Brand You Personal Branding (general)

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author.

We also have a meaningful conversation on a variety of other topics, including:

1. The process for writing a fiction book

2. The difference between writing a story and writing a situation

3. Being present

4. How to deprogram our weaknesses without losing the good parts of ourselves

5. Reclaiming parts of our childhood

6. The process of learning to hear from and appreciate people who are different from us

7. Spirituality and the 3 kinds of psalms

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep252_master.mp3
Category:general -- posted at: 4:00am EDT

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We’ve had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced this too. I brought him on to talk about the changes he’s made and how we can continue to pursue personal growth during uncertain times.

 

In the episode, we discuss:

1. How COVID has changed Justin’s business and life

2. The conversation we had about abundance that shifted his perspective

3. Building community for the long haul

4. How he started and grew his podcast

5. Setting big goals and intentions

6. What to do when it’s hard to ask for help

7. His upcoming virtual event, the Growth Now Summit

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep251_master.mp3
Category:general -- posted at: 4:00am EDT

Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me.

 

The 5 new things I’m doing right now to grow my brand are:

  1. Getting comfortable with video
  2. Investing in coaches
  3. Reengineering my offerings
  4. Finding what works for me
  5. Taking back the slack

 

Ask yourself if there’s an area where you’re making it too hard on yourself. Think about what works for you and forget what you’ve been told to do. I hope this episode gives you permission to reconsider how you’re growing your brand.

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep250_master.mp3
Category:general -- posted at: 4:00am EDT

Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in.

 

We talk about:

  1. How Phillip developed his marketing model
  2. How American consumers are making purchasing decisions now
  3. The importance of safety to the American consumer today
  4. How race issues have affected marketing and messaging
  5. The disruptions that are happening everywhere

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep249_master.mp3
Category:general -- posted at: 4:00am EDT

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about:

  1. How he went from being homeless to making something of himself
  2. What he did when the catalyst for change came in his life
  3. Doing things before we’re ready and learning as we go
  4. Why technology is going to change everything in our world
  5. What human interaction will look like going into the future
  6. How to get in a healthy frame of reference for change
  7. Reprogramming our mindset

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep248_master.mp3
Category:general -- posted at: 4:00am EDT

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It’s an issue that doesn’t get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them.

 

In the episode, we talk about:

  1. The difference between liking and loving someone
  2. Why entrepreneurs struggle so much in relationships
  3. How to determine whether or not to work with your partner
  4. Why it all starts with our relationship with ourselves and having self-awareness
  5. How to bridge the gap between success at work and home
  6. When it’s time to terminate a relationship

 

Tune in for an insightful conversation and a good reminder that we are more than our businesses.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube - https://www.youtube.com/c/MikeKim

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep247_master.mp3
Category:general -- posted at: 4:00am EDT

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it.

I brought her on today to talk about what we’ve seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation.

 

In the episode, we discuss:

1. How she got into content marketing

2. The process she goes through to help her clients

3. Repurposing steps to take after producing a podcast episode

4. What to do when we want to pull quotes from our content

5. The next frontier of content marketing

6. What content marketing does for our monetization

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep246_master.mp3
Category:general -- posted at: 4:00am EDT

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It’s incumbent on us to make our content as easy to consume as possible. If you’re looking for a way to do so, tune in.

 

In the episode, we talk about:

1. Where PJ sees video going in the years to come

2. How entrepreneurs can gain confidence in video marketing

3. How to connect with your audience through video

4. What success in a video marketing campaign looks like

5. How to generate leads through video and use the funnel from there

6. Best practice regarding the frequency of content creation

7. The value (or lack of value) in putting podcasts on YouTube

8. How to humanize your brand and build trust using video

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep245_master.mp3
Category:general -- posted at: 4:00am EDT

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us.

 

In this episode, you’ll hear:

1. The backstory of how Jenny built her brand

2. What it’s like being a blogger today

3. How to grow a tribe through organic traffic

4. What content creators can do to optimize their content

5. Why you should see other bloggers not as competition but as collaborators

6. How to use Instagram to grow your brand

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep244_master.mp3
Category:general -- posted at: 4:00am EDT

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.

 

In the episode, we talk about:

1. How he got into the copywriting space

2. How he grew his email list without using social media

3. Why mockery is more persuasive than appealing to the mob

4. Politics as the purest form of branding

5. Rhetoric vs. dialectic

6. Why he doesn’t ask people to buy

7. The importance of honesty in copywriting

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep243_master1.mp3
Category:general -- posted at: 4:00am EDT

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career.

I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me.

 

In this episode, we talk about:

1. Her predictions for the next few years in the workplace

2. Her journey towards entrepreneurship

3. The mindset shift that made her realize she could start a business

4. What makes an interesting story

5. Her newest book, Entrepreneurial You

6. How to stay ahead of the curve in the personal brand world

7. What it takes to write a book

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep242_master.mp3
Category:general -- posted at: 4:00am EDT

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us.

 

In the episode, we talk about:

1. Having a “real” business and how they built theirs around a personal brand

2. The process of “niching down”

3. The art of working together as a couple

4. How high-end companies are transitioning to the personal brand world

5. Post-COVID predictions for dentistry

6. Their prep process for working with clients

 

I hope that Joshua and Joanna’s real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep241_master.mp3
Category:general -- posted at: 4:00am EDT

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other entrepreneurs and want to go into the corporate space, you’ll want to listen to Andy share what he’s done and how he’s done it.

 

Specifically, he talks about:

1. How he got into the talent development space

2. What first step he took to land clients in his niche

3. How podcasting boosted his success

4. Experiential learning

5. What he thinks about the future of corporate consulting in our changing world

 

This is a topic we don’t talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same. 

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep240_master.mp3
Category:general -- posted at: 4:00am EDT

Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly.

 

In the episode, we talk about:

1. How Dana built her business

2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point

3. The importance of going from teacher mode to facilitator mode

4. Setting boundaries for your Facebook group

5. Establishing brand congruency in your posts

6. Visualizing your group as a city

7. What kinds of questions to ask in the group

8. How to use prompts

9. Facebook groups for paid programs

10. How and when to promote your products in your group

11. The Pie of Engagement

 

There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today’s episode.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep239_master.mp3
Category:general -- posted at: 4:00am EDT

In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be.

 

To tee this idea up, in this episode I talk about:

1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets

2. Taking our focus off the word niche and onto the word focus

3. The 2 types of focuses we can have

4. Accuracy in marketing

5. The danger of subjective language in marketing

6. The 3 things we need to focus on selling

 

The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep238_master.mp3
Category:general -- posted at: 4:00am EDT

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects.

In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people.

Some of the things we discuss that keep entrepreneurs from doing so are:

1. Talking about themselves way too much without making connection points to their customers

2. Not identifying their client’s hopes, values, dream, and goals

3. Being afraid to ask for a sale, even if they truly believe in their offer

4. Not knowing their purpose

5. Failing to build credibility until a crisis occurs

 

I’ve matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with your audience, listen in to all Geoff has to share.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep237_master.mp3
Category:general -- posted at: 4:00am EDT

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.

 

In this episode, we discuss:

1. How to get in touch with your core identity

2. Worldviews

3. 3 basic questions that help you find your brand’s message

4. The Johari window tool

5. The “unbranding” process

6. An authenticity inventory you can take for self-awareness

7. How Lindsay used this information to grow her business

8. Phenomenology

9. What it looks like to differentiate yourself

 

I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep236_master.mp3
Category:general -- posted at: 4:00am EDT

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter’s Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time.

 

In this episode, we talk about:

1. Belinda’s leap to full-time online work

2. Her transition from client work to a strategist role

3. How to repurpose content to free up time

4. The surprising success of her daily email

5. The Pomodoro Technique

6. Making the brain space to delight clients

 

I am definitely going to be putting Belinda’s techniques into practice and getting my time management under control. Tune in to win back your time, too.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep235_master.mp3
Category:general -- posted at: 4:00am EDT

I want to be someone who tells human stories. Doing so is a way to humanize this otherwise idealized industry. That’s why I wanted to bring my good friend Ray Edwards onto the show. I have known him my whole professional career, as he was the most instrumental person in helping me start and grow my business. His friendship goes far beyond business, though. In today’s episode, we just have a normal conversation about life.

