Brand You Personal Branding (general)

Episode 300 is a solo show about why you should consider rebranding, why you shouldn’t, and some personal reflections on the Brand You podcast -- and all that I’ve experienced and learned since starting the show in 2014. Believe it or not, the podcast was named Up and to the Right for about 6 months before I did my first podcast rebrand.

 

There are two reasons to rebrand:

  1. If people don’t understand who you are and what you do
  2. If you’re attracting the wrong customer

 

Up and to the Right was not attracting my ideal audience. But when I changed the name to Brand You, the podcast took off. It was clear what the purpose of the podcast was and who should listen.

 

In this episode, we go over how to tell if your product, service, or podcast needs a facelift, an overhaul, or a funeral. We also go over what to do if you are multi-passionate and how to stack all your passions so that you can pull from each one.

 

The Brand You podcast will be taking a month off and returning in October as You are the Brand. Thank you for your support over the past 300 episodes and I look forward to the next 300!

 

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

 

Get all the details at: youarethebrandbook.com

 

Connect with Me on Social:

 

 

Subscribe to the Brand You Podcast Here:

Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:

 

iTunes

Stitcher

Spotify

Podbean

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Direct download: BY_Ep300_master.mp3
Category:general -- posted at: 4:00am EDT

Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career.

 

Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career teaches both why and how reading can be the key to a more successful career. It is responsible for unlocking limitless creativity and influence. It is known to reduce stress, improve decision-making skills, and make better leaders. Reading more and better books creates opportunities to learn new skills, rise above the competition, and build a successful career.

 

In Read to Lead, readers will learn:

  • why people need to read like their career depends on it
  • the five science-backed reasons reading helps build careers
  • how to absorb a book into the bloodstream
  • a technique that can double (or triple!) reading speed
  • tips on creating a lifetime reading habit
  • and more

 

This book is filled with insights from today’s leaders and plenty of practical advice to help develop a personal reading plan to accomplish goals, maximize potential, and build a successful career. For people who want to lead a more satisfied life, have more intelligent conversations, and broaden their minds, this is an essential tool for a better way to read to lead!

 

Resources:

 

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

 

Get all the details at: youarethebrandbook.com

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

Subscribe to the Brand You Podcast Here:

 

Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:

 

iTunes

Stitcher

Spotify

PodBean

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.

Direct download: BY_Ep299_master.mp3
Category:general -- posted at: 4:00am EDT

In this episode, my friend Marc Pitman shares how to use uncertainty to become the leader you want to be. Marc and I met at a Love 146 event years ago. As a reminder, Love 146 is a nonprofit I support that provides care for children who have been trafficked and the sales from my book are going to the cause.

 

Marc’s most recent book The Surprising Gift of Doubt is for the high-performing leader. We discuss if feelings of doubt and insecurity ever go away and how to manage them, the enneagram and how it ties into feelings of doubt in your work, and Marc’s emphasis on nonprofits and how they can help you in your leadership development.

 

The 4 Quadrants of Leadership:

  1. Have a lot of confidence to complete a task because they have watched others do it so they copy them -- but their confidence drops when they find that they are not as successful as the person they copied.
  2. Feel like they are faking their success and always trying to “fix” a problem although they aren’t sure what it is or how to fix it.
  3. Learn to grow in their unique identity and do what works best for them so their confidence increases.
  4. Help others increase their confidence by “focus leading.”

 

3 Competencies that Everyone Has:

  1. Hardwiring (personality or cognitive)
  2. Stories (the way we are programmed)
  3. Goal Setting (the way we handle goals)

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep298_master.mp3
Category:general -- posted at: 4:00am EDT

Andy Storch is a performance coach, speaker, consultant, and the author of the new book, Own Your Career, Own Your Life. He is the host of not one, but two podcasts and the founder and host of the Talent Development Think Tank conference. Andy has unfortunately been battling cancer but you would never know it because he always has a smile on his face and an infectious, never-quit attitude.

 

Andy has been on the show before but this time we discussed his creative process for writing his book and what owning your career means. Here’s a hint -- you don’t have to leave your nine-to-five to live a happy and fulfilled life! This book is meant to help people map out a career and live with intention.

 

We discussed the book writing process, how to create new corporate learning opportunities, and what feedback culture is. We also go into:

 

  • The idea behind his book, who it’s for, and why you should wait to write a book until you are more established in your business.
  • The mistakes people make when they take a job because it pays well or is convenient, rather than working at a job that fits into their goals.
  • How to get new skills and perfect the skills that you have by practicing and getting critical feedback from your peers.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep297_master.mp3
Category:general -- posted at: 4:00am EDT

John Meese is a serial entrepreneur and author of the newly released book, Survive and Thrive. You can have three perspectives in the world: the historian who is focused on the past, the reporter who focuses on the now, and the futurist who looks toward the future and tries to predict what will happen. John is without a doubt a futurist.

In this episode, we have a good conversation about where he sees things going (especially post-pandemic) for all businesses. He relates the shutdown to 9/11 because things will never be the same as they were before. We have new insights -- which is information through the filter of experience, and new problems that need to be solved.

Listen in as we discuss:

  • The three crises that were happening during the shutdown: health, mental health, and economic -- and how John coulld help with the economic crisis.
  • Creating real solutions to real problems for real people.
  • The shift from the age of information to the age of insight.

Resources:

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep296_master.mp3
Category:general -- posted at: 4:00am EDT

Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a F*cking Grip. He is also one of the managing partners with Book Yourself Solid where he trains and certifies business coaches.

In this episode, we dive into what marketing for coaches should look like. I am a marketer and a coach, so you could say I fit right into his target audience. We also talk about how coaches can get more clients with (or without) marketing, along with:

  • The correlation between coaching and marketing.
  • The three business currencies and the one that Matthew relies on the most.
  • The importance of building a professional network and creating relationships with people that will lead you to paying clients.

Resources:

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep295_master.mp3
Category:general -- posted at: 4:00am EDT

In this episode, I flesh out these five principles that have kept me sane during the insanely busy season that was my book launch!

  1. Don’t let your mouth overload your back.

  2. Play the game that plays to your strengths.

  3. Talent doesn’t replace the need for hard work, it clarifies it.

  4. You are the average of the 5 people you spend the most time with.

  5. The last mile is always the least run.

  6. BONUS: Train through the injury.

I gleaned these principles from various sources including motivational videos on YouTube from Jim Rohn, David Goggins, and Athlean X, and James Clear's book Atomic Habits.

Get Your Copy of You Are the Brand Today!

My book You Are the Brand is available NOW. Grab your copy on Amazon or wherever books are sold.

If you'd like a hardcover edition, we have a limited number available at: youarethebrandbook.com

Connect with Me on Social:

  1. Instagram

  2. LinkedIn

  3. Facebook

  4. Twitter

  5. YouTube

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Direct download: BY_Ep294_master_1.mp3
Category:general -- posted at: 4:00am EDT

After learning I wrote a book, my nephew said he wanted to write one, too. That melted me so of course, I had to have him do the opening to this episode!

I don’t have kids but they‘ve always been close to my heart. Several years ago I went on a partner trip with Rob Morris of Love146, an organization that helps children rescued from trafficking.

Rob is an incredible storyteller and he uses this skill to literally change lives. There are some incredible insights in this interview, and I hope you'll listen with an open mind and heart.

To support Love 146: love146.org

Through my career, the only times I’ve ever truly wished for a bigger platform were times I wish I had more money or influence to help causes like Love146.

The internet marketing / personal development / coaching space can do a lot better than wax poetic about 7-figure launches, “epic” masterminds, and speaking in front of big crowds.

I’m all for entrepreneurs enjoying their success but I would also posit to my colleagues to consider using our platforms to help real world causes that go beyond our bank accounts and lifestyle business.

Then maybe we can inspire more kids to write their own books, no matter where they’re from. Yes?

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

Get all the details at: youarethebrandbook.com

Connect with Me on Social:

  1. Instagram

  2. LinkedIn

  3. Facebook

  4. Twitter

  5. YouTube

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Direct download: BY_Ep293_master.mp3
Category:general -- posted at: 4:00am EDT

The desire to have flexible hours and the ability to work from anywhere has never been more popular. Yet self-doubt, fear, technology challenges and more keep many people from sharing their message with the world by pursuing their passion and starting a thriving business.

