committed to in your career, relationships, and life.

On this intro episode, you'll learn a little bit about me as well as what you can expect on future episodes of the show.

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

Like my podcast and think you might want to create your own? Then you need to talk to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep000_masterREV.mp3
Category:general -- posted at: 3:00am EST

In this, the final episode of the Brand You Podcast, I share 5 things I've learned from doing 150 episodes of this show in hopes that these insights will inspire you to keep taking action to build your personal brand business.

You'll discover:

  • Why doing this podcast has been one of the most rewarding things I've ever done in my career
  • Why it's never too early to share your stage
  • How I created my 7P framework while doing this show
  • The personal reason why I took such a long time off from the podcast
  • The year-by-year things I did since 2013 to grow my personal brand business

So, What's Next?

I believe true fulfillment starts with the courage to be yourself, no matter the context. 

In the near future, I will launch a new podcast called the Mike Kim Show, which is centered on helping you gain clarity and put a stake in the ground for what you're committed to in your career, relationships, and health.

The expected release date of that new podcast is September 19, 2018.

Connect with Me on Instagram

Instagram has quickly become my favorite social network, and because so few people use it to contact me, it's the easiest way to get in touch.

If you'd like to connect on Instagram, connect with me at @mikekimtv. I read and respond to every DM.

It's been a pleasure to be on this journey with you!

Sincerely,
Mike Kim


You work hard every day to craft your ideas, frameworks, and strategies. But what can you do to legally protect them?

Today I interview Steve Sponseller, a patent attorney based in Spokane, Washington about best-practices when it comes to protecting our intellectual property. In this episode you will learn:

  • The difference between copyrights, trademarks, patents, and trade secrets
  • What legally constitutes a trademark, and when you should file for one
  • Who really "owns" the creation when a contractor (like a designer or copywriter) creates intellectual property for a client
  • When to use U.S. based contractors vs. when it's ok to use contractors who are overseas
  • and so much more

While this topic isn't the "sexiest" topic out there, it's extremely important. Several years ago I witness Michael Hyatt go through a trademark tiff with the National Speakers Association which I blogged about here.

Thankfully things worked out for both groups, but it was a looming reminder that IP conflicts can come unexpectedly, and that we should all be prepared for them.

Grab Your Copy of Steve Sponseller's Intellectual Property Checklist

Intellectual property is not optional. Every business, from solo entrepreneurs to large corporations, has valuable intellectual property that must be protected. Grab Steve's free checklist here:

Get the IP Checklist here

Direct download: BYP_149_-_Protecting_Your_Intellectual_Property_with_Steve_Sponseller.mp3
Category:general -- posted at: 12:00pm EST

Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites.

In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now. 

A sneak preview:

  • The difference between unconscious competence vs. conscious competence
  • The two types of entrepreneurs and why businesses don't grow without both
  • The fastest way to gain momentum in your personal brand

Resources Mentioned in This Episode:

• Join Marketing Mastery Insider: mikekim.com/insider

Stu's blog

Tribe - Stu's online course on membership sites

Rocket Fuel (book)

Direct download: BYP_148_-_From_Behind_the_Scenes_to_Six_Million_with_Stu_McLaren.mp3
Category:general -- posted at: 12:00pm EST

Having a product for sale is the pathway to profit in a personal brand business. Yes, you can sell your own time by doing coaching, consulting, or speaking -- but why stop there?

In this episode, I talk about 4 products you can create in under 4 hours each:

  1. Affliate products
  2. Documents / Swipe Files
  3. Mini-Trainings
  4. Coaching

This episode focuses on the first two types of products because they are easy to create and can end up being strong generators of passive income for you. Once they're created, they sell indefinitely as long as you drive leads to them.

Resources Mentioned in This Episode:

• Join Marketing Mastery Insider: mikekim.com/insider

• Info on Marketing Mastery Workshop: mikekim.com/workshop

Paypal

Gumroad

Wave Apps

Stripe

Essential Business Forms (my client proposal templates)

Direct download: BYP_147_-_4_Products_You_Can_Create_In_Under_4_Hours.mp3
Category:general -- posted at: 12:00pm EST

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person.

But that's exactly what a personal brand is: a brand built around you. 

In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market.

We often start with these 3 questions:

  1. What pisses you off?
  2. What breaks your heart?
  3. What is the big problem you're trying to solve?

The answers to these questions provide the basis on which you will build your positioning.

• Join Marketing Mastery Insider: mikekim.com/insider

• Info on Marketing Mastery Workshop: mikekim.com/workshop


This is a "back to the basics" episode as I lay out the 3 things you need to build a minimum viable platform for your personal brand business.

I'm amazed at how many coaches, consultants, and speakers I meet who don't have all three of these in place in a way that allows them to leverage their exposure and referrals.

  1. Homepage
  2. Services Page
  3. About Page

There should be 3x as many calls to action for the Services page compared to the About page. Also, you should consider how people are getting to certain pages on your website.

For example, most of my clients go directly to my homepage, while most of my blog readers (who don't hire me for contract work) rarely to go my homepage.

Over the past two years, I geared my homepage to private clients while still growing a blog readership since my readers usually went directly to posts that I wrote and found them via social media or through my email list.

Resources Mentioned In This Episode:

Click Below To Subscribe to Marketing Mastery Insider:

mikekim.com/insider

Direct download: BYP_145_-_The_3_Pillars_of_a_Personal_Brand_Blog.mp3
Category:general -- posted at: 8:38pm EST

In recent weeks I've made some big changes in my business. The biggest change has to do with my paid mastermind group ... and the decision to shut it down.

In this episode, I talk about the reasons behind the decison, as well as the things I've been working on since (including two new launches that have generated more than the mastermind group that I decided to close down).

I mentioned a number of people in today's episode, and you can find out more about them here:

To get request access to the Facebook group, click here

Click Below To Subscribe to Marketing Mastery Insider:

mikekim.com/insider 


If you're in the business of "you", your story will end up being one of the most important components of your marketing plan. In this episode, you'll learn the 7 elements of a Signature Story:

  1. Paradise
  2. Disaster
  3. Reluctant Hero
  4. Fleeting Victory
  5. Devastating Defeat
  6. Moment of Grace
  7. Final Victory

There are also components within a story that move the narrative forward:

  • Elephant in The Room
  • Story Behind the Story
  • Breaking News
  • Little Known Facts

To read my Signature Story, click here.

Click Below To Get on the MK Insider Email List:

mikekim.com/mkinsider 

Direct download: BYP_143_-_The_7_Elements_of_Your_Signature_Story.mp3
Category:general -- posted at: 4:48pm EST

In this episode, I share my approach to clarifying my purpose, vision, mission, goals, and tasks.

Tune in, and you'll also hear about some big changes to the podcast, namely why I'm going to end this show at episode 150.

There's no shortage of talk on concepts like purpose, vision, and mission and those words are often used interchangeably. For me, I see them in a certain hierarchy, which helps me see them sequentially.

For example, this is my Purpose Statement in life:

• The purpose of my life is to be love, enjoy abundance, and do generous deeds for myself and others.

• The vision I have to manifest my purpose (at least business-wise) is to commit the next 25 years of my life to connect influencers for greater impact in the world.

• The mission now might be a clear and compelling statement like, "I will host 4 events per year, 3 in the U.S. and 1 overseas, to connect influencers for greater impact so they can collaborate to solve big problems in the world."

• The goals might then be something like "Have an average attendance of 40 people per event" or "Generate $250,000 per year with those events."

• The tasks would then be obvious: book speakers, secure venues, create marketing campaigns, and so forth.

If you're interested in doing this exercise for yourself, simply use the framework I've listed above and fill in your own thoughts. Borrow my purpose statement for now, and change out the words so it reads:

The purpose of my life is to be ____, enjoy ____, and do ____ for myself and others.

