You Are The Brand

Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking. 

One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL.

If you'd like to join me there, two quick details:

  1. Ken has offered a discount code for you: KIMAFTERSCORRE
  2. Ken has offered to do a private hangout with you, me, and anyone else that shows as a result of the Brand You Podcast

If you tune in, you'll realize -- this was totally unscripted! I had no idea he'd offer that, so it's a great opportunity to jump in if you've been on the fence about SCORRE. 

To register:


Direct download: 74__The_Art_of_Public_Speaking_with_Ken_Davis.mp3
Category:general -- posted at: 12:00am EST

One of the keys to becoming more efficient in marketing is to repurpose your content. 

I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.

If the source material is a podcast:

  • podcasts transcribed into blog posts
  • blog posts repurposed into articles
  • articles repurposed into keynotes

If the source material is a blog post:

  • blog posts repurposed into podcasts
  • podcasts become series, repurposed into coaching courses
  • coaching courses repurposed into e-books

If the source material is a webinar:

  • webinars repurposed into keynotes
  • keynote slides repurposed into lead magnets
  • lead magnets repurposed into a product
Direct download: 73_-_9_Ways_To_Repurpose_Your_Content.mp3
Category:general -- posted at: 12:26am EST

In this episode, I share the overall strategy and step-by-step process behind the launch of my flagship program, The Pivot Course.

Direct download: BYP_72.mp3
Category:general -- posted at: 7:08pm EST

Today we have a very special guest, Michael Hyatt. Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever.

In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, and some keys to stop drifting and start living with intention.

Michael has also written a new book called Living Forward with executive coach Daniel Harkavy. 

It's an excellent read and I highly recommend it.

Purchase "Living Forward" on Amazon here.

Direct download: 71_-_You_Cant_Just_Buy_A_Personal_Brand_with_Michael_Hyatt.mp3
Category:general -- posted at: 12:00am EST