You Are The Brand

There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational.

The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence:

  1. Determine the Call To Action
  1. Write quotables and Tweetables
  1. Gather stories for within the presentation, not without
  1. Create sparse slides (clean, minimalistic)
  1. Dress the way I want to be photographed



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Direct download: BY_Ep185_master.mp3
Category:general -- posted at: 4:00am EST