Jonathan Milligan is the author of the book, Your Message MattersJonathan and I have been longtime friends and in this interview, we talk about the confidence to believe your message, define your message, market your message, and of course, live your message.

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

Get all the details at: youarethebrandbook.com

Connect with Me on Social:

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Direct download: BY_Ep292_master.mp3
Category:general -- posted at: 4:00am EDT

As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business.

One of the big things I'm working through is how we as human beings can navigate the fear of success. So much of the time we think fear of failure is what will cripple us, but I'm starting to think there's a flip side to that coin.

In this episode you'll hear some terrific insights from several of my friends as they've helped me navigate this new season. I want to give a particular shoutout to Loren TrlinKristina Hoyer, and Lauren Davis for their contributions.

You'll also hear a bit about my morning routine, and you can watch a short Instagram video of it here.

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

Get all the details at: youarethebrandbook.com

Connect with Me on Social:

  1. Instagram

  2. LinkedIn

  3. Facebook

  4. Twitter

  5. YouTube

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

 

Direct download: BY_Ep291_master.mp3
Category:general -- posted at: 4:00am EDT

Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.

Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.

Tune in and you'll learn:

  1. Why you must think of yourself as an "entity" rather than just one site or person on the internet

  2. The surprising reason why I need to delete old blog posts from my site (even top-performing ones)

  3. Why I setup a "Google My Business" location-based account even though I am a digital nomad

  4. How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)

  5. Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around

Connect with Robby:

  1. Robby's Brand ED Podcast

  2. Robby's Website

  3. Robby's Facebook

  4. Robby's Instagram

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

Get all the details at: youarethebrandbook.com

Connect with Me on Social:

  1. Instagram

  2. LinkedIn

  3. Facebook

  4. Twitter

  5. YouTube

 

***

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep290_master.mp3
Category:general -- posted at: 4:00am EDT

Shownotes: mikekim.com/byp289

Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before the title releases, so that you can get reviews.

If people enjoy the book, they can help spread the word about it once it releases. You can also get legit feedback on which parts of the book resonated with readers, which you can turn around and use in your marketing.

Tune in and you’ll also get the inside scoop on the process I used to get people on the team, why social media didn’t work as well to recruit launch team members, and what I plan to do to maintain “energy” among members in the book launch team between now and the launch date.

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

Get all the details at: youarethebrandbook.com

Connect with Me on Social:

Direct download: BY_Ep289_master.mp3
Category:general -- posted at: 4:00am EDT

It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on.

One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons:

  1. Lazy re-purposing of content does not work in today's world
  2. I want to be "searchable" and YouTube is the best way to make that happen.
  3. I want to be THE Mike Kim online, but I'm not the only one.
  4. I want to express myself in new ways and create a new channel.
  5. Seeing myself on YouTube elevates how I see myself.

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

Get all the details at: youarethebrandbook.com

Connect with Me on Social:

Direct download: BY_Ep288_master.mp3
Category:general -- posted at: 4:00am EDT

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook!

This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success.

Get Your Copy of You Are the Brand Today!

We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!

Get all the details at: youarethebrandbook.com

Connect with Me on Social:

Direct download: BY_Ep287_master.mp3
Category:general -- posted at: 4:00am EDT

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch.

The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses.

A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia!

Connect on Social:

Direct download: BY_Ep286_master.mp3
Category:general -- posted at: 4:00am EDT

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below.

On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials.

Mike Kim Media Bio:

Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get their message heard.

His refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders including John Maxwell, Donald Miller, and Dr. Daniel Amen. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.

He is the author of You Are the Brand, and has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA.

Connect on Social:

Direct download: BY_Ep285_master.mp3
Category:general -- posted at: 4:00am EDT

For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021).

In this episode you’ll get insights into:

  • What the process for recording my audiobook has been like
  • Why this project has been a struggle
  • A checklist of things I need to get done before next week

If you’d like to see video of me recording my audiobook, go to the IGTV section on my Instagram: instagram.com/mikekimtv

I also answer several listener questions:

Lisa Mariette from lisamariette.com asks, “What is the best way for me as an entrepreneur create good PR opportunities?”

Tom Clairmont from tomclairmont.com/podcast asks, “I'm married, homeowner and a Manager in a full time job. Can I expect to make serious progress building a business? I know you said you had 'the year of the blog' and 'the year of the podcast' but can I hope for more a little faster?”

If you’d like to ask a question for the podcast, go to: mikekim.com/question

The links for this episode can be found at mikekim.com/byp284

Direct download: BY_Ep284_master.mp3
Category:general -- posted at: 4:00am EDT

Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility mentor. She helps coaches and copywriters expand their reach, grow their businesses on their own terms, and make a bigger impact by guesting on podcasts. We met at our mutual friend Kira Hug’s conference and I’ve followed her work ever since.

Mai-kee is doing amazing things in and for the podcasting niche. Tune in to learn how to reach out to podcasters the right way to get more yeses and to hear us discuss:

  1. How Mai-kee got into this industry
  2. What makes for a bad cold pitch
  3. What makes for a yes-worthy pitch
  4. The PR method for podcast pitching
  5. How many topics to pitch
  6. Reframing a pitch as an invitation to connect
  7. How to leave a lasting impression after guesting on a podcast

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep283_master.mp3
Category:general -- posted at: 4:00am EDT

Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book.

Tucker chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors and led to multiple best-selling books.

In this interview, I have a candid and "out of the box" conversation about what Tucker sees happening in the book space.

 

Connect with Me:

Web - https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep282_master.mp3
Category:general -- posted at: 4:00am EDT

Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US. 

With all that has happened in the past year, the crazy burnout rates, and the many people now redefining boundaries, I knew I had to bring Laurie onto the show. Before leaving the corporate world, she experienced extreme burnout. She wasn’t sleeping, moving her body, or respecting who she was as a person. When she committed to putting herself and her wellbeing first, a snowball effect was put into play. Laurie is a powerhouse, so you won’t want to miss our conversation today. Tune in to hear:

  1. How Laurie made the pivot from being an HR leader to speaking and sharing her ideas
  2. Why we have to become the brand we want to sell
  3. The benefits of starting small
  4. How to begin taking business baby steps while still getting a paycheck
  5. How to set boundaries today
  6. Why healthy boundaries require you to put your personal life before your professional one
  7. The impact and future of virtual communication
  8. How to bet on yourself

Resources:

Connect with Mike:

Web - https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep281_master.mp3
Category:general -- posted at: 4:00am EDT

Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn’t work out, he became the next best thing: an artist. Mike’s specialty is helping artists and other creatives develop a daily creative habit. He models this by being a consistent creative himself—Mike sketches almost every day by stealing time in the ordinary moments of life. In our conversation, he gives us some direct, hard-hitting advice on motivation. Creative battles are a real thing and I’m sure you’ve been through them, too. Listen in and learn:

  1. How to become a creative
  2. Mike’s best strategies for creativity
  3. The two parts of motivation
  4. Why you should start small
  5. What to do when you lack inspiration
  6. How to prioritize your time for creativity
  7. The process for finding your artistic voice and style

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep280_master.mp3
Category:general -- posted at: 4:00am EDT

Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout young adulthood. Like me, Josh has been involved in ministry and made some significant shifts in his career over the years. I invited him to come onto the show this week to talk about spiritual things. I really wanted to take a breather from the intense interviews we’ve been having and just have a conversation with this great friend. Josh is one of the best communicators and leaders there are, so you’ll love our discussion. In it, we talk about:

  1. Relationships that survive the test of time
  2. Reflecting back on life
  3. Feeling like you’re falling behind in life
  4. How Josh has redefined some terms and gotten more comfortable with tension
  5. Identifying and unpacking our brokenness
  6. What real authenticity looks like

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep279_master.mp3
Category:general -- posted at: 4:00am EDT

John Lee Dumas is the founder and host of the popular podcast, Entrepreneurs on Fire, and the author of the brand new book, The Common Path to Uncommon Success. With 7 figures of annual revenue, he is spreading entrepreneurial fire all over the world. However, even though he is now one of the top business podcasters on the Internet, he still does the little things that grow his business. John once said, “Do the things that don’t scale” and he lives that out. This is a value we should all take to heart in building our own businesses. Tune in to hear more about it and the rest of our conversation. We discuss:

 