 

We discuss:

1. This strange season of reset we’re in

2. How little we really know

3. The power of challenging ideas

4. Why we admire people, but have no heroes

 

Be sure to hop on Instagram and let me know what you thought of conversations like these.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep234_master.mp3
Category:general -- posted at: 4:00am EDT

A lot of us want to build online courses, but we don’t know what it actually takes to make them successful. I’m always looking for a way I can make my courses better because I care about the people who take them. So, in today’s episode, Dr. Carrie Rose will be explaining the ins and outs of creating a successful online course. When she first got into the online marketing world, she realized that online courses weren’t following the best practices she knew from the world of education and set out to change that conversation. As someone with a PhD and over a decade of experience in public education, she knows what she’s talking about. In the episode, she shares:

 

1. How the human brain does and does not connect to content

2. The cognitive dissonance dance

3. The extremely low completion rate for online courses and how she helps her clients raise it

4. How we can get our students to think critically

5. The importance of creating clearly defined objectives and focus questions

6. The general progression of caring for our students

7. The metrics for measuring the success of an online course

8. How to reduce disorientation for our students

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep233_master.mp3
Category:general -- posted at: 4:00am EDT

During this pandemic, I’ve had a lot more time to listen to podcasts. It’s a great way to fill the time while giving your eyes a break from screens. I certainly don’t have a corner on the market and there are people out there who you can learn a lot about marketing from. These are probably podcasts you haven’t heard of, but they will help your business incredibly. Here they are:

 

1. The Copywriter Club Podcast by Kira Hug and Rob Marsh

2. The Amazing Seller Podcast by Scott Voelker

3. Podcast Strategies for Growing Your Business by Danny Ozment

4. The Business Event Playbook by Lauren Davis

5. Brand on Brands on Brands with Brandon Birkmeyer

6. Pricing is Positioning with Paul Klein

7. The Marketing Your Movement Show with Duane Zingale

8. The Gayla Scrivener Show

9. Creative Chats with Mike Brennan

10. Live Life Rich with Marissa Nehlsen

Honorable mention: Fundraising Freedom Podcast with Mary Valloni

 

Make sure to check out of each of these podcasts by clicking the links above. You won’t regret gaining all the knowledge they have to give on entrepreneurship, live events, money mindset, building funnels, and even podcasting itself.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BYP_Ep232_master.mp3
Category:general -- posted at: 4:00am EDT

Scott Voelker is the founder and host of The Amazing Seller, a top-ranked podcast that helps everyday people start and grow online e-commerce businesses. I met Scott about a year ago at the Puerto Rico masterminds and we talked for hours about life and business. He’s in a different internet marketing space than I am, but what he talked about piqued my interest. I’ve thought about diversifying my income streams in the past, and now more than ever us entrepreneurs need to be considering these things. So, in this episode, Scott explains how to diversify and future proof our businesses. He talks about:

 

1. The cornerstone that is your email list

2. Evergreen assets and the importance of getting traffic

3. Monetizing our chosen database

4. Starting other brands to diversify your revenue

5. The difference between personal brands and e-commerce

6. How uncomfortable moments show us who we really are and what we really want

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep231_master.mp3
Category:general -- posted at: 4:00am EDT

Marissa Nehlsen is the founder of a 7-figure financial firm who knows what she’s doing with money and mindset. When I met her a couple of years ago while doing consulting work with the John Maxwell team, something struck me about her right away. We worked on some projects together and I came to understand her amazing mindset about money. She knows things about how to get the most out of life and give the most to life that will help us navigate the season we’re in.

 

In this episode, we discuss: 

• How people can shift their mindset about money

• Marissa’s story and the two pieces of advice that changed her life

• The 4 pillars of wealth

• The 5 things all entrepreneurs must know

• What Olaf teaches us about taking the next right step

 

This is a time when all of us need to be sharing our gifts, not hoarding them. Marissa teaches us just how to do that. Listen in to benefit from all her insight.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep230_master.mp3
Category:general -- posted at: 4:00am EDT

As with all of life, it’s so important right now to get good at the art of reframing the situation. We need to keep asking, “What does this make possible?” For personal brand businesses, the answer is, “A lot.” I’ve been asked over and over if businesses should sell, market, and run ads at this time. So, I’ve compiled the things I’ve said in various outlets over the last couple weeks into 5 business and marketing tips to navigate the age of coronavirus:

 

1. In your marketing, change your language from survival and frustration to the language of adjusting and adapting

2. Jerry McGuire yourself

3. Don’t stop selling

4. Don’t be afraid to downshift back into what you did before

5. Tater-tots and sawdust

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep229_master.mp3
Category:general -- posted at: 4:00am EDT

Steve Kosch is a former broadcaster who now provides professional media training for speakers who want to get into the field. He has had an entrepreneurial spirit his entire life, as well as a lot of experience in the personal branding world. This has equipped him to help others communicate most effectively. Some of the things he shares in this episode include:

  • The importance of considering the audience: know what’s in it for them and use their language
  • Why it’s best to keep your message short and get to the point
  • The power of the executive presence
  • How to convey energy and credibility
  • Avoiding the overuse of common phrases

 

Steve is a storehouse of knowledge and has helped countless people through his media training. If you’ve ever wondered how to communicate in a way that draws people in, listen to what he has to say in this episode.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep228_master.mp3
Category:general -- posted at: 4:00am EDT

Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don’t have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN funnel framework he’s developed and seen play out again and again.

 

  • L: Locate the audience

Find out where your customers are hanging out, and go there. Start conversations, ask them questions, and invite them in.

  • I: Invite them to take action

Offer to solve a simple problem, and invite your audience to opt-in to receive that solution.

  • S: Survey them

Ask your customers where they are struggling the most, and how you can help with that. Their words can become your greatest copy!

  • T: Teach them

Pull your customers into your teaching. Demonstrate your methodology and show them why your solution is the way to solve their problems.

  • E: Empower them

Move from teaching them to empowering them for the purchase. When people feel empowered, they move towards transformation.

  • N: Nurture them

Nurture your tribe’s and potential prospect’s success. It can take a long time, so keep the movement gaining momentum until other people are championing your movement for you.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep227_master.mp3
Category:general -- posted at: 4:00am EDT

Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged:

1. Women love to buy things... when we think it’s our idea

2. Secrets do not make friends

3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her

4. Put it all on the table

5. Communicate early and often and impeccably

6. Women do not want a one night stand

7. Women want to be proud to be seen with you

8. Women want to be heard

9. You guys might think of it as a reputation review, but women call it the backchannel

10. We want to refer our girlfriends to you

When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep226_master.mp3
Category:general -- posted at: 4:00am EDT

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off.

I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through:

  • The importance of starting small
  • Focus on the 3 S’s: speakers, sponsors, and seats
  • How to create a digital marketing plan for a live event
  • The power of personally reaching out and inviting people
  • How to market smaller live events that happen more frequently
  • The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate

Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing.

Resources:

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep225_master.mp3
Category:general -- posted at: 4:00am EDT

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about:

  • How she got into copywriting
  • The steps she took to put herself out there and show her personality
  • The process she goes through when she starts working with a client
  • What it looks like for her to write with a client’s voice

 

Kira’s goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares.

 

Resources:

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep224_master.mp3
Category:general -- posted at: 4:00am EDT

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:

 

1. They've got the wrong things on their calendars.

2. They haven't learned the next critical skill.

3. They're not clear on their anchor offer.

4. They're not getting paid for the same product or service more than once.

5. They're creating the wrong content for the wrong people.

6. They don't know their numbers.

7. They don't have a true product suite.

 

To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps:

 

1. Tweet several quotes over 2 weeks.

2. Review which quotes got the greatest engagement.

3. Create an Instagram graphic of that quote.

4. Create a Facebook post of that quote.

5. Write a blog post that features that quote.

6. Send my email list that blog post or create a podcast episode out of it.

 

Practice these general principles and join my free webinar, and you'll be well on your way to working smarter and getting the income you desire.

 

Resources:

-Six-Figure Revenue Roadmap: www.MikeKim.com/6-fig-roadmap

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep223_master.mp3
Category:general -- posted at: 4:00am EDT

Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:

 

• What intellectual property in general, and trademarks and copyrights specifically, are.

• Why and when we would want to call an intellectual property attorney.

• The key differences between planners, procrastinators, and panickers.

• The best plan to follow in protecting our intellectual property.

 

If you’ve ever wondered if you’re doing something that might make you liable or if someone could steal your stuff, listen up.

 

Resources mentioned in the episode:

US Patent and Trademark Office: https://www.uspto.gov/

Domain name checker: https://www.namecheckr.com/

Steven’s “7 Deadly Sins” that online business owners commit: http://www.youronlinecastle.com

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep222_master.mp3
Category:general -- posted at: 4:00am EDT

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He’s not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach.

In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including:

 

#1. The importance of creating and reposting great content.

#2. The power of shout outs and connecting with people on social media.

#3. What expressing genuine interest in others, complimenting them, and making them feel valued can do.

 

Throughout the past year of traveling and speaking with Zach, I’ve learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life.

 

Link to Zach’s Instagram: https://www.instagram.com/zachvacay/

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep221_master.mp3
Category:general -- posted at: 4:00am EDT

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker.