Join the Brand You Community on Facebook:

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Liked this episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

 

Direct download: BYP_142_-_How_I_Set_My_Purpose_Vision_Mission_Goals_and_Tasks.mp3
Category:general -- posted at: 1:00am EST

In this episode, I share the approach to goal setting that I learned at Tony Robbins' Date with Destiny seminar in West Palm Beach, FL.

Date with Destiny was one of the most powerful and important events I've ever attended, and though I can't do the impact justice through a podcast, I felt one of the best things I could share would be Tony's approach to goal-setting.

If you're anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they're also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one.

The Tony Robbins Guide to Year-End Goal Setting:

  1. Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions
  2. Write down 1, 3, 5, or 10 next to each goal to represent the years
  3. Write down your one-year goals and rank the top 4
  4. Then ask 4 follow up questions for each goal

The 4 Follow-Up Questions:

  1. Why to you want to accomplish this goal?
  2. What is the pain you will feel if you don't accomplish this goal?
  3. What is the pleasure you'll get from accomplishing this goal?
  4. How will accomplishing this goal contribute to others?

Go to mikekim.com/141 to view these on a web browser. 

Join the Brand You Community on Facebook:

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Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

 

Direct download: BYP_141_-_The_Tony_Robbins_Guide_to_Year_End_Goal_Setting.mp3
Category:general -- posted at: 3:15am EST

I have committed to living everyday in my Zone of Genius.

The Zone of Genius is a concept penned by one Gay Hendricks in a book titled The Big Leap.

Hendricks contends that all of our problems in life stem from one BIG problem: The Upper Limit Problem (or ULP! for short).

The Upper Limit Problem essentially prevents us from sustained enjoyment of our success … because we subconsciously don’t feel we deserve it. Thus, we end up sabotaging ourselves so that we somehow fall back into our lesser selves.

The zone ABOVE the Upper Limit Problem is what he calls the Zone of Genius.

The Zone of Genius is where we truly thrive, where our very best talents and abilities allow us to expand everyday in success, love and abundance - and by doing so, inspire others to do the same.

There are 4 false beliefs that prevent us from living in our Zone of Genius:

  1. that we are fundamentally flawed in some way
  2. that by succeeding, we’re being disloyal or leaving people in our past behind
  3. that we are a burden to the world
  4. that we must dim the bright lights of our brilliance so we don’t outshine someone in our past

Join the Brand You Community on Facebook:

Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_140_-_The_Zone_of_Genius_-_How_To_Get_There_and_Stay_There.mp3
Category:general -- posted at: 12:23pm EST

On this episode, I peel back the curtain to share the opening keynote from my recent conference Influence & Impact.

Part of the reason I'm doing this is because, well, I'm really sick and can barely talk right now! But I still wanted to add value to you this week and publish a fresh podcast episode.

Tune in and you'll hear the heart behind why I hosted this event, and some key points that will help you gain clarity in your own personal brand building journey. I ask several questions in this session, and I encourage you to ponder them yourself.

  • What pisses you off?
  • What breaks your heart?
  • What is the big, interesting problem you're trying to solve?

When we get clarity on this things, we step on the path towards greater influence and greater impact.

Join the Brand You Community on Facebook:

Have you checked out this invite-only group?

Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

 

Direct download: BYP_139_-_My_Opening_Keynote_From_Influence_and_Impact_2017.mp3
Category:general -- posted at: 1:00pm EST

I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players. 

In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well.

In the thought leadership space, I see 5-tool players as people who can:

  1. Speak
  2. Write
  3. Coach
  4. Consult
  5. Market

This has a huge impact on your income streams. Why?

  • If you can speak, then you can keynote, host seminars, or podcast.
  • If you can write, you can monetize books and blog posts.
  • If you can coach, you can provide 1-on-1 services, group coaching cohorts, or run mastermind groups.
  • If you can consult, you can provide strategy, tactics, or advice for high fees.
  • If you can market, you can do that for others (or for yourself, and save a ton of expenses)

I have a new saying: "Money flows to mastery and flees from mediocrity."

That means, even if you do all these things well, you still have to tell the market which of these skills you are a MASTER of ... and there can only be one.

Join the Brand You Community on Facebook:

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Click here to request access to the Brand You Community

Liked this episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_138_-_The_Five-Tool_Player_In_Personal_Branding.mp3
Category:general -- posted at: 4:52pm EST

You have a unique purpose to fulfill. Maybe you’ve discovered what you’re wired for at an early age. Perhaps you’ve recently reached a milestone and found that you have not nearly tapped into the meaningful life you were meant to live. Maybe you know your purpose but have drifted from it.

Kevin Monroe is captivated by the idea that a higher purpose exists for life, leadership, and service. He believes that people who find and fulfill their higher purpose have more fun, experience greater fulfillment, and make the world better and brighter for everyone else.

Kevin is the founder of the Navigating North Summit which features conversations with well-known thought and business practitioners who have made significant impact through their purpose-powered pursuits.

The Navigating North Summit includes Marshall Goldsmith, Todd Henry, Bernadette Jiwa, and yours truly!

Get a free ticket to the Navigating North Summit here:

navigatingnorthsummit.com

Join the Brand You Community on Facebook:

This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here:

Join the Brand You Community Facebook group »

Would You Leave an iTunes Review?

If you enjoy this podcast, please leave a review. It's one of the best ways to get word out about the show. Make sure to leave your website so I can link back to it. 

Yes, I'd love to leave an iTunes review! »

Direct download: BYP_-_137.mp3
Category:general -- posted at: 11:24pm EST

From the moment you land your first client, you're in the "business life cycle."

Recently, my friend Thomas Lee walked me through the 9 stages of the business life cycle over dinner and I knew I had to share it with you on the podcast. It was like getting an MBA in one conversation.

In addition to being a small business consultant and executive coach, Tom has also served as the President of Full Line Collection Inc., a high-end distributor of jewelry and accessories in highly competitive garment district in the heart of New York City for 11 years.

Tom shares incredibly valuable insight that has kept him at the forefront of the fashion industry, and I know this framework will help you think longer-term about your own business.

The 9 Stages of the Business Life Cycle:

  1. Birth stage
  2. Infancy stage
  3. Toddler stage
  4. Teenage stage
  5. Young adult stage
  6. Prime stage
  7. Aging stage
  8. Institutional stage
  9. Death

Today's Featured Resource: The 9 Stages of the Business Life Cycle:

This free worksheet will help you map out the trajectory of your business and determine which stage you're currently in. (Email required)

Get the 9 Stages of the Business Life Cycle Guide now »

Connect with Thomas Lee online:

Join the Brand You Community on Facebook:

This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here:

Join the Brand You Community Facebook group »

Would You Leave an iTunes Review?

If you enjoy this podcast, please leave a review. It's one of the best ways to get word out about the show. Make sure to leave your website so I can link back to it. 

Yes, I'd love to leave an iTunes review! »

Direct download: byp136.mp3
Category:general -- posted at: 4:00am EST

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework.

I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now:

Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon)

Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including:

  • How Don pivoted from being a memoirist to launching StoryBrand and becoming 
  • The important marketing lesson Don learned from sitting next to a man reading his own book on a plane
  • The single biggest shift you need to make in your marketing
  • How the StoryBrand framework works in politics, and why Donald Trump beat Hillary Clinton in the election 
  • How to create your very own BrandScript that keeps your marketing message on point

The StoryBrand framework provides you with the ultimate competitive advantage, revealing the secret for helping your customers understand the compelling benefits of using your products, ideas, or services. 

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Resources Mentioned On This Episode:

Liked this episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

 


Are you aware of your competitive advantage? Most people don't, and it's because they're not even sure what kind of competitive advantages are out there.

