You Are The Brand

In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including:

  • the difference between goal-achieving and tension-relieving activities
  • the difference between being a business owner vs. business operator

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.

I'd love to connect on social:

Direct download: 80_-_Whats_The_One_Thing_You_Must_Do_Before_You_Die.mp3
Category:general -- posted at: 1:30pm EST

This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group.

In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover:

  • the difference between over-delivering vs. being over-responsible
  • the one word we all need to re-introduce to our vocabulary

One of the most helpful books I've found on this topic, both professionally and personally, is Boundaries by Henry Cloud

Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. 

I'd love to connect on social:

Direct download: 79_-_Stop_Being_Over-Responsible_For_Your_Clients.mp3
Category:general -- posted at: 1:45pm EST

Jessica N. Turner is the founder of the popular lifestyle blog The Mom Creative, where she documents her pursuit of cultivating a life well crafted. She is a writer for DaySpring's (in)courage community, an advocate for World Vision, a regular speaker at blogging conferences nationwide, and an award-winning marketing professional.

I met Jessica in February 2016 during our Nashville "epic breakfast" -- and was so glad she spent some time with us to talk book marketing on the show.

Her latest book, The Fringe Hours: Making Time for You, became a huge hit and actually climbed the best-seller list a year after it's release! If you're struggling with finding time for yourself, grab the book today.

A Sneak-Peek of What's Inside:

  • The step-by-step outline of Jessica's book promotion plan, several years in the making
  • Where Jessica spent her marketing dollars, and more importantly, where she didn't
  • A simple but effective tactic to getting more people to share content about her book, including on Instagram
  • The story behind how The Fringe Hours: Making Time For You became a best-seller one year after it's release

Connect with Jessica on Social:

Direct download: 78__Making_Time_for_You_with_Jessica_Turner_.mp3
Category:general -- posted at: 12:00am EST

Jon Harrison built his brand while working a full-time healthcare job, and ended up a few months later being featured on huge platforms like Lifehacker and TEDx.

In this interview, he walks us through the journey of how he did it -- and you'll be surprised to know the unique blend of subjects that make up his brand: leadership and videogames.

Find out more about Jon at:

Direct download: 77_-_How_To_Build_A_TEDx_Brand_On_the_Side_with_Jon_Harrison.mp3
Category:general -- posted at: 2:29pm EST