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You Are The Brand

May 19, 2016

This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group.

In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover:

  • the difference between over-delivering vs. being over-responsible
  • the one word we all need to re-introduce to our vocabulary

One of the most helpful books I've found on this topic, both professionally and personally, is Boundaries by Henry Cloud

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