  1. How the book-writing process was for him
  2. What surprised him as he wrote his book
  3. How most people will die without identifying their big idea
  4. His path to discovering his own big idea
  5. Balancing passion and expertise
  6. Why he decided to start a daily podcast interviewing entrepreneurs
  7. Why he’s on 20 podcasts of all sizes every month
  8. What productivity really means

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep278_master.mp3
Category:general -- posted at: 4:00am EDT

Selena Soo is a marketing and publicity strategist for authors, visionary entrepreneurs, and experts who want to reach millions with their messages. I know that every one of you listening falls into that category. Selena teaches how to get publicity the right way: by building authentic relationships with influencers and the media. I met Selena in Puerto Rico and have used her resources in my own business. They helped me take things to the next level and they will do the same for you. Selena is truly one of the best in the publicity industry, so tune in to hear our conversation on:

  1. How she got into the industry
  2. The steps she took to overcome her fear of public speaking
  3. Where to start with publicity
  4. How to establish credibility
  5. The biggest publicity mistakes people make
  6. Her article in which she shared her emotional abuse story
  7. How to make it easy for people to share your message
  8. What her program, Impacting Millions, is all about

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep277_master.mp3
Category:general -- posted at: 4:00am EDT

Steve Werner is my friend and fellow wanderlust. Whenever we talk, we have an incredible conversation. When Steve left his corporate job years ago, he realized he was free to go wherever and do whatever he wanted, so he got into the live events space. He is now the live and virtual event king. Steve is chock-full of wisdom when it comes to making more money with high-ticket offers and other digital marketing tactics. Today we’re having a conversation on how to apply those strategies—specifically when running webinars. Some of the things Steve teaches us are:

 

  1. How he helps his clients sell their high-ticket offers
  2. How to organize a high-converting live event
  3. The best process for stage closing
  4. The minimum requirements for a high-ticket event
  5. How to transition from a live stage to a webinar (or vise-versa)
  6. Why pre-framing is the key to getting people to show up to your webinar
  7. A good webinar should have about 50 stories
  8. When to get to your pitch in a webinar

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep276_master.mp3
Category:general -- posted at: 4:00am EDT

Amira Alvarez is the founder and CEO of The Unstoppable Woman. She coaches entrepreneurs in all fields and helps them achieve their goals in record time. Amira has made incredible quantum leaps in her business, but it wasn’t always that way. For a time, she was making incremental progress but ultimately getting the same results. It wasn’t until she learned what caused her to stop when faced with resistance and overcame that mindset that she grew. I teach a lot of heady concepts on the podcast, but it’s also important to listen to your gut. Amira coaches business owners to do just that by challenging themselves and their mindsets. Tune in to hear:

  1. Where the idea for The Unstoppable Woman came from
  2. How to discover what’s stopping you from growing
  3. What to focus on when you’re starting your personal brand
  4. How to put yourself in a place that gives you leverage
  5. The quantum investments that might get you in trouble but also might launch you into a quantum leap
  6. How to make gut decisions
  7. How to close the gap between who you know you are and what your business is telling you that you have

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep275_master.mp3
Category:general -- posted at: 4:00am EDT

Tamara Glick is a mastermind at developing personal brands and unique styles for highly visible leaders. She ties together her clients’ energies, essences, and end goals and helps them articulate them in the way that they present themselves onstage and onscreen.

This image side of personal branding is not my expertise, but I know how important it is. That’s why I brought Tamara onto the show today. In this episode, she helps us understand why it is so important to represent ourselves well. She teaches us how to carry ourselves professionally both in everyday life and at work.

 

Whether you’re an entrepreneur needing more polish and practice or a corporate employee learning how to leverage today’s technology, you’ll love the practical tips and inspiration from Tamara. Tune in to hear us discuss:

  1. Why everyone is struggling with Zoom right now
  2. What goes unsaid by the way we carry ourselves
  3. How the everyday person can start communicating better on video
  4. Why a stylist is like the graphic designer for your brand
  5. The importance of articulating our entire persona visually
  6. The transformation she’s seen in her clients

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

 

Direct download: BY_Ep274_master_1.mp3
Category:general -- posted at: 4:00am EDT

Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it’s okay to do well. It’s about time those of us who are building businesses fixed our mindset around the issue of wealth. As Ray says, not only do we have permission to prosper, but a mandate to multiply.

Ray also taught me that an abundance of money won’t fix a poverty of spirit. If you think you live with a poverty mindset, tune in to our amazing conversation where talk about:

  1. How he went about writing Permission to Prosper
  2. The mindset shifts he had to make when money started coming in
  3. Changing our understanding of wealth at an atomic level
  4. Wealth and self-worth
  5. What Ray’s book is all about
  6. Accepting generosity from others
  7. Why equal distribution of wealth helps no one
  8. Making our lives more valuable in the automation age

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BYP_Ep273_master.mp3
Category:general -- posted at: 4:00am EDT

Today’s guest is Linda Guild, an association executive with 20 years of experience. Linda strongly believes in the power of connections. She founded a startup in an established environment and under the umbrella of God Associates is now bringing her knowledge of associations to the Talent Alliance of Part-Time Professionals.

 

In this episode, Linda is sharing amazing insights and tips when it comes to hiring part-time help. I’ve always only had part-time people work for me, so I know firsthand how they can make your business prosper. Whether you’re a part-time worker wanting to feel valued or a business owner looking to hire part-time help, Linda’s knowledge will provide incredible value for you. Tune in to hear us discuss:

 

  1. How she first identified the gap in the part-time work marketplace
  2. Whether companies and part-time workers want stability or variety
  3. What associations part-time remote workers should join
  4. How to see your team members as part-time employees rather than just hours on a time sheet
  5. How to boost morale with your part-time workers
  6. Why part-time workers can benefit your business more than full-time workers
  7. Things to think about when hiring part-time workers
  8. The importance of good communication with your team members
  9. New developments in this marketplace

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep272_master.mp3
Category:general -- posted at: 4:00am EDT

Chris Niemeyer is a business consultant and advisor as well as a father of four. He ran his first multimillion-dollar company mostly alone. But when he became a dad, he learned to systemize his business so he could spend more time with his family. I’ve been learning a lot about the power of systems lately, but Chris gave me a different perspective on everything. We don’t just want to serve our clients and our business—we want our business to serve us. Chris frames how to do this so well and you will learn a lot from what he shares. In the episode, we talk about:

 

  1. Chris’ history in politics
  2. Where his love for delegation came from
  3. What the mindset and skillset shift from politics to entrepreneurship was like for him
  4. How much we have to understand something before delegating it
  5. Henry Ford’s example of delegation
  6. How to take inventory of your time
  7. How Chris has actually been able to spend more time with his family
  8. What to do with all the extra time we have once we systemize our businesses

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep271_master.mp3
Category:general -- posted at: 4:00am EDT

I believe that confident communication is a skill anyone can learn. I was a quiet kid, but I’ve learned over the years that, in a sense, every interaction is a performance. Though others may be naturals on the stage, success rarely comes from ability alone. 

That is exactly why I love the work Michael and Amy Porter do so much. They are a powerhouse couple who run a training company in New Jersey called Heroic Public Speaking. I spent some time training there and the things I learned transformed my craft of speaking. Michael and Amy are a treasure trove when it comes to the business and art of speaking. They put me on a path to want to become the best communicator I can be. Tune in to hear their amazing expertise on:

  1. Where the speaking industry is headed
  2. Zoom fatigue 
  3. Stage-side leads
  4. Why rehearsal is so transformative and important
  5. The balance between content and performance
  6. The 3 different types of speaking opportunities
  7. How to transfer from breakouts to keynotes
  8. How to inspire an audience

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep270_master.mp3
Category:general -- posted at: 4:00am EDT

Danny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy. 

Throughout our time working together, Danny has taught me that podcasting is one of the strongest marketing channels you can create for your personal brand business. The growth of the industry is steady and consistent. If you have a personal brand, you need a podcast in your marketing arsenal and there’s no one better to teach you how than Danny. 