 

In today’s episode, he talks about:

• Picking an audience and a topic—why it’s better to be a steak house than a buffet.

• Validating your niche before getting into the marketplace.

• Transitioning to a new market.

• What you need to start out in the professional speaking world.

• How to know how much to charge, and when it’s okay to speak for free.

• Building a brand beyond the stage.

 

If you’ve ever dreamed of making a living by speaking, you’ll want to listen in and hear what Grant has to say.

 

Resources:

-The Successful Speaker: https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/dp/0801094089

-National Speakers Bureau: https://nationalspeakers.com/

-Grant’s free speaking fee calculator: https://thespeakerlab.typeform.com/to/mKgF8q

 

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep220_master.mp3
Category:general -- posted at: 4:00am EDT

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:

 

#1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content.

#2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.

 

Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are:

#1. Personal story.

#2. Personal philosophy.

#3. Lifestyle posts.

#4. Sharing authority.

#5. Results and training.

#6. Process and method.

#7. Pain or problem.

#8. PR.

#9. Celebrity.

#10. Case studies and testimonials.

#11. Question

#12. Invite and ask.

#13. Solution or application

 

For more from Nick, follow him on social media and get his free 13 Pieces of Content download with these links:

Instagram: https://www.instagram.com/nickcavuoto/

Facebook: https://www.facebook.com/nickcavuoto/

Twitter: https://twitter.com/nickcavuoto

13 Pieces of Content: https://docs.google.com/document/d/1Farfu6UPf5I1mNes68bbRrgpTG87rUZlC9lwtlDpO5Q/edit

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep219_master.mp3
Category:general -- posted at: 4:00am EDT

I’ve always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn’t think like an entrepreneur. I realized that I needed to grow in my mindset. That’s where Napoleon Hill’s book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich:

 

#1. Determine the exact amount of money you want.

#2. Determine exactly what you intend to give in return.

#3. Have a definite date.

#4. Have a definite plan.

#5. Wrap all this up into a clear, concise statement.

#6. Read your written statement aloud twice daily—once before bed, once after you wake up in the morning—and as you read, see, feel, and believe yourself to already be in possession of that money.

 

It is that 6th step that we can’t forget. None of the other steps will matter if we aren’t repeating the statement to ourselves with emotion attached to it.

 

Links in today’s episodes:

Think and Grow Rich: https://www.amazon.com/dp/B0817HHZH4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Paul Martinelli’s Think and Grow Rich study: https://www.yourempowered.life/tagr2020

The Missing Chapters: https://www.amazon.com/Missing-Chapters-epilogue-Principles-publication/dp/1706244452

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep218_master.mp3
Category:general -- posted at: 4:00am EDT

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life.

In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about:

#1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets.

#2. The index card challenge.

#3. The difference between partnering, collaborating, and mentoring.

#4. Tithing: the 10% that always hurts.

I’ve applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul’s wisdom will help you incredibly on your way.

Resources:

The Missing Chapters: An Epilogue to Think and Grow Rich

Paul’s free training on Think and Grow Rich

Connect with Paul:

• Web: https://paulmartinelli.net/

• Facebook: https://www.facebook.com/paul.martinelli/

• LinkedIn: https://www.linkedin.com/in/paulmartinelli

• Twitter https://twitter.com/martinellicoach

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep217_master.mp3
Category:general -- posted at: 4:00am EDT

I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:

#1. Tell me what your business is about.

#2. Tell me when to expect certain pieces of content.

#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).

#4. Tell me what content to engage in first (i.e. specific blog posts).

#5. Then tell me your personal story and invite me to take a next step.

I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep216_master.mp3
Category:general -- posted at: 4:00am EDT

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started: 
 

#1. How to create a gap between campaigns. 

There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do. 

#2. The difference between ripples and waves 

Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond. 

#3. Past annual marketing campaigns 

I also give some examples from my own experiences, both of starting off in the personal branding world, and including my marketing strategy for last year. 

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep215_master.mp3
Category:general -- posted at: 4:00am EDT

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip

Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year.

Note: because of the title of Matthew’s book, this episode naturally has some light profanity in it. If that upsets you, don’t tune in.

We discuss everything from how to write delightful emails, how to random ideas such as:

  • If you find that the grass is often greener, it’s time to buy some fertilizer.
  • Advancement and progress are what keeps civilization civilized. But they’re also what gave us nuclear weapons and daytime TV.
  • Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and Neolithic attitudes to women and literacy.

What a way to start the new year on the podcast :-)

 

Links From Today’s Episode:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep214_master.mp3
Category:general -- posted at: 4:00am EDT

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture.

As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn:

  • How she defines story in relation to communicating data
  • How to transform numbers into inspirational narratives to drive action and get results
  • Storytelling techniques to make your data come to life
  • A Data Point of View (DataPOV): what it is, why you need it and how to craft one
  • Slidedocs™: what they are, when to use them and why they are so much better than PowerPoint to effectively convey your message
  • What she has learned and can share with you from her analysis of the thousands of slides she built from multiple brands in a cross-section of industries: consumer, hardware, software, social media, search, biotechnology, finance and consultancies and more

 

Links From Today’s Episode:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep213_master.mp3
Category:general -- posted at: 4:00am EDT

The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak:

  1. A clearer distinction between Education + Implementation
  2. Microcontent
  3. Marketing, made human
  4. Experience marketing
  5. No more “cupcakes”

You’ll also get a glimpse into how I’m seeing some well-known brands niche (and innovate) in their market.

 

Links From Today’s Episode:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep212_master.mp3
Category:general -- posted at: 4:00am EDT

Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission.

In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up to groups like the American Cancer Society, the ALS Association, and the Special Olympics.

Mary’s Resources:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep211_master.mp3
Category:general -- posted at: 4:00am EDT

Susie Miller is a speaker, coach, and author of the best-selling book Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less.

Whether you’re looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, Susie's session will help you learn simple, practical, proven techniques for improving any relationship in your life.

Susie’s Resources:

Listen, Learn Love (book)

 

Connect With Susie Miller Online:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep210_master.mp3
Category:general -- posted at: 4:00am EDT

The benefits of practicing gratitude are nearly endless. Research by UC Davis psychologist Robert Emmons shows that simply keeping a gratitude journal can increase well-being.

A few things I’ve learned about gratitude:

  1. Gratitude is a skill, and skills can be learned.
  2. When it comes to gratitude, small is the new big.
  3. Gratitude removes you from the trance of unworthiness.
  4. Gratitude moves you away from I-ing and My-ing.
  5. Gratitude allows us to change the inner thermostat.

A few books that have really helped me on this journey:

For more information on my CopyProof workshop: mikekimworkshops.com

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep209_master.mp3
Category:general -- posted at: 4:00am EDT

Kristina Hoyer is my personal wellness and mindset coach, and working with her in these five areas have completely transformed my well being:

  1. Sleep
  2. Nutrition
  3. Movement
  4. Rest
  5. Nature

These simple changes have dramatically improved how I feel, work, and move –– and I attribute my emotional well-being and greater levels of happiness to working with Kristina.

Tune in for practical tips on getting your mind and body on the same team so that you can take care of the engine that drives your business: you!

 

Resources:

Three Steps To A Better Morning [guide]

How to Fight Anxiety while Networking [guide]

 

Connect with Kristina Hoyer online:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep208_master.mp3
Category:general -- posted at: 4:00am EDT

There are personal brands, and then there are GLOBAL personal brands. Today I interview Tony Horton, celebrity fitness trainer of Beachbody and P90X fame.

Discover how a random act of kindness led to Tony meeting the influencer who would help him catapult to global fame, and the unexpected career goal Tony had prior to going into fitness.

Connect with Tony online:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep207_master.mp3
Category:general -- posted at: 4:00am EDT

When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things.

These 7-steps are the foundation of the most successful personal brands in the world — and whether you’re starting a side-hustle, 1-2 years and striving for six-figures, or you’re 7-figures and beyond, having these built out give you the foundation for a strong, sustainable brand.

  1. Personal story
  2. Platform
  3. Positioning
  4. Product
  5. Pricing
  6. Pitch
  7. Partners

One builds on the next, and these steps are like digits in a phone number: you can have the right ones but if they’re not in the right order, you get the wrong number.

 

Resources:

Watch and Subscribe on my YouTube channel »

Download the slides from my talk here »

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep206_master1.mp3
Category:general -- posted at: 4:00am EDT

Joy Capps is one of the few copywriters I’ve hired both for my own work and for larger projects I’ve been contracted on. As such, she is one of the few copywriters I ever recommend to others. Most recently, I hired her to write funnels and launches for the John Maxwell Team. I was so impressed by her work!