In this episode, I unpack 5 competitive distinct advantages:

  1. Price
  2. Affinity
  3. Authority
  4. Skill
  5. Availability

Here are some snippets from today's episode:

  • What I learned about competition during a dinner with the owner of Connecticut's largest moving company. (3:03)
  • The 5 types of competitive advantages you need to be aware of (4:43)
  • The story Ken Davis, founder of SCORRE, told me about why pricing himself so low actually closed doors for his speaking business. (5:59)
  • Why you must set a yearly revenue goal. (7:40)
  • Why you need a "cash-cow" offer. (8:20)
  • How many people really unsubscribe from my email list everytime I send a message. (15:08)
  • How to establish authority even if you don't have clients. (18:50)
  • How being intentional about these 5 things gives you a "marketing grip" that can't be denied. (22:50)

Resources Mentioned in This Episode:

Donald Miller and StoryBrand

Ken Davis and the SCORRE Conference

Join the Brand You Community on Facebook:

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Click here to request access to the Brand You Community

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I'd love to connect on social:

 


This week I reflect on some thoughts inspired by the terrific business leaders I've met over the past few weeks ... as well as Jiro Ono, widely considered the world's greatest sushi chef and star of the film, Jiro Dreams of Sushi.

I also pose three questions for you to consider as you continue your journey in building your business and creating impact with your ideas.

Here are some snippets from today's episode:

  • Jiro Ono's thoughts on the secret of success. (4:31)
  • How willing are you to leave others behind so you can grow? (6:00)
  • The group of people that I left behind in order to pursue my dreams. (7:59)
  • As you grow, you must construct your inner circle. (9:07)
  • There are no Cinderella stories. (10:15)
  • Are you playing to win, or playing just to stay in the race? (10:41)
  • My top 5 strengths according to StrengthsFinder (11:07)
  • What is your version of a legend? (13:55)

Resources Mentioned in This Episode:

Jiro Dreams of Sushi (documentary)

Get Your Message Heard Podcast with Michael Hudson

Ray Edwards

John Nemo and LinkedIn Riches

Would You Leave a Review of This Podcast on iTunes?

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. I will mention you on the show!


John Nemo helps coaches, consultants, and small business owners generate quality leads, build their client base, and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars.  

John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.  

John has personally rewritten LinkedIn profiles for well-known personal brand entrepreneurs like Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins, Dan Miller, Ray Edwards and many others.  

In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider and many other publications online.

I Recommend You Get Every One of these Free Resources From John:

Free Best-selling Book: LinkedIn Riches »  

Free Video Training: How To Create a Killer LinkedIn Profile »

Free Webinar: How Business Coaches, Consultants and Entrepreneurs Can Get Quality Leads, Add Clients and Build Their Brand with LinkedIn »


Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico.

Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue.

Listen to the episode to hear Katie's thoughts on:

  • Why it's not wrong to earn income from your blog
  • Her recommendation on the first step to earning income online
  • How to find an audience
  • Her networking strategy for conferences (even when she can't attend)

Launch A Blog In Under 7 Minutes

If you're intimidated by the "tech" of launching a blog, download my free Do-It-Yourself Blog Guide and my video tutorial, "How to Launch A WordPress Blog In Under 7 Minutes" here:

mikekim.com/wordpress »

Check out Katie's "Blog Connection" Membership Here

Katie has opened up a special discount rate for listeners of the Brand You Podcast. If you are juggling the challenges of work, kids, and trying to get your blog off the ground, her membership "The Blog Connection" could be a perfect fit. 

Get more info on the Blog Connection (with discount) here »

Liked This Episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

I'd Love to Connect on Social:

 

Direct download: BYP_131.mp3
Category:general -- posted at: 1:00am EST

Success is sequential, not simultaneous. This episode gives you a behind-the-scenes look at the system I am implementing now, step-by-step.

I anticipate that implementing this system will skyrocket my reach and revenue because it "touches" all aspects of what I need to grow the online portion of my business: brand awareness, authority, a growing email list, and sales.

  1. Gather data
  2. Commit to doing more webinars
  3. Run social media ads to those webinars
  4. Do more video content marketing
  5. Create my first low-tier starter product

Download Your Copy of the "5-Step Sequential Success Guide" here:

Get Your Copy Here

Join the Brand You Community on Facebook:

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Click here to request access to the Brand You Community

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Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

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Direct download: byp130.mp3
Category:general -- posted at: 1:00am EST

This past week I spent 3 days in beautiful Coeur d'Alene, Idaho for an exclusive mastermind with other business owners to share wisdom, ask questions, and connect over great food and amazing scenery.

In this episode, I share 5 takeaways from my time with Ray Edwards, John Nemo, Jeff Bullas, Ernie Svenson, Matt and Tara McWilliams, Mark Sieverkropp, Mark and Amy Timm, and Jody Maberry.

I have pages filled with wisdom, and I'll share a few things in this episode like:

  • the orbit strategy to building your brand
  • how to out-perform your self-image
  • what people really buy from your personal brand (it's not information)
  • what one of the world's largest internet marketers thinks about podcasts
  • the one thing you really need to talk about to create content of consequence

Join the Brand You Community on Facebook:

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Click here to request access to the Brand You Community

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Direct download: BYP_129_-_5_Insider_Tips_from_An_Exclusive_Mastermind_in_Coeur_dAlene.mp3
Category:general -- posted at: 12:42pm EST

In this special episode, my friend Jody Maberry flips the lineup and interviews me right after wrapping up Influence & Impact 2017.

Tune in for some of my personal biggest takeaways from hosting this conference, including:

  • the "3 little pigs" business strategy and why it works
  • why business success is sequential, not simultaneous
  • how I used a strategic approach year-by-year to fill this conference
  • why "small is the new big" when it comes to personal branding
  • why you must be "bilingual" in business to be successful

Side note: Jody and I recorded this episode in my dining room and broadcast the interview on Facebook Live. To watch the session, click on the link below for this episode's shownotes here:

mikekim.com/128

Join the Brand You Community on Facebook:

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Direct download: byp128.mp3
Category:general -- posted at: 1:00am EST

Planning and promoting a live event is like starting an entirely new business in itself. In this episode, I give you a "pick my brain" look into how I made certain decisions for my conference, Influence & Impact 2017.

Any new product or service I create starts with one simple question, "What is the big problem I'm trying to solve?" The answer to that determines every decision I make thereafter, affecting everything from branding, copywriting, venue, and schedule.

 
Tune in for an unfiltered look at how I planned this live event. You just might glean some takeaways in planning your own.

Mentioned in Today's Episode:

Join the Brand You Community on Facebook:

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Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

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On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City.

One of our favorite spots is a bar called Fat Buddha. We’re regulars, so we’ve gotten to know the bartenders.

One night I got I in early before the night crowd strolled in. The crew was still getting setup and I noticed Shannon, one of bartenders, put out a tip jar … then add her own money to it.

Ever the marketer, I asked Shannon why she did that.

She said it was to “salt” the jar — to give people the impression that tipping with folded bills is proper behavior at their fine establishment.

This is the third law of influence: social proof.

Mentioned in Today's Episode:

Join the Brand You Community on Facebook:

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Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet.

Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all…

So why the spike in confidence?

It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast.

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Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence.

Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play.

In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force.

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Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want.

In this episode, I share 3 things do whenever my business goes through a transition:

  1. Accept that success = change.
  2. Re-evaluate who I spend time with, and who spends time with me.
  3. Re-evaluate what I spend most of my time doing.

Make sure you stay subscribed to the podcast. Next week, I'll be starting a new series on "influence" and give you an inside look at how I am planning my upcoming conference, Influence and Impact.

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Direct download: BYP_123_-_Business_in_Transition-_3_Key_Questions_to_Consider.mp3
Category:general -- posted at: 12:02am EST

In this episode you'll get a behind-the-scenes look at my recent speaking / coaching trip to Franklin, TN.

