Preview Mode Links will not work in preview mode

You Are The Brand

Dec 9, 2015

Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today's episode, we take a slightly deeper dive into establishing a strong visual identity. If you're looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 Designs.

1. Make sure it looks good small.

Most people will see your logo on a very (very!) small screen: their phone. Your logo needs to be identifiable, even on a very small piece of digital real estate.

2. Make sure it looks good in black and white.

This is all about creating good contrast in your logo. Putting it in black & white is a great litmus test on whether you have enough contrast in your design. Secondly, having a good contrast in black and white allows you to "flip" the scheme so you can use your logo on top of darker backgrounds. 

3. Decide on whether you want an icon-based logo, typography-based logo, or combination of both.

Icon-based logos include Nike (the famous 'swoosh') and Apple. Typography-based logos have only text, like FedEx or Chanel. For an example of a combination logo, look at Pizza Hut.

Mentioned in Today's Episode:

Interested in learning how to create those 3D book images? Download this helpful course by Jason:

How To Design 3D Book Covers - $19

Get a video tutorial in Canva and Photoshop, along with all the slides from the presentation in downloadable PDF format. Keep the video for reference; you'll have permanent access to Jason's presentation and learn to create book covers in Canva and morph them into 3D covers within Photoshop.

Purchase Replay - $19


Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!