Dec 9, 2015
Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today's episode, we take a slightly deeper dive into establishing a strong visual identity. If you're looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 Designs.
Most people will see your logo on a very (very!) small screen: their phone. Your logo needs to be identifiable, even on a very small piece of digital real estate.
This is all about creating good contrast in your logo. Putting it in black & white is a great litmus test on whether you have enough contrast in your design. Secondly, having a good contrast in black and white allows you to "flip" the scheme so you can use your logo on top of darker backgrounds.
Interested in learning how to create those 3D book images? Download this helpful course by Jason:
Get a video tutorial in Canva and Photoshop, along with all the slides from the presentation in downloadable PDF format. Keep the video for reference; you'll have permanent access to Jason's presentation and learn to create book covers in Canva and morph them into 3D covers within Photoshop.
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