Tune in and you'll learn:

  • The story behind losing my wallet on the plane, and having Dan Miller and Jody Maberry help me focus on "What does this make possible?"
  • How answering the question, "What is the ONE THING I need to do next that will make everything else easier?"
  • The "5 balls of life" (work, family, friends, healthy, and integrity) and how I shared this with the people at my "Epic Breakfast" in downtown Franklin, TN

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What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy?

In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx.

The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain.

Tune in and you'll learn:

  • How your customer's identity can change because of unforeseen circumstances (such as illness)
  • How that psychology affects people's purchasing decisions and brand loyalty
  • How the healthcare industry brands super-villains: sickness, symptoms, disease
  • How the healthcare industry (controversially) names diseases to take the power back from disease
  • The branding secrets behind Advil that gave it a competitive edge over Tylenol and Aspirin

This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve.

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In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week.

This is the same approach he has used for his private clients to help them generate five and even six-figures a MONTH with these funnels.

  1. ​Record an evergreen webinar
  2. Automate your webinar recording
  3. Write your email copy
  4. Automate your email delivery
  5. Create your upsell
  6. Establish your follow-up system

There is a lot of info on this episode, so if you want all the links and tools mentioned, make sure to visit Neal's blog post here.

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I, Mike Kim, am an opportunity junkie. While leveraging opportunities has contributed greatly to my success, it's become really apparent that I need a different approach to business and life.

These 7 principles from Greg McKeown's book Essentialism have helped me make difficult decisions in the past few weeks:

1. We can make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again.

2. Be aware of decision fatigue: the more choices we are forced to make, the more the quality of our decisions deteriorates.

3. Priority is singular. The word priority came into the English language in the 1400s. It meant the very first or prior thing. Only in the 1900s did we pluralize the term and start talking about priorities. Somehow we would now be able to have multiple “first” things

4. To eliminate nonessentials means saying no to someone, often. It means pushing against social expectations. Eliminating the nonessentials isn’t just about mental discipline. It’s about the emotional discipline necessary to say no to social pressure.

5. You can build a great company or build great ideas ... but not both. Jim Collins chose ideas. As a result of this trade-off there are still only three full-time employees in his company, yet his ideas have reached tens of millions of people through his writing, including Good to Great.

6. Without great solitude, no serious work is possible. - Pablo Picasso

7. We need to be as strategic with ourselves as we are with our careers and our businesses.

Also mentioned on today's episode:

The One Question That (Actually) Helped Me Define Success (VLOG)

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Direct download: BYP_119_-_These_7_Principles_of_Essentialism_Transformed_My_Life.mp3
Category:general -- posted at: 1:54pm EST

The key to delivering a successful speech or workshop involves more than just content. Presentation is vital.

But any professional communicator knows there are a myriad of external factors that affect you and the audience's ability to engage with you: lighting, room layout, ambient noise, time of day, and more.

In today's episode, I outline 5 things I do to manage these external factors so I can serve my audience in the best way possible:

  1. Survey the room
  2. Sit in the worst seat in the room
  3. Optimize my slides
  4. Set the rules of engagement
  5. Wear the right clothes

You can also see a real-world walkthrough of how I did this before speaking at Ernie Svenson's Small Firm Bootcamp in New Orleans:

https://youtu.be/zYeGmlN9Tds

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Direct download: BYP_118_-_5_Keys_To_Creating_Max_Impact_When_Speaking.mp3
Category:general -- posted at: 12:28pm EST

The key to clarity lies in asking the right questions.

In today's episode, I share 4 questions that I learned from Michael Hudson on a recent consulting trip. Michael uses these questions when journaling every morning, and he recommended I try them out.

In the days since I started asking (and answering) these questions, my clarity and focus have sharpened like never before.

Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific.

Mentioned In Today's Episode

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Direct download: BYP_117_-_4_Questions_That_Actually_Kill_Confusion_and_Lead_to_Clarity.mp3
Category:general -- posted at: 11:35am EST

Facilitating brainstorming sessions can be a challenge, especially when you have a room full of creative people.

In today's episode, I share 3 simple tips that can dramatically increase the quality, engagement, and results of brainstorming sessions that you host -- especially if you are a coach or consultant working with a client's team.

I learned these simple tips this past week during a consulting project in Phoenix, AZ that I took on with Michael Hudson.

Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific.

Mentioned In Today's Episode

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Direct download: BYP_116_-_3_Tips_For_Structuring_Better_Brainstorming_Sessions.mp3
Category:general -- posted at: 2:14am EST

We continue our "Niches" series today with Ernie Svenson. Ernie is a former lawyer based in New Orleans who then went on to launch one of the most successful personal brand blogs in his industry.

Ernie now runs a full-time online business serving the very niche he made his living in. This is a terrific interview that showcases how you can utilize your digital footprint to start, run, and grow a personal brand business.

To Connect with Ernie:

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Direct download: BYP_115_-_How_to_Monetize_Your_Digital_Footprint_with_Ernie_Svenson.mp3
Category:general -- posted at: 12:00am EST

If you're a speaker looking to "pivot" the type of audience you serve, this episode is a must listen.

We continue our "Niches" series today with Kent Julian. Kent has one of the most interesting -- and intentional -- speaking businesses I've seen. He started out as a director of youth ministries (churches), went into the education space, then into youth leadership, and most recently into the association space.

How did he pivot so many times, so successfully?

He unpacks it all for us today. His tips on "reverse interviewing", building a list of event planners, using the revolving door strategy, and showcasing are pure gold.

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It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast.

You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche.

In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in person.

Jeff's business is fascinating because he has three different niches to the same fitness business, and all three have very different types of customers. It's a great lesson on how to extend your product line laterally -- meaning offering the same services to different audiences.

We also talk about the realities of building a visually-based business (you've got to look good to build a fitness business, right?) and how Jeff leveraged one client, internet entrepreneur Pat Flynn, to land client after client afterwards.

You'll also find out why I personally think most of my fitness coach friends are being duped by big businesses like BeachBody. While I love BeachBody's products, the way they advise their trainers to build businesses is terrible!

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Direct download: BYP_113_-_How_To_Build_A_Six-Figure_Fitness_Business_with_Jeff_MacMahon.mp3
Category:general -- posted at: 12:00am EST

In today's episode I interview Alissa Daire Nelson, a speaker, coach, and author of the new book From Frustrated to Frickin' Awesome: 4 Steps To Achieve the Success You're Wired For. If you've ever felt guilty about not being good at "everything" then this episode is for you!

Alissa specializes in strengths-based coaching, using both the Clifton StrengthsFinder assessment and her own material. We talk about why no one is really wired to be well-rounded, how you can capitalize on your strengths, and how to leverage this knowledge for a happier and healthier business and life.

Special thanks to leadership consultant Mark Slemons and productivity expert Robby Miles for your reviews on iTunes! Check these guys out!

Mentioned In Today's Episode:

 

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This episode is a direct response to a question posted in the Brand You Community Facebook group by Mariana Ruiz:

"One thing that keeps coming to mind is how do you get good at networking? I am a huge introvert and this year I have pushed myself out to join masterminds and even going to a live event. How do I keep up those relationships and nourish the right ones without feeling burnt out? And also making sure they are strategic."

A few thoughts regarding my personal mindset when it comes to networking: It’s not about hunting, it’s about helping. It's about farming. It's about cultivating relationships. I also look to connect with super-connectors.

Here are the five points summed in today's episode:

  1. Pick who you want to get to know
  2. Study these folks ahead of time so you’re prepared to add legendary value.
  3. Ask questions that get the conversation going.
  4. Take a strategic selfie
  5. Follow up and offer something they would genuinely find useful

Never Ask These Questions!

