You Are The Brand

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture.

As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn:

  • How she defines story in relation to communicating data
  • How to transform numbers into inspirational narratives to drive action and get results
  • Storytelling techniques to make your data come to life
  • A Data Point of View (DataPOV): what it is, why you need it and how to craft one
  • Slidedocs™: what they are, when to use them and why they are so much better than PowerPoint to effectively convey your message
  • What she has learned and can share with you from her analysis of the thousands of slides she built from multiple brands in a cross-section of industries: consumer, hardware, software, social media, search, biotechnology, finance and consultancies and more


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Direct download: BY_Ep213_master.mp3
Category:general -- posted at: 4:00am EST