You Are The Brand
  1. Hero banner: with headline, sub-head, and buy button

  2. “As trusted by” logos

  3. Copy: objection-busting and / or unique selling proposition

  4. Face of the brand: either picture or video with copy

  5. So, What Is [Product Name]?

  6. How Does [Product] Work?

  7. Who is [Product] For?

  8. Who is [Product] NOT For?

  9. FAQ’s / “Will This Work For Me?”

  10. Testimonials

  11. Guarantee

  12. Bonuses

  13. Buying Options (usually 3 packages)

For more copywriting tips go to:



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He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

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Direct download: BY_Ep195_master.mp3
Category:general -- posted at: 2:12pm EST