  • Is there anything I can help you with?
  • So, tell me about yourself...
  • What’s your story?
  • What do you do?

Instead, Ask These Questions:

  • What’s giving you energy right now?
  • What are you working on that’s really exciting you?
  • I know such-and-such a person that might be a great fit for you. Interested?

Mentioned In Today's Episode:

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Direct download: BYP_111_-_How_To_Make_Networking_Work.mp3
Category:general -- posted at: 12:00am EST

This episode is a direct response to a question posted in the Brand You Community Facebook group by Dustin Dauenhauer: "If you had to start from scratch what would be the top 5 things you would focus on and why?"

Well, here they are:

  1. learn copywriting
  2. building an email list
  3. get professional design work done
  4. build leveraged income earlier (talk about active, leveraged, and passive)
  5. find ONE mentor who is “going places" and go from there
  6. BONUS: learn Facebook ads earlier

Special thanks to Kristopher Mays, Ernie Svenson, and Jason Goff for your reviews on iTunes!

Mentioned In Today's Episode:

 

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Direct download: BYP_110_-_The_Top_5_Things_I_Would_Focus_On_If_I_Started_Over.mp3
Category:general -- posted at: 12:39pm EST

One of the keys to my success has been thinking in terms of 10x rather than 2x. When you ask yourself the hard question of how you plan to grow your business by 10x, it opens up new pathways in your thinking and decision-making.

In this episode, I share how 10x thinking has affected how I run my business now and the ripple effect it's had on how I set my fees and decide which projects I take.

Apply For Brand You LIVE here.

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Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week!

I'd love to connect on social:

Direct download: BYP_109_-_Why_10x_Thinking_Is_Better_Than_2x_Thinking.mp3
Category:general -- posted at: 10:54am EST

Getting more margin in your life is possible. In this episode, you'll discover 3 things that have personally helped me control my work hours, get more sleep, and spend more time with friends and family ... all while upping my game at work.

Listen in to discover why I no longer use the phrase "work-life balance" (and what I use instead), why I bought an old-school alarm clock, and how many hours I actually want to work per week.

These changes seem small, but they've yielded big results over the past few weeks. I'm hoping they will inspire you to find the workflow that's best for you.

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Direct download: BYP_108_-_More_Margin.mp3
Category:general -- posted at: 2:00pm EST

One of the most beneficial tactics to building my personal brand has been writing reviews of events or courses that I've benefited from:

  1. More Web Traffic
  2. More Connections
  3. More Revenue

Here's what I typically include in a review:

  1. Backstory about why I chose to invest in it
  2. Price & Length
  3. Additional Costs
  4. Workload
  5. What You Get
  6. What You Won't Get
  7. Results

Here's a list of just some of my reviews:

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Direct download: BYP_107_-_How_To_Earn_Easy_Revenue_By_Reviews.mp3
Category:general -- posted at: 12:28am EST

On the previous episode of the podcast, we talked about 3 money mindsets that would help you raise your rates and command the fees you deserve.

But what do you say in order to position yourself for better clients, higher fees, and less hassle? The answer is simple:

Results-driven copywriting.

In today’s episode, I share several scripts you can use — whether you’re a coach, consultant, copywriter, designer, or any other professional services provider.

You can also download a BRAND NEW COPYWRITING GUIDE called Get Coaching Clients Now: 5 Proven Templates That Bring You Better Clients, at Higher Fees, With Less Hassle.

Grab your copy here >>

Inside, you’ll find scripts for 5 types of coaches:

  1. Undecided coaches
  2. Business coaches
  3. Executive coaches
  4. Career coaches
  5. Relationship coaches

You’ll also get swipe copy for Twitter posts, LinkedIn posts, and email pitches.

Grab your copy here >>

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Direct download: BYP_106_-_How_to_Get_Better_Clients_at_Higher_Fees_With_Less_Hassle.mp3
Category:general -- posted at: 3:00am EST

Do your rates reflect your expertise and experience? In today's episode I share 3 simple truths that will help you raise your rates and finally get paid what you deserve.

Mentioned on Today's Podcast:

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Direct download: BYP_105_-_3_Money_Mindsets_that_Will_Help_You_Raise_Your_Rates.mp3
Category:general -- posted at: 12:00am EST

Your website’s homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression.

I've seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There’s one thing that prevents all of them from converting prospects into paying customers:

The lack of clarity on their website.

When you influence language, you influence thinking. The right words can attract paying customers like a moth to a flame. The wrong words can repel customers faster than a guy with bad breath.

Today's episode will give you a 5-point framework to make sure the words on your website are crystal clear.

Get "What To Say On Your Website" here >>

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Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

 

Direct download: BYP_104_-_What_to_Say_On_Your_Website.mp3
Category:general -- posted at: 5:29am EST

In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something.

Your site must meet a user's basic trust needs before you demand they enter information or engage with you.

In today's episode, I talk about The Hierarchy of Trust. Does your brand pass the test? 

View today's show notes to see the actual "Pyramid of Trust"

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Direct download: BYP_103_-_The_Hierarchy_of_Trust_-_Does_Your_Brand_Pass_the_Test.mp3
Category:general -- posted at: 12:00am EST

When it comes to personal branding, a little goes a long way.

Attention to detail says a lot about your brand. It demonstrates pride, professionalism and overall consistency, that all lead to trust.

And there's nothing clients value more than trust.

In today's episode, I walk you through 5 common mistakes I see entrepreneurs make when building a brand.

And I highlight the "quick fixes" you can implement that will take you from amateur to professional. Enjoy!

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Direct download: BYP_102_-_Are_You_Making_These_5_Branding_Blunders.mp3
Category:general -- posted at: 12:00am EST

Welcome back to the Brand You Podcast! Here we are ... the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business.

I also share a bit of what I've been up to the past six weeks while the podcast has been on hiatus, including a trip to the ER overseas after being on a remote island 50 miles offshore!

The big takeaway from today:  document, don't create!

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Click here to request access to the Facebook Brand You Community

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Direct download: BYP_101_-_Whats_New_In_Personal_Branding_in_2017.mp3
Category:general -- posted at: 12:00am EST

We're finally here: episode 100! Wow, what a journey it's been. In today's episode (which comes to you from Bangkok, Thailand while I'm on the road!) you'll discover:

  • the winners of the Brand You Podcast episode 100 contest,
  • a special surprise for EVERYONE who participated in the contest,
  • 3 things I'm doing to set myself up for success in 2017,
  • why I decided to come to Thailand to work with a non-profit,
  • and why it's important to set more than just SMART goals

Join the Brand You Community on Facebook:

In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group?

Click here to request access to the Brand You Community

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Direct download: BYP_100_-_3_Ways_to_Win_This_Winter_So_You_Succeed_in_2017.mp3
Category:general -- posted at: 12:00am EST

Jody Maberry is a marketing consultant and professional podcaster routinely hired by top corporate executives and multi-million dollar businesses to amplify their marketing message via podcasting.

Jody is also the co-host of the award-winning Creating Disney Magic podcast with Lee Cockerell, but beyond all these accomplishements, Jody is also a close personal friend.

Today, you'll glean some amazing business insights from one of the most ethical, wise, and diligent businessmen I know. Enjoy!

Get Jody's Build a Profitable Podcast Guide here.

Today's Productivity Tip:

In this episode, Anil Agrawal, our resident productivity expert, recommended this scanner.

Submit Your Entry for the Brand You Podcast Episode #100 Contest Today!

We're marching ever-closer to episode 100. Get all the details here: mikekim.com/contest and enter today!

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

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If you're still working a regular job and building out your side-hustle, today's guest Rick Marion has some great tips for you.

Rick is a career coach and personal development guru -- who also happens to be awesome at attracting high-paying job offers. In fact, he was recently offered 8 different jobs, all at over six-figure salaries.

