You Are The Brand

What do the successful personal brands do that lead to their success? Actually, I don’t think it has as much to do with “doing” as it does with “knowing” — especially early in your brand building journey. Today I share 3 things that I wish I knew more clearly at the start of my business. […]

Direct download: 3_Things_Successful_Brands_Know.mp3
Category:general -- posted at: 4:13pm EST

Today I answer a question posed by a listener named Josh Hogancamp on why I started podcasting. I’ll tackle that within the framework of why a podcast may well be better than a blog these days. (Hard to admit because I love blogs, but it may be true!) 1. Blogs are like mixtapes, podcasts are […]

Direct download: 3ReasonsWhyAPodcastMayBeMoreImportantThanABlog.mp3
Category:general -- posted at: 9:37am EST

Marketing your personal brand is tough enough as it is — but it’s even harder if you go against the current. These 5 “laws” of marketing will help you get more traction and results. Violate at your own risk! 1. The Law of Leadership: It’s better to be first than better. This the most basic […]

Direct download: Caution_-_Do_Not_Violate_These_5_Laws_Of_Marketing.mp3
Category:general -- posted at: 12:11am EST

For this episode, I’m repurposing some content from a blog post that was well-received earlier this week. We take a look at Marvel’s marketing behind their latest hit movie, The Avengers: Age of Ultron and look at what concepts we can apply to our own personal brands. A Quick Preview of the Podcast: five lessons from […]

Direct download: ApplyThese5MarketingLessonsFromTheAvengers.mp3
Category:general -- posted at: 2:13pm EST