In this episode, we talk about:

  1. What he sees happening in the podcast space in the next 6-12 months
  2. Why we can go so much deeper with our listeners on a podcast
  3. How long you should make your episodes
  4. The stats on podcast listening
  5. How to repurpose your podcast content
  6. What to do when you’re interviewed on another podcast
  7. How to monetize your podcast

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep269_master.mp3
Category:general -- posted at: 4:00am EDT

If you have something that could change and impact someone’s life, it’s your responsibility to find them. In this episode, Rick Barker is teaching us how. He is the former manager for Taylor Swift and played a key role in getting her to the level of success she has reached. Throughout our conversation, he’s sharing killer strategies for social media and branding. He also explains how he would market someone like Taylor today, given all the new tools we have available to us. Rick is all about serving our audience before making them an offer. Tune in to hear more about:

 

  1. What he told Taylor to do to sell 500,000 copies of her record
  2. The 3 R’s
  3. What he would do with the tools available to the market today
  4. Doing what makes you different
  5. The best way to market online
  6. How to host amazing webinars
  7. Being real and personal with your audience
  8. How to use social media to differentiate yourself

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep268_master.mp3
Category:general -- posted at: 4:00am EDT

Life is short, but it’s the longest thing we’ll ever do. I say that all the time and today’s guest has proved with his life that he believes it. Aaron Walker is the founder of Iron Sharpens Iron Mastermind, author of the book View From The Top, and creator of The Mastermind Playbook. At the beginning of his career, he built and sold multiple brick and mortar businesses and retired by the age of 27. Now he works because he wants to, spending his time teaching entrepreneurs how to do what he has done.

One of the biggest things I admire about and have learned from Aaron is his process of doing the same thing over and over again. He has rinsed and repeated with every company he’s built. This focus got him to where he is today. In this episode, Aaron is talking to us about that process as well as how he’s used masterminds to grow his business and develop his life. Throughout the show you’ll hear:

  1. A bit of Aaron’s story, including his struggles
  2. Why he’s done 2500 podcast interviews in the last 6 and a half years
  3. His core values
  4. His unique process for setting goals and planning ahead
  5. All about The Mastermind Playbook
  6. Why he has focused on masterminds
  7. How you can make a 6-figure income by investing just 2 hours of your time each week

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep267_master.mp3
Category:general -- posted at: 4:00am EDT

Last week I talked about the 5 stages of business. That was mostly focused on where we’re at right now. This week, I want to talk about where we’re headed. Nothing is guaranteed in life, but there are things we can do to future-proof our businesses. In this episode, I’m going to share a few of those things that I’ve done and found very helpful. These exercises and skills have given me perspective on my business and helped me efficiently combine my talents with my passions. Listen in and you will hear all about:

  1. The 4-quadrant exercise
  2. How to stay in a state of flow throughout your workday
  3. The 3 roles and perspectives you must have on your team
  4. Practical steps for future-proofing your business
  5. Why isolation is the best way to un future-proof yourself
  6. Building things long term

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep266_master.mp3
Category:general -- posted at: 4:00am EDT

Today I’m sharing one of the most helpful frameworks for me in my business. I learned it from my friend Tod Herman. This framework has helped me see where my business is and where I want to go with it in the coming years. The 5 stages are:

  1. The start-up phase
  2. The ramp-up phase
  3. The build-up phase
  4. The scale-up phase
  5. The leader-up phase

 

No framework is perfect, but this one is extremely helpful. My hope is that you’ll be able to identify where you are in this matrix. This will show you what you need to do to solve the struggles you’re currently going through in your business.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep265_master.mp3
Category:general -- posted at: 4:00am EDT

Michelle Deering is a licensed clinical psychologist, board-certified sports psychologist, speaker, consultant, and author. She has a really interesting take on what happens when parents build personal brands. It’s all about our relationships with our moms. This spills over into our business-building efforts, families, friendships, and every other area of our lives. Because the personal brand space has matured, I wanted to bring Michelle on to use this platform to broaden the conversation. I hope it sheds light on the challenges you face that I may not. Throughout the episode, we discuss:

  1. How entrepreneurship affects our relationships with our kids and parents
  2. What you need to know if you’re struggling with mom guilt
  3. The difference between mother/son and mother/daughter relationships
  4. The reflections of themselves that moms see in their daughters
  5. How to navigate the relationships we have with our parents when we know something’s missing
  6. Mother-in-law relationships
  7. One step that parents can take today to be intentional in their relationships with their kids and parents

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BYP_Ep264_master.mp3
Category:general -- posted at: 4:00am EDT

Scott Aemisegger is an expert on childhood trauma. He has both the knowledge and experience from dealing with it in his own kids’ lives. I brought him onto the show to teach all of us about this extremely important topic.

Though business can feel like an extension of us when we have personal brands, it is really just a part of our lives. That is why I’m so passionate about holistically looking at my life and helping all of you do the same. Even if you don’t have kids, you can take a lot out of this conversation just as an entrepreneur. Scott and I discuss:

  1. His family background and how it’s influenced his work
  2. The steps he took to walk through his children’s trauma
  3. The mindset of a child with trauma when he or she is under top-down authority
  4. How to help your child heal from trauma
  5. What to look for in the key contact areas your child spends time in
  6. How to regulate your child’s environment before relating to and reasoning with them
  7. The mindset shift Scott went through as a parent and business owner
  8. My own experience with childhood trauma

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep263_master.mp3
Category:general -- posted at: 4:00am EDT

In this week’s episode, I’m doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we’re always talking and crossing paths. I wanted to bring her on to answer some listener questions with me because of her expertise in starting and growing her own personal brand. Like me, she has tried many different things to figure out what she really wanted to do with her life. During the episode, we discuss:

  1. How to get clarity on your life’s purpose
  2. Throwing things at a wall and seeing what sticks
  3. The best way to start from zero
  4. How to start a personal brand as an expert
  5. Some ways entrepreneurship has forced us to grow

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep262_master.mp3
Category:general -- posted at: 4:00am EDT

An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in our work that we lose sight of why we’re even doing it. The three best days exercise helps me get recentered on what’s important. Once I realize what my best days are, I can create a life that allows for more of them.

In this episode, I’m sharing with all of you one of my best days. It includes having conversations with my parents around the dining room table. Having the margin to spend more time with family is one of the best things about having this business. I hope our conversation provides value for you and gives you a glimpse of my life outside of work.

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep261_master.mp3
Category:general -- posted at: 4:00am EDT

I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call.

It is so important that we never stop being hungry and always keep our eyes, ears, hearts, and mind open. This conversation really opened my heart and mind to a lot of different things and I know you will be able to take value from it, too. Listen in and you will hear:

  1. How Jay has seen entrepreneurs get in their own way
  2. How solopreneurs can reach that next level where they do less work and make more impact
  3. The power of strategic alliances
  4. How Jay built his brand
  5. How to establish greater brand currency
  6. Why it’s important to learn from your clients
  7. The advantages of charging what you’re worth in the right scenarios
  8. What “grow or die” really means

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep260_master.mp3
Category:general -- posted at: 4:00am EDT

You may have heard the saying numbers don’t lie. It’s true. If that’s the case, I don’t understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers.

 

That’s why I brought Jim Adams onto the show. Jim is a consultant and brick and mortar business owner who believes that in order to effectively scale your business, you need to know your numbers. He has helped hundreds of small business owners go to the next level in their businesses. Over the last year, he also grew his own pavilion business by 80%.

 

We all need to treat our businesses with the same respect and seriousness that we would if we owned a brick and mortar business. So, in this episode, Jim helps us understand how he grew his own brick and mortar during a global pandemic and shares his knowledge and insight around numbers. Tune in to hear:

  1. What numbers the everyday entrepreneur needs to know
  2. When to start looking at your numbers
  3. How to assess if and when to cut off a product that’s not profitable
  4. When to start hiring for your personal brand
  5. What to focus on first as a start-up
  6. Tried and true business principles for every kind of entrepreneur
  7. How to build relationships

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep259_master.mp3
Category:general -- posted at: 4:00am EDT

In this very interesting episode, I’m sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who’s earning a certain revenue number. That’s a great starting point question, but I wanted to unpack the huge difference between making $120,000 and $300,000. It’s not different because of the revenue number but because of how that money is made. Very few people in the personal brand industry talk about how to get from one revenue level to the next. I feel a responsibility, though, to give you the overall picture so you know which path to take. Tune in to hear me talk about:

 

  1. An overview of my first few years in this business.
  2. What adding live events did to my revenue.
  3. The power of partnerships in accelerating your brand.
  4. Being the jelly to your partners’ peanut butter.
  5. The shiny object syndrome.
  6. Why just buying products and courses won’t get you anywhere.
  7. Finding your unique peg to stand on.

