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You Are The Brand

Jan 15, 2018

If you're in the business of "you", your story will end up being one of the most important components of your marketing plan. In this episode, you'll learn the 7 elements of a Signature Story:

  1. Paradise
  2. Disaster
  3. Reluctant Hero
  4. Fleeting Victory
  5. Devastating Defeat
  6. Moment of Grace
  7. Final Victory

There are also components within a story that move the narrative forward:

  • Elephant in The Room
  • Story Behind the Story
  • Breaking News
  • Little Known Facts

To read my Signature Story, click here.

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