You Are The Brand

Are you aware of your competitive advantage? Most people don't, and it's because they're not even sure what kind of competitive advantages are out there.

In this episode, I unpack 5 competitive distinct advantages:

  1. Price
  2. Affinity
  3. Authority
  4. Skill
  5. Availability

Here are some snippets from today's episode:

  • What I learned about competition during a dinner with the owner of Connecticut's largest moving company. (3:03)
  • The 5 types of competitive advantages you need to be aware of (4:43)
  • The story Ken Davis, founder of SCORRE, told me about why pricing himself so low actually closed doors for his speaking business. (5:59)
  • Why you must set a yearly revenue goal. (7:40)
  • Why you need a "cash-cow" offer. (8:20)
  • How many people really unsubscribe from my email list everytime I send a message. (15:08)
  • How to establish authority even if you don't have clients. (18:50)
  • How being intentional about these 5 things gives you a "marketing grip" that can't be denied. (22:50)

Resources Mentioned in This Episode:

Donald Miller and StoryBrand

Ken Davis and the SCORRE Conference

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This week I reflect on some thoughts inspired by the terrific business leaders I've met over the past few weeks ... as well as Jiro Ono, widely considered the world's greatest sushi chef and star of the film, Jiro Dreams of Sushi.

I also pose three questions for you to consider as you continue your journey in building your business and creating impact with your ideas.

Here are some snippets from today's episode:

  • Jiro Ono's thoughts on the secret of success. (4:31)
  • How willing are you to leave others behind so you can grow? (6:00)
  • The group of people that I left behind in order to pursue my dreams. (7:59)
  • As you grow, you must construct your inner circle. (9:07)
  • There are no Cinderella stories. (10:15)
  • Are you playing to win, or playing just to stay in the race? (10:41)
  • My top 5 strengths according to StrengthsFinder (11:07)
  • What is your version of a legend? (13:55)

Resources Mentioned in This Episode:

Jiro Dreams of Sushi (documentary)

Get Your Message Heard Podcast with Michael Hudson

Ray Edwards

John Nemo and LinkedIn Riches

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John Nemo helps coaches, consultants, and small business owners generate quality leads, build their client base, and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars.  

John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.  

John has personally rewritten LinkedIn profiles for well-known personal brand entrepreneurs like Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins, Dan Miller, Ray Edwards and many others.  

In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider and many other publications online.

I Recommend You Get Every One of these Free Resources From John:

Free Best-selling Book: LinkedIn Riches »  

Free Video Training: How To Create a Killer LinkedIn Profile »

Free Webinar: How Business Coaches, Consultants and Entrepreneurs Can Get Quality Leads, Add Clients and Build Their Brand with LinkedIn »

Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico.

Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue.

Listen to the episode to hear Katie's thoughts on:

  • Why it's not wrong to earn income from your blog
  • Her recommendation on the first step to earning income online
  • How to find an audience
  • Her networking strategy for conferences (even when she can't attend)

Launch A Blog In Under 7 Minutes

If you're intimidated by the "tech" of launching a blog, download my free Do-It-Yourself Blog Guide and my video tutorial, "How to Launch A WordPress Blog In Under 7 Minutes" here: »

Check out Katie's "Blog Connection" Membership Here

Katie has opened up a special discount rate for listeners of the Brand You Podcast. If you are juggling the challenges of work, kids, and trying to get your blog off the ground, her membership "The Blog Connection" could be a perfect fit. 

Get more info on the Blog Connection (with discount) here »

Liked This Episode?

Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.

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Direct download: BYP_131.mp3
Category:general -- posted at: 1:00am EST