 

Connect with Mike:

Web - https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep258_master.mp3
Category:general -- posted at: 4:00am EDT

Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He’s also a long-time friend who walked me through some of the hardest times in my personal life and business. He was one of my first guests on the podcast 7 years ago and we’ve stayed in touch all this time. In this episode, I’m catching up on what’s changed, what’s working, what’s different, and what’s been the same in his business. He has a new book called Unhackable coming out very soon that he has used to spark a movement in the world. Tune in to hear all about:

  1. Why we should all be lending our skills to other businesses
  2. Using our platforms to elevate others
  3. The free zone frontier
  4. Relationships and rocket ships
  5. Muscle imbalances in business
  6. Where the idea for Unhackable came from
  7. How he made the mindset shift to letting go

 

Kary is someone who’s always been an out-of-the-box thinker. Conversations with him are consistently enlightening and valuable. Listen in to see how his insights can enrich you, too.

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep257_master.mp3
Category:general -- posted at: 4:00am EDT

Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she’s started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about:

 

  1. What building her brand has been like for her
  2. What she’s done with her brick and mortar practice
  3. Everything she does in her personal brand now
  4. Her interview for A Better Way: Discover What’s Keeping America Sick
  5. What’s working and what’s not working in her marketing
  6. How she navigates requests for guidance in areas where she has no experience
  7. The law of attraction vs. marketing through content

 

If you’re in health, government, law, education, or another highly regulated industry and want to pivot to a personal brand, you’ll get a lot out of this discussion with Lisa.

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep256_master.mp3
Category:general -- posted at: 4:00am EDT

I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and maintain my own success. I am always open to questions on these topics and will share my honest responses. That is what this entire episode is dedicated towards. In this episode, I am fielding some questions listeners have sent in with the help of my Integrator, Chelsea Brinkley. Tune in to hear:

 

  1. Why I use a basic email format
  2. How to write personally without fake personalization
  3. The benefit of staying away from images and graphics in your email list
  4. The power of likeability and connection
  5. Where to channel your energy with your email list
  6. How I use segmentation and targeted content
  7. How to sell to higher buyers

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube - https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep255_master.mp3
Category:general -- posted at: 4:00am EDT

In today’s episode, I’m bringing back my Integrator, Chelsea Brinkley. We’re diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other hand, is passionate about that side of business. She talks through:

  1. The process for managing my calendar
  2. A run-down of our SOPs for the podcast, booking appointments, and live events
  3. The templates we use for every process

 

As time goes on, we learn and add new things to try and improve efficiency, but these are the current actual workflows we use to keep this business going.  Tune in for a look at the inner working of my business through the eyes of the Integrator who makes all the magic happen.

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

 

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep254_master.mp3
Category:general -- posted at: 6:18am EDT

Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I didn’t do well. Chelsea spearheads all of that. As a visionary and an integrator, we get a lot of questions on how we work together. In this episode, Chelsea explains how we get things done, how she’s set things up, the adjustments I’ve had to make, and how she’s made the process easier. We still have growing pains. We’re still trying to scale up the business. But having Chelsea take over as the Integrator has allowed the business to grow exponentially.

 

Tune in to hear us talk about:

1. How Chelsea got into this kind of work

2. What the Integrator role even is

3. What Chelsea needs from me to do her job

4. How we manage communication

5. The unforeseen challenges that have come up in this role

6. Why Chelsea wanted more responsibility

7. The adjustments we’re still making

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep253_master.mp3
Category:general -- posted at: 4:00am EDT

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author.

We also have a meaningful conversation on a variety of other topics, including:

1. The process for writing a fiction book

2. The difference between writing a story and writing a situation

3. Being present

4. How to deprogram our weaknesses without losing the good parts of ourselves

5. Reclaiming parts of our childhood

6. The process of learning to hear from and appreciate people who are different from us

7. Spirituality and the 3 kinds of psalms

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep252_master.mp3
Category:general -- posted at: 4:00am EDT

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We’ve had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced this too. I brought him on to talk about the changes he’s made and how we can continue to pursue personal growth during uncertain times.

 

In the episode, we discuss:

1. How COVID has changed Justin’s business and life

2. The conversation we had about abundance that shifted his perspective

3. Building community for the long haul

4. How he started and grew his podcast

5. Setting big goals and intentions

6. What to do when it’s hard to ask for help

7. His upcoming virtual event, the Growth Now Summit

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep251_master.mp3
Category:general -- posted at: 4:00am EDT

Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me.

 

The 5 new things I’m doing right now to grow my brand are:

  1. Getting comfortable with video
  2. Investing in coaches
  3. Reengineering my offerings
  4. Finding what works for me
  5. Taking back the slack

 

Ask yourself if there’s an area where you’re making it too hard on yourself. Think about what works for you and forget what you’ve been told to do. I hope this episode gives you permission to reconsider how you’re growing your brand.

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep250_master.mp3
Category:general -- posted at: 4:00am EDT

Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in.

 

We talk about:

  1. How Phillip developed his marketing model
  2. How American consumers are making purchasing decisions now
  3. The importance of safety to the American consumer today
  4. How race issues have affected marketing and messaging
  5. The disruptions that are happening everywhere

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep249_master.mp3
Category:general -- posted at: 4:00am EDT

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about:

  1. How he went from being homeless to making something of himself
  2. What he did when the catalyst for change came in his life
  3. Doing things before we’re ready and learning as we go
  4. Why technology is going to change everything in our world
  5. What human interaction will look like going into the future
  6. How to get in a healthy frame of reference for change
  7. Reprogramming our mindset

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep248_master.mp3
Category:general -- posted at: 4:00am EDT

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It’s an issue that doesn’t get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them.

 

In the episode, we talk about:

  1. The difference between liking and loving someone
  2. Why entrepreneurs struggle so much in relationships
  3. How to determine whether or not to work with your partner
  4. Why it all starts with our relationship with ourselves and having self-awareness
  5. How to bridge the gap between success at work and home
  6. When it’s time to terminate a relationship

 

Tune in for an insightful conversation and a good reminder that we are more than our businesses.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube - https://www.youtube.com/c/MikeKim

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep247_master.mp3
Category:general -- posted at: 4:00am EDT

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it.

I brought her on today to talk about what we’ve seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation.

 

In the episode, we discuss:

1. How she got into content marketing

2. The process she goes through to help her clients

3. Repurposing steps to take after producing a podcast episode

4. What to do when we want to pull quotes from our content

5. The next frontier of content marketing

6. What content marketing does for our monetization

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep246_master.mp3
Category:general -- posted at: 4:00am EDT

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It’s incumbent on us to make our content as easy to consume as possible. If you’re looking for a way to do so, tune in.

 

In the episode, we talk about:

1. Where PJ sees video going in the years to come

2. How entrepreneurs can gain confidence in video marketing

3. How to connect with your audience through video

4. What success in a video marketing campaign looks like

5. How to generate leads through video and use the funnel from there

6. Best practice regarding the frequency of content creation

7. The value (or lack of value) in putting podcasts on YouTube

8. How to humanize your brand and build trust using video

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep245_master.mp3
Category:general -- posted at: 4:00am EDT

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us.

 

In this episode, you’ll hear:

1. The backstory of how Jenny built her brand

2. What it’s like being a blogger today

3. How to grow a tribe through organic traffic

4. What content creators can do to optimize their content

5. Why you should see other bloggers not as competition but as collaborators

6. How to use Instagram to grow your brand

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep244_master.mp3
Category:general -- posted at: 4:00am EDT

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.

 

In the episode, we talk about:

1. How he got into the copywriting space

2. How he grew his email list without using social media

3. Why mockery is more persuasive than appealing to the mob

4. Politics as the purest form of branding

5. Rhetoric vs. dialectic

6. Why he doesn’t ask people to buy

7. The importance of honesty in copywriting

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep243_master1.mp3
Category:general -- posted at: 4:00am EDT

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career.

I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me.

 

In this episode, we talk about:

1. Her predictions for the next few years in the workplace

2. Her journey towards entrepreneurship

3. The mindset shift that made her realize she could start a business

4. What makes an interesting story

5. Her newest book, Entrepreneurial You

6. How to stay ahead of the curve in the personal brand world

7. What it takes to write a book

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep242_master.mp3
Category:general -- posted at: 4:00am EDT

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us.