The key is understanding how to leverage more of your current situation, and that includes getting your day job to "pay" you to build your side-hustle. In this insightful interview, Rick shares some amazingly practical steps to excelling at work so you can expedite your pivot.

Get Rick's Strategy Guide and a special bonus here.

Today's Productivity Tip:

In this episode, Anil Agrawal, our resident productivity expert, recommended WordSwag.

Submit Your Entry for the Brand You Podcast Episode #100 Contest Today!

We're marching ever-closer to episode 100. Get all the details here: mikekim.com/contest and enter today!

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:


It's been said that you can "choose to be happy." Is that true? In this episode, I invited executive coach and wildly successful entrepreneur Jennifer Dunham to the show to share some practical tips on how we can find more fulfillment and happiness in our businesses.

What I really appreciate about Jennifer is that she comes from an IT background. In fact, she built a 7-figure IT business before heading into executive coaching. That means she's all about repeatable processes, steps, and routines.

Can such an ethereal thing like happiness be found in such a straightforward manner? Jennifer walks us through all of this during this insightful interview.

Get Jennifer's Happiness Quiz Here.

Today's Productivity Tip:

In this episode, Anil Agrawal, our resident productivity expert, recommended IFTTT.

Submit Your Entry for the Brand You Podcast Episode #100 Contest Today!

We're marching ever-closer to episode 100. Get all the details here: mikekim.com/contest and enter today!

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_97_-_How_to_Be_Happier_with_Jennifer_Dunham.mp3
Category:general -- posted at: 12:01am EST

Anxious about stepping in front of the camera? I get it. That lens can be paralyzing, like an all-seeing eye that gazes right into the depths of your self-conscious soul.

Thankfully, Emmy Award winning producer Val Brown joins us on the podcast today to share some "best practices" when it comes to photo shoots. If you're in the personal brand business, you're going to need photos sooner or later. Today, Val is going to show you how to make the most of your next photo shoot.

Get Val's Free Photo Prep Checklist Here.

Today's Productivity Tip:

In this episode, Anil Agrawal, our resident productivity expert, recommended TextExpander.

Submit Your Entry for the Brand You Podcast Episode #100 Contest Today!

We're marching ever-closer to episode 100. Get all the details here: mikekim.com/contest and enter today!

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: BYP_96_-_How_to_Prepare_for_Your_Next_Photo_Shoot_with_Val_Brown.mp3
Category:general -- posted at: 12:01am EST

In this episode, professional certified coach Dr. Keith Webb shares game-changing advice on how to use coaching to skyrocket your business income and impact.

"Coaching" is a word that gets thrown around a lot in the personal brand space. Keith carries over ten years of professional coaching experience and unpacks best-practices that any speaker, consultant, or freelancer will find useful.

Get Keith's Free Guide, The Coaching Roadmap here: CreativeResultsManagement.com

This Week's Productivity Tip:

Today's tip from Anil Agrawal is RoboForm, an all-in-one password management app. 

Did You Enter the Brand You #100 Contest Yet?

The deadline to enter is Monday November 21st, and includes a first-class flight to NYC and hotel so you and I can meet for an entire day to work on your business!

The contest details are here: mikekim.com/contest

 

Direct download: 95_-_How_To_Use_Coaching_To_Skyrocket_Your_Business_with_Keith_Webb.mp3
Category:general -- posted at: 12:00am EST

In this episode, I give you a behind-the-scenes look at the revenue model behind my very own personal brand business.

You'll discover the 4 main income streams to my business, how much I earned in the first 3 quarters of 2016, and the 4 steps I recommend to generating revenue, including what I call the "beachhead of recurring revenue."

I also announced the "Brand You Podcast Episode #100 Contest" in this episode. To get all the details, go to mikekim.com/contest and enter today!

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: 94_-_How_I_Built_A_Six-Figure_Personal_Brand_Business.mp3
Category:general -- posted at: 3:05am EST

One of the most common struggles "Brand Yous" face is where to focus their initial monetization efforts. They wonder whether they should work on a product, or provide a service.

In today's episode, I share the approach I followed and the one I counsel my clients to go through. I believe it creates the best opportunity for dependable income and removes what I call "Death Star" syndrome in a personal brand business.

Today's episode is hosted at http://mikekim.com/93

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: 93_-_What_To_Create_First_A_Product_or_Service.mp3
Category:general -- posted at: 12:00am EST

 Believe it or not, Facebook (even a personal account) is one of the best places you can practice your marketing chops.

The reason is that you've already got an audience that knows, likes, and trusts you (they're your Facebook friends, right?) and you can build authority in a new niche -- all without creating any original content.

Here's the Plan Outlined in Today's Episode:

  • Monday – share an article
  • Tuesday – share a quote
  • Wednesday – share an article
  • Thursday – share a quote
  • Friday – share a picture
  • Saturday – share an article
  • Sunday – get off Facebook, you addict! =)

Enrollment for The Pivot Course is now open, but only until Tuesday October 11th.

The Pivot Course is a 7-step coaching program designed to help you launch, market, and monetize a profitable personal brand business.

If you’ve ever dreamed of pivoting into a career as a speaker, coach, or consultant, I can help. In The Pivot Course, I work directly with you to help you distill your years of experience into a clear and concise message, equip you with the marketing skills to “make the leap”, and form a proven 30-60-90 day plan to land paying clients — all without jeopardizing your current day job or putting you and your loved ones at financial risk.

The Pivot Course won't reopen at least until 2017, so I hope you’ll join me for one of the 25 VIP spots — available only until Tuesday Oct 11th. I can’t wait to guide you through this journey!

Go to thepivotcourse.com today and you and I will do this together.

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: 92_-_How_To_Use_Facebook_To_Build_Your_Brand_Authority.mp3
Category:general -- posted at: 12:00am EST

What does it take to really grow a business? In today's episode, I talk about why being grateful for where you are may actually be keeping you from where you need to go.

Starting and scaling a business takes a lot of hard work, but there's a reason you decided to do it in the first place. There was something in your life that was unfulfilled. You didn't want to do meaningless work. That was a longing -- even a pain point -- that caused you to launch your own brand.

Today's episode is all about keeping pressure on that wound, about maintaining the drive and motivation to keep going.

Check out my free video series, Build Your Brand Bootcamp -- available now.

These videos tackle some of the most common questions I get on building a personal brand. If you’ve struggled with identifying your ideal client or you’re just not sure where to start, these videos will help.
 
I created this mini-course because so many people see the power and leverage a personal brand business provides, but they’re just not sure where to start. If that’s you, grab ‘em for free

Go to Build Your Brand Bootcamp here »

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: 91_-_Keep_Pressure_On_The_Wound.mp3
Category:general -- posted at: 12:00am EST

Fact: You don't need more time. You need more energy. Energy is your greatest source of productivity. But do you have enough? What could you accomplish if you had more energy?

Today's podcast features Bryan Buckley, a high-performance coach I got to know during the most recent semester of The Pivot Course.

Bryan is the type of guy that just exudes energy, and today he walks us through what he calls "The Exhaustion Cycle" and "The Energy Cycle" -- and how we can tap into better sleep and new levels of energy.

Check Out Bryan's Free Online Conference

I had the privilege of presenting at Bryan's Successful Entrepreneur's Online Conference. This is a free event you won't want to miss.

Check out the Successful Entrepreneur's Online Conference here.

Introducing The Pivot Profiles, a 'magazine' featuring 14 real-life pivot success stories. It's yours, absolutely free.

The singular goal of this magazine is to give you a wide array of people, personalities, and pivots for you to identify with.

This is a powerhouse group. The folks inside hail from a variety of industries:  huge corporations, small business, radio, military, ministry, government, academia; the list goes on. We even have a former park ranger!