Today, Joy shares a few tips on using “power words” to evoke emotion in your copy. To serve as a resource to you, Joy has put together an entire list together in a handy resource here:

Download Joy’s Power Words list »

I can’t recommend Joy’s copywriting services highly enough. She is timely, thorough, pays close attention to details, will research the topic like a bloodhound, and write some really inspiring and persuasive copy for you.

Connect with Joy at her website here: joycapps.com

https://www.joycapps.com/180-power-words

 

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep205_master.mp3
Category:general -- posted at: 4:00am EDT

Kary Oberbrunner is an author, coach, and speaker from Columbus, OH. He has helped people write, publish, and market their books and then turn these books into 18 streams of income that yield 6 and 7 figure businesses.

Discover Kary's insider secrets about the publishing industry so you can create impact as author, position yourself as an industry leader, and diversify your income streams.

Free Masterclass: How to Become An Author

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep204_master.mp3
Category:general -- posted at: 4:00am EDT

Want to write a book? Whether you’re looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept.

Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson. 

He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/.

A few questions I asked Chad during this interview:

  • How did you find yourself in the book-publishing industry?
  • If you had to narrow down what publishers are looking for to three things, what would they be?
  • I think most of my listeners understand the importance of platform and good writing, so let's talk about book concepts. How do you come up with a good one?
  • How do writers pitch their book idea to publishers?
  • What goes into a book proposal? 
  • How have you seen writers shoot themselves in the foot in a book proposal?
  • How can writers make their proposals stand out?

Hear more from Chad on his blog, or by following him on Facebook and Twitter.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep203_master.mp3
Category:general -- posted at: 4:00am EDT

One of the most frequent questions I get is “How do you start an email list from scratch?”

Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your “real” email account.

The email should read like this:

SUBJECT: this may not be for you, but...

Hey [name],

I’m writing some articles about [topic] and thought you might be interested!

Can I pass some stuff along to you?

[your name]

Do not write anything after the question at the end of the email. Do not say thank you. Do not say “I hope you’re well!” You must end the message with a question! This creates an open loop that is almost too difficult to ignore.

What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below:

SUBJECT: two quick questions!

Hi [name],

Awesome! Really quick, I have two questions:

What’s your biggest question about [topic]?

What blogs, books, or podcasts do you go to in order to learn more about [topic]?

Would you let me know?

[your name]

If you think this is simple, it is. Simple things work. That’s the premise of this entire newsletter. Start with ten people. It’s likely you’ll get at least one or two positive responses. If it worked once, then it can work again. Pick ten more people. Do the work.

Why send the second email? Because I’m teaching you to make a habit of gathering data. Data is what a professional uses to make marketing decisions. In this situation, you are gathering “focus group” data so you can understand:

  1. The main challenge or question people have about a particular topic
  2. Who your competition is

You must send that second email if they respond with a yes to the first. Do not deviate from the plan!

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

 

 

Direct download: BY_Ep202_master.mp3
Category:general -- posted at: 4:00am EDT

“If you don’t have an executive assistant, you are one.” When Trivinia Barber, founder of Priority VA, told me this I knew she was right.

What I needed was a team I could trust (duh) but I didn’t know how to build one, especially a virtual team. In this episode, I asked Trivinia to share the same frameworks she walked me through including the Four Buckets:

  1. What you don’t know how to do
  2. What you don’t have time to do
  3. What you hate to do
  4. What only YOU can do

She also shared with me the 3 Types Of Executive Assistants: the Stabilizer, the Promoter, and the Closer.

If you’re looking to win back your time so you can focus on the more critical tasks of your business, tune into this informative interview.

Resources From This Episode:

The Priority VA Team Building Assessment

Follow Trivinia Barber:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

Direct download: BY_Ep201_master1.mp3
Category:general -- posted at: 4:00am EDT

After one too many burned bridges and failed projects, Brian Dixon set out to discover the secret to work you love and a life that matters. 

Sharing from his new book Start With Your People, Brian shows you the single most important key to fully engage your relationships and unlock the door to purpose, passion, and profit.

The truth is, your dream is not a solo venture. You need your people. In this episode, Brian shares:

  • The #1 key to unlocking your powerful network (without being cheesy or fake)
  • A 10-step method to create your own personal mission statement
  • Why your family actually helps you succeed at work, and how to see your kids as a legacy instead of a liability
  • The counter-intuitive method to increase your income (without quitting your job)
  • Little-known secrets to convert your under-performing team to a powerful dream team
  • The fastest, safest way to deal with the difficult people in your life

Tired of struggling? Ready to take action? Start here to unlock the door to purposeful profit today.

Get Start With Your People on Amazon here »

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep200_master.mp3
Category:general -- posted at: 4:00am EDT

You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this.

Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings. 

I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including:

  1. Why did you want to start a copywriting company for recruiting?
  2. What would you tell other copywriters who want to find an industry niche?
  3. How do you market a niche copywriting business? 

Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone’s life.

Today's Resource As Mentioned On the Episode:

Katrina's "Free Job Rewrite" Workbook

Follow Katrina Kibben:

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 
Direct download: BY_Ep199_master.mp3
Category:general -- posted at: 4:00am EDT

Isn’t it astonishing that all these secrets have been hidden for so many years just so we could uncover them?

Nope, that’s not one of my quotes…

It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly.

I was inspired after visiting the Wright Brothers Memorial in Kitty Hawk, North Carolina. Maybe some of these will spark inspiration in you, too:

#1. The Perfect Testing Site = Harsh Environments

#2. How Much Practice Is Enough?

#3. Everyone Feels Like A Miserable Failure At Times. Everyone.

#4. When No One Realizes Your Breakthrough is A Breakthrough

#5. Strapped A Canoe … On The Plane??

Live Launch Lab »

Follow me on Instagram here »

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep198_master.mp3
Category:general -- posted at: 4:00am EDT

Facing your fear disempowers it, so here I am. It’s been some time now, about 3.5 years. 

For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it’s time. Maybe it will help someone out there. Maybe it will help you.

My marriage of 12 years fell apart 3.5 years ago.

You can read the entire post here »

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep197_master.mp3
Category:general -- posted at: 4:00am EDT

Those who use email marketing the right way often make out like bandits.

Email marketing is agile, fun, enhances your other writing, and increases response.

You'll learn a few ways to write email subject headlines, including shock effect, curiosity, and how to play off popular quotes and phrases.

I'm hosting a 2-day intensive to get your product launch planned and written. For more info go to: mikekimworkshops.com

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep196_master.mp3
Category:general -- posted at: 4:00am EDT

  1. Hero banner: with headline, sub-head, and buy button

  2. “As trusted by” logos

  3. Copy: objection-busting and / or unique selling proposition

  4. Face of the brand: either picture or video with copy

  5. So, What Is [Product Name]?

  6. How Does [Product] Work?

  7. Who is [Product] For?

  8. Who is [Product] NOT For?

  9. FAQ’s / “Will This Work For Me?”

  10. Testimonials

  11. Guarantee

  12. Bonuses

  13. Buying Options (usually 3 packages)

For more copywriting tips go to: writegreatcopy.com

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep195_master.mp3
Category:general -- posted at: 2:12pm EDT

If there’s one thing that every good publisher, author, blogger, or podcaster understands about marketing, it’s the importance of a headline that pulls people into the content.

In this episode, you’ll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those elements.

I’ll also share several headline swipe files that you can apply to your content. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep194_master.mp3
Category:general -- posted at: 4:00am EDT

Greetings from Thailand! In this episode, I share a bit of my workflow in how I use certain copywriting frameworks to write the first draft of my sales pages.

You'll also get an idea of the amount of work that needs to be done to write a product launch –– the sheer number of deliverables is quite a lot, and is something that most people underestimate when they start a launch.

I'm fleshing out the entire process of how I write a launch in a new free series at writegreatcopy.com

Register and you'll get access to some videos and trainings I'm doing, and exclusive access to some opportunities to have me work with you on your launch copy in the next few weeks.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep193_master.mp3
Category:general -- posted at: 4:00am EDT

Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template.

This episode contains a full-length teaching from one of my copywriting courses. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep192_master.mp3
Category:general -- posted at: 4:00am EDT

We're back on the show after taking the holiday week off and we're hitting the ground running with the first of several copywriting-based episodes.

Tune in and you'll hear a presentation I gave at a private, high-ticket workshop on some of the most recent copyhacks I've been using and teaching. 

If you want to "look over my shoulder" as I write a launch in real-time (and get access to some of my favorite copywriting resources) then go to writegreatcopy.com and sign up.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep191_master.mp3
Category:general -- posted at: 4:00am EDT

“In a personal brand, the messenger is often more important than the message.”

One of the most underrated and overlooked pieces of marketing content you can create is this very episode!