 

In the episode, we talk about:

1. Having a “real” business and how they built theirs around a personal brand

2. The process of “niching down”

3. The art of working together as a couple

4. How high-end companies are transitioning to the personal brand world

5. Post-COVID predictions for dentistry

6. Their prep process for working with clients

 

I hope that Joshua and Joanna’s real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep241_master.mp3
Category:general -- posted at: 4:00am EDT

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other entrepreneurs and want to go into the corporate space, you’ll want to listen to Andy share what he’s done and how he’s done it.

 

Specifically, he talks about:

1. How he got into the talent development space

2. What first step he took to land clients in his niche

3. How podcasting boosted his success

4. Experiential learning

5. What he thinks about the future of corporate consulting in our changing world

 

This is a topic we don’t talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same. 

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep240_master.mp3
Category:general -- posted at: 4:00am EDT

Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly.

 

In the episode, we talk about:

1. How Dana built her business

2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point

3. The importance of going from teacher mode to facilitator mode

4. Setting boundaries for your Facebook group

5. Establishing brand congruency in your posts

6. Visualizing your group as a city

7. What kinds of questions to ask in the group

8. How to use prompts

9. Facebook groups for paid programs

10. How and when to promote your products in your group

11. The Pie of Engagement

 

There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today’s episode.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep239_master.mp3
Category:general -- posted at: 4:00am EDT

In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be.

 

To tee this idea up, in this episode I talk about:

1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets

2. Taking our focus off the word niche and onto the word focus

3. The 2 types of focuses we can have

4. Accuracy in marketing

5. The danger of subjective language in marketing

6. The 3 things we need to focus on selling

 

The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep238_master.mp3
Category:general -- posted at: 4:00am EDT

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects.

In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people.

Some of the things we discuss that keep entrepreneurs from doing so are:

1. Talking about themselves way too much without making connection points to their customers

2. Not identifying their client’s hopes, values, dream, and goals

3. Being afraid to ask for a sale, even if they truly believe in their offer

4. Not knowing their purpose

5. Failing to build credibility until a crisis occurs

 

I’ve matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with your audience, listen in to all Geoff has to share.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep237_master.mp3
Category:general -- posted at: 4:00am EDT

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.

 

In this episode, we discuss:

1. How to get in touch with your core identity

2. Worldviews

3. 3 basic questions that help you find your brand’s message

4. The Johari window tool

5. The “unbranding” process

6. An authenticity inventory you can take for self-awareness

7. How Lindsay used this information to grow her business

8. Phenomenology

9. What it looks like to differentiate yourself

 

I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep236_master.mp3
Category:general -- posted at: 4:00am EDT

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter’s Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time.

 

In this episode, we talk about:

1. Belinda’s leap to full-time online work

2. Her transition from client work to a strategist role

3. How to repurpose content to free up time

4. The surprising success of her daily email

5. The Pomodoro Technique

6. Making the brain space to delight clients

 

I am definitely going to be putting Belinda’s techniques into practice and getting my time management under control. Tune in to win back your time, too.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep235_master.mp3
Category:general -- posted at: 4:00am EDT

I want to be someone who tells human stories. Doing so is a way to humanize this otherwise idealized industry. That’s why I wanted to bring my good friend Ray Edwards onto the show. I have known him my whole professional career, as he was the most instrumental person in helping me start and grow my business. His friendship goes far beyond business, though. In today’s episode, we just have a normal conversation about life.

 

We discuss:

1. This strange season of reset we’re in

2. How little we really know

3. The power of challenging ideas

4. Why we admire people, but have no heroes

 

Be sure to hop on Instagram and let me know what you thought of conversations like these.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep234_master.mp3
Category:general -- posted at: 4:00am EDT

A lot of us want to build online courses, but we don’t know what it actually takes to make them successful. I’m always looking for a way I can make my courses better because I care about the people who take them. So, in today’s episode, Dr. Carrie Rose will be explaining the ins and outs of creating a successful online course. When she first got into the online marketing world, she realized that online courses weren’t following the best practices she knew from the world of education and set out to change that conversation. As someone with a PhD and over a decade of experience in public education, she knows what she’s talking about. In the episode, she shares:

 

1. How the human brain does and does not connect to content

2. The cognitive dissonance dance

3. The extremely low completion rate for online courses and how she helps her clients raise it

4. How we can get our students to think critically

5. The importance of creating clearly defined objectives and focus questions

6. The general progression of caring for our students

7. The metrics for measuring the success of an online course

8. How to reduce disorientation for our students

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep233_master.mp3
Category:general -- posted at: 4:00am EDT

During this pandemic, I’ve had a lot more time to listen to podcasts. It’s a great way to fill the time while giving your eyes a break from screens. I certainly don’t have a corner on the market and there are people out there who you can learn a lot about marketing from. These are probably podcasts you haven’t heard of, but they will help your business incredibly. Here they are:

 

1. The Copywriter Club Podcast by Kira Hug and Rob Marsh

2. The Amazing Seller Podcast by Scott Voelker

3. Podcast Strategies for Growing Your Business by Danny Ozment

4. The Business Event Playbook by Lauren Davis

5. Brand on Brands on Brands with Brandon Birkmeyer

6. Pricing is Positioning with Paul Klein

7. The Marketing Your Movement Show with Duane Zingale

8. The Gayla Scrivener Show

9. Creative Chats with Mike Brennan

10. Live Life Rich with Marissa Nehlsen

Honorable mention: Fundraising Freedom Podcast with Mary Valloni

 

Make sure to check out of each of these podcasts by clicking the links above. You won’t regret gaining all the knowledge they have to give on entrepreneurship, live events, money mindset, building funnels, and even podcasting itself.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BYP_Ep232_master.mp3
Category:general -- posted at: 4:00am EDT

Scott Voelker is the founder and host of The Amazing Seller, a top-ranked podcast that helps everyday people start and grow online e-commerce businesses. I met Scott about a year ago at the Puerto Rico masterminds and we talked for hours about life and business. He’s in a different internet marketing space than I am, but what he talked about piqued my interest. I’ve thought about diversifying my income streams in the past, and now more than ever us entrepreneurs need to be considering these things. So, in this episode, Scott explains how to diversify and future proof our businesses. He talks about:

 

1. The cornerstone that is your email list

2. Evergreen assets and the importance of getting traffic

3. Monetizing our chosen database

4. Starting other brands to diversify your revenue

5. The difference between personal brands and e-commerce

6. How uncomfortable moments show us who we really are and what we really want

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep231_master.mp3
Category:general -- posted at: 4:00am EDT

Marissa Nehlsen is the founder of a 7-figure financial firm who knows what she’s doing with money and mindset. When I met her a couple of years ago while doing consulting work with the John Maxwell team, something struck me about her right away. We worked on some projects together and I came to understand her amazing mindset about money. She knows things about how to get the most out of life and give the most to life that will help us navigate the season we’re in.

 

In this episode, we discuss: 

• How people can shift their mindset about money

• Marissa’s story and the two pieces of advice that changed her life

• The 4 pillars of wealth

• The 5 things all entrepreneurs must know

• What Olaf teaches us about taking the next right step

 

This is a time when all of us need to be sharing our gifts, not hoarding them. Marissa teaches us just how to do that. Listen in to benefit from all her insight.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep230_master.mp3
Category:general -- posted at: 4:00am EDT

As with all of life, it’s so important right now to get good at the art of reframing the situation. We need to keep asking, “What does this make possible?” For personal brand businesses, the answer is, “A lot.” I’ve been asked over and over if businesses should sell, market, and run ads at this time. So, I’ve compiled the things I’ve said in various outlets over the last couple weeks into 5 business and marketing tips to navigate the age of coronavirus:

 

1. In your marketing, change your language from survival and frustration to the language of adjusting and adapting

2. Jerry McGuire yourself

3. Don’t stop selling

4. Don’t be afraid to downshift back into what you did before

5. Tater-tots and sawdust

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep229_master.mp3
Category:general -- posted at: 4:00am EDT

Steve Kosch is a former broadcaster who now provides professional media training for speakers who want to get into the field. He has had an entrepreneurial spirit his entire life, as well as a lot of experience in the personal branding world. This has equipped him to help others communicate most effectively. Some of the things he shares in this episode include:

  • The importance of considering the audience: know what’s in it for them and use their language
  • Why it’s best to keep your message short and get to the point
  • The power of the executive presence
  • How to convey energy and credibility
  • Avoiding the overuse of common phrases

 

Steve is a storehouse of knowledge and has helped countless people through his media training. If you’ve ever wondered how to communicate in a way that draws people in, listen to what he has to say in this episode.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep228_master.mp3
Category:general -- posted at: 4:00am EDT

Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don’t have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN funnel framework he’s developed and seen play out again and again.