Some of them launched into solopreneur ventures; others started companies. One left business to enter the ministry, while others left the ministry to go into business. It’s all here.

Get Your Copy of The Pivot Profiles »

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: 90_-_Bryan_Buckley_-_How_To_Rest_Refuel_Re-Engage.mp3
Category:general -- posted at: 12:00am EST

Today's episode is all about identifying your ideal client. This is one of the most vital components of building a business, and this episode will outline three ways you can do this.

Here's a bit of the copy I used as an example in today's episode:

A Poor Example:

Our ideal customer uses our product to gain control of their finances. They want to take better control of their finances, so our service is useful for helping them gain control of their income and expenses.

A Better Example:

Alan is a 38 year old freelance graphic designer from Mississippi. He spends about 4 hours a week reading blog posts and following links on Twitter, and that is where he discovered a link that pointed to Harpoon.

Alan makes between $60,000 and $80,000 a year as a designer, yet feels like he doesn’t really have a good grasp on how much he is going to make in the next year, so he’s not sure if he should hustle for more work, or tell his wife: “Yes, we can easily take that vacation this summer”.

Alan spent 4 years working for a large agency in town, when he realized that he could do better on his own. He has been freelancing for 2 years now, and is interested in learning about honing his business skills as well as his design skills.

Alan is thinking that this could be the service that helps him to gain the needed control over his finances, giving him the confidence to embrace fatherhood without financial fears.

His wife is excited that they can take that vacation without Alan worrying about how much it all costs and his lost work income.

Get Your Copy of The NEW Pivot Profiles »

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: 89_-_3_Ways_to_Identify_Your_Ideal_Client.mp3
Category:general -- posted at: 12:00am EST

If you've ever entertained the idea of re-branding your existing business, or making the leap into launching your own personal brand business, this episode is for you.

Part of the reason there's so much anxiety in this type of transition is that it almost feels as if there is more than one 'you' ... well, there is. There are actually three: The Present You, The Public You, and The Pending You.

In this episode, I help you differentiate between these three you's and give you a strategy on how to lead with The Pending You.

Get Your Copy of The NEW Pivot Profiles »

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: 88_-_The_3_Yous_-_Present_Public_and_Pending.mp3
Category:general -- posted at: 12:00am EST

There are numerous sayings about what you should do when opportunity knocks. But you'll never capitalize on opportunity if she can't even get to your door.

  1. Your lights are off.
  2. Your shades are down.
  3. Your path is full of shrubs.
  4. There's no welcome mat.
  5. You didn't answer last time.

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: 87_-_5_Reasons_Opportunity_Isnt_Knocking_On_Your_Door.mp3
Category:general -- posted at: 2:19pm EST

On this episode I share the top question I've been asked during coaching sessions at Ray Edwards' Copywriting Academy Live event in Nashville, TN.

I was privileged to serve the Ray Edwards International team pull of the event, and did some mini ten-minute coaching sessions with attendees throughout the conference. Oddly (or perhaps not) the questions seldom involved actual copywriting.

The majority of questions revolved around how to land high end coaching sessions, so I share my feedback here in this episode. 

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

Direct download: The_Top_Question_Ive_Been_Asked_At_Copywriting_Academy_Live.mp3
Category:general -- posted at: 12:00am EST

Today, Michael Hudson shares insights from his work with over 2,500 businesses over the past 30 years, ranging from academia, finance, small business, and politics.

If you are a speaker or looking to do more speaking as part of your business, you won't want to miss this value-packed interview. Michael shows us how to design, develop, and deliver great presentations. 

Free Resource (It's Awesome, I've Used It Many Times):

Get your copy of Michael's 52 Speaker Secrets here.


In this episode, Dr. Ann Vertel takes us inside her own struggle with imposter syndrome and how to overcome it. If you've ever struggled with a lack of confidence, or allowing yourself to be "you" -- especially when it comes to growing your personal brand, you'll enjoy this episode.

Ann is a women's leadership expert who helps women develop executive leadership skills so they can stop settling for less, start leading with confidence, and achieve their highest potential in life, love, and business.

As a 20-year Naval Officer and Motivational Psychologist, she speaks, trains, and consults with businesses, associations, institutions, and non-profits to help them develop strong, confident, effective women leaders.

Two Free Trainings From Ann:

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

 

Direct download: 84_-_How_To_Overcome_Imposter_Syndrome_with_Dr._Ann_Vertel.mp3
Category:general -- posted at: 12:00am EST

Today's episode features Marshall Bone, a seasoned copywriter who’s done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales.

In this interview, Marshall shares four important (and out-of-the-box) questions that lead to better sales copy. As a copywriter myself, I'm always on the hunt for new tips and tactics -- and this is stuff I've used time and time again.

Check out Marshall's article on my blog: http://mikekim.com/use-this-grid

Visit Marshall's blog at: http://marshallbone.com

Get Your Copy of the Copywriting Grid Today.

Click the button below to get a PDF copy of the grid that you can type into and use repeatedly to write better copy.

Click Here to Download Marshall's Guide

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:


Today's episode features Matt Dobschuetz, a marketing pro who has used his skills to build a profitable coaching business in a very unique niche: porn addiction and recovery.

Yep, you read that right.

Perhaps you're in an industry that isn't a widespread as business or marketing, and you're not sure it's possible to build a profitable personal brand business in a smaller niche. Matt shows us how he did it, and how you can do it too.

Get Matt's Marketing Kit here: http://dobber.co/mikekim

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:

 

Direct download: 82_-_How_To_Build_An_Engaged_Take-Action_Audience_with_Matt_Dobschuetz.mp3
Category:general -- posted at: 10:49pm EST

Frustrated that your products or services aren't selling? It may boil down to a very simple issue. Your offering must tap into one of these three needs. If it doesn't, it won't sell.

Like my new podcast art? Hire Jason Clement: http://redletterdesign.com

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: 81_-_Why_No_One_Is_Buying_Your_Products.mp3
Category:general -- posted at: 1:39pm EST

In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including:

  • the difference between goal-achieving and tension-relieving activities
  • the difference between being a business owner vs. business operator

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: 80_-_Whats_The_One_Thing_You_Must_Do_Before_You_Die.mp3
Category:general -- posted at: 1:30pm EST

This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group.

In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover:

  • the difference between over-delivering vs. being over-responsible
  • the one word we all need to re-introduce to our vocabulary

One of the most helpful books I've found on this topic, both professionally and personally, is Boundaries by Henry Cloud

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. 

I'd love to connect on social:

Direct download: 79_-_Stop_Being_Over-Responsible_For_Your_Clients.mp3
Category:general -- posted at: 1:45pm EST

Jessica N. Turner is the founder of the popular lifestyle blog The Mom Creative, where she documents her pursuit of cultivating a life well crafted. She is a writer for DaySpring's (in)courage community, an advocate for World Vision, a regular speaker at blogging conferences nationwide, and an award-winning marketing professional.

I met Jessica in February 2016 during our Nashville "epic breakfast" -- and was so glad she spent some time with us to talk book marketing on the show.

Her latest book, The Fringe Hours: Making Time for You, became a huge hit and actually climbed the best-seller list a year after it's release! If you're struggling with finding time for yourself, grab the book today.

A Sneak-Peek of What's Inside:

  • The step-by-step outline of Jessica's book promotion plan, several years in the making
  • Where Jessica spent her marketing dollars, and more importantly, where she didn't
  • A simple but effective tactic to getting more people to share content about her book, including on Instagram
  • The story behind how The Fringe Hours: Making Time For You became a best-seller one year after it's release

Connect with Jessica on Social:

Direct download: 78__Making_Time_for_You_with_Jessica_Turner_.mp3
Category:general -- posted at: 12:00am EST

Jon Harrison built his brand while working a full-time healthcare job, and ended up a few months later being featured on huge platforms like Lifehacker and TEDx.