In the personal brand space, the messenger is more important than the message. Think about every “guru” or expert you follow. Does that person say anything radically different from his or her competition? Radically different?

Probably not. So why do you follow that person over, say, someone else? It’s because of the way you feel about them. It’s because there’s some level of connection or commonality, and that’s exactly what doing a “7 Things You May Not Know About Me” post does for you.

I often use this kind of content in new settings like group coaching days or mastermind sessions to build rapport and pick up on interesting things about people that might be used in their marketing. For this episode, I selected these topics (and you’ll hear my answers to each):

  1. Favorite food
  2. Nickname as a kid
  3. First job
  4. Best travel story
  5. Family tradition
  6. What you wanted to be as a kid
  7. Something you are “OCD” about

The point is to have fun with this kind of post. I’ll often pull from the answers to these questions and create a “Hi, I’m Mike” post after I’ve received a number of new followers on social media.

Otherwise people feel like they’re jumping into my story mid-season, and doing a post that summarizes some of these things can help bring people into my journey and brand.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep190_master.mp3
Category:general -- posted at: 4:00am EDT

Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In.

I met Kay and Shi during my work with the John Maxwell Team, and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover several business building and social media marketing tips in this interview, including:

  • How Kay and Shi got featured on Throw Down with Bobby Flay on the Food Network
  • How they navigate price increases and changes in market positioning
  • How they created premium experiences (and charged premium prices) in a demographic that didn't seem like it would accept it

Some of my favorite takeaways from this episode include the idea that numbers are the language of business, and that we should serve one-to-one, not one-size-fits-all.

For more on Kay and Shi:

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

 

Direct download: BY_Ep189_master.mp3
Category:general -- posted at: 4:00am EDT

This is one of the most important interviews I've ever done, because it has to do with the financial side of running a personal brand business.

Jessica Mae from the Bottom Line CPA has been the single-handed biggest change agent in my business over the past year.

In this interview, you'll hear how my own financial negligence completely cleaned me out a little over a year ago, and how Jessica and her team brought me up from rock-bottom to get to a healthy place in my finances.

We talk about the "Profit First" plan and the process by which Jess led me to create systems, gather facts, and then plan my profit strategy.

I often joke that I'd let every other contractor I hire go before losing Jess and her team, and it's actually very true. 

If you struggle AT ALL with finances in your business, i.e. budgeting, payroll, taxes -- anything -- please listen to this interview as I believe it is the most important podcast I've ever done in my entire life.

The Bottom Line CPA: https://www.thebottomlinecpa.com/

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep188_master.mp3
Category:general -- posted at: 4:00am EDT

My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) -- and I have so many incredible insights from my time there.

When you work with people of the caliber of John Maxwell and Paul Martinelli, you’re bound to pick up on a few things. Here are just a few that impacted me, that I hope will help add value to you:

Incentivize people with money and commissions. You’ll hear a bit of my background in sales (yes, I used to be a telemarketer!) and how I was inspired to return to my roots in commission-based incentives.

You can’t save your way to wealth. I spent more money to keep my business running during this time period, and it made more money because of it.

You’re being hired to either put out a fire or fan a flame. Remember this analogy! It will be of use to you when having conversations with potential clients.

Telling is not selling. If all you do is tell, you aren’t having a conversation, you’re giving a lecture.

There are fans, and there are people who actually want to learn.

My time in Florida was amazing from a professional standpoint. The wisdom I gained there is invaluable -- but I also gained tremendous personal clarity because, well, I didn’t like living in Florida!

It was good for me in that I had a place to land for six months. Life was a bit chaotic the past few years, so it was good to be grounded for a season. I realized more than ever that I want to live in a place where I can feed off the energy, atmosphere, and culture.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep187_master.mp3
Category:general -- posted at: 4:00am EDT

As you may know, video is one of the fastest growing marketing channels out there right now. 

Chances are you already consume video in some aspect, whether it's Facebook Lives, Instagram videos or stories, YouTube, and so forth.

But how do you get comfortable doing video? 

In this solo episode, I take a few minutes to share how I got my start doing video:

  1. Start Big
  2. Go Small
  3. Start Strong

You'll also get some of my insights on how I approach hosting webinars and group coaching calls, as well as what I learned from comedian Chris Rock about creating a bigger personality that people can connect with. Looking for tools?

Visit My Resources Page Here »

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep186_master.mp3
Category:general -- posted at: 4:00am EDT

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational.

The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence:

  1. Determine the Call To Action
  1. Write quotables and Tweetables
  1. Gather stories for within the presentation, not without
  1. Create sparse slides (clean, minimalistic)
  1. Dress the way I want to be photographed

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep185_master.mp3
Category:general -- posted at: 4:00am EDT

I met Mark Wade in 2018 when I attended a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020.

One of the biggest takeaways involved virtual summits. Mark inspired me to host one. I knew the power of summits but resisted the idea but it just seemed like so much work.

Then he told me about repurposing content for a summit and about his "One Day Summit" formula -- and I was hooked.

Tune into this episode and you'll hear about how I implemented what Mark shared with me, earned five-figures on a summit at just $67 per purchase, and what it did for my business. 

RESOURCES:

Puerto Rico Masterminds

The Virtual Summit Podcast

Virtual Summit Software

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep184_master.mp3
Category:general -- posted at: 4:00am EDT

Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the "titans" of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting.

If you've ever wanted to know how to get started writing a book, what publishers look for in book proposals,  or what it really takes to land a book deal then this episode is for you.

Karen’s Resources: strategicbookcoach.com

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep183_master.mp3
Category:general -- posted at: 4:00am EDT

Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. "EOFire" generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total).

The key to their success is found in their systems, and Kate pulls back the curtain to show you:

  • Automate: done by apps
  • Delegate: done by people
  • Batch: done by you, the content creator
  • The single most time-saving app that Kate uses (Text Expander)
  • and so much more

This episode is a must-see for anyone who set a strong foundation to scale their business.

Kate’s Entire Podcast, Season 2 on Systems: https://www.eofire.com/creating-systems-for-your-business/

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

Direct download: BY_Ep182_master.mp3
Category:general -- posted at: 4:00am EDT

Recently I did a "live" launch over a 15-day period called The Brand You Bootcamp.

You'll learn why I did the launch (it wasn't for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants.

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep181_master.mp3
Category:general -- posted at: 1:08pm EDT

Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design.

Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don’t — unless you know what Robby knows. You’ll learn how design even affects Google rankings for websites.

RESOURCES BY ROBBY FOWLER:

Robby’s website: robbyf.com

***

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

 

Direct download: BY_Ep180_master.mp3
Category:general -- posted at: 4:00am EDT

One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more.

RESOURCES BY PAUL KLEIN:

The Pricing Is Positioning Podcast with Paul Klein

The Product Pricing Roadmap: A simple 3-part framework to show you how to set up your long term pricing and positioning—even if you haven’t finalized all your products and services.


Get the Roadmap here

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep179_master.mp3
Category:general -- posted at: 4:00am EDT

Learn how I "got the gig" to speak at Social Media Marketing World in San Diego.

You'll also learn the importance of asking the right questions when networking (and which ones to avoid).

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep178_master.mp3
Category:general -- posted at: 4:00am EDT

Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him.

I also asked him what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you.

Finally, you’ll hear the story of how I ended up working with the John Maxwell Team. It’s a cool story of how building a personal brand can “compound” and result in some pretty big opportunities.

Interested in finding out more about the John Maxwell Team? Go to johnmaxwellteam.com/talk.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: BY_Ep2002_master.mp3
Category:general -- posted at: 4:00am EDT

Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL.

There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about.

While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership.

One thing I often teach when advising brands is to focus on psychographics rather than just demographics. Demographics are statistics: age, income, sex, and so forth. But psychographics are all about mindset and how people think.

When it comes to personal development, psychographics trump demographics every time. It was clear in what I saw at this event: there were people from all walks of life, representing over 100 countries, ranging from 11 years old all the way 90 years old. What tied them together? A desire to make the world a better place through positive influence.

One of the great privileges of my professional life is to steward the messages of influential people like John Maxwell and Paul Martinelli, and it’s often in those side conversations that the best stuff comes out.

 

A Free 5-Part Series on How to Market Yourself As A Coach or Speaker

I’ve put together a free teaching series (5 hours of content!) called the Brand You Bootcamp for those who want to start a side-hustle and eventually scale into a full-time business.

  • How to market yourself as a coach, consultant, speaker, blogger, or podcaster
  • What tools to use when you start, and why you do not need to “spend money to make money”
  • How to position yourself as an authority, even if you’re just starting out
  • How to properly identify your ideal buyer with sniper-like accuracy (no, it’s not about demographics)
  • How to create an irresistible lead magnet that pulls in subscribers like a tractor beam 

Over 800 people have gone through this bootcamp, and I’ve received rave reviews saying it’s better than courses that cost $2,000. It’s free, so if you’re looking to start, run, or grow your personal brand business, join the bootcamp today: https://mikekim.com/start 

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

 

Direct download: BY_Ep2001_master.mp3
Category:general -- posted at: 4:00am EDT

This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon.