 

  • L: Locate the audience

Find out where your customers are hanging out, and go there. Start conversations, ask them questions, and invite them in.

  • I: Invite them to take action

Offer to solve a simple problem, and invite your audience to opt-in to receive that solution.

  • S: Survey them

Ask your customers where they are struggling the most, and how you can help with that. Their words can become your greatest copy!

  • T: Teach them

Pull your customers into your teaching. Demonstrate your methodology and show them why your solution is the way to solve their problems.

  • E: Empower them

Move from teaching them to empowering them for the purchase. When people feel empowered, they move towards transformation.

  • N: Nurture them

Nurture your tribe’s and potential prospect’s success. It can take a long time, so keep the movement gaining momentum until other people are championing your movement for you.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep227_master.mp3
Category:general -- posted at: 4:00am EDT

Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged:

1. Women love to buy things... when we think it’s our idea

2. Secrets do not make friends

3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her

4. Put it all on the table

5. Communicate early and often and impeccably

6. Women do not want a one night stand

7. Women want to be proud to be seen with you

8. Women want to be heard

9. You guys might think of it as a reputation review, but women call it the backchannel

10. We want to refer our girlfriends to you

When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep226_master.mp3
Category:general -- posted at: 4:00am EDT

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off.

I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through:

  • The importance of starting small
  • Focus on the 3 S’s: speakers, sponsors, and seats
  • How to create a digital marketing plan for a live event
  • The power of personally reaching out and inviting people
  • How to market smaller live events that happen more frequently
  • The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate

Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing.

Resources:

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep225_master.mp3
Category:general -- posted at: 4:00am EDT

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about:

  • How she got into copywriting
  • The steps she took to put herself out there and show her personality
  • The process she goes through when she starts working with a client
  • What it looks like for her to write with a client’s voice

 

Kira’s goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep224_master.mp3
Category:general -- posted at: 4:00am EDT

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:

 

1. They've got the wrong things on their calendars.

2. They haven't learned the next critical skill.

3. They're not clear on their anchor offer.

4. They're not getting paid for the same product or service more than once.

5. They're creating the wrong content for the wrong people.

6. They don't know their numbers.

7. They don't have a true product suite.

 

To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps:

 

1. Tweet several quotes over 2 weeks.

2. Review which quotes got the greatest engagement.

3. Create an Instagram graphic of that quote.

4. Create a Facebook post of that quote.

5. Write a blog post that features that quote.

6. Send my email list that blog post or create a podcast episode out of it.

 

Practice these general principles and join my free webinar, and you'll be well on your way to working smarter and getting the income you desire.

 

Resources:

-Six-Figure Revenue Roadmap: www.MikeKim.com/6-fig-roadmap

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep223_master.mp3
Category:general -- posted at: 4:00am EDT

Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:

 

• What intellectual property in general, and trademarks and copyrights specifically, are.

• Why and when we would want to call an intellectual property attorney.

• The key differences between planners, procrastinators, and panickers.

• The best plan to follow in protecting our intellectual property.

 

If you’ve ever wondered if you’re doing something that might make you liable or if someone could steal your stuff, listen up.

 

Resources mentioned in the episode:

US Patent and Trademark Office: https://www.uspto.gov/

Domain name checker: https://www.namecheckr.com/

Steven’s “7 Deadly Sins” that online business owners commit: http://www.youronlinecastle.com

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep222_master.mp3
Category:general -- posted at: 4:00am EDT

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He’s not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach.

In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including:

 

#1. The importance of creating and reposting great content.

#2. The power of shout outs and connecting with people on social media.

#3. What expressing genuine interest in others, complimenting them, and making them feel valued can do.

 

Throughout the past year of traveling and speaking with Zach, I’ve learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life.

 

Link to Zach’s Instagram: https://www.instagram.com/zachvacay/

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep221_master.mp3
Category:general -- posted at: 4:00am EDT

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker.

 

In today’s episode, he talks about:

• Picking an audience and a topic—why it’s better to be a steak house than a buffet.

• Validating your niche before getting into the marketplace.

• Transitioning to a new market.

• What you need to start out in the professional speaking world.

• How to know how much to charge, and when it’s okay to speak for free.

• Building a brand beyond the stage.

 

If you’ve ever dreamed of making a living by speaking, you’ll want to listen in and hear what Grant has to say.

 

Resources:

-The Successful Speaker: https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/dp/0801094089

-National Speakers Bureau: https://nationalspeakers.com/

-Grant’s free speaking fee calculator: https://thespeakerlab.typeform.com/to/mKgF8q

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep220_master.mp3
Category:general -- posted at: 4:00am EDT

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:

 

#1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content.

#2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.

 

Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are:

#1. Personal story.

#2. Personal philosophy.

#3. Lifestyle posts.

#4. Sharing authority.

#5. Results and training.

#6. Process and method.

#7. Pain or problem.

#8. PR.

#9. Celebrity.

#10. Case studies and testimonials.

#11. Question

#12. Invite and ask.

#13. Solution or application

 

For more from Nick, follow him on social media and get his free 13 Pieces of Content download with these links:

Instagram: https://www.instagram.com/nickcavuoto/

Facebook: https://www.facebook.com/nickcavuoto/

Twitter: https://twitter.com/nickcavuoto

13 Pieces of Content: https://docs.google.com/document/d/1Farfu6UPf5I1mNes68bbRrgpTG87rUZlC9lwtlDpO5Q/edit

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep219_master.mp3
Category:general -- posted at: 4:00am EDT

I’ve always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn’t think like an entrepreneur. I realized that I needed to grow in my mindset. That’s where Napoleon Hill’s book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich:

 

#1. Determine the exact amount of money you want.

#2. Determine exactly what you intend to give in return.

#3. Have a definite date.

#4. Have a definite plan.

#5. Wrap all this up into a clear, concise statement.

#6. Read your written statement aloud twice daily—once before bed, once after you wake up in the morning—and as you read, see, feel, and believe yourself to already be in possession of that money.

 

It is that 6th step that we can’t forget. None of the other steps will matter if we aren’t repeating the statement to ourselves with emotion attached to it.

 

Links in today’s episodes:

Think and Grow Rich: https://www.amazon.com/dp/B0817HHZH4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Paul Martinelli’s Think and Grow Rich study: https://www.yourempowered.life/tagr2020

The Missing Chapters: https://www.amazon.com/Missing-Chapters-epilogue-Principles-publication/dp/1706244452

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep218_master.mp3
Category:general -- posted at: 4:00am EDT

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life.

In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about:

#1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets.

#2. The index card challenge.

#3. The difference between partnering, collaborating, and mentoring.

#4. Tithing: the 10% that always hurts.

I’ve applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul’s wisdom will help you incredibly on your way.

Resources:

The Missing Chapters: An Epilogue to Think and Grow Rich

Paul’s free training on Think and Grow Rich

Connect with Paul:

• Web: https://paulmartinelli.net/

• Facebook: https://www.facebook.com/paul.martinelli/

• LinkedIn: https://www.linkedin.com/in/paulmartinelli

• Twitter https://twitter.com/martinellicoach

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep217_master.mp3
Category:general -- posted at: 4:00am EDT

I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:

#1. Tell me what your business is about.

#2. Tell me when to expect certain pieces of content.

#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).

#4. Tell me what content to engage in first (i.e. specific blog posts).

#5. Then tell me your personal story and invite me to take a next step.

I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep216_master.mp3
Category:general -- posted at: 4:00am EDT

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started: 
 

#1. How to create a gap between campaigns. 

There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do. 

#2. The difference between ripples and waves 

Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond. 

#3. Past annual marketing campaigns 

I also give some examples from my own experiences, both of starting off in the personal branding world, and including my marketing strategy for last year. 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep215_master.mp3
Category:general -- posted at: 4:00am EDT

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip

Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year.

Note: because of the title of Matthew’s book, this episode naturally has some light profanity in it. If that upsets you, don’t tune in.

