Apr 1, 2020
Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don’t have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN funnel framework he’s developed and seen play out again and again.
- L: Locate the audience
Find out where your customers are hanging out, and go there. Start conversations, ask them questions, and invite them in.
- I: Invite them to take action
Offer to solve a simple problem, and invite your audience to opt-in to receive that solution.
- S: Survey them
Ask your customers where they are struggling the most, and how you can help with that. Their words can become your greatest copy!
- T: Teach them
Pull your customers into your teaching. Demonstrate your methodology and show them why your solution is the way to solve their problems.
- E: Empower them
Move from teaching them to empowering them for the purchase. When people feel empowered, they move towards transformation.
- N: Nurture them
Nurture your tribe’s and potential prospect’s success. It can take a long time, so keep the movement gaining momentum until other people are championing your movement for you.
Resources:
- The Marketing Your Movement Show
- Download The LISTEN Funnel Framework
- Brand You Bootcamp video series
Connect with Mike:
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LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
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