We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique.

Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve. 

We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk about work, relationships, and life.

Check Jeff out online here:

goinswriter.com

The Portfolio Life Podcast

Direct download: MKS_Ep025_master.mp3
Category:general -- posted at: 4:00am EDT

While resources are good, it’s easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource?

In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors.

Looking To Start A Side-Hustle?

Join my Brand You Bootcamp for some of my best training on how to build a personal brand business.

mikekim.com/start

Direct download: MKS_Ep024_master.mp3
Category:general -- posted at: 4:00am EDT

Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot).

See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you.

Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something you can not only deal with, but overcome.

Looking to start a side-hustle? Join my Brand You Bootcamp here:

This is a FREE 15-day bootcamp to help you START a personal brand business.

  • How to get started as a coach, consultant, speaker, blogger, or podcaster
  • What tools to use when you start, and why you do not need to "spend money to make money"
  • How to position yourself as an authority, even if you're just starting out
  • How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demographics)
  • How to create an irresistible lead magnet that pulls in subscribers like a tractor beam

mikekim.com/start

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://dannyozment.com/contact/

Direct download: MKS_Ep023_master.mp3
Category:general -- posted at: 4:00am EDT

We continue our current series on making a career pivot.

One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs).

Perhaps you’ve also wanted to “make the leap”, so here are a few recommendations based on my journey. 

1. Set hard-and-fast financial goals.

2. Tap into resourcefulness (not just resources).

3. Experiment with various income streams.

4. Create predictable income for your first 3 months.

5. Get mentored by those that have actually done it.

Looking to get started? Join my Brand You Bootcamp here:

mikekim.com/start

Today's shownotes: mikekim.com/mks22

 

Direct download: MKS_Ep022_master.mp3
Category:general -- posted at: 4:00am EDT

There’s a lot of great content out there on making the leap from your day job to start a personal brand business.

The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all:

“How much money do I need to make a successful pivot?”

In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in your side-hustle before you go full time.

Want to Start A Personal Brand Business?

Join My Brand You Bootcamp, a free 15-day bootcamp. Check out the details here:

mikekim.com/start

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep021_master.mp3
Category:general -- posted at: 7:20am EDT

We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers.

In this episode I interview Celina Lee, host of the Live Your Dream podcast. Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City.

Celina left a very successful career in investment banking and law to take charge of her life and reinvent herself, and in this episode she shares a bit of her journey along with 3 steps to help you find fulfillment at work.

FREE RESOURCE: The 3 Steps to Finding True Career Fulfillment

celinalee.co/steps

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep020_master.mp3
Category:general -- posted at: 4:00am EDT

Whether you’re looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You’ll often feel like there’s more than one of you. Well, there is.

Introducing The Three You’s:

  • The Present You encompasses who you are right now. You define yourself by the current work you do, the people you interact with, and the activities you engage in. Hello, mirror.

 

  • The Public You is closely aligned with The Present You. It’s the version that is understood by and made accessible to the people around you. If you’ve worked your whole life in real estate, it’s fair to assume that your neighbors know you as “the real estate guy or gal.”

 

  • The Pending You is the person you’re seeking to grow and develop. This is the person waiting in the wings, itching to make his or her debut. This is the person you scream daily self-success affirmations at in the morning shower, and point at in the mirror and shout, “You were made for more! The world is your oyster! You eat dragons for breakfast!”

 

Clearing the pathway for The Pending You to take center stage is vital. You are literally working a transition to present a new “you” to the world. That’s why it’s so hard.

A Few Additional Mindset Shifts:

  • I accept I will never have security. Peace, yes. Security, no.
  • Sometimes you have to move on in order to move up.
  • The credibility isn’t in the teaching, the credibility is in the living.
  • Why I’ve had success in my career: I make ideas happen. It’s not about ideas. It’s about making ideas happen. Execute.
  • Life is not meant to be a one-player game.

Free Resource:

Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in.

Go to: mikekim.com/brandyoublueprint


EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep019_master.mp3
Category:general -- posted at: 4:00am EDT

“Be thankful for what you have.”

We’ve all heard that before, but what if being thankful is actually keeping you from what is best? Please allow me to explain.

Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I’m all for encouragement and positive reinforcement, but we can’t deny that conflict, tension, and pain are incredible motivators. Without friction between a tire and the road, your car isn’t going anywhere.

Tension is necessary to move forward. But how do we navigate that when it comes to making a change as big as our residence, relationships, and especially our vocation?

In this episode you’ll learn about the “Sadistic Selfie” -- something I used to navigate the balance between being grateful for the life I had vs. stepping into the life I really wanted.

Free Resource:

Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in.

Go to: mikekim.com/brandyoublueprint

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep018_master.mp3
Category:general -- posted at: 4:00am EDT

You may have heard of the idea of “practicing gratitude” - but how do you actually do it?

One of the keys in recent years for me has been journaling. Why? The starting point to having the courage to be who you are, no matter the context, is being comfortable with yourself. You have to learn to spend time alone, to self-reflect, and to become increasingly self-aware.

I’ve journaled for a long time, but in recent years (especially after starting my own business) I realized I needed a system that helped me ask better questions and reflect on my own emotions in a deeper way.

Generally, I journal both in the morning and in the evening. In addition to free-writing, I use these two frameworks:

Morning Journaling:

  1. Write 3 things I’m grateful for.
  2. Write 3 things that would make today great (things you can control).
  3. Write 3 personal affirmations.

To keep things fresh, I use 4 sub-categories when documenting what I’m grateful for:

  1. An old relationship or friendship that helped you
  2. An opportunity, current or past
  3. Something great that happened yesterday
  4. Something simple within my sight

Evening Journaling:

 

  1. Write 3 amazing things that happened today.
  2. Write down 1 thing I could have done to make today better.

 

My Tools of the Trade:

 

  1. Gallery Leather Desk Journal
  2. Moleskine Classic Hardcover Notebook
  3. Full Focus Planner
  4. Pilot G2 Retractable Premium Gel Ink Roller Ball Pen


EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep017_master.mp3
Category:general -- posted at: 4:00am EDT

Experiencing pain, loss, or grief sucks (that’s an understatement), yet it’s a normal part of life. In this episode I share some hard-learned lessons on moving through pain, loss, and grief.

 

Pain + Reflection = Progress

 

One of the most important capabilities you can develop in life is the ability to reflect on pain rather that react or avoid it. Most people can’t reflect on their pain while they are going through it. They focus so much on the pain that they aren’t able to consider what is happening, why they ended up in this situation, or how they are processing the pain.

 

Once the pain subsides, they simply move onto something else and never really address the core issues. They medicate, or cope, or distract themselves because it’s too painful to go back and address the core issue.

 

Here are 5 things I’ve learned in the school of hard knocks when it comes to managing and processing pain in order to produce progress:

 

  1. Go to the pain rather than avoiding it.
  2. Write a psalm to God.
  3. Just do the next right thing.
  4. Stop running your tongue over your gums where the tooth used to be.
  5. Ask, “What does this make possible?”

 

If you are going through a difficult time right now, please don’t hesitate to reach out to friends and family. To isolate yourself is often the worst decision you can make when experiencing tremendous pain, loss, and grief.

 

If I can be of help, ping me directly via Instagram at @mikekimtv or email me at mike@mikekim.com.

 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep016_master.mp3
Category:general -- posted at: 7:29am EDT

In this episode, I share the approach to goal setting that I learned at Tony Robbins’ Date with Destiny seminar in West Palm Beach, FL.

Date with Destiny was one of the most powerful and important events I’ve ever attended, and though I can’t do the impact justice through a podcast, I felt one of the best things I could share would be Tony’s approach to goal-setting.

If you’re anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they’re also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one.

The Tony Robbins Guide to Year-End Goal Setting:

  1. Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions
  2. Write down 1, 3, 5, or 10 next to each goal to represent the years
  3. Write down your one-year goals and rank the top 4
  4. Then ask 4 follow up questions for each goal

The 4 Follow-Up Questions:

  1. Why to you want to accomplish this goal?
  2. What is the pain you will feel if you don’t accomplish this goal?
  3. What is the pleasure you’ll get from accomplishing this goal?
  4. How will accomplishing this goal contribute to others?

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep015_master.mp3
Category:general -- posted at: 4:00am EDT

It's that special time of the year to look back, reflect on your year, and set your sights towards the next year ahead.