We discuss everything from how to write delightful emails, how to random ideas such as:

  • If you find that the grass is often greener, it’s time to buy some fertilizer.
  • Advancement and progress are what keeps civilization civilized. But they’re also what gave us nuclear weapons and daytime TV.
  • Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and Neolithic attitudes to women and literacy.

What a way to start the new year on the podcast :-)

 

Links From Today’s Episode:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep214_master.mp3
Category:general -- posted at: 4:00am EDT

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture.

As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn:

  • How she defines story in relation to communicating data
  • How to transform numbers into inspirational narratives to drive action and get results
  • Storytelling techniques to make your data come to life
  • A Data Point of View (DataPOV): what it is, why you need it and how to craft one
  • Slidedocs™: what they are, when to use them and why they are so much better than PowerPoint to effectively convey your message
  • What she has learned and can share with you from her analysis of the thousands of slides she built from multiple brands in a cross-section of industries: consumer, hardware, software, social media, search, biotechnology, finance and consultancies and more

 

Links From Today’s Episode:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep213_master.mp3
Category:general -- posted at: 4:00am EDT

The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak:

  1. A clearer distinction between Education + Implementation
  2. Microcontent
  3. Marketing, made human
  4. Experience marketing
  5. No more “cupcakes”

You’ll also get a glimpse into how I’m seeing some well-known brands niche (and innovate) in their market.

 

Links From Today’s Episode:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep212_master.mp3
Category:general -- posted at: 4:00am EDT

Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission.

In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up to groups like the American Cancer Society, the ALS Association, and the Special Olympics.

Mary’s Resources:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep211_master.mp3
Category:general -- posted at: 4:00am EDT

Susie Miller is a speaker, coach, and author of the best-selling book Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less.

Whether you’re looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, Susie's session will help you learn simple, practical, proven techniques for improving any relationship in your life.

Susie’s Resources:

Listen, Learn Love (book)

 

Connect With Susie Miller Online:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep210_master.mp3
Category:general -- posted at: 4:00am EDT

The benefits of practicing gratitude are nearly endless. Research by UC Davis psychologist Robert Emmons shows that simply keeping a gratitude journal can increase well-being.

A few things I’ve learned about gratitude:

  1. Gratitude is a skill, and skills can be learned.
  2. When it comes to gratitude, small is the new big.
  3. Gratitude removes you from the trance of unworthiness.
  4. Gratitude moves you away from I-ing and My-ing.
  5. Gratitude allows us to change the inner thermostat.

A few books that have really helped me on this journey:

For more information on my CopyProof workshop: mikekimworkshops.com

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep209_master.mp3
Category:general -- posted at: 4:00am EDT

Kristina Hoyer is my personal wellness and mindset coach, and working with her in these five areas have completely transformed my well being:

  1. Sleep
  2. Nutrition
  3. Movement
  4. Rest
  5. Nature

These simple changes have dramatically improved how I feel, work, and move –– and I attribute my emotional well-being and greater levels of happiness to working with Kristina.

Tune in for practical tips on getting your mind and body on the same team so that you can take care of the engine that drives your business: you!

 

Resources:

Three Steps To A Better Morning [guide]

How to Fight Anxiety while Networking [guide]

 

Connect with Kristina Hoyer online:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep208_master.mp3
Category:general -- posted at: 4:00am EDT

There are personal brands, and then there are GLOBAL personal brands. Today I interview Tony Horton, celebrity fitness trainer of Beachbody and P90X fame.

Discover how a random act of kindness led to Tony meeting the influencer who would help him catapult to global fame, and the unexpected career goal Tony had prior to going into fitness.

Connect with Tony online:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep207_master.mp3
Category:general -- posted at: 4:00am EDT

When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things.

These 7-steps are the foundation of the most successful personal brands in the world — and whether you’re starting a side-hustle, 1-2 years and striving for six-figures, or you’re 7-figures and beyond, having these built out give you the foundation for a strong, sustainable brand.

  1. Personal story
  2. Platform
  3. Positioning
  4. Product
  5. Pricing
  6. Pitch
  7. Partners

One builds on the next, and these steps are like digits in a phone number: you can have the right ones but if they’re not in the right order, you get the wrong number.

 

Resources:

Watch and Subscribe on my YouTube channel »

Download the slides from my talk here »

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep206_master1.mp3
Category:general -- posted at: 4:00am EDT

Joy Capps is one of the few copywriters I’ve hired both for my own work and for larger projects I’ve been contracted on. As such, she is one of the few copywriters I ever recommend to others. Most recently, I hired her to write funnels and launches for the John Maxwell Team. I was so impressed by her work!

Today, Joy shares a few tips on using “power words” to evoke emotion in your copy. To serve as a resource to you, Joy has put together an entire list together in a handy resource here:

Download Joy’s Power Words list »

I can’t recommend Joy’s copywriting services highly enough. She is timely, thorough, pays close attention to details, will research the topic like a bloodhound, and write some really inspiring and persuasive copy for you.

Connect with Joy at her website here: joycapps.com

https://www.joycapps.com/180-power-words

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep205_master.mp3
Category:general -- posted at: 4:00am EDT

Kary Oberbrunner is an author, coach, and speaker from Columbus, OH. He has helped people write, publish, and market their books and then turn these books into 18 streams of income that yield 6 and 7 figure businesses.

Discover Kary's insider secrets about the publishing industry so you can create impact as author, position yourself as an industry leader, and diversify your income streams.

Free Masterclass: How to Become An Author

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep204_master.mp3
Category:general -- posted at: 4:00am EDT

Want to write a book? Whether you’re looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept.

Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson. 

He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/.

A few questions I asked Chad during this interview:

  • How did you find yourself in the book-publishing industry?
  • If you had to narrow down what publishers are looking for to three things, what would they be?
  • I think most of my listeners understand the importance of platform and good writing, so let's talk about book concepts. How do you come up with a good one?
  • How do writers pitch their book idea to publishers?
  • What goes into a book proposal? 
  • How have you seen writers shoot themselves in the foot in a book proposal?
  • How can writers make their proposals stand out?

Hear more from Chad on his blog, or by following him on Facebook and Twitter.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep203_master.mp3
Category:general -- posted at: 4:00am EDT

One of the most frequent questions I get is “How do you start an email list from scratch?”

Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your “real” email account.

The email should read like this:

SUBJECT: this may not be for you, but...

Hey [name],

I’m writing some articles about [topic] and thought you might be interested!

Can I pass some stuff along to you?

[your name]

Do not write anything after the question at the end of the email. Do not say thank you. Do not say “I hope you’re well!” You must end the message with a question! This creates an open loop that is almost too difficult to ignore.

What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below:

SUBJECT: two quick questions!

Hi [name],

Awesome! Really quick, I have two questions:

What’s your biggest question about [topic]?

What blogs, books, or podcasts do you go to in order to learn more about [topic]?

Would you let me know?

[your name]

If you think this is simple, it is. Simple things work. That’s the premise of this entire newsletter. Start with ten people. It’s likely you’ll get at least one or two positive responses. If it worked once, then it can work again. Pick ten more people. Do the work.

Why send the second email? Because I’m teaching you to make a habit of gathering data. Data is what a professional uses to make marketing decisions. In this situation, you are gathering “focus group” data so you can understand:

  1. The main challenge or question people have about a particular topic
  2. Who your competition is

You must send that second email if they respond with a yes to the first. Do not deviate from the plan!

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

 

 

Direct download: BY_Ep202_master.mp3
Category:general -- posted at: 4:00am EDT

“If you don’t have an executive assistant, you are one.” When Trivinia Barber, founder of Priority VA, told me this I knew she was right.

What I needed was a team I could trust (duh) but I didn’t know how to build one, especially a virtual team. In this episode, I asked Trivinia to share the same frameworks she walked me through including the Four Buckets:

  1. What you don’t know how to do
  2. What you don’t have time to do
  3. What you hate to do
  4. What only YOU can do

She also shared with me the 3 Types Of Executive Assistants: the Stabilizer, the Promoter, and the Closer.

If you’re looking to win back your time so you can focus on the more critical tasks of your business, tune into this informative interview.

Resources From This Episode:

The Priority VA Team Building Assessment

Follow Trivinia Barber:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep201_master1.mp3
Category:general -- posted at: 4:00am EDT