In this interview, he walks us through the journey of how he did it -- and you'll be surprised to know the unique blend of subjects that make up his brand: leadership and videogames.

Find out more about Jon at: http://classicallytrained.net

Direct download: 77_-_How_To_Build_A_TEDx_Brand_On_the_Side_with_Jon_Harrison.mp3
Category:general -- posted at: 2:29pm EST

This is a short (but hopefully sweet) episode from San Diego at Social Media Marketing World where I share how I planned to network at the event. 

You may be able to use the same approach the next event you go to. Enjoy!

Direct download: 76_-_Networking_Tips_From_Social_Media_Marketing_World.mp3
Category:general -- posted at: 11:27am EST

It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business.

My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.

Direct download: 75_-_When_Your_Personal_Life_Affects_Your_Personal_Brand.mp3
Category:general -- posted at: 6:44pm EST

Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking. 

One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL.

If you'd like to join me there, two quick details:

  1. Ken has offered a discount code for you: KIMAFTERSCORRE
  2. Ken has offered to do a private hangout with you, me, and anyone else that shows as a result of the Brand You Podcast

If you tune in, you'll realize -- this was totally unscripted! I had no idea he'd offer that, so it's a great opportunity to jump in if you've been on the fence about SCORRE. 

To register: http://www.scorreconference.tv/live-conference/

Use the code: KIMAFTERSCORRE

Direct download: 74__The_Art_of_Public_Speaking_with_Ken_Davis.mp3
Category:general -- posted at: 12:00am EST

One of the keys to becoming more efficient in marketing is to repurpose your content. 

I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.

If the source material is a podcast:

  • podcasts transcribed into blog posts
  • blog posts repurposed into articles
  • articles repurposed into keynotes

If the source material is a blog post:

  • blog posts repurposed into podcasts
  • podcasts become series, repurposed into coaching courses
  • coaching courses repurposed into e-books

If the source material is a webinar:

  • webinars repurposed into keynotes
  • keynote slides repurposed into lead magnets
  • lead magnets repurposed into a product
Direct download: 73_-_9_Ways_To_Repurpose_Your_Content.mp3
Category:general -- posted at: 12:26am EST

In this episode, I share the overall strategy and step-by-step process behind the launch of my flagship program, The Pivot Course.

Direct download: BYP_72.mp3
Category:general -- posted at: 7:08pm EST

Today we have a very special guest, Michael Hyatt. Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever.

In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, and some keys to stop drifting and start living with intention.

Michael has also written a new book called Living Forward with executive coach Daniel Harkavy. 

It's an excellent read and I highly recommend it.

Purchase "Living Forward" on Amazon here.

Direct download: 71_-_You_Cant_Just_Buy_A_Personal_Brand_with_Michael_Hyatt.mp3
Category:general -- posted at: 12:00am EST

There's a lot of great content out there on making the leap from your day job to entrepreneurship. Several good friends of mine teach different versions of this, and a good part of my own business involves helping people with this pivot.

The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all:

"How much money do I need to make a successful pivot?"

Isn't that what we all want to know? I sure did, and today I'm going to outline a process that may help.

Download Your Pivot Pathway One-Sheet Today:

 

<a href="https://mikekim.leadpages.co/leadbox/143764073f72a2%3A11bc7b58cb46dc/5648943388033024/" target="_blank">Click Here to Get Your Copy »</a><script src="https://mikekim.leadpages.co/leadbox-960.js" type="text/javascript" data-leadbox="143764073f72a2:11bc7b58cb46dc" data-url="https://mikekim.leadpages.co/leadbox/143764073f72a2%3A11bc7b58cb46dc/5648943388033024/" data-config="%7B%7D"></script>

Direct download: BYP_70_-_How_Much_Money_Do_You_Need_To_Pull_Off_A_Pivot.mp3
Category:general -- posted at: 12:00am EST

A few weeks ago, I hosted a networking event with my friend Brian Dixon we called The Epic Breakfast Club.

I've done a number of these kinds of events through the years, always to great results. The biggest payoff is that you become seen as a connector. In today's episode, I share how I put this one together, as well as some principles you can use to host your own.

Direct download: 69_-_How_To_Host_A_Networking_Dinner.mp3
Category:general -- posted at: 1:46am EST

Ever wish you could "live the dream" as a professional speaker, traveling the world and sharing your ideas with audiences everywhere? If so, today's episode is for you.

Today we have one of the top speakers in the HR industry, Jennifer McClure with us to give us some actionable, practical types on how to build a personal brand as a public speaker. She has a powerful portfolio of presentations, professional networks, and social media followers.

Moreover, Jennifer has a great story of making the pivot from going from the corporate world and making a transition into launching her own business. So many people want to take what they've learned and "make the leap" -- Jennifer is someone that has actually done it, and today she shares some absolutely incredible tips for anyone that wants to be a professional speaker!

Get Jennifer's Guide: 10 Tips to Build Your Brand As A Speaker and Land Gigs

Connect with Jennifer on Twitter

Direct download: 65__Building_Your_Personal_Brand_as_a_Speaker.mp3
Category:general -- posted at: 12:00am EST

Today we have a very special guest on the show, Pat Flynn from SmartPassiveIncome.com and author of the brand new book, Will It Fly?

Today, Pat talks to us about a very important concept: business validation. Rather than just launching a new product or service, Pat tells us that we should do a series of smaller steps and tests to validate our ideas.

Pat has a special place in my life and business -- he is one of the top 3 influencers that I directly credit with helping me make my career pivot into the personal branding space. He is widely recognized as the leading voice in generating passive income, and his content is an absolute must.

Check Out Pat's New Book, Will It Fly:

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion.

A lack of proper validation kills more businesses than anything else. As Joel Barker says, 'Speed is only useful if you re running in the right direction.' Will It Fly? will help you make sure you are clear for takeoff. It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for YOU?

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

Get Will It Fly on Amazon »

Direct download: 67__How_To_Validate_Your_Business_Ideas_with_Pat_Flynn.mp3
Category:general -- posted at: 12:00am EST

Ah, productivity. It's a quest we're all on, especially when building a personal brand. How can we be more efficient and effective with our time, decisions, and efforts?

Today's guest, Lynn Friesth, is no stranger to productivity. For years, Lynn successfully supervised productivity systems and processes at John Deere. If there are any companies out there that pay extra attention to systems and processes, it's those in the manufacturing business.

Lynn now advises organizations large and small in streamlining processes and becoming more productive, and he's offering his expertise to those of us in the personal brand space today.

Download Lynn's Free Productivity Guide:

Resources Mentioned in Today's Episode:

Direct download: 66_-_6_Stages_of_Productivity_with_Lynn_Friesth.mp3
Category:general -- posted at: 12:00am EST

Is inconsistent marketing getting in the way of better clients & more money?

You had the best intentions, but you never got serious about marketing in 2015. Your workload is a roller coaster and your marketing gets back-burnered when you get client work.

You're running a business (and a life) so you just don't have blocks of time for marketing. You need more (and better) clients but you get paralyzed because you're not sure which marketing efforts will work.

You need a simple plan that will take your business up a notch.

Today's guest, Ilise Benun from Marketing-Mentor.com is here to help. I've been following Ilise for quite awhile and have to say -- her content in top-notch. She's a brilliant marketing mind, and this interview is full of great perspectives on types of content marketing, ways to connect with people at live events, and much more.

I'm going to personally follow this guideline for the first quarter of 2016 and see what it does for me. Tune into this episode and join me on the journey.

Find Out More About Ilise here:

Direct download: 65_-_Marketing_In_30_Minutes_A_Day.mp3
Category:general -- posted at: 12:00am EST