I experienced a lot of changes this year: my marriage, major business decisions, and moving for the time being to Florida. Through these many transitions, I've learned:

  1. Life is short but the longest thing we’ll ever do. Eat good food, spend more time with loved ones, and never pass up a good adventure.
  2. You can influence almost anything, you control almost nothing.
  3. The greatest awareness is self-awareness.
  4. I connect far more with people over our vulnerabilities and vices than I do our victories. Victories are short lived. The battle over our vices and vulnerabilities rages everyday and this is why it’s so much easier to connect with others.
  5. Relationships are for a reason, a season, or a lifetime.

My hope is that these takeaways will help you head into the new year with grace, vision, purpose, and energy.

If you'd like to help me support Love 146, please go to: mikekim.com/mmi-one.

EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep014_master.mp3
Category:general -- posted at: 4:00am EDT

Josh Pies is a real-world video marketing expert. If you’re ready to learn how to use video to market your business and look good in the process, then you need to stay tuned to this episode. 

I've gotten to know Josh over the past year because we're in the same mastermind group, and I asked him to come onto the show to share how you and I -- everyday non-video people! -- can use the tools at our disposal to share better content on social media video. It doesn't matter if you use video for fun or for a business, you'll get some great insight on best-practices for social media video.

Some questions I asked Josh:

  • What tools do I need? I feel so behind compared to all these in-home studios that these other creators have.
  • Everyone talks about DSLRs or other high-end cameras. What are your thoughts on that?
  • Where do I even shoot videos in my house?
  • How do I know what to say in my videos?
  • What is the best "roadmap" for video creation?

Josh has a suite of resources available here: smbfilmschool.com

Josh's recommended tools:

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep013_master.mp3
Category:general -- posted at: 4:00am EDT

Joseph Bojang’s kids would say he’s the best dancer in the world, but he says his best moves are creating PPC and Facebook ad campaigns that actually help businesses make money. 

Joseph and I spent a few months in a mastermind group together, and I just knew that one day the time would come when he and I would work together. That time is now.

Recently I took on a very large client contract and needed someone to steer the ship right when it came to Facebook and Google advertising. Joseph was my guy, and the results have been nothing short of amazing: a 90% decrease in spend for leads, way higher opt-in rates, and a happier client.

I had to bring Joseph onto the podcast to track this journey I’m on with him in real-time. You may not do a lot of online advertising yet, but this episode is here to help you get some initial insight on how these platforms work. A few questions I asked Joseph in this interview:

  • “How can a business or brand know whether Google Adwords or Facebook Ads is best for them?”
  • “What are the elements that make a Google Ads campaign successful?”
  • “When you are running a campaign, how do you determine the budget?”
  • “What’s your process of creating search ads?”
  • “What are some of the biggest mistakes you see in Google Ad campaigns?”

FREE RESOURCE: Facebook vs Google Ads: Which Should You Use To Grow Your Business in 2019

Joseph’s website: https://webchamps.net

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep012_master.mp3
Category:general -- posted at: 4:00am EDT

Liz Pineda helps online entrepreneurs transform their knowledge into recurring revenue by helping them building sales funnels and other high-performing lead generation systems.

 

I first met Liz in 2017 and contracted her to build evergreen funnels around some old products and the results were absolutely amazing. She was able to take a course I created years ago in a niche market and setup a Facebook evergreen funnel from A to Z -- to the tune of $7,000 in sales in the first 45 days.

 

In short, Liz made me a believer in this kind of marketing and I’m so excited to share this interview with you. I can’t say enough about her. Here are a few questions I asked Liz:

 

  • "How to know if your funnel will be profitable before you launch it?"
  • “Where do I even start when building a sales funnel?”
  • "What are the typical lead magnets that are most successful in putting a funnel together?"
  • "When can you expect to make your money back from a funnel?"
  • “Are there any secret ‘hacks’ that people use when building sales funnels?”
  • “Where is the money really made in a funnel?”

 

This episode is absolute gold for anyone that wants to turn their online business into a recurring revenue machine.

 

FREE RESOURCE: For tuning in, Liz is giving you her amazing guide, The 5 Ingredients of Virtually Every Sales Funnel.

 

Download The 5 Ingredients of Virtually Every Sales Funnel here

 

She also mentioned a calculator so you can test against the benchmarks in your industry which you can find here.

 

Liz’s website: lizpineda.com

FREE GIFT: Marketing Mastery Insider #1

 

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

 

A Few More Podcasting Benefits

 

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep011_master.mp3
Category:general -- posted at: 4:00am EDT

Transitions can be some of the most crazy, awkward, and hurtful things in life. It doesn’t matter if you’re the transitioner, transitionee, or the bystanders; transitions can hurt. How can we do them better?

First, we have to make sure we understand what kind of people we're dealing with during transitions. In his book Necessary Endings, Henry Cloud outlines three types of people: wise, foolish, and evil.

We must understand that each of these people must be addressed differently:

  1. Wise people: use words
  2. Foolish people: use limits and consequences (words only make it worse)
  3. Evil people: to quote a country song, "guns, money, and lawyers."

When it comes to transitions, there are always seem to be too many divorces and not enough weddings.

I've always tried to model my transitions following a “wedding” paradigm so I could do it with honor. I’m going to speak from a guy’s point of view since well, I’m a guy. Here goes:

  • Son = person wanting to transition
  • Dad = boss, or current role
  • Bride = new job, role, position, season of life

This process usually follows 4 steps:

Stage 1: ”I want to get married.”

Son turns of age. He feels it’s time for him to settle down, maybe get married. He doesn’t know who the girl (job, next season of life) is, but he is looking. Essentially the son is saying, “Dad, I think I want to get married. Would you support me?”

Stage 2: “I think I’ve found the girl.”

Son finds a prospect, isn’t sure she’s the one but he really digs her. He can’t stop thinking about her. “Dad, I think she might be the one. Would you support me?” Dad is supportive, gives advice, provides short and long-term perspective.

Stage 3. “We’re getting married.”

Son believes this is the next step. He’s done his homework and gotten to know the prospect. The confirmation is there. “Dad, she said yes! She is the one! Would you keep supporting me?

Stage 4. “It’s wedding time.”

Weddings are bittersweet; there’s a leaving and a cleaving. But it should be celebrated. 

I hope this episode encourages you to see transitions in a new light.

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep010_master.mp3
Category:general -- posted at: 2:17am EDT

Social Media has the potential to foster real relationships and make a lasting impact in the world, or it has the potential to manufacture superficial relationships and do real damage in the world. But where do we start? How do we do this intentionally, and how do we show consistency in our social posts so we’re “on brand”?

 

Sean Pritzkau is here to help. Sean provides simple, practical steps to help cause-driven organizations and advocacy groups get clear, communicate with confidence, and make a real impact using social media. He has handled social accounts for incredibly large yet agile organizations -- and the key to consistency is to have a calendar and strategy.

 

Here is a sneak preview of the topics we cover with Sean:

 

  • 3 mindset shifts do we need to make to be really successful with our social media

  • Clarity, consistency, and content: the 3 pillars of social media strategy

  • The question you should ask yourself before posting anything on social media

 

FREE RESOURCE: For tuning in, Sean is giving you his amazing guide, 5 Social Media Templates to Save You Hours of Work Every Week -- and also added an exclusive bonus template to help helping you plan out your ‘Stories’ on Instagram, Facebook, and Snapchat so you can consistently show up and add value to your audience.

 

Download 5 Social Media Templates to Save You Hours of Work Every Week here

 

Follow Sean on Instagram: https://www.instagram.com/seanpritzkau

 

Sean’s website: https://seanpritzkau.com/

FREE GIFT: Marketing Mastery Insider #1

 

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

 

EPISODE CREDITS:

 

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

 

A Few More Podcasting Benefits

 

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep009_master.mp3
Category:general -- posted at: 4:00am EDT

When Lauren Davis isn’t organizing live release shows at her record store in Rockford, IL she’s obsessed with empowering her clients through social media to help them boost sales, increase exposure, and impact their communities.
 
Lauren is an all-around marketing pro but for this episode I've asked her to share her best practices with my favorite social media network, Instagram.
 
Lauren recently ran my Instagram account at a speaking engagement and I was absolutely blown away by how much a difference it made. Here are a few concepts we cover in this interview:
  • The biggest mistake that most people make with their new Instagram account
  • The #1 practice in using Instagram intentionally to grow your brand footprint
  • The top strategy Lauren recommends to get your first couple hundred followers FAST?
  • How does Instagram algorithm works, and what the science is behind it.
Follow Lauren on Instagram: https://www.instagram.com/ldaviscreative/
 

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep008_master.mp3
Category:general -- posted at: 3:00am EDT

 

Many people want to “reinvent” themselves career-wise but they’re just not sure where to start. One of the keys to reinventing yourself successfully is already in your hands: social media.

If you use any kind of social media right now, you’re already engaged in what I call “personal branding”. In this episode, I share two strategies to use social media intentionally to take control of the conversation people are having about you. The first pathway:

  1. Start with your favorite social media app, the one you use most.

  2. Document your day - don’t worry about “creating”

  3. Write something on your post that adds value by giving context to your post

You’ll also learn a key strategy you can leverage for Facebook or LinkedIn to shape your personal brand if you’re looking to start a side-hustle or launch a new business.

A few notable quotes from this episode:

  • If you're wondering, “Is this off-brand?” it probably is.

  • When it comes to personal branding, you are what you share.

If you’d like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you’re probably listening to the show off your phone anyway.

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Direct download: MKS_Ep007_master.mp3
Category:general -- posted at: 3:00am EDT

After being unemployed for 6 months, Wes Gay quickly scaled his marketing consulting practice to six figures in the first year, and today he’s here to share what he did, why it worked, and how you can leverage it in your own work.

Wes believes something deep in his bones: clarity always wins. Whether it’s in marketing, sales, leadership, or personal relationships, being clear is the best way to connect, grow, and move forward.

He’s helped dozens of companies, ranging from startups to billion dollar brands, discover a new level of clarity through the StoryBrand framework.

He lives with his wife, two young boys, and their overprotective dog in the suburbs of Atlanta, GA. When he’s not hanging with his family or helping businesses increase revenue, he’s probably looking for a good espresso and donut.

Get Wes' terrific guide, Slogans That Sell, at wesgay.com

Some questions I asked Wes:

  • How did you get started?
  • What’s the first thing people need to do in order to generate more free leads?
  • Where can we find those people we want as clients?
  • What’s something we do once we determine our ideal client?
  • How do we engage without being sleazy or salesy?
  • Facebook ads are great because they’re passive, enabling prospects to engage with our content without taking our time. But what makes your approach better?
  • What’s one thing our audience can do immediately after listening to this podcast?

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep006_masterVersion2.mp3
Category:general -- posted at: 3:00am EDT

Behold two of the most sleep-stealing, life-sucking, worry-causing words I tell myself: “By now.”

Fight as I may, they always seem to find a way to seep into my thoughts. Maybe you’ve said a few of these to yourself:

By now…I should be out of debt.

By now…I should have lost 20 lbs.

By now…I should be finished with school.

By now…I should have kicked that habit.

By now…I should be married.

By now…I should have a bigger house.

By now…I should be famous.

By now…I should know what I want to do with my life.

In this episode, you'll learn practical steps on how to deal with "by now" syndrome, as well as the concept of "death by a thousand cuts". You'll also learn how to position yourself for greater opportunities.

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep005_master.mp3
Category:general -- posted at: 3:00am EDT

Every few episodes we'll be doing a listener Q&A episode, and this is the first one!

Most of these questions have come in via my Instagram channel at instagram.com/mikekimtv.

If you have a question, hit me up there and we may end up using your question on a future episode! Joining me as co-host on this episode is my friend, former assistant, and travel expert Chelsea Brinkley. Check out Chelsea on Instagram at instagram.com/travelbrinkley!

Here are the questions that were sent in:

1. The big problem I’m trying to solve in my life, at the moment, is deciphering the next season in my life. I’m 36, and have been an educator for 13 years. I’m finding myself bored and unfulfilled. I’m seeking a new direction, but having a hard time finding which way to turn. To me, creating something from nothing, and having someone else find enough value in it to purchase it, is an indescribable feeling. I have an Amazon FBA business that I started just last year. It’s been an awesome ride, but I can’t seem to shake past the fear of going all in. I question whether I can still serve others and serve God in an e-commerce business. - Ryan

2. Hi Mike, I’m founder and director of an outreach to prostituted women. What pisses me off? Patriarchy, injustice and the multitude of ways women are hurt by it. It breaks my heart that women and children, usually the innocent ones, suffer so unfairly because of it.
 
But what problem am I trying to solve? Trafficking, maybe? Injustice? I don’t know. The truth is I am tired of fighting, tired of trying to change the impossible. And as I step back on sabbatical, I’m realizing, how tired I am of “the hustle.” Tired of trying to prove that this is a worthwhile fight. Tired of trying to prove that we’re a worthy investment.
 
I once told a friend, “I just have to accept that not everyone is going to care about this as much as I do.” And now I wonder if I still care. How much more energy or desire or creativity do I have in me to keep pursuing this dream?
 
I’ve begun to write a book about our experiences over the last 20 yrs. And again I’m running into the same problem, the hustle to get published, find an agent, sell copies…. How do I return to my first love and escape all the seemingly necessary hype? - name withheld 
 
3. I am currently beginning my career in Washington D.C. in a think tank. The position did not exist before for me, so while I am grateful to be able to define the scope of my own role in the organization, I am terrified of disappointing the people who made an investment in hiring me. Do you have any thoughts on how I can move forward in order to relieve that anxiety? Perhaps like you, I did grow up with an Asian tiger mom. The pressure she put on me when I was younger evolved into pressure I put on myself, where everything I do could be better and must be better. - Scott
 
4. Just listened to episode 1. Just what I needed. Thank you. What pisses me off is that often times the measure of how successful you are is in terms of how expensive and how much  stuff you have and how big your house is. Oh course money and earning a living is important but experiencing life to its fullest is truly important to me. So many people I know are "maybe someday" people. Others are "could of, would of, should of" people. We don't know when we'll leave this earth, living the life, experiencing the life without regrets is what I strive for. Big problem to solve... building the work from anywhere biz that will fit the travel lifestyle that my husband and I want to achieve. Have already started and recently made some very good shifts and am gaining clarity to grow biz. It's a process for sure, a journey. - Gayle
 
5. It took me over 30 years to finally find what brought me meaning in my life and I really loved episode #1 because it really does begin with the relationship you have with yourself, the way you view yourself, and the beliefs you have with yourself. But the problem I think is that no one feels safe anymore to be themselves. We’re exposed to about 10,000 advertisements telling us what to do, we have our culture (Asians for sure) where we often have a path set out for is to follow by our parents, and now we have social media where people spend so much time comparing themselves to others. I’m guilty giving in to all of these and its all this noise that exists that made me never feel safe to just be myself so that I can start really listening and hearing about what mattered to me the most. It’s whats helped me figured out my process that helps people feel safe and tune into their passions and talents as well. Thanks again for sharing! - Eugene
 
6. I’m working on a membership site but getting overwhelmed with how much content I need and trying to figure out how to target a very tough demographic (pro athletes). I want these guys to be able to handle their own stuff so they can still make it work after their career is over. Too many guys go broke cause they can’t do anything but their sport. I have a background in law and finance. And I was a sports agent. My plan was to have other experts like Attorney’s, investors, venture capitalists, accountants etc to show them how they can maximize their money now and after they are done playing. It’s so much more than just their branding on social. Does that make sense? Wanna make sure I don’t sound crazy lol — BJ
 
7. I don’t ever use Instagram, but because you mentioned on your latest post/podcast that this would be the best way to reach you, I decided to send you a DM. Your 150th episode was my first episode that I caught on your show. It’s interesting how our paths cross as you end one and begin your next journey. I have come across your name via my conversations with Jeff Brown and Cliff Ravenscraft. We don’t know each other personally nor have our paths crossed (yet). But, I want to take my morning out and let you know that if you needed to reach out to me re your “time off”, please feel free to do so at anytime. I have been through similar challenging episodes in my life and sometimes I just wished I knew someone who could relate to my/our story. - Vinod
 
8. Mike, I listened to your last podcast and was moved. I knew you were hurting but didn't know why and didn't ask out of decency for privacy. My prayers and brotherhood are with you and when you I ready I fully support your dating and search for love. Lemme know your type bro! God Bless! - Alduan

 

Direct download: MKS_Ep004_master.mp3
Category:general -- posted at: 3:00am EDT

Personality tests are powerful tools for personal growth. 

Some people think personality tests "box them in" but personally, I feel they open up our understanding of ourselves. If you can think of tests like the Briggs Myers, DISC, or Enneagram as a more concrete way to observe yourself, then you're well on your way to growth.

Recommended (free) Enneagram test: exploreyourtype.com

Recommended Ennegram results: enneagraminstitute.com

All of these are tools to empower your capacity for self-observation. Here are three ways I use these tests for growth:

  1. Learn how you rest
  2. Learn how you relate
  3. Learn how you work

Knowing these three things allows you to make better decisions in life. 

If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv

Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)

FREE GIFT: Marketing Mastery Insider #1

As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).

To get your free copy: mikekim.com/list

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:

A Few More Podcasting Benefits

Check it out and then schedule a FREE strategy call with him at the bottom of that page.

 

Direct download: MKS_Ep003_master.mp3
Category:general -- posted at: 4:00am EDT